Family Service Agency of the Central Coast

What Family Service Agency of the Central Coast does

Family Service Agency of the Central Coast is a 501(c)(3) nonprofit founded in 1957 that delivers mental health, crisis intervention, and psychosocial support services across Monterey, Santa Cruz, and San Benito Counties in California. Its portfolio includes ten-plus program lines: individual, couples, and family counseling delivered in person and via telehealth; the 988 Suicide and Crisis Lifeline; a 24/7 Mobile Crisis Response Team partnered with Santa Cruz County Behavioral Health; the accredited Suicide Prevention Service (formed in 1998 via merger); CareCORE, an intensive outpatient program for suicidal ideation; the Survivors Healing Center for child sexual abuse survivors (serving 2,000+ annually since 1987); WomenCARE and the Spanish-language Entre Nosotras for women with cancer; Senior Outreach and I-You Venture for older adults; and the Daisy Store, a volunteer-operated upscale-resale boutique in Capitola that funds the mission.

The underlying technology layer is modest: a secure telehealth platform for remote counseling, an online appointment-request form, and connection to the national 988 call/text/chat routing infrastructure. Bilingual delivery (English/Spanish) and trauma-informed, person-centered care are the primary service differentiators rather than any proprietary software. Revenue is a hybrid of Medi-Cal and Medicare reimbursement (via Central California Alliance for Health), county and SAMHSA grants, sliding-scale client fees, donations processed through Network for Good/Venmo/PayPal, Daisy Store retail proceeds, and a planned-giving program (Family Legacy Circle) accepting stock, QCDs, DAFs, and bequests. Most clinical services are free or low-cost at point of use.

Go-to-market is community-led and event-driven: referrals from schools, healthcare providers, and partner nonprofits feed client acquisition, while annual events (Bowl-a-Thon, Reno to the Redwoods, Caring 4 Kids, Holiday Helper) drive awareness and fundraising. Customer segments are persona-based, spanning individuals with mental health needs, seniors 50+, suicide loss survivors, childhood sexual abuse survivors, women with cancer, individuals in acute crisis, and Spanish-speaking and LGBTQIA+ communities. Leadership is led by CEO Bill McCabe with a 20+-person management team spread across clinical, program-directorship, HR/operations, and fundraising functions.

Name

Family Service Agency of the Central Coast

Legal name

Family Service Agency of the Central Coast

Website

https://fsa-cc.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Service Agency of the Central Coast is a 501(c)(3) nonprofit founded in 1957 that provides mental health counseling, 988 crisis-line and mobile crisis response, suicide prevention, and population-specific support programs across Monterey, Santa Cruz, and San Benito Counties.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (62419), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYBPAGAEAC

Family & Parenting Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Mental health counseling
• Suicide prevention services
• Crisis intervention support
• Community mental health
• Nonprofit social services

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Government Health Insurance Reimbursement: Accepts Medi-Cal through Central California Alliance for Health and Medicare with no out-of-pocket fees for clients. This government-funded healthcare revenue covers counseling and mental health services.
2. Donations and Fundraising: Direct donations via credit card through Network for Good, Venmo, PayPal, cash, and check. Includes programmatic donations, memorial gifts, and honor gifts.
3. Daisy Store Retail Revenue: Upscale-resale boutique selling donated women's clothing, shoes, and accessories. All proceeds benefit Family Service Agency programs.
4. Planned Giving and Estate Gifts: Family Legacy Circle program accepting stock donations, qualified charitable distributions from IRAs, donor advised funds, charitable bequests, charitable remainder trusts, and beneficiary designations.
5. Sliding Scale Fees: Low-cost counseling fees based on monthly gross income for clients without insurance or who prefer not to use insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Family Service Agency of the Central Coast is a 501(c)(3) nonprofit that delivers affordable mental health counseling, suicide prevention, 24/7 crisis intervention, and population-specific support programs (for seniors, cancer patients, abuse survivors, and suicide loss survivors) across Monterey, Santa Cruz, and San Benito Counties. Services are offered in English and Spanish in-person, via telehealth, by phone/text/chat, and through mobile crisis response. The agency also operates the Daisy Store, a volunteer-run upscale resale boutique whose proceeds fund its programs.

