The Athletic Club of Bend

What The Athletic Club of Bend does

The Athletic Club of Bend is an independently owned, private multi-sport health and fitness club founded in 1991 and operated from a single facility at 61615 Athletic Club Dr, Bend, Oregon. The club operates across seven integrated departments — tennis, aquatics, group fitness, personal training, massage, athletics, and youth programs — and houses the largest indoor tennis facility in Central Oregon with 7 courts plus 50+ weekly group fitness classes.

The revenue model combines recurring membership dues with transactional add-on services. Pricing across offerings is tiered by member vs. non-member status: youth summer camps range $295-$415/week, massage therapy $80-$200, tennis clinics $20-$30, tennis private lessons $70/hour, private swim lessons $35/session, and Kids Club drop-in $6-$10/hour. The club runs on the Club Automation member portal for registration, billing, and member management.

Operations are led by long-tenured staff including General Manager Melissa Chapin (since 1996). The business is privately held with no disclosed parent company, external funding, or M&A activity. Service breadth has been incrementally expanded into niche training verticals (golf performance, Pilates Reformer, basketball skills) and youth programming, but the club remains a single-location, locally embedded operation serving the Bend, Oregon consumer market.

Name

The Athletic Club of Bend

Legal name

The Athletic Club of Bend

Website

https://athleticclubofbend.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

The Athletic Club of Bend is an independently owned private multi-sport club in Bend, Oregon, founded in 1991, offering tennis, aquatics, fitness, massage, personal training, and youth programs to individual and family members in the Central Oregon market.

Ownership category

akta.pro rank

Product category

Health and Fitness Club

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Small-Group Personal Training (Semi-Private) (HSADAAAN), Club Sports Programs (EDALAIAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Private fitness club
• Tennis training
• Swim lessons
• Group fitness
• Youth sports camps

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: The club operates as a private executive health and fitness club offering membership-based access to all facilities and programs. Membership is the primary revenue driver, with members receiving access to aquatics, athletics, group fitness, tennis, massage, and personal training services.
2. Youth Programs and Camps: The club generates revenue from structured youth programs including summer camps (Cubs Camp, Teen Summer Camps), youth tennis camps, and the Counselor in Training (CIT) program, offered at member and non-member pricing tiers.
3. Massage Therapy Services: Massage therapy sessions are offered to members and non-members at tiered pricing, with sessions available in 30-minute, 1-hour, 1.5-hour, and 2-hour durations.
4. Tennis Programs and Court Reservations: Revenue generated from adult and junior tennis clinics, private lessons, and court reservations. Tennis lessons are priced at $70/hour with additional clinic fees of $20-25 per session. Non-tennis memberships incur additional facility fees.
5. Aquatics Programs: Revenue from private swim lessons, semi-private lessons, and non-competitive swim team programs (Waves and Tide groups).
6. Personal Training: Private and group personal training sessions, including Pilates Reformer training, offered to members and non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Athletic Club of Bend is a private membership-based health and fitness club offering access to comprehensive wellness facilities and programming. Core services span tennis (seven indoor courts), aquatics (indoor and outdoor pools), group fitness (50+ weekly classes), personal training, massage therapy, athletics (basketball, racquetball, squash), and youth programs including camps and Kids Club childcare. Members and non-members can purchase individual services such as tennis lessons, swim lessons, massage sessions, personal training, and youth camp weeks at tiered prices.

