Herzogsägmühle

Name

Herzogsägmühle

Legal name

Diakonie München und Oberbayern gGmbH

Website

https://herzogsaegmuehle.de

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Social Services and Disability Care

NAICS

Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241), Community Housing Services (62422), Other Residential Care Facilities (62399)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGAEAG)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

Keywords

• Social services
• Disability care
• Vocational rehabilitation
• Special education
• Social enterprise

Headquarters

HQ city

Peiting

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Social Services Funding: State-funded social services including housing, care, rehabilitation, and support for people with disabilities, mental health issues, homelessness, addiction, and youth welfare. Funding comes from public social security systems and government contracts.
2. Retail Operations: Multiple retail outlets including MühlenMarkt (food and goods), Wühlkiste (secondhand items), Gebrauchtwarenläden, WerkstattLaden, Wachsmanufaktur (candle shop), Gärtnerei, and Café & Wirtshaus Herzog generate revenue through direct sales to consumers.
3. Donations and Foundation Support: The Förderstiftung Herzogsägmühle accepts charitable donations and bequests to support the village's work. Additional donations come through various fundraising campaigns for specific projects like animal-assisted therapy, youth support, and emergency funds.
4. Workshop and Craft Services: Handwerksbetriebe (craft workshops) including agriculture, textile/weaving, and other trades provide vocational training and employment while generating revenue through product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Herzogsägmühle operates as a non-profit Diakoniedorf (diaconal village) in Upper Bavaria, providing integrated social services including residential care, vocational rehabilitation, special education, mental health support, addiction therapy, homelessness services, and elderly care. Approximately 1,000 residents live and work in the village community, which also operates supporting retail outlets (MühlenMarkt supermarket, Wühlkiste second-hand store, Wachsmanufaktur candle workshop), hospitality (Café & Wirtshaus Herzog, Culinarium kitchen), craft workshops, animal-assisted therapy, food banks, and a memorial/educational site documenting Nazi-era health policy victims.

Product overview

Herzogsägmühle is a Diakoniedorf (diaconal village) operating as a multi-service social enterprise with retail, hospitality, agricultural, therapeutic, educational, and housing services. The core offerings include: retail operations (MühlenMarkt supermarket, Wühlkiste second-hand store, Wachsmanufaktur candle workshop, Gärtnerei garden center, WerkstattLaden); hospitality (Café & Wirtshaus Herzog); craft businesses providing employment for people with disabilities; animal-assisted therapy; educational institutions (Alfons-Brandl-Schule, HEP-Schule); residential housing services; rehabilitation programs; food banks and warmth rooms; and charitable foundations. The village serves approximately 1,000 people with and without support needs, functioning as an integrated community with various support services under the Diakonie München und Oberbayern umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• MühlenMarkt: Retail market offering weekly specials and food products
• Wühlkiste
• Wachsmanufaktur (Licht- & Wachsmanufaktur)
• Gärtnerei Herzogsägmühle
• Culinarium
• Café & Wirtshaus Herzog
• Alfons-Brandl-Schule
• HEP-Schule Herzogsägmühle
• SV Herzogsägmühle
• Tiergestützte Therapie
• Förderstiftung Herzogsägmühle
• BiLL – Beschäftigungsinitiative Landsberg am Lech

Products and services

• MühlenMarkt A supermarket and market located in the Herzogsägmühle village grounds offering weekly specials, groceries, and household goods to local residents and visitors.
• Wühlkiste A second-hand thrift store selling clothing, shoes, books, household items, and flea market articles; part of the inclusion employment program.
• Wachsmanufaktur (Wax Manufactory) A candle workshop producing wax products; available through an online shop at shop.herzogsaegmuehle.de for global consumers and physical retail on site.
• Gärtnerei (Garden Center) An organic garden center (Naturland-certified for 35+ years) growing and selling flowers, plants, vegetables, and horticultural products, providing vocational training for people with disabilities.
• Culinarium A professional catering kitchen with capacity for up to 2,000 meals daily, providing canteen services for EPT GmbH (Steckverbinder manufacturer) and integration opportunities for people with disabilities.
• Handwerksbetriebe (Craft Workshops) Various craft workshops including woodworking, metalwork, textile/weaving, and other trades providing vocational training and supported employment for people with disabilities.
• Café & Wirtshaus Herzog A café and tavern serving food, beverages, and regular themed events (e.g., burger evenings, breakfast buffets) to visitors and community members.
• Tiergestützte Therapie (Animal-Assisted Therapy) Therapeutic services using animals (e.g., horses) for rehabilitation, self-confidence building, and communication improvement; available to children, adolescents, and adults with disabilities.
• Alfons-Brandl-Schule A special needs school offering primary and secondary education (grades 1-10) with individualized learning environments for students with disabilities or developmental delays.
• Wohnangebote (Housing Services) Various residential living options for people with disabilities, mental health conditions, youth welfare cases, and those experiencing housing instability across multiple locations in Upper Bavaria.
• Rehabilitationszentrum (Rehabilitation Center) A psychiatric rehabilitation center providing up to 21 months of support for individuals recovering from mental health conditions, with supported housing and employment programs.
• Tafeln (Food Banks) Food banks in Schongau and Peiting rescuing surplus food and distributing to people in need in the local community.
• Wärmestube Schongau (Warmth Room) A day center providing warmth, meals, showers, and support services for people experiencing homelessness or poverty in Schongau.
• Kinderhilfe Oberland (Children's Aid) Child welfare services supporting children with developmental delays, disabilities, or special needs; operates over 30 facilities in the Oberland region.
• Sozialkaufhaus (Social Department Stores) Second-hand stores operated by i+s Pfaffenwinkel GmbH (Inklusionsfirma) in multiple locations including Weilheim, Penzberg, Schongau, and Herzogsägmühle, providing affordable goods and employment for people with disabilities.
• Gebrauchtmöbelhaus (Used Furniture Store) A used furniture store offering affordable furniture to people in need, operated as part of the village's social enterprise activities.
• Café VerWeilheim A café operated by the i+s Pfaffenwinkel inclusion company in Weilheim, providing work opportunities for people with mental or physical disabilities.

