What Amazon Property does

Amazon Property is a London-headquartered property investment and development group founded by Charles Gourgey circa 2000 and operating from offices in Paddington (HQ, 23 Spring Street) and Marylebone. The firm invests in and develops real estate across a broad range of asset classes, including residential, build-to-rent / private rented sector (PRS), co-living, hotels and serviced apartments, purpose-built student accommodation (PBSA), offices, care homes and retirement living, and industrial and logistics assets. The portfolio spans over 3 million square feet of acquired and developed assets across more than 100 schemes completed over a 25-year horizon.

The business operates three integrated pillars. The core Amazon Property vehicle acquires, develops, repositions and trades assets directly on its own balance sheet, with case studies spanning office-to-residential, office-to-hotel and Grade-listed conversions (for example the RIBA award-winning Conran Building acquired from Sir Terence Conran, Victoria Grade II listed buildings, and the Hempel Hotel conversion with British Land). The Armitage is the firm's branded premium serviced apartment operation, anchored by the Marylebone Portland Stone portfolio formerly occupied by the National Institute of the Blind. Amazon Capital, created in 2020, is a private equity funding platform that has committed a £250m joint venture fund to provide risk-sharing equity to strategic JV partners, asset managers and development managers, with active deployment in logistics, retirement care, PBSA and life sciences.

The revenue model combines three streams: trading and development profits from acquisition, planning uplift, development and disposal of assets (one-time project economics); recurring rental income from the retained PRS, serviced apartment, managed office, retail and industrial portfolios (subscription-style annuity); and equity returns from Amazon Capital's JV co-investments (royalty/carry-style economics). Customers and counterparties are predominantly institutional vendors (British Land, Grosvenor Estate, TH Real Estate, Great Capital Partnership, London Transport, the Metropolitan Police), JV partners, and end-user tenants such as Z Hotels, a UK Government department, a Life Sciences occupier and a major UK housing association. The firm is founder-led, private, and has a headcount of approximately 20 (5 executives and 15 support staff) per the leadership disclosure.

Name

Amazon Property

Legal name

Amazon Property

Website

https://amazonproperty.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

London-based property investment and development group operating across residential, PRS, hotels, offices, care homes, PBSA, and logistics, with a £250m Amazon Capital JV fund and branded platforms The Armitage serviced apartments and Loveday dementia care homes.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Property Development and Trading: Developing and trading real estate assets across residential, commercial, hotel, and mixed-use schemes. Generating returns through acquisition, planning enhancement, development, and disposal of assets.
2. Rental Income from Investment Portfolio: Retaining significant PRS (Private Rented Sector) portfolio generating recurring rental income. Includes serviced apartments branded as 'The Armitage', managed offices, retail units, and industrial estates.
3. Amazon Capital - Equity Co-Investment: Providing private equity funding to joint venture partners in exchange for equity stakes. Specialises in committed risk-sharing equity capital with aligned interests in real estate projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Amazon Property is a London-based property investment and development group that acquires, develops, and disposes of real estate across residential, PRS, hotels, student accommodation, offices, care homes, and industrial/logistics sectors. Through its funding arm Amazon Capital (created in 2020), it also provides committed risk-sharing private equity capital to joint venture partners, asset managers, and development managers. The company has developed more than 100 schemes and invested in over 3 million square feet of assets over a 25-year period.

Product overview

Amazon Property is a property investment and development group offering a unified platform spanning direct property investment and private equity funding. The core offering (Amazon Property) manages a diversified portfolio of residential, commercial, and alternative real estate assets, while Amazon Capital provides private equity funding to strategic partners. The company operates branded sub-products including The Armitage (premium serviced apartments) and the Loveday Brand (dementia care homes), alongside service categories covering PRS/co-living, hotels, student accommodation (PBSA), offices, and care/retirement living.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Investment and Development End-to-end property investment and development service spanning acquisition, planning, design, build, and disposal of real estate assets across residential, PRS, hotels, student accommodation, offices, care homes, and industrial/logistics sectors.
• Amazon Capital (Equity Co-Investment) Private equity funding platform providing committed risk-sharing equity capital to joint venture partners, asset managers, and development managers in real estate projects across logistics, retirement care, PBSA, and life sciences sectors.
• The Armitage Serviced Apartments

