Greater Kashmir
Greater Kashmir is a privately held regional news media company founded in 1979 in Srinagar, Jammu & Kashmir, that publishes local politics, business, sports, and education coverage via a website, two regional print editions (Greater Kashmir and Jammu Edition), an e-paper on Readwhere, mobile apps, and a newsletter subscription service.
- Company typePrivate
- Founded1979
- HeadquartersSrinagar, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Greater Kashmir does
Greater Kashmir is a regional news media company headquartered in Srinagar, Jammu & Kashmir, India, founded in 1979 and operating as a private business with 251-500 employees. The company provides in-depth news coverage of the Jammu & Kashmir region across categories including Kashmir politics, business, education, sports, security, governance, and world news, serving regional readers whose needs are not served by national outlets. It maintains two regional editions: the Greater Kashmir edition covering the Kashmir valley and a Jammu Edition covering the Jammu division.
The platform is distributed through a digital-first multi-channel stack: the main news website greaterkashmir.com, a digital e-paper platform (epaper.greaterkashmir.com) powered by Readwhere, native mobile applications on Android (com.greaterkashmir.gkapp) and iOS (id1504061562), an email newsletter subscription service, Web Stories for visual short-form content, dedicated GK Photo Desk and GK Video Desk verticals, and a continuing print publication. The technology stack is a standard digital publishing stack with third-party e-paper delivery and consumer app distribution; the company does not disclose proprietary systems beyond content production.
Monetization rests on three pillars: (1) digital advertising via banner, sponsored, and display placements across greaterkashmir.com; (2) e-paper sales through the Readwhere platform for both the Greater Kashmir and Jammu Edition issues (indicative pricing ₹0.00 + GST per issue, suggesting promotional or bundled pricing); and (3) subscription services including email newsletters, where a free tier is available. The go-to-market is content-led growth targeting regional news readers in Jammu & Kashmir via website SEO, app store discovery, email capture, and social distribution of photos and videos. No customer logos, enterprise partnerships, or parent-company ownership information are disclosed in the source data.
Greater Kashmir firmographics
Firmographics- Name
- Greater Kashmir
- Legal name
- Greater Kashmir
- Website
- https://greaterkashmir.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Greater Kashmir is a privately held regional news media company founded in 1979 in Srinagar, Jammu & Kashmir, that publishes local politics, business, sports, and education coverage via a website, two regional print editions (Greater Kashmir and Jammu Edition), an e-paper on Readwhere, mobile apps, and a newsletter subscription service.
- Ownership category
- akta.pro rank
Where Greater Kashmir is headquartered
LocationHeadquarters
- HQ city
- Srinagar
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Greater Kashmir business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Digital Advertising: The website displays advertisements including banner ads, sponsored content, and display advertising throughout the news platform. Multiple ad placements are visible across the site structure.
- Subscription Services: Premium subscription offerings including newsletter subscriptions and full access to content. Users can subscribe through the website to receive regular news updates.
- E-Paper Sales: Digital newspaper editions sold through the epaper.greaterkashmir.com platform powered by Readwhere, offering both Greater Kashmir and Jammu Edition versions. Issues are available for purchase at ₹0.00 + GST.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | E-Paper Individual Issues |
| Subscription | Monthly | Newsletter Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Greater Kashmir product offering
Product offeringCore offering
No verifiable content could be extracted from the supplied input. The input contains no WX-prefixed source identifiers or substantive first-party content describing the company's core offering.
Product overview
Greater Kashmir is a regional news media company operating a multi-platform news distribution network. The core offering is its main news website (greaterkashmir.com) providing breaking news and features from Jammu & Kashmir across multiple categories. This is supplemented by the E-Paper digital edition (covering both Srinagar and Jammu editions), native mobile applications for Android and iOS platforms, a newsletter subscription service, and Web Stories for visual storytelling. The portfolio represents a unified news media operation with digital-first distribution across web, mobile, and email channels.
