What Ecom does

ECOM (ECOM PK (Pvt.) Ltd) is a Karachi, Pakistan-based digital services firm founded in 2011 that operates as a multi-disciplinary e-commerce and software agency rather than a product company. The firm offers eight distinct service lines — eCommerce Development (Shopify, Magento, custom builds), Digital Marketing (SEO, PPC, CRO), Gov-Tech Solutions, Omni-Channel Solutions, eCommerce Marketplace Development, BPO Solutions, Software Development, and Digital Solutions — serving primarily Pakistani fashion and retail brands (Alkaram Studio, Bareeze, Kayseria, Ismail Farid, The Toy Shop) alongside government entities (Trade Development Authority of Pakistan).

Underlying technology spans Shopify, Magento, Laravel, WordPress, AWS cloud infrastructure, Microsoft Dynamics, and Dotmailer email marketing, delivered by a team that the firm states includes 28+ designers and developers with 10-13 years of platform expertise. The BPO Solutions line extends into IVR technology and workflow automation, while the Omni-Channel offering provides marketing automation, order management, and personalization capabilities.

The business model is professional services with project-based, quote-driven pricing and multi-year contracts; clients initiate engagements through a 'Start a Project' form on the corporate website. Distribution is single-country (Pakistan), direct sales-led, and supported by enterprise field sales for dedicated team-extension arrangements. No parent company, subsidiaries, funding rounds, M&A, or external ownership is disclosed; the firm is privately held by founder and CEO Zahir Rahimtoola.

Name

Ecom

Legal name

ECOM PK (Pvt.) Ltd

Website

https://ecompk.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ECOM (ECOM PK (Pvt.) Ltd) is a Karachi-based, full-service digital agency founded in 2011 that builds e-commerce platforms, marketplaces, and custom software for Pakistani fashion, retail, and government clients using Shopify, Magento, and AWS technologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. eCommerce Development Services: Professional services revenue from building, expanding, or upgrading online shops including e-store development, re-platforming, custom themes, and dedicated developer allocation. Revenue is project-based with services billed per engagement.
2. Software Development Services: Custom software development services including mobile app development, dedicated teams, product engineering, and IT consulting. Billed as professional services per project or team allocation.
3. BPO Solutions: Business process outsourcing services offering omni-channel support, customer experience management, technical support, fulfillment, and digital transformation services. Revenue generated through service contracts with flexible operating models.
4. IT Consulting Services: Strategic IT consulting for digital and technological transformation, software architecture improvement, and tech-driven digital strategy development.
5. QA & Testing Services: Quality assurance and testing services for software development projects, establishing product lifecycle control and quality monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ecom is a digital e-commerce agency that builds, designs, and markets online stores and digital commerce platforms for brands, retailers, and government entities. The firm delivers end-to-end services spanning e-commerce development (Shopify, Magento, custom platforms), digital marketing, custom software and mobile app development, omni-channel customer engagement, BPO/back-office operations, and government technology solutions for clients primarily based in Pakistan.

Product overview

ECOM (ECOM PK (Pvt.) Ltd) is a Pakistani e-commerce agency and digital services firm that operates as a multi-disciplinary service provider rather than a product-based company. The portfolio consists of eight distinct service offerings: eCommerce Development (building and designing online stores), Digital Marketing Services (SEO, PPC, social media), Gov-Tech Solutions (government digital services), Omni Channel Solutions (unified customer engagement), eCommerce Marketplace (multi-vendor platforms), BPO Solutions (customer experience and automation), Software Development (custom applications), and Digital Solutions (brand, analytics, and digital transformation). These services are offered as standalone offerings or can be combined to provide comprehensive digital commerce solutions for brands.

