FLIE

What FLIE does

FLIE (株式会社FLIE) is a Tokyo-based real estate technology company founded in November 2019 that operates a direct-to-seller transaction platform for pre-owned condominiums in Japan. All properties listed on FLIE are sourced exclusively from approved seller companies, eliminating intermediary brokerage from the transaction. Buyers search inventory across the Greater Tokyo metropolitan area (Tokyo, Kanagawa, Chiba, Saitama) along with expanding regional coverage through offices in Osaka and Fukuoka. The platform presents over 1,200 active listings, with prices ranging from sub-30 million yen urban vintage units to 39.8 million yen centrally located renovated properties, and supports segmented categories including energy-efficient (ecocube) homes, R1-compliant renovation properties, and owner-change investment units.

The technical product surface combines a self-serve property listing site with several integrated services: FLIE Agent provides neutral advisory on transactions; Smaview offers smart-lock enabled self-guided property viewings; Urinushi Direct (売主ダイレクト) introduces off-platform seller-direct inventory; FLIE提携ローン supplies partner mortgage loans with 0 yen down payment for borrowers earning as little as 2 million yen annually; FLIE magazine operates a content marketing layer; and FLIE ONE packages these capabilities for sale to other real estate companies. Smaview 2.0 exposes an API integrated with the ierabu CLOUD property management platform. Distribution is omnichannel: the FLIE.jp web platform, social media (Twitter/X, Facebook, Instagram), earned media generated through the フリエ住まい総研 (FLIE Sumai Soken) research institute, and a phone-based consultation line.

FLIE earns revenue primarily from seller-side listing and transaction facilitation agreements, augmented by FLIE Agent advisory services. Brokerage commissions to buyers are zero by design, framed as saving approximately 1 million yen on a 30 million yen property versus a conventional real estate transaction. The customer base spans individual condominium buyers (first-time buyers, families, singles), mortgage borrowers with non-standard profiles, owner-change real estate investors, and seller-side real estate companies. As of January 2026, FLIE operates as a subsidiary of Mirai Holdings (株式会社みらいホールディングス) following a capital and business alliance, and in July 2026 announced a strategic pivot toward positioning the company as real estate industry infrastructure rather than solely a consumer housing search platform.

Name

FLIE

Legal name

株式会社FLIE

Website

https://flie.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

FLIE is a Tokyo-based proptech platform founded in 2019 that connects Japanese used condominium buyers directly with seller companies, eliminating intermediary broker fees and serving individual home buyers, mortgage borrowers with non-standard profiles, real estate investors, and seller companies across Japan.

Ownership category

akta.pro rank

Product category

Real Estate Transaction Platform (Used Condominiums)

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

Keywords

• Direct real estate transactions
• Used condominium marketplace
• Brokerage-free property platform
• Seller-direct listings Japan
• Real estate digital platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Seller Listing / Transaction Fees: FLIE's primary revenue model is based on listing and facilitating transactions for seller companies (approved real estate companies that sell directly). Since all listed properties are seller-owned and no intermediary brokers are involved, the company earns revenue from seller-side listing agreements and transaction facilitation. Brokerage commission is zero for buyers because no intermediary broker is used.
2. FLIE Agent Advisory Services: The site operator provides agent advisory services to buyers throughout the transaction process, supporting negotiations, mortgage consultation, and paperwork, adding value to the direct-transaction model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

FLIE operates a digital real estate transaction platform (flie.jp) that lists used condominiums exclusively from approved seller companies, enabling buyers to purchase properties without paying intermediary brokerage fees (saving approximately 1 million yen on a 30 million yen property). Transactions are supported end-to-end by FLIE Agent (a neutral site-operator advisory service covering negotiation, mortgage consultation, and paperwork) and supplemented by FLIE Partner Mortgage Loan (for buyers with non-standard incomes), Smaview (smart-lock self-viewings), 売主ダイレクト/Urinushi Direct (seller-matching), REQUIE/りくいえ (property matching), FLIE Step (transaction support), and FLIE ONE (DX support package for real estate companies).

Product overview

FLIE operates a real estate transaction platform connecting buyers and sellers directly, eliminating broker's fees. The core FLIE platform lists properties exclusively from verified seller companies in the Tokyo metropolitan area. The ecosystem includes complementary services: フリエ提携ローン for mortgages (0% down payment, income from 2M yen), Smaview for smart lock self-viewings, 売主ダイレクト for seller consultations, りくいえ for property matching, FLIEエージェント for agent support, FLIE magazine for content/research (フリエ住まい総研), and FLIE Step/FLIE ONE for additional transaction and DX services.

