Berwick Rangers Football Club

What Berwick Rangers Football Club does

Berwick Rangers Football Club is an English football club founded in 1881 and based at Shielfield Park (4,000 capacity) in Berwick-upon-Tweed, Northumberland. It is the only English club competing in the Scottish football league system, currently playing in the Lowland League, the fifth tier of Scottish football. The club operates through a Management Board structure led by Chairman Kevin Dixon and a small staff of 11–50 employees, and runs a multi-team model comprising the men's first team, a women's senior team (launched 2023/24), and a youth academy operated via the separately registered Berwick Rangers Community Academy charity (No. 1165084), established in 2020.

The club's core product is competitive football, served through matchday admissions (adults £13, concessions £8, under-16s free), annual season tickets (£180 adult / £90 concession), and the multi-tier Club 1881 membership program, which is billed via GoCardless Direct Debit and includes benefits such as live streams, video replays within 24 hours, digital programmes, newsletters, and shop discounts. It supports a range of customer segments including local supporters, diaspora fans, ground-hoppers, women and girls, youth players, and the wider Berwick community reached through Sport for Change initiatives. The technology stack is a standard WordPress website with off-the-shelf integrations (Google Analytics, GoCardless, Veo Camera, YouTube/BRFC TV), with no proprietary technology or AI capabilities.

Revenue is generated through matchday gate receipts, season tickets, Club 1881 recurring membership, online merchandise (store.berwickrangers.com), kit and front-of-shirt sponsorships (Simpsons Malt, Northern Soul Kitchen), and a £5/month supporter lottery (Berwick Rangers Lotto) with a £1,000 monthly prize and £250 monthly charity donation. Commercial partnerships are concentrated with local businesses. The club's 1967 Scottish Cup victory over Glasgow Rangers — widely cited as one of the greatest cup upsets in football history — remains a defining intangible asset for brand recognition despite the club's current lower-tier competitive standing.

Name

Berwick Rangers Football Club

Legal name

Berwick Rangers Football Club

Website

https://berwickrangers.com

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

11–50 employees

Short description

Berwick Rangers Football Club is an English football club playing in the Scottish Lowland League (5th tier) from Berwick-upon-Tweed, operating men's and women's teams, a youth academy, and a community charity, and serving local supporters, diaspora fans, and the Northumberland community through matchday, membership, merchandise, and sponsorships.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Professional football club
• Matchday ticket sales
• Club membership programs
• Sports merchandise retail
• Community football academy

Headquarters

HQ city

Berwick-upon-tweed

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Matchday Admission: Revenue from gate receipts at home matches. Adults pay £13, concessions £8, Under 16s free entry.
2. Season Tickets: Annual season ticket sales offering entry to all home Lowland League East matches, friendlies, and member benefits. Adults £180, Concessions £90.
3. Official Membership (Club 1881): Multi-tier membership program with benefits including match entry, video replays, live streams, digital programmes, newsletters, and shop discounts.
4. Merchandise and Club Shop: Online store selling merchandise including kits, player sponsorship, and match day experience packages.
5. Monthly Draw: Supporters Club monthly lottery at £5/month with £1,000 prize. £250 donated monthly to local charity.
6. Sponsorship: Kit sponsorship deals with various local businesses including player kit sponsorships and front-of-shirt sponsorship.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Berwick Rangers Football Club is a professional football club that fields competitive men's and women's teams, sells matchday admission and season tickets to home games at Shielfield Park, and offers supporter memberships, branded merchandise, a monthly lottery draw, and community/youth football development programs through the Berwick Rangers Community Academy registered charity. The men's first team competes in the Scottish Lowland League (fifth tier of Scottish football) and the women's team plays in the Northumberland League within the FA Women's Football Pyramid.

Product overview

Berwick Rangers Football Club is a Scottish League football club (based in England in Berwick-upon-Tweed) operating a multi-team structure with its core product being competitive football. The club offers its Men's and Women's first teams, a Youth Academy (Community Academy), and various supporter-facing products including Club 1881 Membership, Season Tickets, Match Day Experience packages, an online Club Shop, BRFC TV video content, and the Berwick Rangers Lotto/Monthly Draw. The Community Academy is a separately registered charity (Number 1165084) focused on community engagement and youth football development. All offerings revolve around the club's football operations and supporter engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's First Team Squad

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Simpsons MaltflagshipStrategic or Co-development Partner · 1 January 2023Simpsons Malt, a certified B Corporation and local business, is the official launch partner of Berwick Rangers Community Academy. This partnership includes Simpsons Malt logo on the front of women's team shirts, and McCreath Simpson & Prentice emblem on junior team shirts affiliated to the Community Academy.
• Northern Soul KitchencoreGTM or Marketing Partner · 1 January 2023Northern Soul Kitchen, a local not-for-profit food waste initiative, is the front-of-shirt sponsor for the Berwick Rangers men's first team for the 2023/24 season. Simpsons Malt nominated Northern Soul Kitchen for this sponsorship.
• Sanderson, McCreath and EdneyminorOthersLegal firm providing Company Secretary/Solicitor services to the club. Mark Pentecost (BA Hons) serves as Company Secretary/Solicitor from this firm.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edinburgh City FC: Edinburgh club that progressed through the Lowland League into the SPFL. Comparable as a tier-progression trajectory benchmark for what a club exiting Berwick Rangers' current level can achieve commercially, while operating at a larger incumbent scale today.
• Gateshead FC: North East England football club currently in the National League. Comparable to Berwick Rangers as a regionally adjacent semi-professional club in the same football landscape with tier-progression ambitions.

Direct peers

• Spartans FC: Edinburgh-based semi-professional football club competing in the Lowland League. Directly comparable to Berwick Rangers on tier, geographic scope within Scottish football, semi-professional scale, and community-led operating model.
• Cowdenbeath FC: Historic Fife-based Scottish football club currently operating in the lower Scottish tiers. Comparable to Berwick Rangers as a small-town Scottish club with previous SPFL exposure now operating at a similar lower-tier scale.
• Albion Rovers: Coatbridge-based football club currently in SPFL League Two. Comparable to Berwick Rangers as a small Scottish football club with semi-professional scale, limited resources, and historical involvement across SPFL tiers.
• East Kilbride FC: Glasgow-area football club competing in the Lowland League. Comparable to Berwick Rangers in tier, semi-professional operational scale, and community-oriented club model.
• Gretna FC 2008: Re-formed successor to the former SPL club Gretna FC, now competing in the Lowland League. Comparable to Berwick Rangers for its cross-border Scottish identity, dramatic rise-and-fall history, and current fifth-tier operating reality.
• Civil Service Strollers: Civil Service Strollers compete in the Lowland League from Edinburgh. Directly comparable to Berwick Rangers given shared fifth-tier Scottish positioning, comparable attendances, and similar semi-professional operational structure.
• Caledonian Braves: Lowland League club in central Scotland. Comparable to Berwick Rangers as a similarly recent or restructured fifth-tier club with semi-professional scale and grassroots community foundations.

Regional players

• Blyth Spartans AFC: Northumberland non-league club playing in the Northern Premier League. Comparable to Berwick Rangers as a geographically adjacent English football club with a strong local-community identity and lower-tier semi-professional operations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OfficialBRFC
• YouTubeyoutube.com/channel/UCr5zLzyH3VTicDo0oBgVeBQ
• Facebookfacebook.com/BerwickRangers
• LinkedInlinkedin.com/company/berwickrangers
• Instagraminstagram.com/officialbrfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berwick Rangers Football Club