Differentiator

Problem solved

Functional benefit

Products and services

• eCommerce Development End-to-end e-commerce store development and design services including e-store development from scratch, platform re-platforming and migration (Shopify, Magento), custom theme development, dedicated developer allocation, UI/UX design, ERP system integration, site speed optimization, and third-party app integrations. Built for brands and retailers wanting to establish or upgrade online stores.
• Digital Marketing Services Data-driven digital marketing services covering search engine optimization (SEO), technical SEO, link building, social media marketing, pay-per-click (PPC) management, eCommerce marketing, conversion rate optimization (CRO), and email marketing campaigns. Targeted at brands and online retailers seeking customer acquisition and conversion growth.
• Gov-Tech Solutions Technology solutions for government agencies including customized software development, CRM, analytics, and social media performance management to improve efficiency, security, and compliance for federal, local, and state government services. Built for public sector entities in Pakistan.
• Omni Channel Solutions Real-time multi-channel customer engagement service enabling unified customer voice across digital touchpoints, with capabilities in merchandising, marketing automation, order management, personalization, operations control, retail intelligence, and omni-channel application development. Designed for retailers and brands managing complex customer journeys.
• eCommerce Marketplace End-to-end multi-vendor marketplace development for B2B and B2C segments, including Alibaba-like wholesale and Amazon-like retail marketplace platforms with features such as seller microsites, product catalogues, rating and reviews, seller commissions, RFQ systems, quotation builders, and EDI support. Targeted at businesses launching multi-vendor commerce platforms.
• BPO Solutions Business process outsourcing services providing omni-channel customer experience and support, back-office operations, digital transformation, and intelligent automation including IVR technology, CX consulting, and flexible operating models for e-commerce businesses. Built for online retailers needing scalable support operations.
• Software Development Full-cycle custom software development services including mobile app development, dedicated development teams, product engineering, UI/UX design, IT consulting, and QA and testing, leveraging 13-year expertise in enterprise software, legacy systems, and industry verticals including travel, finance, fashion retail, and healthcare. Targeted at enterprise organizations across multiple verticals.
• Digital Solutions Digital transformation services encompassing creative brand design and visual identities, analytics and big data, web and mobile applications, media buying, marketing and branding campaigns, digital experience (DX), and digital strategy development for personalized customer touchpoints. Designed for brands and companies pursuing broader digital transformation.

Quantifiable outcome

• High client satisfaction leading to repeat business - Clients return to e-commerce website design and development services due to attention to detail
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Itransition: Global IT consulting and custom software development company with strong e-commerce platform implementation practice (Shopify, Magento, Salesforce Commerce). Directly comparable to ECOM's eCommerce Development and Software Development service lines.
• Iflexion: Custom software development company with dedicated e-commerce and web application practices, serving enterprise clients across multiple verticals. Comparable to ECOM in full-cycle delivery model and platform expertise.
• Net Solutions: India-based digital agency providing e-commerce development, mobile apps, and digital marketing services to global brands. Comparable to ECOM in South-Asian delivery model and e-commerce platform expertise (Shopify, Magento).
• ScienceSoft: IT consulting and software development firm with dedicated e-commerce and CRM practices serving mid-market and enterprise clients. Comparable to ECOM in consulting-plus-implementation model and vertical breadth across retail, healthcare, and government.
• Tintash: Pakistan/US software development agency building web and mobile applications for startups and enterprises. Comparable to ECOM in headcount range, cross-border delivery model, and custom development focus across multiple verticals.
• Phase 2: US digital agency specializing in e-commerce platform implementations and content management solutions for enterprise clients. Comparable to ECOM's eCommerce Development and digital transformation focus.
• Mindstorm Studios: Pakistan-based digital product agency offering e-commerce, mobile, and web development services to enterprise clients. Directly comparable to ECOM in service mix, geography, and target customer (mid-market and enterprise brands seeking digital transformation).

Broad incumbents

• WNS Holdings: Global business process management company offering customer experience, finance, and analytics BPO services. Comparable to ECOM's BPO Solutions practice but operating at significantly larger scale across multiple geographies.
• Publicis Sapient: Global digital transformation company (Publicis group) offering end-to-end e-commerce, omni-channel, and platform engineering services to enterprise brands. Comparable to ECOM in omni-channel and digital transformation but operates globally with much larger delivery teams.
• Tata Consultancy Services: Global IT services and consulting giant with extensive digital, e-commerce, BPO, and government services practices. Competes with ECOM in the broader digital transformation and BPO market but at much larger scale and broader portfolio scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ecom_pk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecom