Djeep

What Djeep does

Djeep is a French manufacturer of premium disposable pocket lighters, founded in 1973 and headquartered in Clichy, France, with manufacturing operations in Guidel, France. The company is a wholly owned subsidiary of Société BIC (BIC Group). Djeep's core product is a butane lighter built around proprietary triple-tank technology that delivers up to 3,500 flames per unit, using pure isobutane fuel, a high-mechanical-resistance resin reservoir, and an EN 13869-compliant child-resistant safety guard. The lighter's distinctive 'tank' shape serves both an ergonomic function and a large flat canvas for decoration. The product line is differentiated through 163+ themed collections spanning categories from street art to tattoo, marine, fauna and flora, and metallic effects, many produced through collaborations with an international artist community called 'Djeepers' (including named collaborators JonOne, Naïto, Gwendal Hasson, Florine Le Richon, Mathéo Richez, Aaron Lopez-Barrantes, and Camille Le Coq).

The company operates a dual go-to-market model. On the consumer side, Djeep sells direct-to-consumer via its e-commerce website (djeep.com), targeting individual customers seeking self-expression through collectible, artist-designed lighters in Europe and the USA. On the B2B side, a dedicated promotional business portal serves enterprise customers placing bulk orders with custom artwork; the company supports this with twelve advanced decoration technologies including Holographik, Soft Touch, Glow in the Dark, Granite, Resin Chip, Etched, and Hammered Metal effects. Pricing is not publicly disclosed and B2B customers must create accounts or request quotes. Marketing is community-led, centered on artist collaborations and Instagram/Facebook storytelling rather than paid acquisition at scale.

Strategically, Djeep is positioned as a premium, lifestyle and design-led lighter brand rather than a commodity utility, leveraging BIC Group's shared legal, manufacturing, and distribution infrastructure (shared headquarters at 12 Boulevard Victor Hugo, Clichy; shared privacy/data-protection governance under Société BIC SA). Distribution is currently concentrated in France/Europe and the USA (with shipping restrictions limited to Hawaii and Alaska), and the company has 101-250 employees. No independent revenue, funding events, or AI/ML capabilities are disclosed.

Name

Djeep

Legal name

DJEEP

Website

https://djeep.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Djeep is a French premium pocket lighter brand owned by Société BIC (BIC Group), selling a signature tank-shape lighter with proprietary triple-tank technology across 163+ artist-designed collections via DTC e-commerce and a B2B promotional portal in Europe and the USA.

Ownership category

akta.pro rank

Headquarters

HQ city

Clichy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Consumer Lighter Sales: Direct sales of premium pocket lighters to individual consumers through the e-commerce website. Products include various collections with artistic designs.
2. B2B Promotional Business: Sales to promotional business customers who order lighters in bulk, likely for branding, corporate gifts, or promotional purposes. Accessed through a dedicated B2B login portal.
3. Custom/Personalized Lighters: Custom artwork decoration services for business customers who require personalized lighter designs. Includes artwork preparation guidelines and multiple decoration effects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Djeep manufactures and sells premium disposable pocket lighters featuring proprietary triple-tank technology delivering up to 3,500 flames per unit, a distinctive tank-shaped ergonomic body, and EN 13869 child-resistant safety. The company sells these lighters in 163+ themed artistic collections under its own brand, directly to consumers via e-commerce and to businesses via a dedicated B2B promotional portal with custom decoration services.

Product overview

Djeep is a premium pocket lighter brand owned by BIC, offering a single unified product line centered on its signature DJEEP lighter with a unique tank shape design. The core product delivers up to 3,500 flames through triple-tank technology and features child-resistant safety compliance (EN 13869). The portfolio is differentiated through an extensive portfolio of 163+ themed collections spanning diverse artistic styles—from street art collaborations (JonOne, Naïto) to designer series (Gwendal Hasson, Florine Le Richon, Mathéo Richez, Camille Le Coq, Aaron Lopez-Barrantes). B2B customization services enable businesses to create personalized designs using advanced decoration technologies. The company operates exclusively through business-to-business (B2B) channels, with a private customer portal for promotional business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• DJEEP Premium Pocket Lighter Premium disposable pocket lighter featuring a unique tank shape with triple-tank technology yielding up to 3,500 flames, a child-resistant safety guard compliant with EN 13869, a large ergonomic pusher, pure isobutane fuel for a stable flame, and a high mechanical-resistance resin reservoir. Sold to individual consumers and B2B promotional customers.
• DJEEP Lighter Collections Portfolio of 163+ themed lighter collections featuring distinctive decors across styles including Colour, Outdoor, Smart, Message, Enjoy, Black & White, Mesh, Metal effect, Marine, Fauna & Flora, Street art, Gold & Silver, Tattoo, and Fluo — including artist collaborations such as Nature Van, Witchery, Black Lines, Fiesta, Quirky Skulls, Savage, Wildlife, and Urban Nature.
• Custom Decoration Services B2B customization service allowing businesses to create personalized lighter designs with advanced decoration technologies including Fabric, QR Code, Holographik, Soft Touch, Touch & Feel, Glossy & Matt Mix, Granite, Resin Chip, Glittering, Black Light, Glow in the Dark, Etched, and Hammered Metal effects. Accessed through the dedicated B2B promotional business portal.

