Grand Casino Luzern

What Grand Casino Luzern does

Grand Casino Luzern is the operating subsidiary of Kursaal-Casino AG Luzern, a publicly listed Swiss holding company, running both a land-based casino on the shores of Lake Lucerne and Switzerland's largest online casino, mycasino.ch. The group operates from the historic neo-baroque Kursaal building dating to 1882 and was formally established as a licensed A-Casino in 1993. It serves Swiss adult residents with casino gaming (slots, table games, poker), live-dealer online play, fine dining, and event hosting, and its operating concession was renewed by the Swiss Federal Council through 2044. The group employs 181 full-time equivalents as of 31 December 2025.

The group's product portfolio centers on two distribution channels: the physical Grand Casino Luzern at Haldenstrasse 6 in Luzern, and the mycasino.ch digital platform accessible 24/7 across Switzerland. The land-based venue offers slot machines (Jackpot Casino), table games (Grand Jeu — roulette, blackjack, Ultimate Poker), and the Poker Circle — a dedicated poker area opened in September 2025 featuring cash games and tournaments. mycasino.ch provides over 4,000 games including slots, video poker, table games, and a live casino with real croupiers streamed directly from the land-based floor via Dual-Play technology. Online poker is planned for launch in 2026, and the platform supports Instant Payment withdrawals settled to bank accounts within seconds, 24/7 — a market first in Switzerland. The company holds ISO 9001, ISO/IEC 27001, and GoodPriv@cy data protection certifications, all audited by SQS, and is classified at Swisstainable Level II.

Grand Casino Luzern derives gross gaming revenue (Bruttospielertrag) from player losses across both channels. The group reported gross gaming revenue of CHF 120.6 million in 2025, down 3.3% from the record CHF 124.7 million in 2024, and consolidated net profit of CHF 409 thousand (EBIT CHF 785 thousand). mycasino.ch is described as the primary growth driver and has held market leadership in Swiss online casino since its 2019 launch, leveraging AI for game personalization. Ancillary revenue streams include gastronomy (Restaurant Olivo at 16 GaultMillau points; Restaurant Dolce Vita on the lakeside terrace), the Casineum event venue accommodating 20–1,000+ guests, poker tournaments (Poker Circle Swiss Open, with over CHF 432,000 in prize money at the 35th edition), and gift vouchers via E-GUMA. Marketing is multi-channel, combining digital promotions, sports sponsorships (FC Luzern, Genève-Servette Hockey Club), public events, and content partnerships with game providers such as Spinomenal.

Name

Grand Casino Luzern

Legal name

Grand Casino Luzern AG

Website

https://www.grandcasinoluzern.ch/

Company type

Public

Operating status

Operating

Headcount range

51–100 employees

Short description

Grand Casino Luzern is a hospitality provider and entertainment center.

Ownership category

akta.pro rank

Product category

Casino & Gaming Hospitality

NAICS

Casinos (except Casino Hotels) (71321), Casinos (except Casino Hotels) (713210), Gambling Industries (7132)

akta.pro primary industry

Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC)

akta.pro secondary industries

Live Dealer Online Casinos (MPAEABAB), Casino Poker Operations (Land-Based) (MPAEAEAB), Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC)

Keywords

• Casino gaming
• Online casino
• Poker tournaments
• Casino hospitality
• Event venues