Differentiator

Problem solved

Functional benefit

Brands

• フリエ住まい総研: Research institute conducting surveys on housing and lifestyle topics under the FLIE brand.
• FLIEエージェント
• フリエ提携ローン
• Smaview
• りくいえ（REQUIE）
• FLIE ONE

Products and services

• FLIE (フリエ) Main Real Estate Transaction Platform Consumer-facing digital platform listing used condominiums from approved seller companies in Japan, enabling buyers to transact without paying intermediary brokerage commissions. Covers Tokyo, Kanagawa, Chiba, Saitama, with expansion into Kansai, Hokkaido/Tohoku, Hokuriku/Tokai, Chugoku/Shikoku, and Kyushu.
• FLIE Partner Mortgage Loan (フリエ提携ローン) Partner-bank mortgage loan product accepting used-condominium buyers from 2 million yen annual income with 0 yen down payment and 0 yen deposit; closing costs (~7-8% of property price) can be financed at the same rate; targets borrowers rejected by traditional banks.
• Urinushi Direct (売主ダイレクト) Proactive matching service that searches seller-direct (no-brokerage) inventory for buyers whose desired property is not yet listed on the platform, connecting them with seller companies that already work with FLIE.
• REQUIE (りくいえ) Property matching service operated under the FLIE brand, supporting buyers in identifying suitable used-condominium listings.
• Smaview (スマビュー) — Self-Viewing Smart Lock Service Smart-lock based self-guided property viewing service enabling unattended property inspections; Smaview 2.0 launched in 2026 with API integration to the ierabu CLOUD property management platform.
• FLIE Agent (フリエエージェント) Neutral advisory and transaction support service staffed by the platform operator, providing negotiation support, mortgage consultation, procedural guidance, and on-site viewing advice to buyers transacting directly with seller companies.
• FLIE Step Step-based property search and transaction support service offered as a distinct offering on FLIE.
• FLIE ONE (DX Support Package) Digital-transformation (DX) support package for real estate companies, sold by FLIE in partnership with TERASS to deliver real-estate DX support services; introduced alongside the FLIE de 物確 (property confirmation) service in February 2026.

Quantifiable outcome

• Buyers save approximately 1 million yen on a 30 million yen property (3% + 60万円 + consumption tax in avoided brokerage fees)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• FLIE 福岡店 (Fukuoka Location)minorOthers · 23 April 2026FLIE opened its Fukuoka store as the first Kyushu region base and 4th domestic location, located in Chuo-ku, Fukuoka City, operating from May 7, 2026.
• FLIE 大阪店 第二オフィス (Osaka Second Office)minorOthers · 2 April 2026FLIE opened a second office in Osaka in April 2026 to support expanded real estate DX support service operations.
• TERASScoreTechnology or Integration · 20 February 2026FLIE and TERASS entered a business partnership in the real estate DX support domain. FLIE introduced 'FLIE de Bukkaku' (物確) service and began sales collaboration on the DX support package 'FLIE ONE'. TERASS provides technology integration support for FLIE's DX services.
• 株式会社みらいホールディングス (Mirai Holdings Co., Ltd.)coreStrategic or Co-development Partner · 13 January 2026FLIE's parent company entered a capital and business partnership agreement with Mirai Holdings, aiming to create new value through collaborative business development.
• 全国保証株式会社 (Zenkoku Hosho Co., Ltd.)minorStrategic or Co-development Partner · 5 November 2025FLIE's parent company signed a memorandum of consideration for a business partnership with Zenkoku Hosho, a guarantee company, to explore collaborative business opportunities.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• ietty: Japanese real estate tech company offering online agent matching and chat-based home search. Comparable as a digital-native Japanese PropTech targeting the same buyer pain points (brokerage fees, agent conflicts) but with a chat-matching rather than seller-direct model.
• HowMa (HowSmart): Japanese PropTech providing AI-based real estate price estimates and tools for homeowners considering selling. Comparable as a tech-forward Japanese real estate company targeting the seller side of used-home transactions.

Broad incumbents

• athome: Long-established Japanese real estate portal covering used housing and rentals across regions. Represents another scaled incumbent competing for the same used-condo buyer attention.
• SUUMO (Recruit): Dominant Japanese property portal operated by Recruit, covering new and used housing nationwide. Functions as the default starting point for most Japanese home-search journeys and competes for the same used-condo buyer traffic that FLIE targets.
• Opendoor: US iBuyer that purchases homes directly from sellers and resells them, eliminating traditional agent intermediation. Conceptually adjacent to FLIE's seller-direct thesis (removing the intermediary broker) but operates via balance-sheet home purchases rather than marketplace matching.
• LIFULL HOME'S: Major Japanese property search portal with broad listings across rentals, used, and new homes. Comparable as a scaled incumbent that FLIE must differentiate against through its zero-fee, seller-direct model.
• Mitsui Fudosan (residential brokerage arm): Major Japanese real estate developer with brokerage and resale operations, including used condominium sales through its group network. Represents a scaled incumbent with the ability to push seller-direct listings and compete for the same buyer pool.

Direct peers

• Redfin: US-based online residential brokerage that reduces buyer commissions and uses technology to streamline agent-led transactions. Closest international comparable to FLIE's value proposition of fee-reduced, platform-mediated home buying.
• GA Technologies (RENOSY): Listed Japanese PropTech company operating the RENOSY condo investment platform, with end-to-end online purchase, mortgage, and renovation services. Comparable as a vertically integrated Japanese real estate tech platform targeting used-condo buyers and investors.
• TERASS: Japanese real estate DX company offering a tech-enabled agent matching platform. Directly comparable as a PropTech peer in the Japanese real estate intermediary space, and already a strategic partner of FLIE for the FLIE ONE DX support package.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/FLIE_JP
• Facebookfacebook.com/flie.jp
• Instagraminstagram.com/flie.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLIE