Fabrika
Fabrika A/S is a Danish specialist distributor of standard and customized electric motors, gear motors, and frequency converters serving industrial OEMs and machine builders across Northern Europe, operating as an Innomotics Advanced Partner under Nordic Drives Group ownership.
- Company typePrivate
- Founded2011
- HeadquartersRanders, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fabrika does
Fabrika A/S is a Danish specialist distributor and light-manufacturer of electric motors, headquartered in Randers, Denmark and founded in 2011. The company sells both standard and customized electric motor solutions, with a product portfolio spanning three-phase and single-phase motors, ATEX explosion-proof motors, IE4–IE5 permanent magnet motors, gear motors, and frequency converters. Approximately half the portfolio is manufactured under the Fabrika brand and the remainder is resold from Innomotics, with whom Fabrika holds Advanced Partner status granting access to the full Innomotics range and worldwide support network.
The business model is sales-led and enterprise-oriented, with revenue generated from hardware sales across standard SKUs and customized assemblies (e.g., gear motors with pre-attached cables, plug-and-play solutions, customized ATEX motors). Pricing is quote-based and not publicly disclosed; the company offers framework agreements under which Fabrika stocks customer-specific motors and is paid on call-off, which functions as both a recurring-revenue mechanism and a switching-cost lever. Go-to-market is direct enterprise sales targeting Northern European machine builders in marine/offshore, food and beverage equipment, packaging, and industrial OEM segments, supplemented by the Innomotics channel for global service reach.
Since December 2022, Fabrika has been a wholly owned subsidiary of Nordic Drives Group (part of MVI Fund II), which is pursuing a roll-up strategy to become the leading motors and drives partner in Northern Europe. Earlier in 2022, the company divested its subsidiary Fabrika Special Motors to Multi-Wing Group and consolidated around its core customized motor business under Managing Director Mark Kristensen, with founder Kaspar Mikkelsen continuing in an investor and business development role.
Fabrika firmographics
Firmographics- Name
- Fabrika
- Legal name
- Fabrika A/S
- Website
- https://fabrika.eu
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fabrika A/S is a Danish specialist distributor of standard and customized electric motors, gear motors, and frequency converters serving industrial OEMs and machine builders across Northern Europe, operating as an Innomotics Advanced Partner under Nordic Drives Group ownership.
- Ownership category
- akta.pro rank
Fabrika industry classification
Industry- Product category
- Industrial Electric Motors
- NAICS
- Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Mechanical Power Transmission Equipment Manufacturing (333613)
- SIC
- Motors & Generators (3621)
- akta.pro primary industry
- Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)
Keywords
Where Fabrika is headquartered
LocationHeadquarters
- HQ city
- Randers
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Fabrika business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Electric Motor Sales: Primary revenue stream from selling standard and customized electric motors. Fabrika offers their own Fabrika series motors as well as the complete Innomotics portfolio. Products include ATEX motors, PM motors, single-phase motors, and three-phase motors ranging from 0.09 kW to 1150 kW.
- Customized Solutions: Revenue from tailoring electric motors to specific customer requirements. Customizations include gear motors with cables, plug-and-play solutions, customized ATEX motors, and motors with emergency stops. Products are rebuilt in stock with short delivery times.
- Accessories (Gear Motors and Frequency Converters): Sales of complementary products including gear motors and frequency converters from both Fabrika and Innomotics. Allows customers to fulfill all motor-related needs in one place.
- Framework Agreements: Long-term supply agreements where Fabrika stocks products for customers, avoiding their storage costs. Customers pay upon product call-off, providing guaranteed savings and rapid deliveries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Contact sales for pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Fabrika product offering
Product offeringCore offering
Fabrika designs, supplies, and customizes electric motors, gear motors, and frequency converters for industrial machine builders across Northern Europe. The offering combines Fabrika's own-brand standard motors (ATEX, PM, single-phase, and three-phase) with the resold Innomotics portfolio, alongside fully customized solutions such as pre-assembled gear motors with cables, plug-and-play motors, customized ATEX motors, and motors with emergency stops. Customers receive technical sparring from the development stage, framework agreements with stock-and-call-off logistics, and comprehensive documentation.
