elero

What elero does

elero GmbH Antriebstechnik is a German manufacturer of electric drives and control units for intelligent building automation, headquartered in Schlierbach, Baden-Württemberg, with a second operating division in Pößneck, Thuringia focused on linear actuator technology. Founded in 1964 and operating with between 101 and 250 employees, the company designs and produces a broad portfolio of tubular motors, venetian blind motors, rolling door drives, special drives and 12V DC solar drive systems, alongside a complementary suite of control systems including wall-mounted and handheld controls, radio transmitters (MultiTel 2 at 868 MHz), light and wind sensors (Aero, Lumero), and the Centero Home NXT WiFi-connected smart home gateway with iOS/Android apps and cloud/local access.

The technical core of the product platform rests on elero's proprietary hysteresis brake technology, installed in over 90% of drives for roller shutters, blinds and textile sun protection, plus the bidirectional ProLine 2 radio system, smart force measurement, blockage detection, soft brake and NFC-based programming. Control products integrate with major third-party smart-home and building-automation platforms via the Yubii Home ecosystem, Amazon Alexa, Philips Hue, Sonos, Netatmo, Somfy RTS, HomeMatic, and KNX parameter files, positioning elero as an interoperability layer across the European residential and light-commercial shading market.

Commercial operations run on a channel-partner model rather than direct-to-consumer: products are sold exclusively through specially trained specialist trade and service partners identifiable via the website's dealer search, supported by a technical hotline ([email protected]), training videos, a 250-page product catalogue, and translated websites in English, German, French and Polish. elero is a wholly-owned subsidiary of the Italian Nice S.p.A. group, an international reference player in home and building automation, with Managing Directors Enzo Viola, Lauro Buoro and Juan Bautista Mogollon overlapping with Nice leadership. The principal customer segments are residential buildings (motorization of roller shutters, awnings, blinds, screens and rolling doors), commercial and industrial facilities (façade and sun-protection automation), and an industrial linear-actuator vertical serving façade construction and solar tracking.

Name

elero

Legal name

elero GmbH Antriebstechnik

Website

https://elero.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

elero GmbH is a German manufacturer of electric drives and controls for roller shutters, blinds, awnings, rolling doors and smart-home automation, serving residential, commercial and industrial customers via specialist trade partners and as part of the Nice S.p.A. group.

Ownership category

akta.pro rank

Product category

Electric Drives and Motor Controls for Building Automation

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Relay and Industrial Control Manufacturing (335314)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

akta.pro secondary industries

Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF)

Keywords

• Tubular motors
• Roller shutter drives
• Sun protection systems
• Building automation controls
• Linear actuators

Headquarters

HQ city

Schlierbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Sales - Electrical Drives: Sale of tubular motors, venetian blind motors, rolling door drives, special drives, and solar drive systems. Products available in wired and radio versions with various torque ratings and speeds.
2. Control Systems Sales: Sale of control systems including wall-mounted controls, radio transmitters, receivers, sensors, and smart home automation products like Centero Home NXT
3. Linear Actuator Technology: A second business division involved in development and production of electric linear actuators for facade construction, industrial applications, and solar tracking

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

elero designs, manufactures, and sells electric drives and control units for intelligent building automation, including tubular motors, venetian blind motors, rolling door drives, special drives, and 12V DC solar drive systems, along with associated control systems, sensors, radio transmitters, and the Centero Home NXT smart home gateway. Products are offered in wired and radio (868 MHz bidirectional) versions and are sold through specialist trade and service partner channels.

