Halloween Agency

What Halloween Agency does

Halloween Agency is an independent French communication agency operating from Toulouse (headquarters), Paris, and Nice, founded in 1993. The firm serves as a B2B service provider to enterprise clients — primarily large consumer brands, sports organizations, and government entities — delivering integrated "phygital" campaigns that bridge physical event activations with digital amplification. Its named roster spans PSG, Heineken, Ray-Ban, Adidas, Jack Daniel's, Canon, Perrier, Groupama, Pyrex, Nicolas Feuillatte, and AFD, covering beverages, spirits, sports, fashion, eyewear, insurance, photography, and public-sector development.

The agency's offering is organized across four service lines: Événementiel (event production — pop-up stores, roadshows, festivals, trade shows, press events, building on 30+ years of expertise), Social Media (strategy, brand content production, community management, paid media — 10+ years of specialization), Influence (influencer and brand ambassador campaigns on Instagram, TikTok, and YouTube), and Staffing (hosts/hostesses, brand ambassadors, bartenders, performers via a national talent pool). The core operating methodology — described as 'phygital' — integrates these four disciplines under a single P&L rather than subcontracting them. The firm employs 35 specialized talents and delivers documented outcomes such as Whisky Live Paris 2024 (20,000+ visitors, 150+ spirit stands) and Pyrex France (+7M impressions across six countries, +54K followers).

The commercial model is professional services revenue, quoted on a project basis or through multi-year retainers, with no public pricing disclosed. Go-to-market is direct enterprise sales targeting brand marketing teams and procurement departments; distribution is exclusively domestic (France). The agency is founder-owned and privately held under the legal entity HALLOWEEN (RCS Toulouse B 798 133 682, capital social €95,000), with Jean Naudy listed as Directeur de publication. Strategic posture emphasizes independence, agility, and full-service integration as the counter-position to larger holding-company networks.

Name

Halloween Agency

Legal name

HALLOWEEN

Website

https://halloween.fr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Halloween Agency is an independent French communication agency serving enterprise brands with integrated phygital campaigns spanning event production, social media, influencer marketing, and staffing. Founded in 1993, it operates from Toulouse, Paris, and Nice with 35 specialized staff.

Ownership category

akta.pro rank

Product category

Communications & Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Event management services
• Social media marketing
• Influencer marketing
• Event staffing services
• Communication agency services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Communication Agency Services: Full-service communication agency providing event production, social media management, influence campaigns, and staffing services to corporate clients on a project and retainer basis
2. Staffing Services: Provision of host/hostess personnel, brand ambassadors, and event staff for client events, festivals, and activations

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Halloween Agency is a full-service communication agency providing event production, social media strategy, influencer marketing, and event staffing services to corporate clients. The agency integrates physical event activations with digital amplification through a "phygital" approach, delivering end-to-end campaigns for major brands across FMCG, beverage, sports, fashion, and government sectors.

Product overview

Halloween Agency is an independent, global, and agile full-service communication agency headquartered in Paris and Toulouse, France. Founded over 30 years ago, the agency employs 35 talents and operates two offices (Paris and Toulouse) with a third location in Nice. The agency's offering is organized into four core service lines: (1) Événementiel — event production and management spanning festivals, corporate events, pop-up stores, roadshows, and press activations; (2) Social Media — strategy, brand content production, and paid media; (3) Influence — influencer and brand ambassador campaigns; and (4) Staffing — recruitment and management of event personnel including hosts, bartenders, and performers. The agency specializes in 'phygital' (physical + digital) engagement campaigns, combining in-person events with digital amplification for major brand clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Événementiel (Events) Full-service event management including ephemeral venues, pop-up stores, roadshows, seminars, trade shows, festival activations, and press relations, offered to enterprise brand clients and designed to transform events into strategic communication touchpoints.
• Social Media Social media strategy, brand content production, community management, and paid media campaigns across Instagram, TikTok, and LinkedIn, for corporate brand clients seeking digital amplification.
• Influence Influencer marketing and brand ambassador programs connecting brands with content creators on Instagram, TikTok, YouTube, and other platforms for co-creation and campaign amplification.
• Staffing Event staffing services providing hosts, hostesses, brand ambassadors, bartenders, animation teams, and performers for festivals, corporate events, and sports hospitality across France, with a national talent pool.

Quantifiable outcome

• Created Whisky Live Paris 2024 event attracting over 20,000 visitors with 150+ spirit stands
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Viens Voir Mon TafminorStrategic or Co-development Partner · 1 January 2019Association partnership since 2019 offering 3rd-year work experience placements to students from priority education areas who lack professional networks, providing them with internship opportunities.
• BackMarketminorOthersSupplier of refurbished IT equipment (Macs, PCs, smartphones) for agency production tools, supporting sustainable practices by reducing e-waste and raw material consumption.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havas Events: Global experiential and live events network within Havas, providing event production, brand activations, and phygital campaigns for enterprise clients worldwide. A scaled, network-backed peer of Halloween Agency's core offering.
• Publicis Live: Publicis Groupe's dedicated live events and experiential arm, delivering brand experiences, sponsorship activations, and event-led campaigns globally. Comparable in service mix but with far greater scale and geographic reach.
• Dentsu Creative: Global creative network within Dentsu with French operations delivering integrated brand experience, event, and influencer-led campaigns. Comparable in offering enterprise clients creative-plus-experiential solutions.
• BBDO Paris: Paris office of global creative network BBDO, delivering advertising, brand activation, and experiential campaigns for major French and international brands. A broader incumbent with overlapping capabilities.
• WPP (Ogilvy / VMLY&R): Global communications holding company with French operations offering integrated advertising, experiential, and influencer services. A scaled incumbent that competes for the same brand marketing budgets as Halloween Agency.
• BETC Paris: Major French creative advertising agency (part of Havas Creative Network) serving global brands. Overlaps with Halloween Agency on integrated campaign work but operates at significantly larger scale and broader scope.

Direct peers

• Auditoire: French experiential and event marketing agency (now part of Havas Events) with a similar offering of event production, brand activations, and premium hospitality — directly comparable in product, customer base, and geography.
• Mazarine: Independent French communications and brand content agency active in luxury, lifestyle, and experiential campaigns. Comparable in serving major French and international brands with integrated creative and event-led work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HalloweenAgency
• LinkedInlinkedin.com/company/halloween-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halloween Agency