What maf Shoes does

maf Shoes Limited is a 100% export-oriented, vertically integrated footwear manufacturer founded in 2010 and headquartered in Chittagong, Bangladesh. The company produces athletic shoes, sports shoes, casual shoes, direct injection shoes, flip-flops, and slippers, along with semi-finished components — rubber outsoles, PU outsoles, IMEVA (EVA injection) soles, EVA foam sheets, PVC/TPR straps, and embroidery — all within a single 164,000 sft factory facility (425,000 sft building area) located 18km from the Port of Chittagong. Production uses machinery from Korea, Taiwan, and China, including 29 stitching lines, 7 cemented lasting lines, 3 direct injection machines of 16 stations each, 4 fully automatic rubber hot-press lines, 3 Chinese PU pouring machines, and a 40-person in-house design center using 2D/3D Crispin (Delcam) software. Monthly installed capacity totals approximately 1.78 million pairs across product lines, with 300 dedicated QC staff and an internal GOTECH-equipped laboratory for physical property testing.

The business operates as a private, family-controlled OEM/ODM supplier, led by Managing Director Hasnat Md. Abu Obida Marshall and Chairman Talha Bin Tayab, with a USD 25 million establishment cost and a board that includes directors for Operations and Human Resources. Revenue is generated exclusively through B2B export contracts with named international brands and retailers including Decathlon, Kappa, Skechers, Walmart, H&M, and Deichmann, shipped to France, Spain, Brazil, Japan, and other EU countries under standard OEM lead times (90 days initial, 60 days repeat). BSCI social compliance certification and a 2018 national Health & Safety Best Practice Award support qualification with European buyers. No public revenue, external funding, or app/API/digital channel is disclosed; the company runs 6,500 employees in total.

Name

maf Shoes

Legal name

maf Shoes Limited

Website

https://mafshoes.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

maf Shoes Limited is a Bangladesh-based, export-oriented OEM/ODM footwear manufacturer producing athletic shoes, flip-flops, and components for international brands such as Decathlon, Skechers, H&M, and Deichmann from a single vertically integrated Chittagong facility.

Ownership category

akta.pro rank

Product category

Footwear Manufacturing

NAICS

Footwear Manufacturing (3162), Footwear Manufacturing (316210), Footwear Manufacturing (31621)

SIC

Footwear, (No Rubber) (3140), Rubber & Plastics Footwear (3021)

akta.pro primary industry

Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA)

akta.pro secondary industries

Footwear Manufacturing (OEM/ODM & Private Label) (CRAAACAJ), Sandals, Flip-Flops & Open-Toe Footwear Manufacturing (IMAOAIAG), Footwear Components & Subassemblies Manufacturing (Soles/Heels/Insocks/Outsoles/Uppers) (IMAOAIAJ)

Keywords

• Footwear manufacturing
• OEM ODM shoes
• Athletic shoe production
• Flip-flop manufacturing
• Shoe sole production

Headquarters

HQ city

Chittagong

HQ country

Bangladesh

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Footwear Manufacturing Export: 100% export-oriented footwear manufacturing serving international brands and retailers. Revenue generated from OEM/ODM production of athletic shoes, sports shoes, casual shoes, direct injection shoes, flip-flops, slippers, and related components (soles, EVA foam). Factory operates on B2B model supplying finished products directly to brand buyers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

maf Shoes Limited is a 100% export-oriented OEM/ODM footwear manufacturer that produces athletic shoes, sports shoes, casual shoes, direct injection shoes, flip-flops, slippers, and related components (rubber, PU, IMEVA soles, EVA foam) from a vertically integrated factory in Chittagong, Bangladesh. The company manufactures to specification for international footwear brands and retailers, with in-house product development, sampling, and quality testing. It supplies bulk orders under direct B2B contracts, with lead times of 90 days for initial orders and 60 days for repeat orders after LC receiving.

Product overview

maf Shoes Limited is a 100% export-oriented shoe manufacturing company in Bangladesh with vertical production units producing finished footwear products and semi-finished components in the same factory premises. The product portfolio centers on Athletic/Sports Shoes and Flip-Flops as core finished products, supplemented by Direct Injection Shoes. Supporting these finished goods, the company manufactures key components internally: Rubber & PU Sole, IMEVA Sole/Midsole, and EVA Foam. Additional production services include Embroidery for logo and design work. The company operates from a 164,000 SFT factory with 425,000 SFT building area and exports to France, Spain, Brazil, Japan, and other EU countries serving major brands including Decathlon, Kappa, Skechers, Walmart, and H&M.

