Hell Let Loose
- Company typePrivate
- Founded2021
- HeadquartersWakefield, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingSoftware
Hell Let Loose firmographics
Firmographics- Name
- Hell Let Loose
- Legal name
- Team17 Digital Limited
- Website
- https://hellletloose.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where Hell Let Loose is headquartered
LocationHeadquarters
- HQ city
- Wakefield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hell Let Loose business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Base Game Sales: Hell Let Loose and Hell Let Loose: Vietnam are sold as one-time purchase titles (base game). Hell Let Loose: Vietnam is available in Standard Edition (£34.99 / $39.99 / €39.99) and Deluxe Edition (£54.99 / $59.99 / €59.99). The original Hell Let Loose is a standalone PC and console title.
- Downloadable Content (DLC) & Cosmetics: The game sells DLC packs including cosmetic uniforms, vehicle skins, and map expansions. Examples include the T-34 Medium Tank DLC skin and the Veteran Smolensk Offensive DLC. Additional paid content is accessible through the in-game Additional Content menu.
- Server Hosting (Third-Party): Community server rentals are facilitated through third-party providers (G-Portal, GTX Gaming, Low.ms, Streamline Servers, Nitrado, Qonzer), who sell server hosting directly to players. Team17/Expression Games does not directly operate community servers.
- No Battle Pass / Seasonal Pass: Hell Let Loose is cited as a player-friendly monetization model that avoids battle passes or seasonal passes entirely, separating progression from monetization. The game does not employ aggressive microtransaction loops, contributing to its community reputation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Edition of Hell Let Loose: Vietnam |
| One time/ perpetual license | Pay-as-you-go | Deluxe Edition of Hell Let Loose: Vietnam |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Hell Let Loose product offering
Product offeringCore offering
Hell Let Loose develops and publishes hardcore, realistic multiplayer first-person shooter video games featuring 50v50 player battles with a dynamically shifting front line and a resource-based RTS-inspired meta-game. The franchise consists of Hell Let Loose (WWII-era combat across Eastern and Western Fronts and North Africa) and Hell Let Loose: Vietnam (a standalone Vietnam War expansion featuring 6 large-scale maps, 19 specialized roles, helicopters, tunnel networks, and patrol boats). Revenue is generated through one-time game purchases and paid downloadable content such as cosmetic uniforms, vehicle skins, and map expansions.
Product overview
Hell Let Loose is a hardcore realistic 50v50 first-person shooter franchise featuring two main products: Hell Let Loose (original WWII game available now) and Hell Let Loose: Vietnam (upcoming Vietnam War expansion launching August 13, 2026). Both products feature large-scale multiplayer battles with teamwork-focused gameplay, historically accurate weapons and vehicles, and dynamically shifting front lines. The franchise also includes dedicated server hosting partnerships and a War Correspondents content creator program.
Differentiator
Problem solved
Functional benefit
Brands
- Hell Let Loose: Vietnam: A standalone expansion set during the Vietnam War, featuring 50v50 multiplayer battles across 6 large-scale maps with historically accurate weapons, vehicles including helicopters and patrol boats.
Products and services
- Hell Let Loose (original WWII game) Hardcore, realistic first-person shooter featuring 50v50 player battles set during the most iconic battles of WWII, with a dynamically shifting front line and a resource-based RTS-inspired meta-game. Targets players seeking realistic, team-based combat over individual kill-death performance. Originally built on Unreal Engine 4.
- Hell Let Loose: Vietnam Standalone expansion to Hell Let Loose set during the Vietnam War, offering 50v50 multiplayer battles across 6 large-scale maps. Players choose between North Vietnamese Army and US Armed Forces and select from 19 specialized roles. Built on Unreal Engine 5, with new mechanics including helicopters, tunnel networks, patrol boats, and combined arms combat. Available in Standard Edition (£34.99 / $39.99 / €39.99) and Deluxe Edition (£54.99 / $59.99 / €59.99).
- Downloadable Content (DLC) - Cosmetic and Map Packs Paid downloadable content packs released for the Hell Let Loose franchise, including cosmetic uniforms (faction-specific uniform sets), vehicle skins (e.g., T-34 Medium Tank skin), and map expansions (e.g., Veteran Smolensk Offensive). Accessible through the in-game Additional Content menu.
Quantifiable outcome
- Over 350,000 players participated in the Hell Let Loose: Vietnam Open Beta Weekend, setting a record for survey response rate on FirstLook following a playtest.
- +1 more outcomes
Companies that use Hell Let Loose
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Hell Let Loose technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Hell Let Loose partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- G-PortalcoreG-Portal is a server hosting provider offering Hell Let Loose server rentals. Players can rent dedicated Hell Let Loose servers directly through G-Portal's website, enabling private matches and community-organized play.
- GTX GamingcoreGTX Gaming provides Hell Let Loose server hosting services, allowing community members to rent and configure private servers for matches and tournaments.
- Low.mscoreLow.ms offers Hell Let Loose server hosting, enabling community server rentals for private matches.
- Streamline ServerscoreStreamline Servers is a server hosting provider for Hell Let Loose, offering community server rental services.
- NitradocoreNitrado provides Hell Let Loose server hosting through its platform, allowing players to rent and manage private game servers.
- QonzercoreQonzer offers Hell Let Loose server hosting services to community members for private server rentals.
