Excelis

What Excelis does

Excelis Packaging Automation is a privately held holding company formed in 2024 to consolidate five established North American packaging machinery businesses — Volumetric Technologies (automated liquid filling and depositing), SureKap (automated capping including the VersaKap servo-driven pump/sprayer capper), AB Technology (high-speed labeling and padding for thermoformed containers), Technical Beverage Services / TBS Parts (OEM replacement parts for filling, canning, and capping machines), and Kraken Automation (secondary system integration and conveyance). The company operates four production and operations sites across Red Wing MN, Winder GA, Knoxville TN, and Ontario, Canada, with all manufacturing positioned as North American-made. Customers span co-manufacturers, mid-size producers, and large industry-leading manufacturers across food & beverage, pharma & biotech, personal care, chemicals, and co-manufacturing verticals.

The product portfolio covers the full packaging line: piston and volumetric liquid fillers, single-head and multi-head automatic cappers with integrated HMI torque control and real-time QC auto-reject, in-line labelers with self-learning applicator optimization, padding machines for thermoformed containers, conveyor and material handling systems, and an aftermarket parts catalog. Revenue is generated through one-time industrial machinery sales (quote-based, project-driven), recurring parts and components revenue from the installed base, and service and support contracts. Go-to-market is direct enterprise field sales with engineering-led consultation, supported by Pack Expo trade show presence and five subsidiary-branded websites feeding a consolidated digital funnel. Recent activity includes the January 2025 acquisition of Marks Machinery and back-to-back 2025 product launches of the VersaKap capper and AB In-Line Labeler.

The business model is project-based industrial capital equipment sales priced via custom quoting, with multi-year service contracts and an aftermarket parts tail that increases revenue durability as the installed base grows. Customer engagement is consultative and engineering-led, with free consultation forms and direct outreach to mid-to-large manufacturers; pricing is not publicly disclosed. Leadership includes CEO Richard Butler (formerly CEO of EDSCO and 23 years at $1.2B public company AZZ), President Hans Kobor (ex-Gates Corporation, MIT Leaders for Global Operations, U.S. Army infantry officer), and subsidiary-level operating leadership. The company has no identified parent entity, no disclosed institutional or private equity backing, and no public listing.

Name

Excelis

Legal name

Excelis Packaging Automation

Website

https://excelisautomation.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

Excelis Packaging Automation is a North American holding company formed in 2024 over five legacy packaging machinery brands, providing liquid filling, capping, labeling, parts, and material handling solutions to co-manufacturers and mid-to-large manufacturers across food & beverage, pharma, personal care, chemicals, and co-manufacturing industries.

Ownership category

akta.pro rank

Product category

Industrial Packaging Automation Machinery

NAICS

Packaging Machinery Manufacturing (333993)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

akta.pro secondary industries

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)

Keywords

• Packaging automation equipment
• Liquid filling machines
• Automated capping machinery
• Industrial labeling systems
• Material handling automation

Headquarters

HQ city

Winter Garden

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Machinery Sales: Sale of automated packaging equipment including liquid filling machines, capping machines, labeling machines, and material handling systems. Equipment ranges from standalone machines to complete production line solutions. Revenue is one-time with potential for follow-on service and parts contracts.
2. Machine Parts & Components: Sale of replacement parts, nozzles, and custom parts for packaging machinery. Provides ongoing revenue stream from installed base of equipment.
3. Service & Support: Service and support for production lines including training, technical support, and ongoing maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Excelis manufactures and sells automated packaging machinery including liquid filling machines, automated capping equipment, labeling and padding machines, and material handling/conveyance systems, delivered through five subsidiary companies (Volumetric Technologies, SureKap, AB Technology, TBS Parts, Kraken Automation). The company provides integrated end-to-end packaging line solutions, replacement parts, and technical service and support for manufacturers and co-packers in food & beverage, pharma & biotech, personal care, chemicals, and co-manufacturing industries, with all equipment made in North America.