Differentiator

Problem solved

Functional benefit

Products and services

• Athletic / Sports Shoe Finished athletic and sports shoes manufactured for international footwear brands and retailers, featuring modern stitching, Strobel/California construction, and waterproofing capability, in diverse designs and colors.
• Direct Injection Shoes Casual, sports, and hiking shoes produced by direct injection of PVC (toxic-free) and TPR onto artificial leather and fabric uppers.
• Flip-Flop EVA and rubber flip-flops, beach sandals, and slippers for men, women, and children, with in-house PVC and TPR straps and screen printing for 4-6 colors.
• Rubber & PU Sole Outsoles manufactured in-house — rubber outsoles (300,000 pairs/month) and PU outsoles (230,000 pairs/month) — for footwear brands including Skechers and Walmart.
• IMEVA Sole / Midsole In-house EVA injection (IMEVA) outsoles and midsoles for lighter, flexible, and durable sports, running, and casual shoes, with combined rubber-IMEVA midsole capability.
• EVA Foam EVA foam sheets produced in-house as a raw material input for finished shoes, using hot press machines from Korea and Taiwan.
• Embroidery (in-house production service) In-house embroidery, screen printing, lamination, computer stitching, and die-cutting production services that support the company's footwear lines.

Quantifiable outcome

• Manufacturing facility established at USD 25 million investment with 164,000 sft factory area
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• DecathloncoreChannel Partner/ Reseller/ DistributorLong-standing manufacturing partnership with Decathlon for athletic and sports footwear. Described as a 'Drive to Win' collaboration. MAF Shoes is a key supplier to one of the world's largest sporting goods retailers.
• KappacoreChannel Partner/ Reseller/ DistributorManufacturing partner for Kappa sports footwear products, serving the international brand's production requirements.
• H&McoreChannel Partner/ Reseller/ DistributorManufacturing footwear products for H&M, one of the world's largest fashion retailers, producing casual and athletic footwear.
• DeichmanncoreChannel Partner/ Reseller/ DistributorManufacturing partnership with Europe's largest footwear retailer, Deichmann, for footwear production.
• SkecherscoreChannel Partner/ Reseller/ DistributorMajor customer for rubber and PU outsoles. Skechers utilizes MAF Shoes' sole production capabilities for their footwear manufacturing.
• WalmartcoreChannel Partner/ Reseller/ DistributorCustomer for rubber and PU outsoles. Walmart utilizes MAF Shoes' manufacturing capabilities for footwear components.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pou Chen Corporation: Taiwan-based world's largest athletic and casual footwear OEM producing for Nike, Adidas, Asics, and other global brands. Direct peer to MAF as a contract footwear manufacturer serving the same international brand customer base.
• Eclat Textile Corporation: Taiwan-based athletic footwear and apparel OEM serving global brands including Nike, Under Armour, and Lululemon. Comparable as an athletic-focused footwear manufacturer with vertical integration and brand-customer model.
• Genesis Footwear: Bangladesh-based footwear manufacturer serving international brands. Direct geographic peer to MAF in the Bangladesh footwear export industry with similar OEM model.
• Feng Tay Enterprises: Taiwan-based OEM/ODM manufacturer primarily producing for Nike. Direct peer as an athletic footwear contract manufacturer with deep brand relationships and similar production technology.
• Apex Footwear Limited: Bangladesh-based footwear manufacturer and retailer with OEM and branded operations. Most direct geographic peer to MAF operating in the same Bangladesh footwear manufacturing ecosystem.

Emerging players

• Regina Miracle International: Hong Kong-based intimate apparel and footwear component manufacturer with vertical integration. Comparable to MAF's vertically integrated component-and-finished-goods approach serving international brands.

Broad incumbents

• Yue Yuen International: Hong Kong-listed largest footwear manufacturer by volume, producing for athletic and casual brands globally. Comparable as a vertically integrated OEM/ODM footwear producer with brand-customer relationships across the same value chain.
• Huali Industrial Group: China-based footwear manufacturer producing for global athletic and casual brands. Comparable as a large-scale OEM with similar product categories and brand customer base.

Regional players

• Crown Sports Manufacturing: Bangladesh-based athletic footwear exporter serving global brands. Comparable as a regional OEM competitor operating in the same Bangladesh manufacturing ecosystem with similar export-oriented B2B model.
• Delta Corp (Bangladesh): Bangladesh-based footwear manufacturer focused on athletic and casual shoe exports. Regional peer operating in the same Chittagong manufacturing corridor with similar export-driven B2B business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about maf Shoes