Product overview
Fabrika is a Danish electric motor specialist offering a comprehensive portfolio of standard and customized electric motor solutions. The product portfolio consists of three main categories: Standard Electric Motors (Fabrika-branded and Innomotics products including ATEX explosion-proof motors, PM permanent magnet motors with IE4-IE5 efficiency, single-phase motors, and three-phase motors), Customized Solutions (tailored motor products including gear motors with cables, plug-and-play solutions, customized ATEX motors, and emergency stop motors), and Accessories (Innomotics frequency converters and gear motors, and Fabrika-branded gear motors). As an Innomotics Advanced Partner, Fabrika also resells the complete Innomotics portfolio including motors, gears, and frequency converters.
Differentiator
Problem solved
Functional benefit
Products and services
- ATEX electric motors from Fabrika Fabrika-branded explosion-proof electric motors for extreme conditions including marine, tunnel drilling, and offshore installations, available with pressure-proof (ex d, ex de) and increased-security (ex e) variants for zones 1, 2, 21, and 22 at power from 0.09 to 1150 kW.
- ATEX electric motors from Innomotics Innomotics explosion-proof electric motors resold by Fabrika, suitable for extreme conditions in marine, tunnel drilling, and offshore installations with ATEX certification.
- PM motors from Fabrika Fabrika-branded permanent magnet motors with IE4-IE5 efficiency levels for energy optimization, covering power 0.35 to 160 kW, 400 to 6000 RPM, and IEC frame sizes 71 to 280.
- Single-phase electric motors from Fabrika Fabrika-branded single-phase electric motors with power range 0.12 to 5.5 kW, 2 and 4 poles, and IEC sizes 71 to 280, produced under stringent quality control with options for ATEX or UL/CSA approvals.
- Three-phase electric motors from Fabrika Fabrika-branded three-phase electric motors with extensive power range 0.09 to 355 kW, 2 to 16 poles, and IEC sizes 56 to 355 for nearly all types of industrial projects.
- Three-phase electric motors from Innomotics Innomotics three-phase electric motors resold by Fabrika with 2 to 8 poles and IEC sizes 63 to 450, providing simple and robust industrial motor solutions.
- Complete gear motor with cables Fully assembled, customizable Fabrika gear motor with cables for easy, error-free mounting, with options for brake, extra output shaft, and various gearbox types at power 0.06 to 75 kW.
- Customized 'Plug and Play' solution Pre-assembled Fabrika electric motor with cables, ready to use upon delivery, with options for fixed cable and no terminal box.
- Customized ATEX motor Customized Fabrika ATEX motor with specially designed shaft, flange, and terminal box at power 0.09 to 30 kW, with options for cable design, special flange, and ambient temperature from -40°C to +60°C.
- Electric motor with emergency stop Fabrika electric motor with start/stop switch and electrical brake relay at power 0.18 to 18.5 kW and IEC sizes 63 to 180, with options for emergency brake and CE plug.
- Frequency converters from Innomotics Innomotics frequency converters resold by Fabrika for optimizing effect and energy consumption, covering 0.05 kW to 6,600 kW with Profinet, Ethernet/IP, BACnet, Modbus RTU, and Profibus communication and STO, SS1, SLS, SBC safety functions.
- Gear motors from Fabrika Fabrika-branded gear motors with torque range 12 to 18,000 Nm, manufactured under full quality control by Fabrika with all required documentation.
- Gear motors from Innomotics Innomotics gear motors resold by Fabrika, including helical, parallel shaft, helical bevel, and worm geared units at power 0.09 to 55 kW, torque up to 19,500 Nm, and ratio 1.3 to 29,900.
Quantifiable outcome
- IE4 and IE5 efficiency levels available for energy optimization
- +2 more outcomes
Companies that use Fabrika
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Fabrika technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Fabrika partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- InnomoticscoreFabrika is an Innomotics Advanced Partner with access to the complete Innomotics range of electric motors, gears, and frequency converters. Fabrika can offer high-quality, future-proof solutions with global support and service. Has access to Innomotics' software programs for planning and selecting products.
