Southwest Counseling Service

What Southwest Counseling Service does

Southwest Counseling Service (SCS) is a private nonprofit community mental health and substance abuse treatment center headquartered in Rock Springs, Wyoming, operating exclusively in Sweetwater County. Founded in 1962 (originally as Sweetwater County Counseling) and renamed in 1965, SCS has grown from five employees to over 140 staff across three physical locations on College Drive, Foothill Boulevard, and Ankeny Way. The organization holds Wyoming's first CARF accreditation (2001, covering 27 behavioral health areas) and first Certified Community Behavioral Health Center (CCBHC) designation (2017).

SCS delivers an integrated portfolio of behavioral health and primary care services including mental health treatment (clinical assessment, individual/couple/family therapy, psychiatric services, case management, medication management), substance use disorder treatment (assessments, outpatient, intensive outpatient, residential, MAT, DUI education), specialized residential programs (Women's Addiction Program, Therapeutic Community, Bridges Program for SPMI, Social Detox, Crisis Stabilization), children/adolescent services, psychosocial support, prevention, and family practice medical services. Service delivery is supported by cloud-based electronic health records and staffed by clinicians trained in DBT, EMDR, ART, Motivational Interviewing, Play Therapy, and MAT.

The organization's revenue model is multi-payer and non-commercial: SCS bills Medicare, Medicaid, and all major private insurers (in-network and out-of-network), offers Employee Assistance Program services, and operates a sliding fee scale based on household income with no denial for inability to pay. Distribution is exclusively direct-to-consumer through walk-in intake (first-come, first-served Monday-Thursday afternoons), phone scheduling, and crisis helpline referrals. SCS is governed by a seven-member Board of Directors appointed by the Sweetwater County Board of County Commissioners and operates as part of the Wyoming Association of Mental Health and Substance Abuse Centers (WAMHSAC).

Name

Southwest Counseling Service

Legal name

Southwest Counseling Service

Website

https://swcounseling.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

Southwest Counseling Service is a nonprofit community mental health and substance abuse treatment center in Rock Springs, Wyoming, serving Sweetwater County residents with integrated behavioral health, residential, and primary care services funded by Medicare, Medicaid, insurance, and sliding fees.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Mental health services
• Substance abuse treatment
• Behavioral health services
• Psychiatric evaluation
• Residential treatment

Headquarters

HQ city

Rock Springs

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Medicare: SCS accepts Medicare per allowable Medicare covered services. Must see Medicare enrolled providers.
2. Medicaid: SCS is an approved provider with Wyoming Medicaid. Staff available to assist with Medicaid application process.
3. Private Insurance: SCS bills all medical insurances, in-network and out-of-network, although payment is not guaranteed.
4. Sliding Fee Scale: Discounted/sliding fee schedule based on household income and number of dependents. No one denied access due to inability to pay.
5. Employee Assistance Program (EAP): Services covered through employer-provided Employee Assistance Programs (EAP).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Southwest Counseling Service is a nonprofit community mental health and substance abuse treatment center providing clinical assessments, individual/couple/family therapy, psychiatric services, medication management, case management, residential treatment programs, psychosocial services, prevention programs, and family practice medical services to adolescents, adults, and families in Sweetwater County, Wyoming. Services are delivered through multiple Rock Springs locations with walk-in intake, phone scheduling, and open access care, with a sliding fee scale for those who qualify.

