Viventura

What Viventura does

Viventura is a Berlin-headquartered, German-language tour operator specializing in small-group travel to South America, founded in 2001 by Andre Kiwitz and operated as a flagship brand of Ventura TRAVEL GmbH. The company sells exclusively direct-to-consumer through viventura.de and a phone/video advisor team, with no intermediaries, and supports its itineraries through four owned offices in South America — including a Cusco, Peru office maintained since 2001 that holds an official Inka Trail license. The product is structured into four priced tiers: viExplorer (3-star, value tier), viComfort (4-star boutique hotels), viPremium (5-star with Business Class flights), and viActive (outdoor adventure), plus a newer MyVentura line for individually planned private trips with WhatsApp concierge. Group sizes are capped at roughly 12 participants per departure, all tours are guaranteed to run regardless of occupancy, international flights from Frankfurt are bundled into the base price, and packages typically run 11–24 days across Argentina, Peru, Ecuador, Bolivia, Chile, Brazil, and Colombia at price points from roughly €4,200 to €9,730.

Viventura's business model is high-touch, low-frequency leisure travel: revenue is generated through one-time package sales rather than subscriptions, with dynamic surcharges applied as departures fill. The primary customer segment is German-speaking individual travelers seeking small-group, authentic experiences with German-speaking guides, an audience Viventura reaches through content marketing on its own website, a travel-reports blog, customer testimonials, and email newsletters — supplemented by phone and 15-minute video consultations at the booking stage. No paid digital advertising channels, no third-party reseller networks, and no B2B or institutional accounts are disclosed in the operating model.

The company operates as part of a broader Ventura TRAVEL ecosystem of eight regional sister brands covering Central America (Puraventura), culinary travel (Gustoventura), Africa (Africaventura), Japan (Japaventura), Southeast Asia (Asiaventura), China, Galapagos cruises (Galapatours), Arctic/Antarctic (Polartours), and India (Karmaventura). This structure provides shared back-office, content, and guide infrastructure across continents and creates a multi-region repeat-customer lifecycle, with cumulative traveler volume exceeding 100,000 since founding. Sustainability positioning is formalized via TourCert certification and per-booking donations to the VSocial Foundation and Forest Guardians rainforest protection program.

Name

Viventura

Legal name

Viventura, eine Marke der Ventura TRAVEL GmbH

Website

https://viventura.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Viventura is a Berlin-based German tour operator specializing in small-group South America travel, serving German-speaking individual travelers through a direct-to-consumer model with four product tiers (viExplorer, viComfort, viActive, viPremium) and four local offices across the continent.

Ownership category

akta.pro rank

Product category

Adventure and cultural group tour travel

NAICS

Tour Operators (56152), Tour Operators (561520)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

Cultural/Heritage Multi-Day Tour Operators (THAKADAF), Luxury Multi-Day Tour Operators (THAKADAE), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Guided group tours
• Small group travel
• Adventure tourism
• Cultural travel
• Sustainable tourism

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Guided Group Tours: Package tour revenue from pre-planned itineraries including flights, accommodation, ground transportation, guides, and included activities. Tours range from 11-24 days covering South American destinations. Pricing includes international flights from Frankfurt, regional flights, all ground transport, accommodations, daily breakfast, specified meals, German-speaking tour leadership, local guides, and entrance fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Viventura is a German tour operator that organizes and sells small-group guided tour packages to South America for individual German-speaking travelers. Its complete tour packages include international flights from Frankfurt, regional flights, ground transportation, accommodations (3- to 5-star), daily breakfast and specified meals, German-speaking tour leadership, local guides, and entrance fees, with itineraries ranging from 11 to 24 days across destinations including Argentina, Peru, Ecuador, Bolivia, Chile, Brazil, and Colombia.

Product overview

Viventura is a German tour operator specializing in South America travel with a multi-tier product portfolio consisting of four distinct tour categories: viExplorer (budget-friendly authentic experiences with 3-star comfort), viComfort (mid-tier with handpicked 4-star hotels), viPremium (luxury level with 5-star accommodations and premium services), and viActive (adventure-focused tours for outdoor enthusiasts). The company also offers MyVentura as a personalized private trip option. Viventura operates alongside a network of sister brands under the Ventura TRAVEL umbrella covering global destinations: Puraventura (Central America), Gustoventura (culinary), Africaventura (Africa), Japaventura (Japan), Asiaventura (Southeast Asia), China Tours (China), Galapatours (Galapagos), Polartours (Arctic/Antarctic), and Karmaventura (India). The company organizes group tours with German-speaking guides, small groups of typically 12 or fewer participants, and emphasizes direct booking without intermediaries for 10% savings. The portfolio spans seven South American destinations: Argentina, Peru, Ecuador, Bolivia, Chile, Brazil, and Colombia.