Quantifiable outcome

• 1,165 trees planted in single day through community participation
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Rotary Club Landsberg am LechminorGTM or Marketing Partner · 3 February 2025Rotary Club members baked and sold Christmas cookies, donating €500 in proceeds to Herzogsägmühler's emergency fund (Nothilfefonds). The fund provides quick, unbureaucratic assistance for beneficiaries for items like glasses, dental work, or youth education participation.
• EPT GmbHcoreStrategic or Co-development Partner · 7 November 2023Steckverbinder manufacturer partnered with Herzogsägmühle workshops to open a canteen serving up to 2,000 meals daily. The Culinarium kitchen provides the food, enabling integration of people with disabilities into the general labor market through the canteen operation.
• Jugendmigrationsdienst Landsberg am LechminorStrategic or Co-development PartnerCooperation project where youth migration service participants visit horse therapy sessions. The riding therapy helps build self-confidence and improve communication skills while young people share experiences and build friendships.
• Welfen-Gymnasium SchongauminorStrategic or Co-development PartnerStudents from Welfen-Gymnasium participate in annual memorial events at Herzogsägmühle, presenting research on victims of Nazi health policies and contributing to educational mission of the Lernort memorial site.
• i+s Pfaffenwinkel GmbHcoreOthersInclusion company (Inklusionsfirma) subsidiary providing vocational rehabilitation for long-term unemployed with mental or physical limitations. Operates Café VerWeilheim and Sozialkaufhäuser in multiple towns. 'Aktion 1+1' matching program available.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Diakonie München und Oberbayern: Herzogsägmühle's direct parent organization and the broader social-services network covering Upper Bavaria with 300+ facilities, 5,000+ staff and 2,000 volunteers, operating overlapping disability, elderly and social-housing services.
• Stiftung Bethel (von Bodelschwinghsche Stiftungen Bethel): One of Germany's largest Protestant diaconal institutions, providing housing, care, education, and vocational services for people with disabilities, mental illness, and youth — structurally and operationally comparable to Herzogsägmühle at much larger scale.
• Arbeiterwohlfahrt (AWO) Bezirk Oberbayern: Major welfare association providing elderly care, youth welfare, disability services, and homelessness/housing programs in Upper Bavaria, competing for public contracts in the same districts.
• Malteser Deutschland: National Catholic-affiliated humanitarian organization running social services, care facilities and inclusion programmes with overlapping homeless, elderly and disability service lines.
• Bayerisches Rotes Kreuz (BRK): Bavaria's largest aid organization running nursing, elderly care, youth welfare and social-support services using comparable state-funded care models.
• Caritas Bayern: Bavarian Catholic welfare confederation operating elderly care, disability services, youth welfare and homelessness assistance across the same geography, competing directly for public-sector contracts.
• Diakonie Neuendettelsau: Large Bavarian Diakonie operator providing similar disability, elderly, education and youth welfare services under the same regulatory framework and funding mix as Herzogsägmühle.

Direct peers

• Lebenshilfe Bayern: Specialist NGO network dedicated to people with intellectual and physical disabilities, running residential homes, workshops and inclusive employment services across Bavaria — direct competitor for the same target population and funding streams.
• Hephata Hessisches Diakoniezentrum: Diaconal village-style organization offering residential care, workshops, education and social-enterprise operations for people with disabilities — closely mirrors Herzogsägmühle's integrated village/community model.

Others

• Special Olympics Deutschland: Hosts the Special Olympics programs that Herzogsägmühle's athletes (Lindenhof Grashüpfer) participate in — adjacent enabling organization that supports the inclusion mission rather than competing for service contracts.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjS3Std3KhBFzidnmh_XEkQ
• Facebookfacebook.com/herzogsaegmuehle
• Instagraminstagram.com/herzogsaegmuehle

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herzogsägmühle