National Deer Association

Name

National Deer Association

Legal name

National Deer Association

Website

https://deerassociation.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Support Activities for Forestry (11531), Support Activities for Forestry (1153)

SIC

Fishing, Hunting And Trapping (900), Forestry (800)

akta.pro primary industry

Timberland Leasing & Contract Administration (Hunting, Grazing, Recreation) (AFAMAKAD)

akta.pro secondary industry

Timberland Asset Management & Consulting (AFAMAAAI)

Keywords

• Deer conservation
• Hunter education
• Wildlife habitat management
• Conservation membership
• Public lands stewardship

Headquarters

HQ city

Bogart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Dues: Revenue from Basic (free), Premium ($35/year), and Life ($1,500) membership levels. As of early 2026, approximately 162,000 active Basic members, 15,000 premium members, and 1,610 life members.
2. Corporate Sponsorships and Advertising: Corporate sponsors (Bass Pro Shops, Cabela's, onX Hunt, Vortex Optics, Mathews, and others) provide funding. Advertising through email newsletter, website, and other resources. No single source contributes more than 21% of total revenue.
3. Hunting Land Liability Insurance: NDA earns commission from selling hunting land liability insurance policies. This program represents approximately 20% of NDA's revenue, down from over 50% before revenue diversification efforts.
4. Fee-Based Education Programs: Revenue from Deer Steward certification courses (Level 1 online, Levels 2-3 in-person), Deer Hunting 101 online course tuition, and other educational programs.
5. Public Lands Initiative - Forestry Stewardship Program: Contract fees from USDA Forest Service partnership under 20-year Master Stewardship Agreement for forest and wildlife habitat improvement work on public lands.
6. Grants: State, federal, and private grants. Examples include $200,000 annual grant from Bass Pro Shops and Cabela's Outdoor Fund for Public Lands Initiative (totaling $950,000 over five years), Richard King Mellon Foundation grant for Georgia DMAP biologist, and U.S. Fish & Wildlife Service grant for venison nutritional study.
7. Branch Fundraising: Grassroots volunteer branches conduct fundraising events including banquets, field days, and other activities. Branches retain a higher percentage of proceeds under new modernized fundraising model.
8. Merchandise Sales: Online storefront selling merchandise including NDA-branded apparel, accessories, and educational materials.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

National Deer Association (NDA) is a 501(c)(3) non-profit conservation organization that sells tiered memberships (Basic free, Premium $35/year, Life $1,500) and delivers science-based deer management education through certification courses (Deer Steward), online learning (Deer Hunting 101, CWD 101), adult hunter recruitment programs (Field to Fork), the annual Deer Report, podcasts, and field-based conservation services. NDA also distributes Hunting Land Liability Insurance in partnership with Arthur J. Gallagher & Co. and executes a 20-year Public Lands Initiative under a USDA Forest Service Master Stewardship Agreement.

Product overview

The National Deer Association is a non-profit conservation organization offering a portfolio of programs and services centered on deer conservation and hunting education. The core offerings include membership tiers (Basic, Premium, Life), the Deer Steward Certification program with multiple levels, the Field to Fork adult hunter recruitment program, and the Deer Hunting 101 online course developed with Kalkomey Enterprises. Additional products include the Coffee & Deer and Deer Season 365 podcasts, annual Deer Report publications (PDF and interactive), the National Deer Processor Map for locating venison processors, a free CWD 101 video course, and Hunting Land Liability Insurance offered through a partnership with Arthur J. Gallagher & Co. The organization also runs a Public Lands Initiative and Wildlife Cooperatives program for landscape-level conservation. These programs work together to advance NDA's mission of ensuring the future of wild deer, wildlife habitat, and hunting through education, advocacy, and conservation.