Quantifiable outcome

• Over 3 million square feet of real estate assets developed and invested
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• British Land PLCcoreStrategic or Co-development PartnerProperty transaction partnerships including acquisition of multi-let office and retail building on Poland Street from British Land, and development partnership for Hempel Hotel conversion into luxury residential apartments.
• Grosvenor EstatecoreStrategic or Co-development PartnerProperty acquisitions from Grosvenor Estate including Victoria development (Grade II listed buildings) and Ebury Bridge Road care home site adjacent to Chelsea Barracks in Belgravia. Permissions obtained from freeholder.
• Loveday & CocoreStrategic or Co-development PartnerPartnership with Loveday Brand for care home operations focusing on dementia care. Amazon Property develops the facilities while Loveday operates them. Existing and proposed homes in Central London.
• Great Capital PartnershipminorStrategic or Co-development PartnerJoint venture between CAPCO and Great Portland Estates from which Amazon Property acquired The Park Crescent portfolio - a Grade I listed Georgian terrace in Marylebone.

Scale indicators9 records

Recent moves4 records

Expansion highlights6 records

Emerging players

• Clearbell Capital: UK private real estate fund manager investing across office, industrial, retail and PRS with active value-add repositioning strategy. Comparable in deploying third-party capital alongside own-balance-sheet activity across UK regional and London markets.

Direct peers

• Shaftesbury Capital: West End-focused real estate investment company with a concentration in restaurants, leisure, retail and residential assets. Comparable in prime central London focus and mixed-use repositioning playbook across heritage and distinctive stock.
• Helical plc: Central London real estate developer and investor focused on repositioning office and industrial buildings into higher-value uses including residential and creative space. Closely comparable business model of value-add refurbishment, planning-led uplift and off-market sourcing in prime London sub-markets.
• Great Portland Estates: London-focused commercial real estate developer and investor with a prime central London portfolio spanning offices, retail and residential. Highly comparable in geographic focus, asset class mix and value-add repositioning strategy; Amazon Property actually acquired the Park Crescent portfolio from GPE's Great Capital Partnership JV with CAPCO.
• Derwent London: London specialist REIT owning and developing a £5bn+ portfolio of design-led, repositioned office buildings in West End and Tech Belt locations. Comparable in London concentration and design-driven value-add repositioning of vintage stock into premium commercial product.
• Stanhope: London-focused commercial property developer known for large-scale mixed-use schemes and office-led repositioning. Comparable in London-centric development pipeline and off-market acquisition approach targeting institutional-grade assets.

Broad incumbents

• Schroder Real Estate: UK real estate investment arm of Schroders managing capital across commercial, residential and alternatives including student housing and healthcare. Comparable institutional capital deployment in UK real estate with overlap in PBSA and PRS sub-sectors.
• Kennedy Wilson: Global real estate investment company with a substantial UK and Ireland portfolio spanning office, industrial, residential and student accommodation. Comparable exposure to UK asset class diversification and value-add repositioning across multiple verticals at greater scale.
• British Land: Large UK REIT with significant London office, retail and life sciences exposure, and an active development pipeline. Amazon Property has transacted with British Land on the Poland Street/Soho Works Estate and Hempel Hotel partnerships, making it both a partner and a broader-incumbent peer in the same sub-markets.
• Grosvenor Estate: Long-established UK private property estate with extensive London and international holdings. Amazon Property has acquired multiple sites from Grosvenor (Victoria listed buildings, Ebury Bridge Road care home) making it both a partner and a major London freeholder peer operating in overlapping sub-sectors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amazon-property

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazon Property