Product overview

Southwest Counseling Service operates as a comprehensive community mental health center offering integrated behavioral health services through multiple service lines. The organization provides a unified portfolio of mental health treatment (clinical assessment, therapy, psychiatric services, case management), substance use disorder treatment (outpatient, intensive outpatient, residential, MAT), residential treatment programs (Therapeutic Community, Women's Addiction Program, Bridges Program), children and family services, medical services, psychosocial services, and prevention programs. Services are delivered across multiple locations in Rock Springs, WY, with a sliding fee scale for those who qualify.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Services Comprehensive mental health treatment including clinical assessment, individual/couple/family therapy, groups, psychosocial services, psychiatric services, case management, medication management, emergency services, and residential care for adults and families in Sweetwater County, Wyoming.
• Substance Use Disorders Treatment Treatment for substance use disorders including drug/alcohol assessments, outpatient services, intensive outpatient, residential treatment, continuing care, DUI education, Medication Management, Medication Addiction Treatment (MAT), and Medical services for individuals in Sweetwater County.
• Residential Treatment Programs Residential treatment programs including the Women's Addiction Program (with the ability to bring children into treatment), Therapeutic Community, Bridges Program for individuals diagnosed with SPMI, Social Detox, and Crisis Stabilization services.
• Children, Adolescent & Family Services Mental health services for children and adolescents including clinical assessment, individual and family therapy, play therapy, adolescent intensive outpatient group, psychiatric services, groups, and medication management, with a family-systems emphasis.
• Medical Services

Quantifiable outcome

• 95% of clients were satisfied with their therapy session
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Wyoming Association of Mental Health and Substance Abuse Centers (WAMHSAC)coreStrategic or Co-development PartnerSouthwest Counseling Service is part of WAMHSAC, working to provide comprehensive services in the State of Wyoming.
• Sweetwater County Health and Human ServicescoreStrategic or Co-development PartnerSCS Board meetings held at Sweetwater County Health and Human Services Office Board Room. Board appointed by Sweetwater County Board of County Commissioners.
• Rosen Recovery CenterminorStrategic or Co-development PartnerIn 1988, Southwest Counseling Service opened the first 28-day substance abuse treatment program in the state with Rosen Recovery Center.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• New Season: Outpatient opioid treatment provider running MAT clinics across multiple states. Directly comparable to SCS's substance use disorder / MAT service line and the outpatient + intensive outpatient model.
• Centerstone: Large nonprofit community mental health center operating across multiple U.S. states with CARF accreditation and an integrated behavioral health + substance use + residential portfolio. Directly comparable to SCS in mission, payer mix, and service-line breadth, though at significantly larger scale.
• Hazelden Betty Ford Foundation: National nonprofit addiction treatment provider offering residential, outpatient, MAT, and integrated behavioral health services with CARF accreditation. Comparable to SCS in the substance use treatment, residential, and evidence-based therapy stack, though at a much larger national footprint.
• Behavioral Health Group: Multi-state outpatient opioid use disorder treatment provider offering MAT, counseling, and intensive outpatient services. Comparable to SCS on payer mix (heavy Medicaid), outpatient substance use focus, and clinic-based delivery model.
• Recovery Centers of America: Multi-state residential and outpatient addiction treatment operator with CARF accreditation. Comparable to SCS's residential treatment programs (Therapeutic Community, Crisis Stabilization) and integrated substance use service line, though operating at substantially larger scale.
• Promises Behavioral Health: Residential and outpatient behavioral health treatment provider operating multiple specialty programs. Comparable to SCS's residential treatment portfolio and integrated mental health + substance use approach.
• RI International (Recovery Innovations): Peer-run behavioral health organization offering crisis services, residential, and community-based mental health programs across multiple states. Comparable to SCS's Bridges Program (SPMI) and crisis stabilization residential offerings.
• Chestnut Health Systems: Illinois-based nonprofit providing outpatient mental health, substance use treatment, residential programs, and primary care integration. Directly comparable to SCS as a community-anchored, CARF-accredited, multi-modality nonprofit behavioral health provider.

Broad incumbents

• Acadia Healthcare: Public, large-scale behavioral health operator with acute psychiatric hospitals, residential treatment, and outpatient programs nationwide. Overlaps with SCS on the integrated mental health + substance use service model but operates at enterprise scale and across geographies.
• Universal Health Services: Public, multi-segment hospital and behavioral health operator with a dedicated Behavioral Health segment offering acute inpatient, residential, and outpatient services. Comparable to SCS's psychiatric, residential, and outpatient mental health service mix, though as part of a much broader acute-care portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/southwest-counseling-services

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Counseling Service