Differentiator

Problem solved

Functional benefit

Brands

• Field to Fork: Food-focused hunter recruitment program for adults from non-hunting backgrounds teaching deer hunting skills
• Deer Steward
• Deer Report
• Coffee and Deer
• Deer Season 365
• Hunting Land Insurance

Products and services

• NDA Membership Tiered membership program offering Basic (free), Premium ($35/year), and Life ($1,500) levels for deer hunters, landowners, and conservation supporters; provides weekly e-newsletter, local action alerts, Branch event invitations, discounts on courses and partner offers, decal, and Life Member prize drawings including a Howa bolt-action rifle.
• Deer Steward Certification Program Personal training certification on deer biology and land management featuring Level 1 pre-recorded online course, Levels 2 and 3 hands-on field experience, and in-person focused training courses for hunters, landowners, and wildlife professionals.
• Field to Fork Program In-person, food-focused adult hunter recruitment program that invites adults from non-hunting backgrounds to learn every aspect of hunting and sourcing their own protein, with dedicated coordinators in Alabama and Wisconsin; held 43 events across 17 states with 80%+ of recruits continuing to hunt independently.
• Deer Hunting 101 Online Course Comprehensive online deer hunting instruction course developed by NDA and powered by Kalkomey Enterprises (Hunter-ed.com), covering everything from basics to advanced hunting techniques for aspiring and new hunters; has enrolled 10,000+ students.
• Hunting Land Liability Insurance Liability insurance coverage for landowners, leaseholders, and hunting club members protecting against accidents, injuries, or damages on hunting property; distributed in partnership with Arthur J. Gallagher & Co. following a 2026 partnership upgrade.
• Coffee & Deer Podcast Biweekly podcast hosted by NDA President & CEO Nick Pinizzotto and Mike Groman covering hunting heritage and conservation policy with expert guests from NDA staff, outdoor writers, and policymakers.
• Deer Season 365 Podcast Biweekly podcast covering deer hunting strategy, deer biology and behavior, and habitat improvement, featuring expert guests from across the hunting and conservation community.
• Deer Report Annual "State of the Union" report on the status of North America's deer population providing state-by-state estimates of harvest, health concerns, and critical issues related to deer hunting and conservation; available as PDF and interactive format.
• National Deer Processor Map Interactive GIS-based map tool helping hunters locate nearest venison processors and identify facilities participating in venison donation programs across the United States.
• CWD 101 Course Free video-based course equipping hunters with knowledge about Chronic Wasting Disease (CWD), including recognition, testing, and prevention measures to help ensure the future of wild deer.
• Public Lands Initiative Landscape-level conservation initiative improving access, habitat, and deer hunting on more than 1.3 million acres of public lands through a 20-year Master Stewardship Agreement with the USDA Forest Service.
• Wildlife Cooperatives Program Program enabling neighboring landowners and hunters to work together toward common deer and wildlife management goals, with free resources including cooperative development guidebooks and templates.