Differentiator

Problem solved

Functional benefit

Products and services

• viExplorer Entry-level tour category offering authentic, off-the-beaten-path experiences with 3-star comfort, top guides, strong value-for-money pricing, and small groups of maximum 12 participants, targeted at German-speaking individual travelers seeking authentic South America experiences.
• viComfort Mid-tier tour category offering intensive experiences with handpicked 4-star boutique hotel accommodations and excellent value-for-money, with small groups of maximum 12 participants for German-speaking travelers.
• viActive Adventure-focused tour category combining spectacular nature, genuine outdoor adventures, and authentic overnight stays for curious travelers with basic fitness, targeted at active German-speaking travelers.
• viPremium Luxury-level small-group tours offering exclusive experiences with handpicked 5-star hotels, premium guides, and Business Class travel, positioned at the top of the Viventura tour portfolio for affluent German-speaking travelers.
• MyVentura Personalized travel option allowing travelers to discover Peru with others or on an individually planned private trip, featuring WhatsApp concierge service and flexible hotel choices up to 5-star, for travelers who want a customized Peru itinerary.

Quantifiable outcome

• 10% savings through direct booking vs intermediary competitors
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• VSocial FoundationcoreStrategic or Co-development PartnerNon-profit organization supporting community projects. Every Viventura booking donates €25 to VSocial Foundation. Partnership supports community tourism projects in South America, including visits to indigenous communities in Bolivia (Okola), Ecuador, and Peru where travelers experience authentic local life while directly supporting community livelihoods.
• Forest GuardianscoreStrategic or Co-development PartnerRainforest protection project. Each booking supports protection of 36 hectares of rainforest in Ecuador through Forest Guardians initiative. Part of company's active environmental protection strategy beyond traditional carbon offset approaches.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Studiosus Reisen: Munich-based German tour operator specializing in cultural and small-group guided tours worldwide, including South America. Closely comparable to Viventura on customer base (German-speaking leisure travelers), product type (expert-led cultural group tours), and direct-booking distribution model.
• Intrepid Travel: Australia-based small-group adventure tour operator with deep South America offerings and a strong sustainability/responsible-travel positioning. Closely comparable to Viventura on small-group format (typically ≤12 participants), cultural/adventure mix, and sustainability commitments, though operating in English globally.
• Ikarus Tours: German tour operator with deep small-group tour programs across South America, including multi-country circuits. Comparable to Viventura on product structure (small guided groups, multi-destination itineraries) and German-speaking target customer.
• G Adventures: Canadian small-group adventure tour operator with extensive South America itineraries and a comparable small-group, locally-led product philosophy. Directly comparable to Viventura's viActive and viExplorer tiers on product mechanics and customer demographic.
• Gebeco: Kiel-based German tour operator (part of TUI Group) offering small-group and escorted tours across Latin America, Africa, and Asia. Directly comparable to Viventura in target market, multi-country circuit products, and German-speaking guided tour format.
• Chamäleon Reisen: Berlin-based German tour operator focused on sustainable, small-group travel to Latin America, Africa, and Asia. Highly comparable to Viventura on sustainability positioning (Chamäleon is also TourCert certified), small-group format, and Berlin-based direct-to-consumer operations.

Emerging players

• Evaneos: France-based marketplace connecting travelers with local travel agencies for customized international trips including South America. Comparable as an emerging digitally-native alternative that competes with traditional tour operators like Viventura for independent-minded travelers seeking authentic local-led experiences.
• Explora Journeys: Premium South America-focused travel brand (sister under Travesias/explora-style operations) offering upscale Patagonia and Atacama expeditions. Comparable as an emerging premium-positioned competitor targeting the high-end South America traveler that Viventura's viPremium tier also serves.

Broad incumbents

• TUI Group: Europe's largest integrated tourism conglomerate offering South America tours through TUI Musement and tour-operator subsidiaries. Comparable as a broad incumbent in the same addressable market with substantially greater scale and distribution reach than Viventura.
• DER Touristik: Major German tour operator group (subsidiary of REWE Group) offering Latin America packages among a broad global portfolio. Comparable as a broad incumbent competing for the same German-speaking leisure traveler but with far larger scale and a wider product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/viventura
• LinkedInlinkedin.com/company/viventura_3

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viventura