Deldo

What Deldo does

Deldo Autobanden NV is a Belgian family-owned wholesale tyre distributor founded in 1973 by Jos Delcroix and Paula Donckers, headquartered in Brasschaat with its main warehouse and distribution facility in the Port of Antwerp. The company operates 200,000 m² of warehouse space — described as Europe's largest single-roof tyre stock — holding an average of 1.5 million tyres from 35 brands across 7,000+ SKUs, and sells more than 7 million tyres annually to 12,000+ B2B customers in over 60 countries. Its product portfolio spans eight premium brands (Bridgestone, Continental, Dunlop, Goodyear, Hankook, Michelin, Pirelli, Yokohama), mid-tier quality brands (Firestone, Fulda, Kleber, Kumho, Nokian, Toyo, Uniroyal, Vredestein), additional budget brands (Duraturn, Westlake, Doublestar, Goform, Goodride), and six wholly-owned private label brands (Atlas, Fortuna, Imperial, Minerva, Tristar, Superia). The company also holds exclusive European distribution rights for Wanli and exclusive Benelux distribution for Westlake.

The business model is wholesale tyre distribution with hybrid sales channels: 30 dedicated sales representatives speaking 15 languages provide named-account B2B service across European regions (BeNeLux, DACH, France, UK/Ireland, Italy, Spain/Portugal, CEE) and international markets, complemented by Deldo Online, a 24/7 B2B e-commerce platform offering real-time stock access, order management, invoicing, and customer platform data integration. Pricing is quote-based and transaction-driven, with negotiable credit lines, currency risk coverage, and just-in-time delivery contracts. Revenue mechanics include wholesale tyre trading margins, private label brand economics (full ownership from engineering to delivery), and ancillary logistics revenue from Tyretrans — a wholly-owned transport subsidiary with 30+ trucks and 60 trailers — as well as exclusive distribution fees for Wanli and Westlake.

The core technology platform is a tyre distribution and logistics system anchored by the proprietary Count-Tronic electronic counting and loading monitoring system, which achieves an error margin of 1 in 40,000 tyres (99.9975% accuracy) across 60,000 daily stock movements. The Antwerp facility operates 24/7 dispatch with a 30-minute order-to-shipment SLA for courier orders and capacity for 15,000 packs per day. The company partners with MSC for global container shipping, DPD for European parcels, and national carriers (Dematra, Steenbergen, Van Loon, Carimo) for last-mile delivery. Deldo remains 100% family-owned through the Delcrinvest holding company, with no external funding rounds or institutional investors, and is operated by the second generation of the Delcroix family.

Name

Deldo

Legal name

Deldo Autobanden NV

Website

https://deldo.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Deldo is a Belgian family-owned B2B wholesale tyre distributor selling 7 million+ tyres annually across 35 brands and 6 wholly-owned private labels to 12,000+ customers in 60+ countries from Europe's largest single-roof tyre stock in Antwerp.

Ownership category

akta.pro rank

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tyre Wholesale Distribution: Wholesale distribution of tyres across all segments (premium, quality, budget) to B2B customers globally. Sells over 7 million tyres annually through personal sales and e-commerce channels.
2. Private Label Brands: Development and ownership of private label tyre brands (Atlas, Fortuna, Imperial, Minerva, Tristar, Superia). Brands and trademarks owned 100% by Deldo. 561 SKU references across summer, winter, and all-season tyres.
3. Exclusive Brand Distribution: Exclusive European distribution rights for Wanli tyres. Exclusive distributor arrangement with factory for quality products, flexible range development, and volume guarantees.
4. Logistics and Transport Services: Tyretrans own transport company with fleet of 30+ trucks and 60 trailers. Provides just-in-time delivery, direct shipment from factories via containers, and courier services. Revenue from logistics operations supporting tyre sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Deldo (Deldo Autobanden NV) is a B2B wholesale tyre distributor that sells over 7 million tyres per year to 12,000+ customers across 60+ countries. The offering spans six 100%-owned private label brands (Atlas, Fortuna, Imperial, Minerva, Tristar, Superia), exclusive European distribution for Wanli, plus premium and quality brand portfolios. Sales are supported by a 24/7 B2B webshop (Deldo Online), real-time inventory integration, an 80,000 m² Antwerp warehouse with the proprietary Count-Tronic system, and own transport company Tyretrans.