Differentiator
Problem solved
Functional benefit
Companies that use Greater Kashmir
Customer profileSegments1 record
Greater Kashmir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Greater Kashmir partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Readwhere (Digital Publishing Platform)coreGreater Kashmir's e-paper platform is powered by Readwhere, a digital publishing platform. The partnership enables digital distribution of newspaper editions, subscription management, and e-paper reading functionality. Readwhere provides the underlying technology infrastructure for epaper.greaterkashmir.com including payment processing, user authentication, and content delivery.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Greater Kashmir competitors and assessment
Company assessmentEmerging players
- Scroll.in: Scroll.in is a digital-first Indian news platform known for long-form regional and political journalism. It covers J&K extensively and competes for English-speaking, mobile-first readers that Greater Kashmir also targets.
- The Print: The Print is a digital-first Indian news outlet that has built a strong national politics and policy audience. It overlaps with Greater Kashmir in political and governance coverage of J&K and competes for the same premium digital ad inventory.
Regional players
- The Tribune: The Tribune is a long-established English daily based in Chandigarh with strong penetration across northern India including J&K. It competes with Greater Kashmir for J&K readers and pan-northern advertisers, though its core base is Punjab/Haryana.
- Amar Ujala: Amar Ujala is one of India's largest Hindi dailies, with editions across North India including Jammu and other J&K districts. It competes for Hindi-speaking J&K readers and regional ad budgets, complementing (rather than directly substituting) Greater Kashmir's English coverage.
- Dainik Jagran: Dainik Jagran is India's highest-circulation Hindi daily with a pan-India footprint including J&K distribution. It overlaps with Greater Kashmir for Hindi-reading regional audiences and competes for the same pool of local advertisers in Jammu and Srinagar.
Broad incumbents
- Times of India: Times of India is India's largest English daily by circulation, with the dominant national digital news footprint. It competes for the same digital ad dollars and English-reading J&K audiences that Greater Kashmir depends on.
- Hindustan Times: Hindustan Times is a pan-India English daily with strong northern India distribution and a significant digital audience. It competes for J&K readers, premium advertisers, and programmatic ad spend that Greater Kashmir also targets.
- The Hindu: The Hindu is a major national English daily with a strong digital presence and broad advertiser base. While not J&K-focused, it sets the benchmark for English digital news subscription and ad pricing that Greater Kashmir must compete against for premium advertisers.
Direct peers
- Rising Kashmir: Rising Kashmir is a Srinagar-based English daily covering J&K politics, security, and regional affairs. It targets the same advertiser and reader base as Greater Kashmir in the Valley and is a direct substitute.
- Kashmir Observer: Kashmir Observer is an English-language daily headquartered in Srinagar covering Jammu & Kashmir news, politics, and business. It directly competes with Greater Kashmir for the same regional news audience and advertising budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Greater Kashmir social profiles
Digital presenceGreater Kashmir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greater Kashmir leadership team
Management profileNumber of profiles
Greater Kashmir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greater Kashmir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greater Kashmir
What does Greater Kashmir do?
No verifiable content could be extracted from the supplied input. The input contains no WX-prefixed source identifiers or substantive first-party content describing the company's core offering.
Is Greater Kashmir a public or private company?
Greater Kashmir is a private company. It is classified as unknown and is currently operating.
When was Greater Kashmir founded?
Greater Kashmir was founded in 1979. It employs 251 to 500 people.
Where is Greater Kashmir based?
Greater Kashmir is headquartered in Srinagar, India, in the Asia region.
How does Greater Kashmir make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are subscription Services and E-Paper Sales.
Who are Greater Kashmir's main competitors?
Emerging players on record are Scroll.in and The Print. Regional players are The Tribune, Amar Ujala and Dainik Jagran. Broad incumbents are Times of India, Hindustan Times and The Hindu. Direct peers are Rising Kashmir and Kashmir Observer.
Does Greater Kashmir have an API?
No public API is recorded for Greater Kashmir.