Novo Arts

What Novo Arts does

Novo Arts is a privately held, founder-controlled fine arts consultancy founded in 1975 by Marlaina Deppe in New York City. The firm operates a dual-program model: a Fine Arts Curation Program that sources original works from galleries, auctions, and international artists, and an in-house Studio Production Program that fabricates custom artworks at an 8,000-square-foot facility in Brooklyn. A 7-Step Art Program (Interview, Taste Test, Site Visit, Conceptual Development, Proposal, Production, Installation & Post-Install Support) structures client engagements, and an Art Leasing and Rental Program offers subscription and lease-to-own options alongside outright commissions and inventory sales.

The firm's underlying production asset is its Brooklyn studio staffed by professionally trained visual artists spanning graphic design, illustration, painting, photography, sculpture, carpentry, and installation. Service delivery is consultative and project-based: clients receive custom quotes, and pricing is not publicly disclosed. The company maintains offices in New York City, Greenwich CT, and Miami FL, and claims more than 2,000 cumulative clients across corporate, hospitality, healthcare, and residential segments.

Revenue mechanics combine one-time commissions, inventory sales, recurring leases/rentals, and professional services for project management and curation. Distribution is primarily direct consultative sales supplemented by an online rental/purchase shop and active memberships in industry associations (AIA, CoreNet, IIDA, IFMA, NEWH, WPEO, WBENC) that connect the firm to architects, interior designers, facility managers, and corporate real estate decision-makers. Headcount is reported in the 11–50 range, and no external institutional investors, acquisitions, or funding rounds are disclosed.

Name

Novo Arts

Legal name

Novo Arts

Website

https://novoarts.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Novo Arts is a New York City-based, founder-owned fine arts consultancy (est. 1975) offering both curated art sourcing and in-house custom fabrication from its Brooklyn studio, serving corporate, hospitality, healthcare, and residential clients across more than 2,000 engagements.

Ownership category

akta.pro rank

Product category

Fine Art Consultancy

NAICS

Interior Design Services (54141)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industry

Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)

Keywords

• Fine art consultancy
• Custom art fabrication
• Art leasing services
• Corporate art curation
• Wall covering solutions

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Art Commissions: Original custom artworks tailored to each client's space, created through the in-house Studio Program. The studio fabrication program is designed for clients who want to maximize a minimal art budget, providing customized solutions in image, size, technique, medium and style.
2. Art Sales (Inventory): Sale of existing artworks from their curated inventory of original pieces. The collection includes diverse styles, mediums, and scales suitable for hospitality, corporate, healthcare, and residential spaces. Products range from INV-01 through INV-136.
3. Art Leasing & Rentals: The Art Leasing Program allows clients to take advantage of the expansive inventory of original artworks without substantial upfront financial investment. Clients may lease temporarily or take advantage of longer term lease-purchasing arrangements.
4. Fine Art Collectibles Curation: Expert curation of fine art collectibles for private and corporate clients. Services include provenance research and acquisition strategies, sourcing rare investment-grade works and emerging talent from around the world.
5. Project Management Services: Full-service project development and management including curation, ideation, art fabrication, procurement, and installation. Behind the consultancy and curation program is a team of project managers and art administrators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Novo Arts is a New York City-based fine arts consultancy that delivers custom art fabrication, external art curation, and full-service project management for corporate, hospitality, healthcare, and residential clients. The firm operates an 8,000-square-foot in-house Brooklyn studio for original artwork production and maintains a curated inventory of 131+ original pieces available for purchase or short- and long-term leasing, guiding clients through a structured 7-step program from initial consultation through final installation.

Product overview

Novo Arts is a NYC-based fine arts consultancy firm offering a dual-program approach: a Fine Arts Curation Program that sources art from the external market, and an in-house Studio Production Program that fabricates original custom fine art works. These programs operate together through a 7-Step Art Program covering consultation, curation, fabrication, and installation. The company also maintains an inventory of 131 existing art pieces (INV series) available for rental or purchase through its Art Leasing Program. Services span corporate, hospitality, healthcare, and residential sectors, with art techniques including painting, sculpture, graphic design, illustration, murals, wall coverings, glass art, laser cut grills, photography, woodworking, and mixed/recycled material art.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Arts Curation Program

Quantifiable outcome

• More than 2,000 clients served across hospitality, residential, corporate, and healthcare spaces worldwide

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• AIA (American Institute of Architects)minorOthersActive membership and participation in AIA connects Novo Arts with architectural professionals who may specify or recommend their art services for projects.
• CoreNetminorOthersCorporate real estate association membership providing networking opportunities with corporate real estate professionals.
• IIDA (International Interior Design Association)minorOthersInterior design association membership connecting Novo Arts with design professionals.
• IFMA (International Facility Management Association)minorOthersFacility management association providing access to corporate facility decision-makers.
• NEWHminorOthersHospitality industry networking organization connecting vendors with hospitality design projects.
• WPEOminorOthersWomen's business enterprise organization supporting women-owned businesses.
• WBENCminorOthersWomen's Business Enterprise National Council certification and membership.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• 1stDibs: Online marketplace for luxury furniture, art, and décor serving interior designers and consumers. Comparable to Novo Arts in supplying curated, high-end art to designers for residential and commercial projects.
• Soho House: Hospitality members' club brand known for curated art collections across its properties. Comparable to Novo Arts in bringing commissioned and curated art into hospitality spaces, though as an in-house brand owner rather than a consultancy.

Broad incumbents

• Sotheby's: Global auction house with dedicated corporate and private art advisory services. Overlaps with Novo Arts' curation and advisory capabilities for enterprise and high-net-worth clients, though at much larger scale and with a focus on investment-grade works.
• Christie's: Global auction house offering private sales and corporate art advisory. Comparable to Novo Arts in providing fine art advisory and acquisition services for corporate clients, with a broader auction-led business model.
• Phillips: Global auction house with private sales and art advisory capabilities. Comparable to Novo Arts in the corporate and private art advisory segment, though with a much broader auction-led portfolio.
• West Elm: Design retailer with a commercial workspace division and broad art and décor assortment. Overlaps with Novo Arts in residential and corporate art sourcing at a more mass-market price point.

Direct peers

• artnet: Online art marketplace and advisory firm providing corporate and private collectors with access to artists, auctions, and advisory services. Comparable to Novo Arts in offering curated art sourcing and advisory for commercial spaces.
• Artsy: Online art marketplace connecting collectors with galleries and artists, with growing advisory services. Directly comparable to Novo Arts' curation and sales role, but operating through a digital-first platform rather than a custom studio model.
• Saatchi Art: Online art gallery offering original works, prints, and commission services globally. Overlaps with Novo Arts' inventory sales and custom commission offerings, particularly in serving residential and SMB buyers.

Others

• Gensler: Global architecture and design firm that frequently specifies and procures art for large corporate real estate projects. Adjacent to Novo Arts as a downstream client/referral channel for enterprise art programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/novoartsny
• LinkedInlinkedin.com/company/novo-arts-inc.
• Instagraminstagram.com/novoartsnyc/?hl=en
• Xx.com/NovoArtsNYC

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novo Arts