FEM

What FEM does

PostBank (株式会社ポストバンク) is a privately held Japanese advertising and sales promotion services company headquartered in Moriyama City, Shiga Prefecture, founded in 2001 with 101-250 employees. Its core business is flyer and leaflet distribution (ポスティング) to households and businesses across all 12 cities of Shiga Prefecture, with a stated capacity of approximately 280,000 units. Distribution operations are managed via a GPS tracking system that records distributor routes at 2-second intervals, supplemented by in-house folding processing (折り加工) to protect flyer quality and QR code-based campaign response measurement.

The company operates an integrated one-stop service model spanning design, printing, folding, and distribution, packaged under sub-brands including ラクでんねん (printing + distribution bundle), ラクでんねんフルパック (design + printing + distribution), めっちゃセレブ便 (premium addressed-mail targeting tower mansions and affluent households inaccessible to standard posting), and スマイルメール (nationwide low-cost mail delivery for catalogs and pamphlets under 1kg). Additional services include B2B office-targeted distribution (事業所配布), election campaign flyer and poster services (選挙サービス), task outsourcing (内職・作業代行), and graphic design/printing for business cards, pamphlets, signage, and websites. Technology features include a map-based ordering simulation tool, Google Forms inquiry channel, and free flyer data archival/management for annual contract customers.

PostBank generates revenue primarily through per-unit transaction fees for posting and bundled service pricing, with professional-services fees for design and printing. Its customer base is concentrated among small and medium local enterprises in Shiga Prefecture seeking measurable local advertising, supplemented by B2B outreach to offices and cyclical election-campaign work. The company holds the GP Mark certification from the All Japan Posting Association (全日本ポスティング協会) and is a member of the Kinki Posting Cooperative (近畿ポスティング協同組合), positioning itself as a certified, trustworthy regional distribution provider rather than a national platform.

Name

FEM

Legal name

株式会社ポストバンク

Website

https://postbank.co.jp

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

PostBank is a Shiga Prefecture, Japan-based flyer distribution and advertising services company serving local SMBs with GPS-tracked household posting, integrated design-print-distribution bundles, premium tower-mansion targeting, and nationwide mail delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Moriyama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations

Revenue model

1. ポスティング (Flyer Distribution): Core service of distributing flyers and promotional materials to households and businesses in Shiga Prefecture. Revenue based on number of units distributed.
2. ラクでんねん (Print + Distribution Package): Combined printing and distribution service at discounted bundled pricing. Customers provide print-ready data, company handles printing and distribution.
3. ラクでんねんフルパック (Full Pack): Complete package including design, printing, and distribution. Professional designers create materials with all-in-one service pricing.
4. めっちゃセレブ便 (Premium Affluent Area Delivery): Targeted delivery service for tower mansions and high-income households that prohibit standard distribution. Premium pricing for wealthy demographic targeting.
5. スマイルメール (Smile Mail): Affordable mail delivery service for catalogs and promotional materials under 1kg. Cost-effective alternative to traditional mail for nationwide delivery.
6. デザイン制作・印刷 (Design and Printing): Graphic design services including flyers, business cards, pamphlets, posters, signage, HP/website, and comprehensive advertising material production.
7. 選挙サービス (Election Services): Election campaign support including nationwide distribution of campaign materials and poster installation services.

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

The provided source material does not contain a substantive description of what FEM fundamentally does or sells. The input only identifies the company by name without a product or service description, so no specific core offering can be evidenced at this time.

Product overview

Postbank operates as a comprehensive leaflet distribution and marketing services company with a multi-layered product architecture. The core offering is the standard ポスティング distribution service, supported by GPS tracking for quality assurance. This core is augmented by integrated service packages: ラクでんねん combines printing and distribution, while ラクでんねんフルパック adds professional design to the mix. The company also operates specialized sub-brands including めっちゃセレブ便 for premium tower mansion targeting and スマイルメール for cost-effective mail delivery. Supporting services include office-targeted distribution, election campaign support, task outsourcing, and design/printing services, creating a one-stop solution for promotional marketing needs in Shiga Prefecture with approximately 280,000 distribution capacity.

Differentiator

Problem solved

Functional benefit

Brands

• ラクでんねん: A set plan combining printing and posting services at a reasonable price.
• ラクでんねんフルパック
• めっちゃセレブ便
• スマイルメール

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• 全日本ポスティング協会 (All Japan Posting Association)minorOthersIndustry association providing GP Mark certification program for excellent posting companies. PostBank holds GP Mark certification demonstrating compliance with industry standards for reliability and safety.
• 近畿ポスティング協同組合 (Kinki Posting Cooperative)minorOthersRegional cooperative organization for posting companies in the Kinki region. Membership provides industry network and standards alignment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hakuhodo (株式会社博報堂): Major Japanese advertising agency offering full marketing services — represents the upstream customer and competitor set that buys (and could disintermediate) local flyer distribution services like PostBank's posting business.
• Yamato Transport (ヤマト運輸株式会社): Japan's largest private parcel and mail delivery company — competes with PostBank's Smile Mail for catalog/pamphlet delivery under 1kg and represents the broader logistics scale PostBank would need to match to expand nationally.
• Japan Post (日本郵便株式会社): National incumbent postal operator against whose standard mail rates PostBank's Smile Mail is explicitly positioned as a cheaper alternative — sets the pricing benchmark and service-quality expectation for PostBank's mail services.

Direct peers

• Smile Mail Japan (地域新聞社系メール便): Regional newspaper and mail-delivery operators offering low-cost mail services for catalogs and flyers under 1kg — directly comparable to PostBank's Smile Mail sub-brand serving the same nationwide catalog/pamphlet delivery use case.
• Posting Factory (ポスティングファクトリー): National posting service in Japan covering flyer distribution, design and printing — operates at a larger geographic scale than PostBank but with the same core value proposition of integrated local advertising distribution.
• Adwave (株式会社アドウェーブ): Japanese flyer distribution and direct mail company providing posting, printing, and list-based DM services to local advertisers — comparable integrated distribution model serving similar SMB customer base.
• Atos (アトス株式会社): Japanese flyer distribution (posting) company providing household and business flyer delivery with GPS tracking — operates in overlapping geographies with PostBank and competes for the same SMB advertiser customers with the same unit-pricing model.
• NEO POST (株式会社ネオポスト): Japan-based posting/distribution company offering flyer delivery, design, and printing services with coverage across multiple prefectures — directly comparable service stack to PostBank's Rakudennen Fullpack offering.
• POST NET (株式会社ポスネット): Multi-region Japanese posting company with newspaper-insert and flyer distribution services targeting local SMB advertisers — comparable business model and customer segment to PostBank's core posting operation.

Emerging players

• GeoLogic (ジオロジック株式会社): Japanese location-data and geomarketing company enabling area-targeted advertising and distribution analytics — represents the data/technology layer that could complement or compete with PostBank's QR-code and GPS analytics capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/postbank9860

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEM