The Athletic Club of Bend
The Athletic Club of Bend is an independently owned private multi-sport club in Bend, Oregon, founded in 1991, offering tennis, aquatics, fitness, massage, personal training, and youth programs to individual and family members in the Central Oregon market.
- Company typePrivate
- Founded1991
- HeadquartersBend, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Athletic Club of Bend does
The Athletic Club of Bend is an independently owned, private multi-sport health and fitness club founded in 1991 and operated from a single facility at 61615 Athletic Club Dr, Bend, Oregon. The club operates across seven integrated departments — tennis, aquatics, group fitness, personal training, massage, athletics, and youth programs — and houses the largest indoor tennis facility in Central Oregon with 7 courts plus 50+ weekly group fitness classes.
The revenue model combines recurring membership dues with transactional add-on services. Pricing across offerings is tiered by member vs. non-member status: youth summer camps range $295-$415/week, massage therapy $80-$200, tennis clinics $20-$30, tennis private lessons $70/hour, private swim lessons $35/session, and Kids Club drop-in $6-$10/hour. The club runs on the Club Automation member portal for registration, billing, and member management.
Operations are led by long-tenured staff including General Manager Melissa Chapin (since 1996). The business is privately held with no disclosed parent company, external funding, or M&A activity. Service breadth has been incrementally expanded into niche training verticals (golf performance, Pilates Reformer, basketball skills) and youth programming, but the club remains a single-location, locally embedded operation serving the Bend, Oregon consumer market.
The Athletic Club of Bend firmographics
Firmographics- Name
- The Athletic Club of Bend
- Legal name
- The Athletic Club of Bend
- Website
- https://athleticclubofbend.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Athletic Club of Bend is an independently owned private multi-sport club in Bend, Oregon, founded in 1991, offering tennis, aquatics, fitness, massage, personal training, and youth programs to individual and family members in the Central Oregon market.
- Ownership category
- akta.pro rank
The Athletic Club of Bend industry classification
Industry- Product category
- Health and Fitness Club
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)
- akta.pro secondary industries
- Tennis & Racquet Sports Facilities (MPAKAEAE), Small-Group Personal Training (Semi-Private) (HSADAAAN), Club Sports Programs (EDALAIAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)
Keywords
Where The Athletic Club of Bend is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Athletic Club of Bend business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Membership Dues: The club operates as a private executive health and fitness club offering membership-based access to all facilities and programs. Membership is the primary revenue driver, with members receiving access to aquatics, athletics, group fitness, tennis, massage, and personal training services.
- Youth Programs and Camps: The club generates revenue from structured youth programs including summer camps (Cubs Camp, Teen Summer Camps), youth tennis camps, and the Counselor in Training (CIT) program, offered at member and non-member pricing tiers.
- Massage Therapy Services: Massage therapy sessions are offered to members and non-members at tiered pricing, with sessions available in 30-minute, 1-hour, 1.5-hour, and 2-hour durations.
- Tennis Programs and Court Reservations: Revenue generated from adult and junior tennis clinics, private lessons, and court reservations. Tennis lessons are priced at $70/hour with additional clinic fees of $20-25 per session. Non-tennis memberships incur additional facility fees.
- Aquatics Programs: Revenue from private swim lessons, semi-private lessons, and non-competitive swim team programs (Waves and Tide groups).
- Personal Training: Private and group personal training sessions, including Pilates Reformer training, offered to members and non-members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Youth Summer Camps for Members |
| Subscription | Weekly | Youth Summer Camps for Non-Members |
| Unit Pricing | Pay-as-you-go | Massage Therapy - Member Pricing |
| Unit Pricing | Pay-as-you-go | Massage Therapy - Non-Member Pricing |
| Unit Pricing | Pay-as-you-go | Tennis Clinics by Age Group |
| Unit Pricing | Pay-as-you-go | Tennis Lessons |
| Unit Pricing | Pay-as-you-go | Private Swim Lessons - Member Pricing |
| Unit Pricing | Pay-as-you-go | Kids Club (Ages 6 months - 10 years) |
| Subscription | Multi-year contract | Ball Machine Membership |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Athletic Club of Bend product offering
Product offeringCore offering
The Athletic Club of Bend is a private membership-based health and fitness club offering access to comprehensive wellness facilities and programming. Core services span tennis (seven indoor courts), aquatics (indoor and outdoor pools), group fitness (50+ weekly classes), personal training, massage therapy, athletics (basketball, racquetball, squash), and youth programs including camps and Kids Club childcare. Members and non-members can purchase individual services such as tennis lessons, swim lessons, massage sessions, personal training, and youth camp weeks at tiered prices.
Product overview
The Athletic Club of Bend is a premier private executive health and fitness club established in 1991, offering a comprehensive suite of fitness and wellness services. The facility operates as a multi-department fitness center with core offerings including tennis (the largest indoor facility in Central Oregon with seven courts), aquatics (indoor and outdoor pools), group fitness (over 50 weekly classes), personal training, and massage therapy. Supporting services include youth programs spanning kids club, summer camps, swim lessons, and athletics. Additional specialized offerings include golf performance training, basketball training, Pilates Reformer training, and racquet stringing services. The club serves members with various membership tiers and utilizes a web-based member portal for reservations, billing, and activity scheduling.
Differentiator
Problem solved
Functional benefit
Products and services
- Tennis Facilities and Programs Largest indoor tennis facility in Central Oregon with seven indoor courts, offering adult and junior clinics, competitive leagues, private lessons, court reservations, ball machine rentals, and racquet stringing services. Open to club members and non-members at tiered pricing.
- Aquatics Programs Year-round swimming facilities including indoor and outdoor pools, warm therapy pool, hot tub, and wading pool. Includes private and semi-private swim lessons, lap swimming, water exercise classes, and non-competitive swim team programs (Waves and Tide groups) for members and non-members.
- Group Fitness Classes Over 50 weekly fitness classes including cardio, strength, cycle, yoga, Pilates, and water exercise designed for every fitness level. Available to club members.
- Personal Training Individual and group training sessions with certified personal trainers, including Pilates Reformer training and golf performance training. Offered to members and non-members.
- Massage Therapy Therapeutic massage services including Rolfing, deep tissue, Swedish, prenatal, craniosacral, and myofascial release provided by licensed massage therapists. Sessions available in 30-minute, 1-hour, 1.5-hour, and 2-hour durations at member and non-member rates.
- Athletics and Court Sports Court sports including basketball, racquetball, squash, and handball with adult pickup games and basketball training programs. Available to club members.
- Youth Summer Camps Summer day camps with weekly themes for various age groups, including Cubs Camp, Teen Summer camps, Teen Tennis camps, and the Counselor in Training (CIT) program. Offered at member and non-member pricing tiers, with member pricing ranging $170-$315 per week and non-member pricing $270-$415 per week.
- Kids Club Childcare program for children ages 6 months through 10 years featuring arts, crafts, storytelling, and age-appropriate activities. Billed in 15-minute increments at $6 for one child per hour or $10 for two children, with a 3-hour maximum per day.
- Golf Performance Training Specialized training program by certified Titleist Performance Instructor Mike Lena focused on swing biomechanics, mobility, and explosive power for golfers.
- Basketball Training Individual and group basketball training sessions with trainer Maverick Leet focusing on fundamentals, confidence, and basketball IQ.
- Pilates Reformer Training Group and private Pilates Reformer sessions with certified instructor Larissa Jones, including mat and standing Pilates certifications.
- Racquet Stringing Services Professional racquet stringing service for tennis, racquetball, and squash rackets with 24-48 hour turnaround by Master Stringer Eric Lutz.
Companies that use The Athletic Club of Bend
Customer profileSegments4 records
Ideal customer profiles3 records
The Athletic Club of Bend technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Athletic Club of Bend partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
The Athletic Club of Bend competitors and assessment
Company assessmentDirect peers
- The Seattle Athletic Club: Historic private downtown athletic club offering fitness, aquatics, tennis, and social programming. Comparable as a long-established private member club with multi-departmental wellness services, though urban-oriented versus ACB's Bend suburban/outdoor positioning.
