Excelis
Excelis Packaging Automation is a North American holding company formed in 2024 over five legacy packaging machinery brands, providing liquid filling, capping, labeling, parts, and material handling solutions to co-manufacturers and mid-to-large manufacturers across food & beverage, pharma, personal care, chemicals, and co-manufacturing industries.
- Company typePrivate
- Founded2024
- HeadquartersWinter Garden, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Excelis does
Excelis Packaging Automation is a privately held holding company formed in 2024 to consolidate five established North American packaging machinery businesses — Volumetric Technologies (automated liquid filling and depositing), SureKap (automated capping including the VersaKap servo-driven pump/sprayer capper), AB Technology (high-speed labeling and padding for thermoformed containers), Technical Beverage Services / TBS Parts (OEM replacement parts for filling, canning, and capping machines), and Kraken Automation (secondary system integration and conveyance). The company operates four production and operations sites across Red Wing MN, Winder GA, Knoxville TN, and Ontario, Canada, with all manufacturing positioned as North American-made. Customers span co-manufacturers, mid-size producers, and large industry-leading manufacturers across food & beverage, pharma & biotech, personal care, chemicals, and co-manufacturing verticals.
The product portfolio covers the full packaging line: piston and volumetric liquid fillers, single-head and multi-head automatic cappers with integrated HMI torque control and real-time QC auto-reject, in-line labelers with self-learning applicator optimization, padding machines for thermoformed containers, conveyor and material handling systems, and an aftermarket parts catalog. Revenue is generated through one-time industrial machinery sales (quote-based, project-driven), recurring parts and components revenue from the installed base, and service and support contracts. Go-to-market is direct enterprise field sales with engineering-led consultation, supported by Pack Expo trade show presence and five subsidiary-branded websites feeding a consolidated digital funnel. Recent activity includes the January 2025 acquisition of Marks Machinery and back-to-back 2025 product launches of the VersaKap capper and AB In-Line Labeler.
The business model is project-based industrial capital equipment sales priced via custom quoting, with multi-year service contracts and an aftermarket parts tail that increases revenue durability as the installed base grows. Customer engagement is consultative and engineering-led, with free consultation forms and direct outreach to mid-to-large manufacturers; pricing is not publicly disclosed. Leadership includes CEO Richard Butler (formerly CEO of EDSCO and 23 years at $1.2B public company AZZ), President Hans Kobor (ex-Gates Corporation, MIT Leaders for Global Operations, U.S. Army infantry officer), and subsidiary-level operating leadership. The company has no identified parent entity, no disclosed institutional or private equity backing, and no public listing.
Excelis firmographics
Firmographics- Name
- Excelis
- Legal name
- Excelis Packaging Automation
- Website
- https://excelisautomation.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Excelis Packaging Automation is a North American holding company formed in 2024 over five legacy packaging machinery brands, providing liquid filling, capping, labeling, parts, and material handling solutions to co-manufacturers and mid-to-large manufacturers across food & beverage, pharma, personal care, chemicals, and co-manufacturing industries.
- Ownership category
- akta.pro rank
Excelis industry classification
Industry- Product category
- Industrial Packaging Automation Machinery
- NAICS
- Packaging Machinery Manufacturing (333993)
- SIC
- General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- End-of-Line Integration & Packaging Line Systems (IMAHAOAN)
- akta.pro secondary industries
- Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)
Keywords
Where Excelis is headquartered
LocationHeadquarters
- HQ city
- Winter Garden
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Excelis business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Machinery Sales: Sale of automated packaging equipment including liquid filling machines, capping machines, labeling machines, and material handling systems. Equipment ranges from standalone machines to complete production line solutions. Revenue is one-time with potential for follow-on service and parts contracts.
- Machine Parts & Components: Sale of replacement parts, nozzles, and custom parts for packaging machinery. Provides ongoing revenue stream from installed base of equipment.
- Service & Support: Service and support for production lines including training, technical support, and ongoing maintenance services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom machinery quotes based on configuration |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Excelis product offering
Product offeringCore offering
Excelis manufactures and sells automated packaging machinery including liquid filling machines, automated capping equipment, labeling and padding machines, and material handling/conveyance systems, delivered through five subsidiary companies (Volumetric Technologies, SureKap, AB Technology, TBS Parts, Kraken Automation). The company provides integrated end-to-end packaging line solutions, replacement parts, and technical service and support for manufacturers and co-packers in food & beverage, pharma & biotech, personal care, chemicals, and co-manufacturing industries, with all equipment made in North America.
Product overview
Excelis Packaging Automation is a platform comprising five subsidiary companies offering integrated packaging automation solutions: Volumetric Technologies (liquid filling and depositing machines), SureKap (automated capping machines including the VersaKap series), AB Technology (labeling and padding machines), TBS Parts (replacement parts for filling and capping equipment), and Kraken Automation (material handling and conveyance systems). The company provides end-to-end packaging solutions from filling and capping to labeling, padding, and case packing, serving industries including food & beverage, pharma & biotech, personal care, chemicals, and co-manufacturing. All products are North American-made.
