What Ragged Mountain does

Ragged Mountain Equipment is a privately held outdoor gear retailer and private-label apparel manufacturer founded in 1985 and headquartered in Intervale, New Hampshire. The company operates a direct-to-consumer model through a BigCommerce-powered e-commerce storefront at raggedmountain.com and a physical retail showroom at 279 NH Rte. 16 and 302 in Intervale. Its product portfolio spans both proprietary technical apparel designed and hand-crafted in New Hampshire and a curated assortment of third-party brands including Fischer, Rossignol, Julbo, Hillsound, DPS, La Sportiva, Salomon, OuterU, Sea Threads, and Swix, covering apparel, ski equipment, footwear, bags, eyewear, camping/hiking gear, accessories, and a niche NH 4000 Footer Collection line.

Beyond product sales, Ragged Mountain generates revenue through ancillary services: in-house Repairs & Service for clothing and gear, and the Second Summit Consignment program for pre-owned outdoor equipment. The revenue model is one-time transactional, with unit pricing ranging from approximately $15.50 (ski wax) to $1,695 (premium skis) and a fixed $35 shipping cost on qualifying orders. The customer segment is horizontal, targeting skiers, hikers, campers, and outdoor recreationists, with a geographic concentration in the United States and a particularly strong regional presence in the New Hampshire and broader White Mountains community. Headcount is reported in the 11–50 range, with no disclosed funding, parent company, or institutional ownership.

Name

Ragged Mountain

Legal name

Ragged Mountain Equipment

Website

https://raggedmountain.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Ragged Mountain Equipment is a New Hampshire-based outdoor gear retailer and private-label apparel manufacturer, founded in 1985 and serving skiers, hikers, and outdoor recreationists via DTC e-commerce and a single Intervale, NH retail showroom, with ancillary repair and consignment services.

Ownership category

akta.pro rank

Product category

Outdoor Apparel and Equipment

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

akta.pro secondary industries

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Outdoor apparel manufacturing
• Technical ski equipment
• Hiking and camping gear
• Outdoor footwear retail
• Private-label clothing

Headquarters

HQ city

Intervale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of outdoor gear, apparel, and equipment through e-commerce and retail store. One-time transaction-based purchases for individual products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ragged Mountain Equipment designs and hand-crafts private-label technical outdoor apparel in New Hampshire and operates a direct-to-consumer e-commerce site (BigCommerce) and physical retail store in Intervale, NH. It sells both its own branded apparel/gear and a curated assortment of third-party outdoor brands (Fischer, Rossignol, Julbo, Hillsound, OuterU, Sea Threads, Swix, etc.) covering skiing, hiking, camping, and alpine touring. Complementary services include in-house repairs and a consignment program for pre-owned outdoor gear.

