Paisano Labs

What Paisano Labs does

Paisano Labs, a wholly-owned subsidiary of Gordon Technologies, LLC since July 2023, designs and manufactures Logging While Drilling (LWD) downhole tools for the oil and gas industry from its headquarters at 10618 Rockley Road in Houston, Texas. The company's core product portfolio consists of two complementary collar-based sensors: the PR2 Propagation Resistivity Tool (available in 4.75", 6.75", and 8.25" sizes, each with optional 1200 or 1800 gpm flow variants), which provides eight industry-standard Phase Difference and Attenuation Resistivity measurements plus optional bore/annulus pressure and 3-axis shock readings, and the GRe Enhanced Gamma Ray probe, which delivers true 175°C (now with a 200°C-rated variant) Gamma LWD capability with a microprocessor-based serial interface, programmable PMT high voltage, and time-at-temperature logging. Both tools are explicitly architected as add-ons to third-party MWD systems, communicating via Generic Variables, Virtual Variables, CAN, RS485, and WITS protocols, and have been validated against Tensor, KeyDrill, XXT, Tolteq, Polaris Guidance, DigiDrill, and Mezintel platforms, with downstream log-plotting software (DigiDrill Correlator, Polaris, Mezintel) supported for processing of PR2 memory files into high-resolution LWD logs and LAS outputs.

The business model is a B2B enterprise field sales motion targeting oil & gas drilling operators and MWD service companies globally. Revenue is generated primarily through hardware sales of PR2 tools and GRe probes (multiple sizes and configurations, with documented multi-year supply contracts of up to all three PR2 sizes to a single Latin American customer), augmented by bundled post-sale integration, training, and support. Pricing is not publicly disclosed; multi-year contracts are eligible for third-party financing such as Ex-Im Bank guarantees to support international sales. Since 2011 the company has run a continuous product improvement program that has produced iteratively published artifacts including Depth of Investigation studies, Borehole Correction Charts, automated Borehole Effects Correction software (October 2021) and its WITS I/O revision (March 2024), all of which are sold or licensed into customer log-plotting workflows.

Geography spans the Americas, West Africa, China, and the Middle East, with delivered contracts including a 40-probe GRe order for Tensor-compatible MWD systems (November 2017), KeyDrill integrations into Latin America (January 2018), 6.75" PR2 deliveries for LWD memory logging in Latin America (April 2021), first 8.25" PR2 deliveries into West Africa (May 2021), and the multi-year Latin American supply contract covering all three PR2 sizes (November 2021). Capacity has been scaled through two facility expansions: the Mechanical Lab renovation (April 2022) and a 2X Electronics Lab expansion (December 2023). With 1–10 employees, Paisano operates as a focused specialist supplier whose distribution and customer reach are materially augmented by its Gordon Technologies parent.

Name

Paisano Labs

Legal name

Paisano Labs - Gordon Technologies, LLC

Website

https://paisanolabs.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Paisano Labs, a Houston-based Gordon Technologies subsidiary, designs and manufactures patented Logging While Drilling propagation resistivity and enhanced gamma ray tools for oil and gas drilling operators and MWD service companies worldwide.

Ownership category

akta.pro rank

Product category

Logging While Drilling (LWD) Sensors

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132), Mining and Oil and Gas Field Machinery Manufacturing (33313)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Oil & Gas Field Exploration Services (1382)

akta.pro primary industry

Directional Drilling & MWD/LWD Services (EUALABAB)

akta.pro secondary industry

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

Keywords

• Logging while drilling tools
• Propagation resistivity sensors
• Natural gamma ray detectors
• MWD downhole instruments
• Formation evaluation equipment

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. LWD Downhole Tool Sales: Paisano Labs generates revenue primarily from the sale of its PR2 Propagation Resistivity Tools and GRe Enhanced Gamma Ray probes. Tools are sold in multiple sizes (4.75", 6.75", 8.25") and configurations, with multi-year supply contracts established with customers in Latin America and West Africa. Revenue is derived from initial hardware purchase with post-sale support, integration, and training services included after the sale.
2. Post-Sale Support, Training, and Integration Services: The company provides integration, training, and support services after the sale as part of its product offering, contributing to the overall revenue model alongside hardware sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Paisano Labs designs, develops, manufactures, and services proprietary propagation resistivity (PR2) and natural gamma ray (GRe) Logging-While-Drilling (LWD) sensors that drop into third-party Measurement-While-Drilling (MWD) systems to deliver industry-standard formation-evaluation measurements. The product line consists of the PR2 Propagation Resistivity Tool, the GRe Natural Gamma Ray - Enhanced probe, and the PR2 Borehole Effects Correction Software, sold to oil and gas drilling operators and MWD service companies.