Differentiator
Problem solved
Functional benefit
Products and services
- Liquid Filling Machines
Quantifiable outcome
- VersaKap achieves up to 50 BPM throughput for pump and sprayer capping applications
- +2 more outcomes
Companies that use Excelis
Customer profileSegments3 records
Ideal customer profiles3 records
Excelis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Excelis partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Volumetric TechnologiescoreFamily of companies within Excelis Packaging Automation. Volumetric Technologies is a leader in automated filling and depositing solutions. Part of the cohesive Excelis solution portfolio providing single point of contact for customers.
- SureKapcoreFamily of companies within Excelis Packaging Automation. SureKap engineers cost-effective pump and specialty sprayer cappers including the VersaKap product line. Part of cohesive solution portfolio.
- AB TechnologycoreFamily of companies within Excelis Packaging Automation. AB Technology is a leader in high-speed automated labeling and padding thermoformed containers. Part of cohesive solution portfolio.
- TBS Parts (Technical Beverage Services)coreFamily of companies within Excelis Packaging Automation. Technical Beverage Services supports large beverage production lines with parts for filling, canning, and capping OEM machines. Part of cohesive solution portfolio.
- Kraken AutomationcoreFamily of companies within Excelis Packaging Automation. Kraken Automation is a leader in automated secondary system integration and conveyance. Located in Ontario, Canada. Part of cohesive solution portfolio.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Excelis competitors and assessment
Company assessmentBroad incumbents
- GEA Group: Large German engineering group with food and packaging machinery lines including filling, processing, and packaging equipment. Comparable in industrial machinery breadth though GEA's portfolio extends well beyond packaging.
- Coesia: Italian-headquartered group of packaging machinery companies (Galdi, IPI, FlexLink, etc.) covering filling, capping, labeling, and material handling. Closely parallels Excelis's multi-subsidiary platform model but with global scale.
- Krones AG: Global leader in beverage and packaging line equipment including fillers, cappers, labelers, and conveyors. Comparable to Excelis in product scope but operates at vastly greater scale and geographic reach.
- Tetra Pak: Worldwide packaging and processing solutions provider for food and beverage, including filling and packaging machinery. Comparable product breadth but with global reach and an integrated carton-substrate model Excelis does not match.
- Sacmi: Italian packaging machinery group with strong positions in bottling, capping, labeling, and end-of-line for food/beverage and personal care. Comparable to Excelis's mid-to-large customer segment with broader geographic reach.
- KHS Group: German manufacturer of filling and packaging systems for beverage and food, including stretch blow molding, labeling, capping, and conveying. Comparable product coverage but primarily focused on large global beverage customers.
- Barry-Wehmiller: Diversified US packaging machinery platform with brands like BW Container Systems, Hayssen, and Accraply. Comparable multi-brand roll-up strategy targeting North American manufacturers, though with much larger revenue base.
Direct peers
- ProMach: ProMach is a US-based packaging machinery platform offering filling, capping, labeling, conveying, and end-of-line integration across food, beverage, and personal care. Directly comparable to Excelis as a multi-brand North American packaging automation consolidator.
- Serac Group: French-based specialist in liquid filling and capping equipment for food, dairy, personal care, and chemicals. Closely comparable to Volumetric Technologies and SureKap's filling and capping product lines within Excelis.
- Liquid Packaging Solutions: US manufacturer of liquid filling, capping, and labeling equipment for small to mid-size producers. Directly comparable to Excelis's mid-market positioning and co-manufacturer customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Excelis social profiles
Digital presenceExcelis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excelis leadership team
Management profileNumber of profiles
Profiles5 records
Excelis subsidiaries and ownership
Company hierarchySubsidiaries5 records
Excelis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excelis M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excelis
What does Excelis do?
Excelis manufactures and sells automated packaging machinery including liquid filling machines, automated capping equipment, labeling and padding machines, and material handling/conveyance systems, delivered through five subsidiary companies (Volumetric Technologies, SureKap, AB Technology, TBS Parts, Kraken Automation). The company provides integrated end-to-end packaging line solutions, replacement parts, and technical service and support for manufacturers and co-packers in food & beverage, pharma & biotech, personal care, chemicals, and co-manufacturing industries, with all equipment made in North America.
Is Excelis a public or private company?
Excelis is a private company. It is classified as management employee owned and is currently operating.
When was Excelis founded?
Excelis was founded in 2024. It employs 101 to 250 people.
Where is Excelis based?
Excelis is headquartered in Winter Garden, United States, in the North America region.
How does Excelis make money?
Three revenue lines are on record. Industrial Machinery Sales are the primary driver. The others are machine Parts & Components and service & Support.
Who are Excelis's main competitors?
Broad incumbents on record are GEA Group, Coesia, Krones AG, Tetra Pak, Sacmi, KHS Group and Barry-Wehmiller. Direct peers are ProMach, Serac Group and Liquid Packaging Solutions.
Does Excelis have an API?
No public API is recorded for Excelis.
What industry is Excelis in?
Excelis's product category is Industrial Packaging Automation Machinery. Its primary akta.pro industry code is IMAHAOAN, End-of-Line Integration & Packaging Line Systems, with a secondary code of IMAHAOAF, Filling & Dosing Machines (Liquid/Powder/Solid). Its NAICS code is 333993 and its SIC code is 3560.