- The Claremont Club: Long-established (founded 1901) private athletic club in Claremont, CA offering tennis, aquatics, fitness, and family programming. Highly comparable as a single-location private multi-department athletic club with similar tennis and youth programming emphasis.
- Wellbridge Athletic Clubs: Operator of premium private athletic clubs in select US markets (including Colorado and California) offering tennis, aquatics, fitness, and youth programming. Closest direct peer in business model: multi-department private membership athletic club with tennis emphasis.
- Lakeshore Sport & Fitness: Chicago-area premium multi-department athletic club with tennis, aquatics, group fitness, personal training, massage, and youth programming. Highly comparable in single-market private athletic club positioning and comprehensive service mix.
Broad incumbents
- Life Time Fitness: National premium multi-department athletic club chain offering tennis, aquatics, group fitness, personal training, massage, and youth programs. Comparable as a premium membership fitness club but operates at national scale across 150+ locations versus ACB's single Bend facility.
- Equinox Fitness: Premium urban fitness club operator offering group fitness, personal training, spa, and recovery services under a membership model. Comparable in premium positioning and multi-department offering, though Equinox focuses on urban markets and lacks ACB's tennis court and youth camp emphasis.
- The Houstonian Club: Premium private athletic and wellness club in Houston, TX offering tennis, aquatics, fitness, spa, and youth programming. Comparable in premium multi-department membership model with strong tennis and youth program emphasis.
Regional players
- River Bend Athletic Club: Private athletic club in the Pacific Northwest serving families with fitness, aquatics, tennis, and youth programming. Comparable multi-department family club model, though located in a different metro and serves different geography than ACB.
Emerging players
- Five Star Tennis Center / Tops Tennis: Multi-location tennis-focused club operator with strong youth programming emphasis. Comparable as a tennis-centric facility operator with similar junior tennis development, lesson programming, and stringing services.
Others
- Club Automation: Member portal and club management software provider used by ACB for billing, reservations, and program registration. Relevant as a technology enabler and ecosystem participant for private athletic clubs rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Athletic Club of Bend social profiles
Digital presenceThe Athletic Club of Bend financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Athletic Club of Bend leadership team
Management profileNumber of profiles
Profiles20 records
The Athletic Club of Bend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Athletic Club of Bend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Athletic Club of Bend
What does The Athletic Club of Bend do?
The Athletic Club of Bend is a private membership-based health and fitness club offering access to comprehensive wellness facilities and programming. Core services span tennis (seven indoor courts), aquatics (indoor and outdoor pools), group fitness (50+ weekly classes), personal training, massage therapy, athletics (basketball, racquetball, squash), and youth programs including camps and Kids Club childcare. Members and non-members can purchase individual services such as tennis lessons, swim lessons, massage sessions, personal training, and youth camp weeks at tiered prices.
Is The Athletic Club of Bend a public or private company?
The Athletic Club of Bend is a private company. It is classified as unknown and is currently operating.
When was The Athletic Club of Bend founded?
The Athletic Club of Bend was founded in 1991. It employs 11 to 50 people.
Where is The Athletic Club of Bend based?
The Athletic Club of Bend is headquartered in Bend, United States, in the North America region.
How does The Athletic Club of Bend make money?
Six revenue lines are on record. Membership Dues are the primary driver. The others are youth Programs and Camps, massage Therapy Services, tennis Programs and Court Reservations, aquatics Programs and personal Training.
Who are The Athletic Club of Bend's main competitors?
Direct peers on record are The Seattle Athletic Club, The Claremont Club, Wellbridge Athletic Clubs and Lakeshore Sport & Fitness. Broad incumbents are Life Time Fitness, Equinox Fitness and The Houstonian Club. River Bend Athletic Club is listed as a regional player. Five Star Tennis Center / Tops Tennis is listed as an emerging player. Club Automation is listed as an others.
Does The Athletic Club of Bend have an API?
No public API is recorded for The Athletic Club of Bend.
What industry is The Athletic Club of Bend in?
The Athletic Club of Bend's product category is Health and Fitness Club. Its primary akta.pro industry code is MPAKABAF, Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash), with a secondary code of MPAKAEAE, Tennis & Racquet Sports Facilities. Its NAICS code is 713940 and its SIC code is 7997.