Product overview

Ragged Mountain Equipment is an outdoor gear retailer and private-label manufacturer based in Intervale, New Hampshire, operating since 1985. The company operates both as a multi-brand e-commerce retailer selling third-party outdoor equipment (ski gear, footwear, apparel, accessories) and as a designer/manufacturer of proprietary technical apparel. The product portfolio centers on private-label clothing and accessories alongside curated third-party brands (Fischer, Rossignol, Julbo, Hillsound, Alpina, ATK, OuterU, Sea Threads, Swix, DPS, La Sportiva, Salomon). The company also offers repair services and a consignment program. The e-commerce platform is powered by BigCommerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Ragged Mountain Equipment Private Label Apparel Proprietary outdoor apparel and gear (outerwear, base layers, sun hoodies, face masks, bags, accessories) designed and hand-crafted by Ragged Mountain Equipment in New Hampshire since 1985.
• Outdoor Clothing Multi-brand outdoor clothing assortment for men, women, boys, and girls, including base layers, tops, bottoms, outerwear, and vests.
• Ski Equipment Complete ski equipment including alpine touring, backcountry, cross-country, and telemark skis, plus boots, bindings, and accessories from brands such as Fischer, Rossignol, and DPS.
• Outdoor Footwear Outdoor footwear including hiking boots, running shoes, snowshoes, gaiters, and traction devices from brands such as La Sportiva, Salomon, and Hillsound.
• Bags, Luggage & Travel Gear Travel and outdoor bags including backpacks, duffle bags, radio packs, stuff sacks, and totes, including the in-house Sea Bag cargo hauler.
• Outdoor Eyewear Sunglasses and goggles for outdoor activities, including photochromic REACTIV models from Julbo.
• Camping & Hiking Gear Camping and hiking essentials including water bottles, backpacks, hydration systems, and footwear.
• Accessories Outdoor accessories including first aid and safety equipment, ski maintenance tools (e.g., Swix brushes, ski wax), and miscellaneous gear.
• Head & Hand Wear Head and hand accessories including hats, neck gaiters, gloves, mittens, and technical face masks (OuterU faceGlove FLEX, GO, and SUN).
• Pet Outdoor Gear Pet gear including bowls, coats, collars, leashes, leads, and packs for outdoor adventures with pets.
• NH 4000 Footer Collection Branded merchandise celebrating New Hampshire 4,000-footer hiking achievements, including crafts, glasses, t-shirts, and water bottles featuring the complete list of 48 NH 4,000-footers (e.g., Sea Threads 4K' LS Tee).
• Repairs & Service In-house repair service for clothing and outdoor gear purchased from Ragged Mountain Equipment.
• Second Summit Consignment Consignment service enabling customers to resell pre-owned outdoor gear through Ragged Mountain Equipment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Sierra Trading Post: Off-price outdoor and active apparel retailer owned by TJX, selling discounted apparel, footwear, and gear across hiking, ski, and camping categories. Comparable on multi-category outdoor assortment, though positioned at discount price points.
• REI Co-op: Largest U.S. consumer co-op for outdoor recreation, operating stores plus a large e-commerce site that sells apparel, ski, hiking, and camping categories overlapping Ragged Mountain's assortment. Much larger incumbent, not a small specialty competitor.
• L.L.Bean: Heritage New England outdoor brand that designs, manufactures, and retails its own outdoor apparel and gear through catalog, e-commerce, and flagship retail. Comparable on retail-plus-private-label vertical integration and New England outdoor heritage positioning.
• Patagonia: Vertically integrated outdoor brand with proprietary manufacturing, wholesale distribution, and DTC retail including outlet stores. Comparable on in-house apparel manufacturing combined with owned retail channels, though substantially larger scale.
• The North Face: Global outdoor brand with proprietary apparel and gear manufacturing and DTC retail stores plus wholesale. Comparable on technical outdoor apparel manufacturing and retail, including apparel that Ragged Mountain also designs (sun hoodies, base layers).

Regional players

• Evo: Pacific Northwest outdoor and snowsports retailer combining e-commerce with flagship retail locations carrying ski, hike, and apparel categories. Comparable on DTC-plus-store specialty outdoor mix and curated premium brand portfolio.

Direct peers

• Eastern Mountain Sports (EMS): Northeast-based specialty outdoor retailer carrying apparel, ski, hiking, and camping gear with both physical stores and e-commerce. Highly comparable on regional U.S. outdoor specialty focus and multi-category outdoor assortment.
• Backcountry: National online specialty outdoor retailer selling apparel, ski gear, footwear, and accessories direct-to-consumer. Directly comparable on multi-brand outdoor assortment and DTC-led model, though at substantially larger scale.
• Moosejaw: Mid-market outdoor and active apparel DTC retailer specializing in technical apparel, ski, and hiking categories. Closely comparable on DTC-led specialty outdoor positioning, similar category mix to Ragged Mountain.

Emerging players

• Public Lands: Outdoor specialty chain concept launched by Dick's Sporting Goods selling apparel, footwear, and gear for hiking, camping, and snow sports. Comparable on specialty outdoor assortment and DTC-plus-physical retail model, backed by larger parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/raggedmtequip

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ragged Mountain