Quantifiable outcome

• Up to 3,500 flames per lighter vs typical lighter lifespan
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• JonOneflagshipStrategic or Co-development PartnerJonOne is a celebrated American graffiti artist whose vibrant, energetic abstractions bridge street art and contemporary fine art. His collaboration with Djeep produced the 'Urban Nature' collection, transforming everyday lighters into striking pieces of urban art. This partnership represents a flagship artist collaboration showcasing Djeep's commitment to bringing fine art to everyday objects.
• Naïto (Naito Shinpei)coreStrategic or Co-development PartnerJapanese artist Naito Shinpei creates the 'Japanese Creatures' collection inspired by Japanese Pop art and NY/LA street art. His work brings ancient Japanese cultural symbols to life through four powerful creatures, representing the fusion of 80s Japanese anime/manga culture with urban street art.
• DJEEPER Community ArtistscoreStrategic or Co-development PartnerDjeep maintains a community of emerging and engaged artists and designers from around the world called 'Djeepers.' These creators use the unique tank shape as a canvas for their artistic expression. Featured artists include Mathéo Richez (Theriantropy collection), Gwendal Hasson (Quirky Skulls), Florine Le Richon (Wildlife), Aaron Lopez-Barrantes (Game On, Pile Up, Yummy), and Camille Le Coq (Savage).
• BIC GroupcoreOthersDjeep is owned by BIC Group, a major global manufacturer of stationery, lighters, and shaving products. BIC's infrastructure and resources support Djeep's operations, including the legal entity details showing BIC references in privacy notices and the corporate headquarters shared with BIC at 12 boulevard Victor Hugo, Clichy, France.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• S.T. Dupont: S.T. Dupont manufactures luxury lighters (e.g., Ligne 2) targeted at the premium gift and collector market. Comparable as a high-end lighter brand with a strong lifestyle and craftsmanship positioning.
• Colibri: Colibri produces premium table and pocket lighters with an emphasis on design and gift-grade finishes. Comparable to Djeep as a design-forward lighter brand competing for the premium consumer segment.
• Clipper (by Flamagas): Clipper produces refillable lighters with a distinctive round shape and an extensive catalogue of artistic, branded, and collectible designs. Closely comparable to Djeep on the rebrandable/artistic lighter model and youth-culture positioning.
• Zippo: Zippo manufactures premium refillable and windproof lighters with deep brand heritage and extensive custom-engraving and artistic-licensing programs. Directly comparable to Djeep on premium positioning, lifetime warranty ethos, and design-led differentiation.
• Vector (by Flamagas): Vector is Flamagas's mass-market disposable lighter brand sold across Europe. Comparable to Djeep as a direct competitor in the European disposable lighter category with overlapping retail distribution.
• Tokai Lighters: Tokai manufactures disposable butane lighters and lighter accessories with a global distribution footprint. Comparable to Djeep on the disposable-butane product category and premium-engineering marketing (e.g., adjustable flame features).

Broad incumbents

• BIC: BIC is both Djeep's parent company and a direct competitor in disposable lighters (BIC Mini, BIC Maxi). Comparable as the global volume leader in pocket lighters, sharing manufacturing, fuel, and child-safety technology with Djeep.
• Lotus (by Swedish Match / Philip Morris International): Lotus is one of Europe's largest disposable lighter brands. Comparable as a high-volume European competitor sharing Djeep's France-adjacent distribution and consumer base.
• Cricket (by Swedish Match / Philip Morris International): Cricket is a globally distributed disposable lighter brand owned by Philip Morris International. Comparable to Djeep as a commodity disposable lighter competing in the same channels at lower price points.

Others

• Promotional Products Association International (PPAI) member distributors (e.g., 4imprint): 4imprint and similar branded merchandise distributors compete for the corporate promotional product spend Djeep targets via its B2B portal. Comparable as ecosystem peers for the custom/promotional lighter revenue stream.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/djeep_lighter
• LinkedInlinkedin.com/company/djeep

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Djeep