National Exchange Club

What National Exchange Club does

The National Exchange Club is a 501(c)-style American service-club federation headquartered in Toledo, Ohio, founded in Detroit, Michigan in 1911. It organizes 18,000+ members into 300+ local clubs across the United States and Puerto Rico under a three-tier structure of clubs, districts, and national leadership. Its mission is operationalized through four Areas of Impact: Prevention of Child Abuse (the National Project since 1979), Americanism, Community Service, and Youth Programs, with flagship offerings including the evidence-informed Parent Aide Program (which delivers 6-7% substantiated re-report rates versus comparison findings), the Youth of the Year / A.C.E. / Legacy of the Year scholarship programs, the Court of Honor recognition program established in 1957, and a network of Exchange Club Centers for the Prevention of Child Abuse.

Core products are programmatic rather than technological. The organization runs a member portal at member.nationalexchangeclub.org with a club locator, a public corporate website, a merchandise shop at nationalexchange.byqqp.com, and the Talk Exchange weekly podcast. The technology stack is standard web infrastructure (WordPress-style CMS, cookies, Google Analytics, email marketing, Buzzsprout for audio); there are no APIs, mobile apps, proprietary AI/ML systems, or patents and trademarks disclosed. Strategic partnerships with Tunnel to Towers Foundation (2024), Darkness to Light (2011), American Red Cross (2010), and the Colonial Flag Foundation extend the federation's reach into military, child welfare, disaster response, and commemorative programming.

Revenue is generated through a federated donation-and-dues model rather than a transactional product sale. Streams include local-club membership dues, foundation giving (memorials, tributes, planned giving, bequests, stock gifts), Berkey Fellowships at $1,200/yr, the Heritage Society legacy program, text-to-donate, merchandise sales, and a Member Benefits Program offering discounts with vendors such as Office Depot, Avis, Budget, Wyndham Hotels, Lenovo, Constant Contact, and LifeLock. The organization is privately held with no parent company, no VC/PE capital, and no disclosed financial statements; HQ staff is 11-50, while local clubs are independently funded and governed.

Name

National Exchange Club

Legal name

The National Exchange Club

Website

https://nationalexchangeclub.org

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Exchange Club, founded in 1911 and headquartered in Toledo, Ohio, is America's oldest service organization. It federates 18,000+ members across 300+ local clubs in the US and Puerto Rico to deliver child abuse prevention, Americanism, community service, and youth programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: The National Exchange Club generates revenue through various donation mechanisms including memorial and tribute gifts, planned giving, bequests, stock gifts, life insurance gifts, trusts, and estate planning contributions. The Heritage Society is a legacy giving program. Berkey Fellowships recognize individuals who donate $1,200 in a one-year period. The organization also receives donations through text-to-donate and mail-in options to the National Exchange Club Foundation.
2. Membership Dues: Members join Exchange Clubs at the local level. While specific membership dues are not publicly disclosed, local clubs are supported by their own officers, boards of directors, and self-raised funds. National Headquarters provides professional and technical assistance to the organization's nationwide membership.
3. Shop and Merchandise: The organization operates an online shop (nationalexchange.byqqp.com) selling Exchange Club merchandise and products including America 250 commemorative items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The National Exchange Club is a nonprofit service organization that operates a federation of more than 300 local Exchange Clubs across the United States and Puerto Rico, uniting 18,000+ members to deliver community service under four areas of impact: Prevention of Child Abuse (the National Project since 1979), Americanism, Community Service, and Youth Programs. Its core service portfolio includes the evidence-based Parent Aide in-home prevention program for at-risk families, Exchange Club Centers for the Prevention of Child Abuse, youth scholarship and recognition programs, and member support resources delivered through a national headquarters in Toledo, Ohio.

Product overview

The National Exchange Club is America's oldest service organization (founded 1911) offering a portfolio of community service programs and member resources rather than a technology product. The core offerings include the Exchange Club Member Website portal for members, the Parent Aide Program (an evidence-based in-home prevention service for families at risk of child abuse), the Club Locator for finding local chapters, Youth Scholarships (Youth of the Year, A.C.E., Legacy of the Year), the Court of Honor recognition program, Exchange Club Centers for the Prevention of Child Abuse, and the annual National Convention. The organization also provides a Member Benefits Program offering exclusive discounts through third-party providers and maintains the Talk Exchange Podcast for communications. Services are delivered through a network of local clubs across the United States and Puerto Rico, supported by the National Exchange Club Foundation for fundraising and planned giving.