Product overview

Family Service Agency of the Central Coast operates as a 501(c)(3) nonprofit mental health and social services organization offering a portfolio of interconnected programs. The core clinical services include Counseling Services (individual, couples, family therapy in English and Spanish), CareCORE (intensive outpatient program for suicidal ideation), and Mobile Crisis Response (24/7 crisis intervention). Suicide prevention is supported through the 988 Crisis Line and Suicide Prevention Service (accredited crisis center with 50+ years of service). The agency serves specific populations through dedicated programs: Survivors Healing Center (child sexual abuse survivors), WomenCARE with Entre Nosotras (cancer support), Senior Outreach and I-You Venture (senior services). A volunteer-operated upscale resale boutique (Daisy Store) generates revenue to support all programs. Services are provided across Monterey, Santa Cruz, and San Benito Counties in California.

Differentiator

Problem solved

Functional benefit

Brands

• Entre Nosotras: Spanish-language cancer support program under WomenCARE providing assistance to Spanish-speaking women diagnosed with cancer
• Daisy Auxiliary
• Suicide LOSS Survivors
• Holiday Helper
• CareCORE

Products and services

• Counseling Services Affordable individual, couples, and family counseling provided in English and Spanish by licensed counselors and trained interns, available in-person and via telehealth for residents of Monterey, Santa Cruz, and San Benito Counties.
• 988 Crisis Line 24/7 national 988 suicide prevention and crisis lifeline providing immediate connection to trained mental health professionals via call, text, and chat in English and Spanish.
• Mobile Crisis Response 24/7 mobile crisis response team providing swift on-site support for mental health and substance use crises throughout Santa Cruz County in collaboration with Santa Cruz County Behavioral Health.
• CareCORE Intensive outpatient counseling program for individuals experiencing suicidal ideation, providing 2-3 sessions per week for approximately two months including stabilization, skill development, and post-program support.
• Senior Outreach Free peer-counseling services in English and Spanish for older adults, helping seniors maintain independence and quality of life through trained volunteer peer counselors.
• I-You Venture Program providing friendly visitation, outreach projects, and activities to support seniors in local assisted living and skilled nursing facilities, combatting isolation since 1974.
• Suicide Prevention Service Accredited crisis intervention, community education, outreach, and support services for individuals at risk of suicidal behavior, serving Monterey, San Benito, and Santa Cruz Counties for over 50 years.
• Suicide LOSS Survivors Peer support groups and grief counseling for adults 18+ who have lost a loved one to suicide, offered free of charge in Santa Cruz, Soquel, Ben Lomond, and virtually.
• Survivors Healing Center Support services for adult and teen survivors of child sexual abuse and their allies, including support groups, workshops, advocacy, and Imagine Healing Workshops, serving over 2,000 people annually since 1987.
• WomenCARE Cancer advocacy and support services for women at any stage of cancer, including support groups, practical support (transportation, meals, childcare), peer mentoring, and educational workshops.
• Entre Nosotras Spanish-language cancer support services providing free assistance to Spanish-speaking women diagnosed with cancer, including healthcare networking, home visits, social service referrals, and Spanish-language support groups.
• Daisy Store Volunteer-operated upscale resale boutique in Capitola, CA, selling donated women's clothing, shoes, and accessories; all proceeds benefit Family Service Agency programs.