Product overview

Deldo (Deldo Autobanden NV) is a family-owned Belgian company founded in 1973, specializing exclusively in tire trading as 'the global tyre expert.' The company operates a multi-tier product portfolio comprising: (1) Six Private Label brands (Atlas, Fortuna, Imperial, Minerva, Tristar, Superia) which Deldo owns 100% and controls from engineering to delivery; (2) One Exclusive Brand (Wanli) for which Deldo holds exclusive European distribution rights; (3) Premium brand portfolio including Bridgestone, Continental, Dunlop, Goodyear, Hankook, Michelin, Pirelli, and Yokohama; (4) Quality brand portfolio including Firestone, Fulda, Kleber, Kumho, Nokian, Toyo, Uniroyal, and Vredestein; (5) Additional budget brands such as Duraturn, Westlake, Doublestar, Goform, and Goodride. The service offering includes a B2B e-commerce platform (Deldo Online) providing 24/7 real-time stock access, Tyretrans proprietary logistics services, direct factory shipment/container import options, and warehouse stock management from their 200,000 m² Antwerp facility. With 12,000 customers across 60+ countries and sales of 7 million+ tires annually, Deldo positions itself as the largest budget private label tire developer globally.

Differentiator

Problem solved

Functional benefit

Brands

• ATLAS: Private label budget tyre brand launched in 2013. Known for green tyres with impressive labeling scores and low fuel consumption. Summer: 185+ references, Winter: 100+ references, All season: 25+ references.
• FORTUNA
• IMPERIAL
• MINERVA
• TRISTAR
• SUPERIA
• WANLI
• DURATURN
• WESTLAKE

Products and services

• ATLAS Private Label Tyres
• FORTUNA Private Label Tyres
• IMPERIAL Private Label Tyres
• MINERVA Private Label Tyres
• TRISTAR Private Label Tyres
• SUPERIA Private Label Tyres
• WANLI Exclusive Brand Distribution
• Premium Tyre Brand Portfolio
• Quality Tyre Brand Portfolio
• Additional Budget Brand Portfolio
• Deldo Online B2B Webshop
• Tyretrans Transport Services
• Direct Shipment and Container Import Service

Quantifiable outcome

• Deliver 60,000 tyres to new destinations daily with 99.9975% accuracy
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• AdeccominorOthers · 1 January 1993Staffing partner providing temporary workers during seasonal peaks (summer/winter). Also assists with permanent staff recruitment. Partnership spanning over a decade based on mutual respect and direct communication.
• MSC (Mediterranean Shipping Company)coreStrategic or Co-development PartnerGlobal shipping partner for international container transport. Enables Deldo's worldwide export operations to Americas, Asia, Africa, and Oceania. Described as warm, committed family company partnership.
• DPDcoreChannel Partner/ Reseller/ DistributorEuropean parcel courier service for small order delivery. Handles up to 15,000 packs daily with 30-minute order-to-ship capability. Dense European road network with accurate tracking. Represents Deldo brand in delivery.
• DematracoreChannel Partner/ Reseller/ DistributorNational transport partner handling all deliveries in Belgium and Luxembourg. Part of 24-hour Benelux delivery service (order before 3pm for next-day delivery).
• SteenbergencoreChannel Partner/ Reseller/ DistributorNational transport partner handling all deliveries in the Netherlands. Part of 24-hour Benelux delivery service (order before 3pm for next-day delivery).
• TyretranscoreChannel Partner/ Reseller/ DistributorDeldo's own transport company with 30+ trucks and 60 trailers. Provides weekly deliveries across Europe with flexible capacity for seasonal peaks. Operates with same service standards as external partners.
• Van LoonminorChannel Partner/ Reseller/ DistributorInternational transport partner for European deliveries outside Benelux. Shares Deldo Spirit ethos with direct, factual approach.
• CarimominorChannel Partner/ Reseller/ DistributorInternational transport partner for flexible capacity during seasonal peaks. Part of Deldo's European delivery network.
• Anti Cancer FoundationminorOthersCharitable partnership supporting cancer research and treatment information. Deldo provides moral and financial support to foundation examining reliability of cancer therapy information.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/deldo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deldo