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Land-based casino gaming: Gaming revenue from slot machines (Jackpot Casino) and table games (Grand Jeu) at the physical casino in Lucerne. Bruttospielertrag (gross gaming revenue) for 2025 was CHF 120,589 thousand. This includes roulette, blackjack, poker, and slot machines.
2. mycasino.ch Online Casino: Online casino revenue via mycasino.ch — the largest online casino in Switzerland. Online remains the strongest growth driver and backbone of the group. mycasino offers slots, live casino, table games, video poker, and upcoming online poker.
3. Gastronomy and Events: Revenue from Restaurant Olivo (mediterranean fine dining, 16 GaultMillau points), Restaurant Dolce Vita (lakeside terrace), bars in the gaming area, and event hosting at the Casineum, Panorama Hall, and Mirror Salon. Catering and event packages for corporate events, weddings, seminars, and private celebrations.
4. Tournaments and Events: Revenue from poker tournaments (Poker Circle Swiss Open, Poker Circle), the Casineum event venue hire, and special promotions. The 35th Poker Circle Swiss Open awarded over CHF 432,000 in prize money.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Grand Casino Luzern operates a licensed land-based casino on the shores of Lake Lucerne offering slot machines (Jackpot Casino), table games (Grand Jeu), poker, and the exclusive Poker Circle area. The group also runs mycasino.ch, Switzerland's largest online casino with over 4,000 games, live dealer streaming, and instant payment withdrawals. The venue additionally hosts fine dining at Restaurant Olivo (16 GaultMillau points) and Restaurant Dolce Vita, plus event space (Casineum, Panorama Hall) for corporate and private functions.

Product overview

Grand Casino Luzern operates as a diversified entertainment company with two main product lines: (1) the land-based Grand Casino Luzern featuring slot machines (Jackpot Casino), table games (Grand Jeu), the Poker Circle poker area, and dining venues (Restaurant Olivo, Restaurant Dolce Vita), plus the Casineum event venue; and (2) mycasino.ch, the leading Swiss online casino offering over 4,000 games including slots, video poker, table games, and a Live Casino streamed from the physical casino. The group also runs the Poker Circle Swiss Masters poker tournament series and participates in the Swiss Jackpot network. A membership club (my.club) ties together the customer experience across both online and land-based operations.

Differentiator

Problem solved

Functional benefit

Brands

• mycasino.ch: Online casino platform offering slots, video poker, table games, and live casino with real croupiers streamed from the land-based casino. Switzerland's leading online casino since 2019.
• Poker Circle
• my.club

Products and services

• Grand Casino Luzern (Land-based Casino)