Quantifiable outcome

• Over 2,000 people served annually through Survivors Healing Center
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Santa Cruz County Behavioral HealthcoreStrategic or Co-development PartnerCollaborative partnership for Mobile Crisis Response Team providing 24/7 crisis intervention throughout Santa Cruz County. FSA and county behavioral health work together to reduce law enforcement involvement and hospitalization in crisis situations.
• Central California Alliance for HealthcoreOthersAccepts Medi-Cal coverage through this managed care health plan with no out-of-pocket fees for members receiving mental health services.
• Community Foundation of Santa Cruz CountycoreStrategic or Co-development PartnerPartner agency offering planned giving consultation services. Donors can access philanthropic services team for planned giving options. Accepts grants from DAFs through this foundation.
• Big Brothers Big Sisters of Monterey BayminorStrategic or Co-development PartnerCommunity partner providing resources and support for children and youth in the community.
• Boys and Girls Clubs of Santa Cruz CountyminorStrategic or Co-development PartnerCommunity partner offering resources and support for children and families.
• Cabrillo Community CollegeminorStrategic or Co-development PartnerEducational partner for student training, internships, and community education programs.
• SAMHSA (Substance Abuse and Mental Health Services Administration)coreOthersFederal agency providing support for suicide prevention services. Suicide Prevention Service is supported by local, state, and SAMHSA funding sources.
• Palo Alto Medical Foundation for Healthcare, Research and EducationminorGTM or Marketing PartnerHealthcare provider sponsor supporting WomenCARE cancer support programs and services.
• Dignity Health/CommonSpirit HealthminorGTM or Marketing PartnerHealthcare system sponsor supporting WomenCARE cancer support programs.
• Kaiser PermanenteminorGTM or Marketing PartnerHealthcare provider sponsor supporting WomenCARE and Caring 4 Kids programs.
• Monarch ServicesminorStrategic or Co-development PartnerCommunity partner providing resources and support for women in the community.
• Walnut Avenue Family & Women's CenterminorStrategic or Co-development PartnerCommunity partner providing resources and support for women and families.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mental Health America: National nonprofit focused on mental health advocacy, education, and early intervention. Comparable in mental health promotion and prevention orientation, though operating at a national advocacy level rather than direct service delivery.
• Pacific Clinics: One of California's largest nonprofit behavioral health providers offering mental health, crisis, and community-based services statewide. Comparable service portfolio and payer mix, but operates at much greater scale and geographic breadth.
• NAMI (National Alliance on Mental Illness): National mental health advocacy and support organization with local affiliates providing support groups and education. Comparable in mission around mental health support and suicide prevention education, though operating as a membership/advocacy model.

Regional players

• Caminar: Bay Area nonprofit providing mental health, housing, and rehabilitation services. Comparable in California-based nonprofit behavioral health focus with overlapping mental health and community support offerings.
• StarVista: San Mateo County-based nonprofit providing counseling, crisis intervention, and youth services. Direct Bay Area analog with similar program mix, though serving an adjacent (non-overlapping) county.

Others

• Community Foundation of Santa Cruz County: Local community foundation providing grants, donor-advised funds, and planned giving services. Comparable as a planned-giving partner rather than a direct service peer; relevant for funding ecosystem and donor pipeline comparison.

Direct peers

• Crisis Text Line: National nonprofit providing 24/7 crisis support via text message. Comparable as a crisis-intervention nonprofit operating on the same 988/text infrastructure, though at significantly larger national scale.
• The Trevor Project: National nonprofit providing crisis intervention and suicide prevention services, particularly for LGBTQ+ youth. Comparable in mission (crisis intervention, accredited lifeline operations) and target population overlap with FSA-CC's LGBTQIA+ services.
• Didi Hirsch Mental Health Services: California-based nonprofit providing suicide prevention, crisis intervention, and behavioral health services, including operating an accredited crisis line. Closest direct analog given overlapping mission, accreditation, and crisis-line operations.

Emerging players

• Walnut Avenue Family & Women's Center: Santa Cruz-based nonprofit providing family and women's support services, including domestic violence intervention. Listed as a direct community partner of FSA-CC with overlapping geographic and population focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FamilyServiceAgencyCC
• Instagraminstagram.com/_fsa.cc_
• LinkedInlinkedin.com/company/family-services-agency-of-the-central-coast-first-step-program

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Service Agency of the Central Coast