What Chrome Battery does

Chrome Battery is a privately held, direct-to-consumer e-commerce company founded in 2010 and headquartered in Westfield, Indiana. The company manufactures and resells replacement batteries, with its core competency in Sealed Lead Acid (SLA) and Absorbed Glass Mat (AGM) battery technology using lead calcium alloy construction. Its catalog spans powersports vehicles (motorcycles, ATVs, UTVs, jet skis, snowmobiles, scooters, go-karts), sealed lead acid applications (alarm systems, emergency lighting, medical devices, wheelchairs, kids ride-on toys, lanterns), lithium-ion power sports batteries, and adjacent accessories including chargers and portable jump starters.

The company operates a multi-brand portfolio to segment price points and feature tiers: Chrome Battery (premium standard), Chrome Pro Series (iGel technology with LCD display), Chrome Now (Bluetooth-enabled with smartphone monitoring), Pirate Battery (value tier), Zipp Battery (budget tier), and Xtend (chargers). Chrome Battery holds a patent on a sealed post design used in the Pirate line, and its tech-enabled tiers differentiate via smartphone app connectivity and digital battery status displays. All sales flow through a Shopify-powered storefront with vehicle-specific Type/Year/Make/Model search and a separate wholesale portal at chromeprobattery.com for B2B buyers. Shipping originates from a single Indiana warehouse, with same-day dispatch for orders before 3PM EST and 1-3 business day delivery to most US addresses.

Revenue mechanics are entirely transactional unit sales at price points ranging from roughly $14.50 for basic SLA units to $179.90 for higher-capacity or premium products. The company supports purchases with 18-24 month warranties and a 60-day money-back guarantee, financed in part via ShareASale affiliate referrals. Customer segments are highly fragmented across individual powersports enthusiasts, parents buying replacement batteries for ride-on toys, residential alarm and lighting users, and medical/mobility device owners, with no disclosed enterprise contracts, no venture or private equity backing, and no subsidiaries or acquisitions on record.

Name

Chrome Battery

Legal name

Chrome Battery

Website

https://chromebattery.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Chrome Battery is a privately held, Indiana-based e-commerce retailer and manufacturer of aftermarket replacement batteries for powersports vehicles, sealed lead acid applications, and adjacent accessories, operating under multiple brands including Chrome, Chrome Pro, Chrome Now, Pirate, and Zipp via a Shopify storefront and a separate wholesale portal.

Ownership category

akta.pro rank

Product category

Replacement Batteries

NAICS

Battery Manufacturing (33591), Automotive Parts and Accessories Retailers (44133)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)

akta.pro secondary industries

Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ), Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

Keywords

• Replacement batteries
• Powersports batteries
• Sealed lead acid batteries
• Battery chargers
• Lithium-ion batteries

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Battery Sales: Direct sales of replacement batteries across multiple categories including powersports, sealed lead acid, medical, wheelchair, and children's toys. Revenue generated through one-time product purchases with unit pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Chrome Battery manufactures and sells high-performance replacement batteries for powersports vehicles (motorcycles, ATVs, UTVs, jet skis, snowmobiles, scooters, go-karts), sealed lead acid applications (alarm systems, emergency lighting, medical, wheelchairs, kids ride-on toys), and lithium-ion power sports use. The company offers multiple branded lines (Chrome, Chrome Pro iGEL, Chrome Now Bluetooth, Pirate Battery, Zipp Battery) covering premium to budget price points, plus battery chargers and portable jump starters under the Xtend and Chrome Pro Series labels.