Differentiator

Problem solved

Functional benefit

Brands

• Talk Exchange: Official podcast of The National Exchange Club hosted by Tracey Edwards, CEO, and Kristie Lindau, Director of Communications
• Exchange Club Centers for the Prevention of Child Abuse
• Exchange Club Prevention Centers

Products and services

• Parent Aide Program

Quantifiable outcome

• Exchange Parent Aide Program: Families completing at least six months of service experienced substantiated re-report rates of approximately 6-7%, substantially lower than comparison findings

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Tunnel to Towers FoundationcoreStrategic or Co-development Partner · 1 January 2024Exchange partnered with Tunnel to Towers Foundation in 2024. Since 9/11, T2T has been helping America's heroes by providing mortgage-free homes to Gold Star and fallen first responder families with young children and by building specially-adapted smart homes for catastrophically injured veterans and first responders. Children of the Foundation's home recipients are offered full scholarships for undergraduate degrees and accredited trade school programs.
• Darkness to LightcoreStrategic or Co-development Partner · 1 July 2011Darkness to Light and The National Exchange Club partnered at Exchange's 93rd National Convention in Detroit, MI. The partnership joined the two organizations in their common goal of preventing child abuse. Through this partnership, local Exchange Clubs utilize Darkness to Light's Stewards of Children program as an Exchange Club Program of Service project.
• American Red CrossminorStrategic or Co-development Partner · 1 July 2010The American Red Cross partnered with The National Exchange Club to collaborate on projects for the benefit of local communities at Exchange's 92nd National Convention held in La Quinta, CA.
• The Healing Field ProjectminorStrategic or Co-development Partner · 1 July 2003The Healing Field Project was unanimously endorsed by the National Exchange Club Foundation Board of Trustees and The National Exchange Club Board of Directors at Exchange's 85th National Convention in Birmingham, AL. A resolution was passed in support of the project, which can be utilized to honor any number of people, including abused children and war veterans.
• Colonial Flag FoundationminorGTM or Marketing PartnerThe National Exchange Club receives a donation from Colonial Flag Foundation for every Exchange-sponsored Healing Field.
• Exchange Club Centers for the Prevention of Child AbusecoreStrategic or Co-development PartnerExchange Club Centers for the Prevention of Child Abuse are the product of the prevention of child abuse being adopted as Exchange's National Project in 1979. Exchange Club Prevention Centers receive varying degrees of support from local Exchange Clubs under the National Project, including establishing the centers and supporting affiliate programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rotary International: Largest U.S./global service-club federation with local clubs, member dues, and signature programs (e.g., End Polio). Compares to NEC on structure and revenue model but operates at vastly greater scale and global reach.
• Lions Club International: Federated service club with local chapters, dues-paying members, and signature vision/cause programs. Comparable membership and fundraising model; broader international footprint than NEC.

Direct peers

• Optimist International: Federated community service club with local chapters and a youth-focused mission (e.g., Junior Optimist clubs). Direct structural and demographic parallel to NEC's youth programs and Excel Clubs.
• Sertoma International: U.S. service club with local chapters focused on hearing health and community service. Similar grassroots federated model and reliance on member dues plus donations.
• Civitan International: U.S. community service club federation with local chapters and a national focus area (developmental disabilities). Closely aligned federated structure and member-dues revenue model.
• Kiwanis International: Federated U.S. service club with local chapters, dues-paying members, and a defined national service focus (children/youth). Most directly comparable peer: same membership-based federated structure, similar local-club autonomy, similar reliance on dues and donations.
• Ruritan National: U.S. community service organization with local clubs, member dues, and rural community focus. Closely comparable federated nonprofit structure and donation/dues revenue model.

Emerging players

• Points of Light: National volunteer engagement nonprofit promoting service through digital platforms and corporate partnerships. Adjacent competitor for volunteer hours and charitable attention, but operates without a federated local-club structure.
• Prevent Child Abuse America: National nonprofit directly focused on child abuse prevention — the same National Project area NEC has championed since 1979. Overlap in mission and donor pool; differs in that PCA America is a direct-service advocacy org rather than a federated membership club.
• Association of Junior Leagues International: Federated women's volunteer organization with local leagues focused on community impact and leadership development. Comparable local-chapter federated model and trained-volunteer service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Xx.com/exchangeclub
• YouTubeyoutube.com/user/exchangeclub
• Facebookfacebook.com/nationalexchangeclub
• LinkedInlinkedin.com/company/the-national-exchange-club
• Instagraminstagram.com/nationalexchangeclub
• TikToktiktok.com/@nationalexchangeclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Exchange Club