Quantifiable outcome

• CHF 120.6 million gross gaming revenue in 2025, with mycasino as the backbone and primary growth driver
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SpinomenalcoreTechnology or Integration · 23 March 2026Spinomenal, an iGaming content provider, partnered with mycasino by Grand Casino Luzern to expand its presence in the Swiss market. Players at mycasino can access Spinomenal's game catalogue including titles such as Queen of Ice, Luxury Club, and 1 Reel – Demi Gods II. The partnership strengthens the online casino's game offering.
• ClimatePartnerminorOthersGrand Casino Luzern makes a financial climate contribution for its print products in cooperation with ClimatePartner. This supports certified climate protection projects and actively promotes environmental protection as part of the company's sustainability commitment.
• Hochschule Luzern – Soziale Arbeit (Lucerne University of Applied Sciences and Arts)coreStrategic or Co-development PartnerGrand Casino Luzern developed its player protection programme (Careplay) together with the Lucerne University of Applied Sciences and Arts – Social Work department. The programme is continuously evaluated in practice and supported by an annual audit in the quality development process.
• Genève-Servette Hockey ClubminorGTM or Marketing Partnermycasino.ch served as a sponsor of Genève-Servette Hockey Club, featuring on the first team's kit. The partnership ran from September 2020 to 30 June 2021, providing brand visibility to hockey fans.
• FC LuzernminorGTM or Marketing Partnermycasino.ch became co-sponsor of FC Luzern, featuring on the first team's kit. The partnership ran from September 2020 to 30 June 2021, extending the existing partnership and providing visibility to football fans in Central Switzerland.
• Incert eTourismus GmbH & Co KGcoreTechnology or IntegrationIncert handles ticket sales for Grand Casino Luzern's poker tournaments (Poker Circle Swiss Open, Bounty Hunter Days, etc.) via its ticketing platform. Players purchase tournament entries online through the Incert system linked from the casino website.
• E-GUMA (Idea Creation GmbH)coreTechnology or IntegrationE-GUMA processes gift voucher purchases for Grand Casino Luzern. When users click 'Order vouchers' on the website, they are redirected to the E-GUMA platform to complete purchases. E-GUMA collects data for connection setup, website usage, and system security.
• aleno AGcoreTechnology or Integrationaleno AG provides the cloud-based restaurant management system for Restaurant Olivo's table reservations. When users click 'Book a table now', they are redirected to aleno's platform. aleno processes personal data for reservation management and restaurant visit analysis.
• Ticketcorner AGcoreTechnology or IntegrationTicketcorner processes ticket sales for Grand Casino Luzern events (Casineum events, concerts, etc.). When users click the Ticketcorner link, they are redirected to Ticketcorner's website to complete purchases.
• heroes GmbHcoreTechnology or Integrationheroes GmbH provides the job application recruitment platform (recruiter.grandcasinoluzern.ch) for Grand Casino Luzern. Job applicants enter their details on the heroes platform, which is processed exclusively by Grand Casino Luzern's HR department.
• pokertrip.deminorStrategic or Co-development PartnerGrand Casino Luzern partnered with pokertrip.de to host the Bounty Hunter Days poker tournament in Lucerne (July 2023). The partnership brought poker players from across Europe to Central Switzerland, with 674 entries and a prize pool of CHF 202,200.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Casino Baden AG: Casino Baden operates Switzerland's other flagship A-Casino, offering land-based gaming, restaurants, and events in Baden. It is the most direct domestic peer to Grand Casino Luzern in terms of concession tier, scale, and omni-channel offering.
• Grand Casino Basel: Grand Casino Basel is a Swiss A-Casino operator in Basel, offering slots, table games, poker, restaurants, and event venues. It competes for the same pool of Swiss casino guests and licensed market share as Grand Casino Luzern.
• Casino Barrière de Fribourg / Groupe Partouche: Fribourg's casino is operated under Groupe Partouche, a major French-European casino group. Comparable as a Swiss A-Casino with full land-based gaming, dining, and event programming under a multi-jurisdictional operator.
• Casino Pfäffikon (Swiss Casinos): Casino Pfäffikon is a Swiss casino venue run by Swiss Casinos, the umbrella organization that also operates the Swiss Jackpot progressive network alongside Grand Casino Luzern. Highly comparable in product mix and Swiss regulatory environment.
• Casino St. Gallen: Casino St. Gallen is a Swiss A-Casino offering table games, slots, poker, and dining. Comparable regional destination casino with similar regulatory obligations and customer demographic.

Broad incumbents

• Société des Bains de Mer (Monte-Carlo): SBM operates the iconic Casino de Monte-Carlo and the Monte-Carlo Bay/Hermitage hotels, combining heritage destination gaming with hotels and events. A relevant international benchmark for destination-style casino operations in a regulated European market.
• Betsson AB: Betsson operates a portfolio of regulated online casino and sportsbook brands across Europe and also runs land-based casino operations in certain markets. Comparable as a multi-jurisdictional, multi-channel gaming operator.

Emerging players

• Kindred Group (Unibet): Kindred operates Unibet and other regulated online casino and sportsbook brands across Europe. Relevant peer for the mycasino.ch online channel given similar regulated European online casino dynamics, even though Kindred lacks Grand Casino Luzern's land-based presence.
• LeoVegas Group: LeoVegas runs a leading European mobile-first online casino and sportsbook under multiple regulated licenses. Comparable to mycasino.ch as a regulated European iGaming operator competing for the same cross-border digital wallet.

Regional players

• Casino de Montbenon / Loterie Romande gaming venues: Loterie Romande operates gaming and entertainment venues in French-speaking Switzerland under a different regulatory framework. Relevant regional peer for understanding the broader Swiss gaming and entertainment landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Grand_Casino_Luzern
• Facebookfacebook.com/grandcasinoluzern
• LinkedInlinkedin.com/company/grand-casino-luzern-ag
• Instagraminstagram.com/grand_casino_luzern
• TikToktiktok.com/@grandcasinoluzern
• Xx.com/GrandCasinoLU

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Casino Luzern