Product overview

Excelis Packaging Automation is a platform comprising five subsidiary companies offering integrated packaging automation solutions: Volumetric Technologies (liquid filling and depositing machines), SureKap (automated capping machines including the VersaKap series), AB Technology (labeling and padding machines), TBS Parts (replacement parts for filling and capping equipment), and Kraken Automation (material handling and conveyance systems). The company provides end-to-end packaging solutions from filling and capping to labeling, padding, and case packing, serving industries including food & beverage, pharma & biotech, personal care, chemicals, and co-manufacturing. All products are North American-made.

Differentiator

Problem solved

Functional benefit

Products and services

• Liquid Filling Machines

Quantifiable outcome

• VersaKap achieves up to 50 BPM throughput for pump and sprayer capping applications
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Volumetric TechnologiescoreOthers · 1 January 2024Family of companies within Excelis Packaging Automation. Volumetric Technologies is a leader in automated filling and depositing solutions. Part of the cohesive Excelis solution portfolio providing single point of contact for customers.
• SureKapcoreOthers · 1 January 2024Family of companies within Excelis Packaging Automation. SureKap engineers cost-effective pump and specialty sprayer cappers including the VersaKap product line. Part of cohesive solution portfolio.
• AB TechnologycoreOthers · 1 January 2024Family of companies within Excelis Packaging Automation. AB Technology is a leader in high-speed automated labeling and padding thermoformed containers. Part of cohesive solution portfolio.
• TBS Parts (Technical Beverage Services)coreOthers · 1 January 2024Family of companies within Excelis Packaging Automation. Technical Beverage Services supports large beverage production lines with parts for filling, canning, and capping OEM machines. Part of cohesive solution portfolio.
• Kraken AutomationcoreOthers · 1 January 2024Family of companies within Excelis Packaging Automation. Kraken Automation is a leader in automated secondary system integration and conveyance. Located in Ontario, Canada. Part of cohesive solution portfolio.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• GEA Group: Large German engineering group with food and packaging machinery lines including filling, processing, and packaging equipment. Comparable in industrial machinery breadth though GEA's portfolio extends well beyond packaging.
• Coesia: Italian-headquartered group of packaging machinery companies (Galdi, IPI, FlexLink, etc.) covering filling, capping, labeling, and material handling. Closely parallels Excelis's multi-subsidiary platform model but with global scale.
• Krones AG: Global leader in beverage and packaging line equipment including fillers, cappers, labelers, and conveyors. Comparable to Excelis in product scope but operates at vastly greater scale and geographic reach.
• Tetra Pak: Worldwide packaging and processing solutions provider for food and beverage, including filling and packaging machinery. Comparable product breadth but with global reach and an integrated carton-substrate model Excelis does not match.
• Sacmi: Italian packaging machinery group with strong positions in bottling, capping, labeling, and end-of-line for food/beverage and personal care. Comparable to Excelis's mid-to-large customer segment with broader geographic reach.
• KHS Group: German manufacturer of filling and packaging systems for beverage and food, including stretch blow molding, labeling, capping, and conveying. Comparable product coverage but primarily focused on large global beverage customers.
• Barry-Wehmiller: Diversified US packaging machinery platform with brands like BW Container Systems, Hayssen, and Accraply. Comparable multi-brand roll-up strategy targeting North American manufacturers, though with much larger revenue base.

Direct peers

• ProMach: ProMach is a US-based packaging machinery platform offering filling, capping, labeling, conveying, and end-of-line integration across food, beverage, and personal care. Directly comparable to Excelis as a multi-brand North American packaging automation consolidator.
• Serac Group: French-based specialist in liquid filling and capping equipment for food, dairy, personal care, and chemicals. Closely comparable to Volumetric Technologies and SureKap's filling and capping product lines within Excelis.
• Liquid Packaging Solutions: US manufacturer of liquid filling, capping, and labeling equipment for small to mid-size producers. Directly comparable to Excelis's mid-market positioning and co-manufacturer customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/excelis-packaging-automatiom

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excelis