Quantifiable outcome

• Over 80% of Field to Fork recruits continue hunting independently after program completion
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• USDA Forest ServiceflagshipStrategic or Co-development Partner · 23 February 2026NDA and USDA Forest Service formally signed a landmark 20-year Master Stewardship Agreement to expand forest and wildlife habitat improvement work on public land across the country. This agreement provides the framework for NDA to enter into contractual agreements as a conservation partner for forest management, wildlife habitat enhancement, and hunting access improvements on National Forests and grasslands.
• Arthur J. Gallagher & Co.coreStrategic or Co-development PartnerInsurance partnership upgrade in 2026. Gallagher now provides hunting land liability insurance coverage for NDA members and supporters, replacing previous insurance provider. Partnership provides better coverage and service for landowners and hunting clubs.
• Backcountry Hunters & AnglersminorStrategic or Co-development PartnerCollaborative volunteer partnerships for public land workdays including Loess Bluffs National Wildlife Refuge improvement event with NDA's Northern Missouri and Kansas State Branches.
• onX HuntcoreStrategic or Co-development PartnerPartnership provides up-to-date CWD distribution information, regulated zones, sampling sites, and disposal locations through onX Hunt app. onX is also a Corporate Sponsor and Premium Membership benefit provider (3 months free Elite subscription). Giving Day sponsor.
• Southeast Deer Partnership CoalitionminorStrategic or Co-development PartnerCoalition of timber companies and conservation organizations formed to fight CWD among deer in the Southeast. Promotes practices to discover, manage, and mitigate negative impacts of CWD. NDA secured $673K in funding through this partnership.
• Missouri Department of ConservationcoreStrategic or Co-development PartnerLong-standing partnership enabling NDA to maintain two Deer Outreach Specialists in Missouri for over a decade. Guides landowners in forming Cooperatives, improving wildlife habitat, managing deer populations. Includes Missouri Deer Management Webinar Series collaboration.
• Alabama Department of Conservation and Natural ResourcesminorStrategic or Co-development PartnerPartnership funding NDA's Alabama Field to Fork Coordinator position utilizing R3 initiatives to create new opportunities for adults interested in learning to hunt.
• Wisconsin Department of Natural ResourcesminorStrategic or Co-development PartnerPartnership funding NDA's Wisconsin Field to Fork Coordinator position utilizing R3 initiatives to create new opportunities for adults interested in learning to hunt.
• Georgia Department of Natural ResourcesminorStrategic or Co-development PartnerPartnership for CWD management zone assistance and Deer Management Assistance Program (DMAP) coordination in Georgia, including Richard King Mellon Foundation-funded biologist position.
• Arkansas Game and Fish CommissioncoreStrategic or Co-development PartnerPartnership enabled NDA to staff each of Arkansas's eight Deer Management Assistance Program (DMAP) regions with a dedicated deer biologist.
• CWD AllianceminorStrategic or Co-development PartnerNDA is a conservation sponsor providing leverage with other key conservation groups to secure funding for CWD research. Partnership includes CWD Alliance map of carcass import regulations across states.
• MeatEaterminorGTM or Marketing PartnerMedia partnership featuring NDA's Field to Fork program on MeatEater platform. Episode 'Handing the Back 40 Property Over to the NDA' showcased program reach and impact.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• National Wildlife Federation: A large, broad conservation and wildlife advocacy nonprofit. Overlaps on habitat, policy advocacy, and education but spans all wildlife rather than NDA's deer/hunting specialization.
• Ducks Unlimited: One of the largest wildlife/habitat conservation nonprofits, focused on waterfowl and wetlands. Shares the hunting-conservation membership and corporate-sponsorship model at far larger scale and a different species niche.

Others

• onX: A hunting GPS/mapping technology provider and NDA corporate sponsor supplying CWD-zone data. An ecosystem/technology partner rather than a competing conservation nonprofit.
• Boone and Crockett Club: A long-standing hunting-conservation and fair-chase organization focused on records, ethics, and policy. Thematically adjacent to NDA on deer/big-game conservation and hunting heritage.

Direct peers

• Rocky Mountain Elk Foundation: A large hunting-conservation nonprofit centered on elk and habitat, with a strong volunteer chapter and banquet fundraising model. Highly comparable in structure, big-game focus, and public-lands stewardship.
• National Wild Turkey Federation: A single-species hunting-conservation nonprofit with education, habitat, and R3 hunter-recruitment programs. Nearly identical operating model to NDA, focused on turkeys instead of deer.
• Pheasants Forever: Habitat and hunting-heritage nonprofit with a chapter-based volunteer model and agency partnerships. Comparable in R3 recruitment, habitat delivery, and grassroots fundraising.
• Mule Deer Foundation: A conservation nonprofit focused on deer species, habitat improvement, and hunter engagement. Comparable in mission, member/chapter model, and public-lands habitat work, differing mainly by species/geography.
• Whitetails Unlimited: A national nonprofit dedicated to white-tailed deer conservation, habitat, and hunting heritage. Directly overlaps with NDA's deer-focused mission, membership model, and grassroots banquet fundraising.

Emerging players

• Backcountry Hunters & Anglers: A fast-growing public-lands hunting and angling advocacy nonprofit. Overlaps on public-lands access, volunteer workdays (an actual NDA partner), and hunter-conservationist membership.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/deerassociation
• YouTubeyoutube.com/c/DeerAssociation
• Facebookfacebook.com/deerassociation
• Instagraminstagram.com/deerassociation
• LinkedInlinkedin.com/company/nationaldeerassociation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Deer Association