New Mexico Wilderness Alliance

What New Mexico Wilderness Alliance does

New Mexico Wilderness Alliance, operating under the trade name "New Mexico Wild," is a 501(c)(3) nonprofit grassroots organization founded in 1997 and headquartered in Albuquerque, New Mexico. Its mission is to protect, restore, and enable continued enjoyment of New Mexico's wilderness, wildlife, and waters through three program areas: wilderness designation campaigns, wildlife conservation (notably Mexican gray wolf recovery), and water protection (notably a multi-year effort to designate 446 miles of the Gila River as Wild and Scenic). The organization functions as a community-led advocacy platform rather than a technology product, relying on grassroots engagement channels — petitions, volunteer programs, events, newsletter signups, and a public-lands issue reporting tool — to mobilize supporters and influence federal land-management decisions. Its commercial surface is minimal: a free online Hiking Guide covering 100+ trails, a $25 purchasable River Guide, a downloadable wilderness map, and a public Technical Comments archive of regulatory filings.

The business model is donation- and membership-driven, with tax-deductible individual contributions as the primary revenue stream and ancillary revenue from low-priced guide merchandise. An affiliated political action organization, the New Mexico Wild Action Fund, extends the parent nonprofit's reach into lobbying and political activity. Geographically the organization is single-state, focused on New Mexico's public lands (which constitute nearly 50% of the state but are only 6% meaningfully protected), with no international footprint, no API or technology product offering, no disclosed institutional investors, and no parent company. Organizational governance is handled by a Board and Staff, and the only commercial partnership explicitly named in the data is a member-outreach relationship with Nusenda Credit Union.

Name

New Mexico Wilderness Alliance

Legal name

New Mexico Wilderness Alliance

Website

https://nmwild.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

New Mexico Wilderness Alliance (d/b/a New Mexico Wild) is a 501(c)(3) nonprofit that drives grassroots advocacy, policy, and stewardship to protect New Mexico's wilderness, wildlife, and waters, funded by individual donations, memberships, and guide merchandise.

Ownership category

akta.pro rank

Product category

Environmental Conservation Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industry

Conservation Easements & Land Trust Services (AFAMAMAH)

Keywords

• Wilderness conservation
• Wildlife protection
• Public lands advocacy
• Water protection
• Conservation nonprofit

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Membership: 501(c)(3) nonprofit organization funded by individual donations and membership contributions. Contributions are tax-deductible. Supporters can sign up for monthly updates and action alerts.
2. Guide Sales: Sells River Guide publications for $25.00 including shipping. Proceeds support wilderness, wildlife, and water protection efforts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

New Mexico Wilderness Alliance (DBA New Mexico Wild) is a 501(c)(3) nonprofit organization that runs advocacy campaigns and stewardship programs to protect New Mexico's designated wilderness, wildlife populations (notably the Mexican gray wolf), and waterways (including efforts to designate 446 miles of the Gila River as Wild and Scenic). It supplements its advocacy mission with educational outdoor recreation resources, including a free online Hiking Guide covering 100+ wilderness trails and a purchasable River Guide ($25) covering 40+ river segments across 8 major watersheds.

Product overview

New Mexico Wilderness Alliance (also known as New Mexico Wild) is a nonprofit 501(c)(3) conservation organization that operates as a single unified mission rather than a platform-based product company. The organization focuses on three core program areas: Wilderness Protection Campaigns, Wildlife Conservation Programs (including Mexican gray Wolf recovery), and Water Protection Initiatives. Related resources and tools include the free Online Hiking Guide (hike.nmwild.org) with over 100 trail descriptions, the purchasable River Guide ($25), a downloadable Wilderness Map, monthly newsletter updates, and an archive of Technical Comments submitted to government agencies. All programs and resources support the organization's mission to protect New Mexico's wilderness, wildlife, and waters.

Differentiator

Problem solved

Functional benefit

Brands

• NM Wild Action Fund: An affiliated political action organization working alongside the main nonprofit for advocacy efforts
• New Mexico Wild Hiking Guide
• River Guide

Products and services

• Wilderness Protection Campaigns
• Wildlife Conservation Programs Conservation efforts to protect wildlife populations in New Mexico, prominently the Mexican gray wolf recovery program and broader habitat conservation; serves conservation advocates and the public.
• Water Protection Initiatives Campaigns to protect New Mexico's rivers and waterways, including multi-year efforts to designate 446 miles of the Gila River as Wild and Scenic; serves conservation advocates and the public.
• Online Hiking Guide Free online guide with descriptions of 100+ hiking trails exclusively in New Mexico's Wilderness areas, including trail filtering capabilities; for hikers, outdoor recreationists, and conservation supporters.
• River Guide Published guide to New Mexico's rivers covering 40+ river segments across 8 major watersheds, with information on access points, best seasons, and ecological values; priced at $25.00 including shipping; for paddlers, river recreationists, and conservation supporters. Proceeds support conservation work.

Quantifiable outcome

• 355k acres added to designated wilderness
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Nusenda Credit UnionminorGTM or Marketing PartnerNusenda Members Form available through New Mexico Wild website, suggesting a partnership for member outreach or fundraising.
• Michael and Julie ZimberminorOthersUnderwriting supporters of the River Guide publication.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Center for Biological Diversity: National nonprofit using science, policy, and litigation to protect endangered species and wild places. Direct overlap with New Mexico Wild on imperiled species advocacy and habitat protection in the Southwest.
• WildEarth Guardians: Western U.S. regional nonprofit focused on wildlife and wild places protection through advocacy, litigation, and on-the-ground stewardship. Direct overlap with New Mexico Wild's regional focus and wildlife/wildlands policy work.
• Defenders of Wildlife: National nonprofit dedicated to wildlife and habitat conservation with strong imperiled-species advocacy focus. Highly comparable to New Mexico Wild's Mexican gray wolf recovery program and broader wildlife protection work.
• The Wilderness Society: National 501(c)(3) nonprofit focused on protecting wilderness and public lands through advocacy and policy. Operates a comparable dual-entity model with a political arm and pursues New Mexico-relevant wilderness campaigns, making it one of the closest direct peers.

Broad incumbents

• Sierra Club: One of the largest U.S. environmental nonprofits with active New Mexico chapters and a long history of wilderness advocacy. Overlaps with New Mexico Wild on wilderness protection campaigns, public lands policy, and grassroots fundraising models.
• The Nature Conservancy: Global conservation nonprofit that acquires land, partners with public agencies, and runs major habitat and water protection programs. Overlaps with New Mexico Wild on protected-area expansion and habitat restoration, though primarily through land deals and partnerships.
• Natural Resources Defense Council (NRDC): Large national environmental advocacy nonprofit with active programs on public lands, wildlife, and water. Overlaps with New Mexico Wild's mission scope, though operates at much larger scale and broader geographic remit.
• National Wildlife Federation: Major U.S. conservation nonprofit focused on wildlife and habitat protection through advocacy and education. Comparable wildlife recovery and habitat mission, though operating nationally and at much larger scale.

Regional players

• Conservation Voters New Mexico: New Mexico-focused nonprofit combining political advocacy with conservation goals, including an Action Fund-style structure alongside a 501(c)(3). Comparable geographic focus and dual-entity advocacy model.
• Western Watersheds Project: Regional nonprofit focused on protecting and restoring western watersheds and public lands. Comparable to New Mexico Wild's water protection work and broader western public lands advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nmwild
• Facebookfacebook.com/nmwilderness
• LinkedInlinkedin.com/company/new-mexico-wilderness-alliance

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Mexico Wilderness Alliance