- Expression GamesflagshipExpression Games is the developer of Hell Let Loose: Vietnam, collaborating with Team17 Digital Limited as publisher. Paul 'Rushy' Rustchynsky serves as Game Director and Kieran D'Archambaud as Studio Technical Director at Expression Games. Expression Games leads development of the Vietnam expansion using Unreal Engine 5.
- Alex Fitzgerald-BlackminorAlex Fitzgerald-Black is a Canadian military historian who collaborated with the Hell Let Loose development team to ensure historical accuracy and authenticity for the Canadian Forces content introduced in Update 20 and the Juno Beach map.
- HLL Armor Hub (TheFreshBakedGoods & RazBora)minorCommunity contributors TheFreshBakedGoods and RazBora maintain the HLL Armor Hub website (hll-armor-hub.com), providing updated vehicle statistics, analytics, and comparisons for the Hell Let Loose community following each major update.
- Team17 Digital LimitedflagshipTeam17 Digital Limited is the publisher of the Hell Let Loose franchise, headquartered in Wakefield, England. Team17 handles distribution on Steam, Epic Games Store, PlayStation 5, and Xbox Series X|S, as well as physical edition production and marketing. The company is listed at 3 Red Hall Avenue, Paragon Business Park, Wakefield, England, WF1 2UL.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hell Let Loose competitors and assessment
Company assessmentDirect peers
- Rising Storm 2: Vietnam: Vietnam War-era tactical FPS with team-based, realistic combat. The most direct thematic peer to the upcoming Hell Let Loose: Vietnam expansion.
- Squad: A 50v50+ large-scale tactical FPS milsim with combined arms and teamwork-focused gameplay. Closely comparable to Hell Let Loose in core game format, target audience (hardcore milsim players), and historical fidelity.
- Ready or Not: Tactical shooter focused on realism and squad-based gameplay, also cited alongside HLL as a battle pass-free title. Comparable in anti-monetization stance and tactical FPS positioning.
- Post Scriptum: WWII 50v50 milsim shooter built on the Squad engine, focused on historically accurate large-scale battles. Closely comparable to the original Hell Let Loose in scope, setting, and audience.
- ARMA (Bohemia Interactive): Long-running military simulation franchise (ARMA 3, ARMA Reforger) targeting hardcore milsim players. Comparable to Hell Let Loose in audience, realism-first design philosophy, and large-scale combined-arms gameplay.
- Insurgency: Sandstorm: Tactical FPS emphasizing realistic gunplay, teamwork, and a no-battle-pass monetization model. Explicitly cited alongside HLL as a player-friendly shooter competing for the same hardcore FPS audience.
- Deep Rock Galactic: Cooperative shooter explicitly cited alongside HLL as a player-friendly title avoiding battle passes. Comparable in its anti-monetization stance and engaged community, though the genre (sci-fi co-op) differs.
Emerging players
- Gray Zone Warfare: Tactical extraction shooter entering the milsim space with modern military setting. Represents the emerging wave of hardcore tactical shooters competing for HLL's audience.
Broad incumbents
- Call of Duty (Activision / Microsoft): Dominant mainstream FPS franchise that anchors the battle-pass-driven live-service model. HLL explicitly positions against this incumbent by avoiding the same monetization approach.
- Battlefield (EA / DICE): Mainstream large-scale FPS franchise from a major publisher. Overlaps with HLL in 64-player combined-arms warfare and historical/modern military settings, but operates as a mass-market live-service title.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hell Let Loose social profiles
Digital presenceHell Let Loose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hell Let Loose leadership team
Management profileNumber of profiles
Profiles2 records
Hell Let Loose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hell Let Loose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hell Let Loose
What does Hell Let Loose do?
Hell Let Loose develops and publishes hardcore, realistic multiplayer first-person shooter video games featuring 50v50 player battles with a dynamically shifting front line and a resource-based RTS-inspired meta-game. The franchise consists of Hell Let Loose (WWII-era combat across Eastern and Western Fronts and North Africa) and Hell Let Loose: Vietnam (a standalone Vietnam War expansion featuring 6 large-scale maps, 19 specialized roles, helicopters, tunnel networks, and patrol boats). Revenue is generated through one-time game purchases and paid downloadable content such as cosmetic uniforms, vehicle skins, and map expansions.
Is Hell Let Loose a public or private company?
Hell Let Loose is a private company. It is classified as corporate owned and is currently operating.
When was Hell Let Loose founded?
Hell Let Loose was founded in 2021.
Where is Hell Let Loose based?
Hell Let Loose is headquartered in Wakefield, United Kingdom, in the Europe region.
How does Hell Let Loose make money?
Four revenue lines are on record. Base Game Sales are the primary driver. The others are downloadable Content (DLC) & Cosmetics, server Hosting (Third-Party) and no Battle Pass / Seasonal Pass.
Who are Hell Let Loose's main competitors?
Direct peers on record are Rising Storm 2: Vietnam, Squad, Ready or Not, Post Scriptum, ARMA (Bohemia Interactive), Insurgency: Sandstorm and Deep Rock Galactic. Gray Zone Warfare is listed as an emerging player. Broad incumbents are Call of Duty (Activision / Microsoft) and Battlefield (EA / DICE).
Does Hell Let Loose have an API?
No public API is recorded for Hell Let Loose.