Product overview

Paisano Labs (Gordon Technologies, LLC), founded in 2011 and headquartered in Houston, Texas, offers a focused portfolio of Logging While Drilling (LWD) products for the oil and gas industry. The core product lineup consists of two complementary tools: the PR2 Propagation Resistivity Tool (providing resistivity measurements) and the GRe Natural Gamma Ray - Enhanced probe (providing gamma ray measurements). Both products are designed as modular add-ons to third-party MWD (Measurement While Drilling) systems, utilizing standardized communication protocols (Generic Variables, Virtual Variables, CAN, RS485) to integrate with diverse MWD platforms from vendors such as Tensor, KeyDrill, XXT, Tolteq, and others. The PR2 is available in three sizes (4.75", 6.75", 8.25") and provides 8 resistivity measurements, optional pressure and shock readings, with high-temperature ratings up to 175°C. The GRe enhances conventional gamma ray probes with digital electronics, programmable settings, and self-test capabilities, with ratings up to 200°C. Supporting software includes automated Borehole Effects Correction for large boreholes.

Differentiator

Problem solved

Functional benefit

Products and services

• PR2 Propagation Resistivity Tool Logging-While-Drilling propagation resistivity sensor that drops into any multi-protocol MWD system to deliver industry-standard 2 MHz Phase Resistivity and 400 kHz Phase Resistivity Attenuation measurements. Designed for oil and gas drilling operators and MWD service companies that need accurate formation resistivity data without replacing existing MWD telemetry infrastructure.
• GRe Natural Gamma Ray - Enhanced probe Lightest, shortest, and smallest gamma ray detector on the market, featuring patented scintillation detector technology and industry-leading precision for low-API formations. Sold as an LWD sensor that integrates with third-party multi-protocol MWD systems for oil and gas drilling operators requiring formation-evaluation gamma measurements.
• PR2 Borehole Effects Correction Software Software package that addresses environmental distortions specifically present in a customer's LWD environment to correct borehole effects on the PR2 Propagation Resistivity Tool measurements. Targeted at oil and gas drilling operators and MWD service companies using the PR2 sensor in challenging downhole conditions.

Quantifiable outcome

• GRe Enhanced Gamma Ray probes proven to provide superior log quality and reliability in all major U.S. unconventional applications at temperatures > 175°C
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Gordon Technologies, LLCcoreStrategic or Co-development Partner · 1 July 2023In July 2023, Gordon Technologies, LLC acquired Paisano Labs. The acquisition combines Gordon Technologies' existing directional/gamma MWD services with Paisano Labs' PR2 Propagation Resistivity and GRe Enhanced Gamma Ray technologies. Post-acquisition, Gordon Technologies receives the first 200°C rated GRe probe (January 2024) and continues to serve as both a customer and the parent company of Paisano Labs.
• Tensor (GE Tensor) MWD SystemscoreTechnology or Integration · 1 November 2021Tensor-compatible MWD systems are a core integration platform for Paisano Labs' PR2 and GRe products. Multiple deliveries have been made to Tensor-compatible customers in Latin America and China. Tensor-compatible integration involves communications via generic variables of up to 8 measurements from the PR2. 40 GRe Enhanced Gamma Ray probes were delivered specifically for use with Tensor-compatible MWD systems (November 2017).

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Baker Hughes: Oilfield services and equipment company with LWD/MWD offerings including resistivity and gamma measurements. Overlaps with Paisano on the LWD formation evaluation product category.
• Schlumberger (SLB): Global oilfield services leader offering an integrated LWD/MWD suite that includes propagation resistivity and gamma services. Competes with Paisano's add-on proposition at the high end through bundled fleet contracts and proprietary tool strings.
• Weatherford International: Oilfield services and equipment provider offering drilling, evaluation, and LWD services including resistivity and gamma measurements. Overlaps with Paisano across the LWD formation evaluation category.
• Halliburton: Major oilfield services provider whose Sperry Drilling division offers LWD resistivity and gamma tools integrated with directional drilling services. Comparable to Paisano at the large-operator, multi-well contract level.
• NOV (National Oilwell Varco): Diversified oilfield equipment manufacturer with downhole drilling tools and IntelliServ networking that competes in the same downhole drilling measurement/communication ecosystem as Paisano's MWD-integrated tools.

Direct peers

• Scientific Drilling International: Independent directional drilling and LWD services provider offering MWD/LWD tools and resistivity services to operators globally. Highly comparable business model and target customer base to Paisano.
• Tolteq: MWD directional/gamma system provider whose I-Series firmware is already integrated with Paisano's PR2. Comparable technology platform serving similar MWD service customers.
• Tensor Drilling Solutions (GE Tensor): MWD directional system provider whose Tensor-compatible platforms have been a core integration target for Paisano's PR2 and GRe tools. Directly comparable product category and integration partner ecosystem.
• Gyrodata: Wellbore positioning and LWD services company that integrates MWD/LWD measurements into directional drilling offerings. Comparable niche competitor targeting similar operator customers.

Emerging players

• Polaris Guidance Systems: MWD/guidance system provider that has added support for PR2 memory formats. Adjacent peer with overlapping MWD integration ecosystem but focused on guidance software/services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paisano Labs