- Multi-Wing GroupminorMulti-Wing Group, a leader in designing and manufacturing flexible and modular axial fans, acquired Fabrika Special Motors (a daughter company of Fabrika) in April 2022. The acquisition enabled continued growth and development of customized electric motor solutions while Fabrika retained its core business.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Fabrika competitors and assessment
Company assessmentDirect peers
- Nord Drivesystems: German manufacturer of gear motors, electric motors, and drive electronics serving industrial OEMs worldwide. Highly comparable on product mix (industrial motors + gearboxes + drives) and similar customer profile of machine builders and industrial users.
- SEW-Eurodrive: German-headquartered specialist in gear motors, drive electronics, and mechatronic drive solutions. Closely comparable to Fabrika on gear-motor product, customization model, and European machine-builder customer base, though at significantly larger scale.
- Bonfiglioli: Italian manufacturer of gear motors, drive systems, and inverters for industrial automation. Comparable to Fabrika on gear motors, drives, and customized industrial motion solutions targeting OEM customers in Europe.
Broad incumbents
- Regal Rexnord: US-based manufacturer of electric motors, gear drives, and power transmission products. Comparable product overlap with Fabrika on industrial motors and gear motors serving machine builders and OEMs.
- ABB: Swiss-Swedish industrial giant manufacturing motors, drives, and motion control products. Comparable to Fabrika across motors, gearboxes, and frequency converters, though at vastly greater scale and with global OEM relationships.
- Siemens: German industrial conglomerate with a broad electric motors and drives portfolio (SIMOTICS, SINAMICS). Comparable product breadth to what Fabrika offers via the Innomotics partnership, but operating as a direct OEM with global service.
- WEG: Brazilian global manufacturer of electric motors, gear motors, drives, and motor-related industrial automation. Direct competitor on product lines and a much larger incumbent serving the same industrial OEM and machine-builder customers worldwide.
- Nidec (Leroy-Somer): Japanese motor giant that acquired Leroy-Somer, one of Europe's leading industrial electric motor brands. Comparable industrial motor portfolio, customization capability, and European OEM customer base that overlaps with Fabrika's.
Others
- Innomotics: Innomotics is the OEM whose products Fabrika resells as an Advanced Partner. Included as the closest product-side reference point for the motors, gears, and converters in Fabrika's portfolio, and a direct upstream supplier relationship.
Regional players
- Elektrim Motors: European distributor and re-manufacturer of industrial electric motors. Comparable to Fabrika's distribution and customization model for industrial AC motors and gear motors in the European market, though with a more Eastern European footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fabrika social profiles
Digital presenceFabrika financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fabrika leadership team
Management profileNumber of profiles
Profiles2 records
Fabrika subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fabrika funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fabrika M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fabrika
What does Fabrika do?
Fabrika designs, supplies, and customizes electric motors, gear motors, and frequency converters for industrial machine builders across Northern Europe. The offering combines Fabrika's own-brand standard motors (ATEX, PM, single-phase, and three-phase) with the resold Innomotics portfolio, alongside fully customized solutions such as pre-assembled gear motors with cables, plug-and-play motors, customized ATEX motors, and motors with emergency stops. Customers receive technical sparring from the development stage, framework agreements with stock-and-call-off logistics, and comprehensive documentation.
Is Fabrika a public or private company?
Fabrika is a private company. It is classified as private equity controlled and is currently operating.
When was Fabrika founded?
Fabrika was founded in 2011. It employs 11 to 50 people.
Where is Fabrika based?
Fabrika is headquartered in Randers, Denmark, in the Europe region.
How does Fabrika make money?
Four revenue lines are on record. Electric Motor Sales are the primary driver. The others are customized Solutions, accessories (Gear Motors and Frequency Converters) and framework Agreements.
Who are Fabrika's main competitors?
Direct peers on record are Nord Drivesystems, SEW-Eurodrive and Bonfiglioli. Broad incumbents are Regal Rexnord, ABB, Siemens, WEG and Nidec (Leroy-Somer). Innomotics is listed as an others. Elektrim Motors is listed as a regional player.
Does Fabrika have an API?
No public API is recorded for Fabrika.
What industry is Fabrika in?
Fabrika's product category is Industrial Electric Motors. Its primary akta.pro industry code is IMAGAGAJ, Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers). Its NAICS code is 3336 and its SIC code is 3621.