Product overview

Chrome Battery is a multi-brand battery retailer specializing in high-performance replacement batteries for power sports vehicles and industrial applications. The company operates under five distinct brands: Chrome Battery (premium main brand with 18-month warranty), Chrome Pro Series with iGEL Technology (featuring gel electrolytes and digital LCD displays for battery monitoring), Chrome Now (Bluetooth-enabled batteries with smartphone connectivity for real-time status monitoring), Pirate Battery (budget-friendly option), and Zipp Battery (entry-level pricing). The core product portfolio centers on AGM (absorbed glass mat) sealed lead acid and lithium-ion batteries across power sports (motorcycles, ATVs, UTVs, snowmobiles, jet skis, scooters, go-karts), sealed lead acid (alarm systems, emergency lighting, medical, wheelchairs, kids toys, lanterns, coolers), battery chargers, and jump starters. The company ships from Westfield, Indiana with same-day shipping for orders before 3PM EST and offers 18-24 month warranties with 60-day money-back guarantees.

Differentiator

Problem solved

Functional benefit

Brands

• Chrome Pro Series: Premium battery line featuring iGEL technology with LCD display for monitoring battery performance
• Chrome Now
• Pirate Battery
• Zipp Battery

Products and services

• Chrome Battery (Main Brand) High-performance maintenance-free power sports and sealed lead acid batteries featuring lead calcium alloy construction and absorbed glass mat (AGM) technology for spill-proof, vibration-resistant operation, backed by an 18-month warranty.
• Chrome Pro Series with iGEL Technology Advanced battery series featuring gel electrolytes and a built-in LCD digital display for real-time battery performance monitoring, designed for customers seeking rigorous quality standards with enhanced monitoring capabilities.
• Chrome Now (Bluetooth Series) Power sports batteries with integrated Bluetooth phone connectivity, allowing users to monitor battery status, voltage, and temperature directly from a smartphone app, backed by a 24-month warranty and 60-day guaranteed refund.
• Pirate Battery Cost-effective power sports and sealed lead acid batteries for value-conscious riders, featuring AGM technology, patented sealed post preventing corrosion, 18-month warranty, and 60-day money-back guarantee.
• Zipp Battery Budget-friendly power sports and sealed lead acid batteries providing quality and reliability at competitive price points for price-sensitive consumers.
• Sealed Lead Acid (SLA) Batteries Sealed lead acid batteries available in capacities from 3.5AH to 80AH and 6V/12V voltages with multiple terminal types (T1, T2, T3, T6), backed by an 18-24 month warranty, for applications including alarm systems, emergency lighting, wheelchairs, and medical equipment.
• Power Sports Batteries AGM sealed batteries for motorcycles, ATVs, UTVs, jet skis, snowmobiles, and scooters, constructed with lead calcium alloy and absorbed glass mat technology, featuring high cranking amps and vibration resistance.
• Chrome Pro Series Lithium Ion Batteries Lithium-ion power sports batteries designed to replace flooded, AGM, gel, and sealed lead acid batteries in power sport applications.
• Xtend Battery Chargers Battery charger product line including 1/2-Amp, 1-Amp, and 4-Amp chargers for maintaining various battery types sold under the Xtend brand.
• Rescue Elite Jump Starters Professional-grade portable jump starters under the Chrome Pro Series line for emergency battery charging and vehicle starting.
• Wheelchair Batteries Sealed lead acid batteries for wheelchairs and mobility devices, available in capacities up to 80AH including refurbished options.
• Alarm System Batteries Sealed lead acid batteries specifically designed for alarm and security systems, available in various capacities.
• Emergency Lighting Batteries Sealed lead acid batteries for emergency lighting applications, including 35AH units with nut and bolt connectors.
• Medical Batteries Sealed lead acid batteries designed for medical equipment applications.
• Kids Toy Riding Car Batteries Replacement batteries for children's ride-on toys including Peg Perego, Razor, Kid Trax, Little Tikes, and Fisher-Price branded products.

Quantifiable outcome

• 18-24 month warranty coverage across product lines
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/chromebattery
• Facebookfacebook.com/cbattery
• LinkedInlinkedin.com/company/chrome-battery
• Instagraminstagram.com/chrome_battery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chrome Battery