Product overview

The Athletic Club of Bend is a premier private executive health and fitness club established in 1991, offering a comprehensive suite of fitness and wellness services. The facility operates as a multi-department fitness center with core offerings including tennis (the largest indoor facility in Central Oregon with seven courts), aquatics (indoor and outdoor pools), group fitness (over 50 weekly classes), personal training, and massage therapy. Supporting services include youth programs spanning kids club, summer camps, swim lessons, and athletics. Additional specialized offerings include golf performance training, basketball training, Pilates Reformer training, and racquet stringing services. The club serves members with various membership tiers and utilizes a web-based member portal for reservations, billing, and activity scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Facilities and Programs Largest indoor tennis facility in Central Oregon with seven indoor courts, offering adult and junior clinics, competitive leagues, private lessons, court reservations, ball machine rentals, and racquet stringing services. Open to club members and non-members at tiered pricing.
• Aquatics Programs Year-round swimming facilities including indoor and outdoor pools, warm therapy pool, hot tub, and wading pool. Includes private and semi-private swim lessons, lap swimming, water exercise classes, and non-competitive swim team programs (Waves and Tide groups) for members and non-members.
• Group Fitness Classes Over 50 weekly fitness classes including cardio, strength, cycle, yoga, Pilates, and water exercise designed for every fitness level. Available to club members.
• Personal Training Individual and group training sessions with certified personal trainers, including Pilates Reformer training and golf performance training. Offered to members and non-members.
• Massage Therapy Therapeutic massage services including Rolfing, deep tissue, Swedish, prenatal, craniosacral, and myofascial release provided by licensed massage therapists. Sessions available in 30-minute, 1-hour, 1.5-hour, and 2-hour durations at member and non-member rates.
• Athletics and Court Sports Court sports including basketball, racquetball, squash, and handball with adult pickup games and basketball training programs. Available to club members.
• Youth Summer Camps Summer day camps with weekly themes for various age groups, including Cubs Camp, Teen Summer camps, Teen Tennis camps, and the Counselor in Training (CIT) program. Offered at member and non-member pricing tiers, with member pricing ranging $170-$315 per week and non-member pricing $270-$415 per week.
• Kids Club Childcare program for children ages 6 months through 10 years featuring arts, crafts, storytelling, and age-appropriate activities. Billed in 15-minute increments at $6 for one child per hour or $10 for two children, with a 3-hour maximum per day.
• Golf Performance Training Specialized training program by certified Titleist Performance Instructor Mike Lena focused on swing biomechanics, mobility, and explosive power for golfers.
• Basketball Training Individual and group basketball training sessions with trainer Maverick Leet focusing on fundamentals, confidence, and basketball IQ.
• Pilates Reformer Training Group and private Pilates Reformer sessions with certified instructor Larissa Jones, including mat and standing Pilates certifications.
• Racquet Stringing Services Professional racquet stringing service for tennis, racquetball, and squash rackets with 24-48 hour turnaround by Master Stringer Eric Lutz.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• The Seattle Athletic Club: Historic private downtown athletic club offering fitness, aquatics, tennis, and social programming. Comparable as a long-established private member club with multi-departmental wellness services, though urban-oriented versus ACB's Bend suburban/outdoor positioning.
• The Claremont Club: Long-established (founded 1901) private athletic club in Claremont, CA offering tennis, aquatics, fitness, and family programming. Highly comparable as a single-location private multi-department athletic club with similar tennis and youth programming emphasis.
• Wellbridge Athletic Clubs: Operator of premium private athletic clubs in select US markets (including Colorado and California) offering tennis, aquatics, fitness, and youth programming. Closest direct peer in business model: multi-department private membership athletic club with tennis emphasis.
• Lakeshore Sport & Fitness: Chicago-area premium multi-department athletic club with tennis, aquatics, group fitness, personal training, massage, and youth programming. Highly comparable in single-market private athletic club positioning and comprehensive service mix.

Broad incumbents

• Life Time Fitness: National premium multi-department athletic club chain offering tennis, aquatics, group fitness, personal training, massage, and youth programs. Comparable as a premium membership fitness club but operates at national scale across 150+ locations versus ACB's single Bend facility.
• Equinox Fitness: Premium urban fitness club operator offering group fitness, personal training, spa, and recovery services under a membership model. Comparable in premium positioning and multi-department offering, though Equinox focuses on urban markets and lacks ACB's tennis court and youth camp emphasis.
• The Houstonian Club: Premium private athletic and wellness club in Houston, TX offering tennis, aquatics, fitness, spa, and youth programming. Comparable in premium multi-department membership model with strong tennis and youth program emphasis.

Regional players

• River Bend Athletic Club: Private athletic club in the Pacific Northwest serving families with fitness, aquatics, tennis, and youth programming. Comparable multi-department family club model, though located in a different metro and serves different geography than ACB.

Emerging players

• Five Star Tennis Center / Tops Tennis: Multi-location tennis-focused club operator with strong youth programming emphasis. Comparable as a tennis-centric facility operator with similar junior tennis development, lesson programming, and stringing services.

Others

• Club Automation: Member portal and club management software provider used by ACB for billing, reservations, and program registration. Relevant as a technology enabler and ecosystem participant for private athletic clubs rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/youth.athleticclubofbend
• Xx.com/AthClubBend
• Facebookfacebook.com/AthleticClubofBend
• LinkedInlinkedin.com/company/athletic-club-of-bend-scanlons

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Athletic Club of Bend