Product overview

elero GmbH offers a comprehensive portfolio of drive and control technology for intelligent building management. The product ecosystem centers on two main categories: Electrical Drives (tubular motors, venetian blind motors, rolling door drives, special drives, and solar drive systems) and Control Systems (Smart Home/Centero Home NXT platform, controls for tubular motors, venetian blinds, rolling doors, and electrical devices). The drive portfolio includes multiple motor families: VariEco (wired tubular motors with mechanical limit switches), SunTop (wired/radio tubular motors for awnings with smart force measurement), RolTop (wired/radio tubular motors for roller shutters with blind protection), plus Venetian blind motors, rolling door drives, special drives, and 12V DC solar drive systems. The control system is anchored by Centero Home NXT - a WiFi-connected gateway enabling smartphone control of all devices with cloud and local access. Supporting products include MultiTel 2 (15-channel radio transmitter), Aero and Lumero sensors, Son wall/wireless controls, and companion mobile apps (NFC App, Manuals App, Centero Connect). A separate linear actuator division develops products for facade construction, industrial applications, and solar tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• VariEco tubular motors (S and M) Wired tubular motors with mechanical limit switch for roller shutters and textile sun protection from shaft diameters of 38 mm (VariEco S) and 50 mm (VariEco M), with torque options from 1.5 to 50 Nm and speeds up to 70 rpm. For specialist trade partners and installers.
• SunTop tubular motors (S, S-868, M, M-868) Tubular motors for awnings and roller blinds from shaft diameters of 38 mm and 50 mm, available in wired and radio (868 MHz ProLine 2) versions, featuring smart force measurement and blockage detection in both up and down directions. For specialist trade partners and installers.
• RolTop tubular motors (S, S-868, M, M-868) Tubular motors for roller shutters and roller blinds from shaft diameters of 38 mm and 50 mm, available in wired and radio versions, featuring blind protection, smart force measurement, and noiseless soft brake up to 20 Nm. For specialist trade partners and installers.
• Venetian Blind Motors Intelligent elero drives for the automation of venetian blinds and stores. For specialist trade partners and commercial/residential installers.
• Rolling Door Drives Drives for motorization of heavy roller shutters, small roller doors, and roller grilles. For specialist trade partners and commercial installers.
• Special Drives Folding shutter drives designed for stylish old building renovation, listed buildings, and new buildings. For specialist trade partners and renovation installers.
• Solar Drive Systems 12V DC 12V DC drives for roller shutters, blinds, awnings, and venetian blinds that can be installed as independent solar-powered systems. For specialist trade partners and installers.
• Centero Home NXT Smart Home Gateway Central WiFi-connected smart home gateway that connects all taught-in elero devices into one system, controllable via iOS or Android app with cloud and local access. Integrates with Philips Hue, Amazon Alexa, Sonos, Netatmo, Somfy RTS, and HomeMatic. For end customers, specialist partners, and commercial property users.
• MultiTel 2 Radio Transmitter 15-channel hand-held bidirectional radio transmitter with 5 group channels and one central channel, displaying commands and positions on a multi-line display, operating on 868 MHz. For end users and specialist partners.
• Aero Light and Wind Sensor Hardwired light and wind sensor enabling continuous measurement of light and wind values for automatic control of venetian blinds and awnings. For specialist trade partners and installers.
• Lumero Light and Twilight Sensor Wired light and twilight sensor for exterior installation, usable only with AstroTec, AstroTec-868, or AeroTec controls. For specialist trade partners and installers.
• Son Wall and Wireless Handheld Controls New wall-mounted and wireless handheld control units with consistent modern design for simple and convenient operation of roller shutters, sun protection, and other elero-driven products. NFC-enabled for easy programming via the NFC App. For end users and specialist partners.
• Centero Connect App Mobile app for elero specialist partners used for initial setup of the Centero Home NXT gateway: starts up the gateway, teaches in wireless receivers, and saves configuration. Available on iOS and Android.
• Manuals App Mobile app that connects elero user manuals to a smartphone or tablet, enabling offline access to PDFs after download and including an online drive calculation program. Available for iOS and Android in 5 languages.
• NFC App Mobile app enabling quick and easy step-by-step programming of NFC-enabled Son control units via smartphone. Available for iOS and Android.
• Linear Actuator Technology Separate business division (located in Pößneck, Thuringia) that develops and produces electric linear actuators for façade construction, industrial applications, and solar tracking. For industrial and commercial customers.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Nice S.p.A.coreStrategic or Co-development PartnerNice S.p.A. is an international reference Group in Home and Building Automation offering comprehensive solutions for automation and control of gates, garage doors, parking systems, awnings, blinds, shutters, and wireless alarm systems. elero is part of the Nice Group ecosystem.
• BVRS (Bundesverband Rollladen + Sonnenschutz)minorOthersBVRS is the professional association and approved competence and service centre for the roller shutter and sun protection industry. Serves as an information and communication platform for the industry.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Chamberlain Group (LiftMaster): Chamberlain's LiftMaster brand dominates the motorized garage door and gate operator market, paralleling elero's rolling door drives and tubular motor business with similar radio control and smart home integration themes.
• Lutron Electronics: Lutron is a leading manufacturer of lighting and motorized shade control systems, including wireless controls, sensors, and smart home integration — closely comparable to elero's Centero Home NXT and Son control lines.
• Somfy: Somfy is the global market leader in motorized blinds, awnings, roller shutters, and smart home control — directly competing with elero in tubular motors, radio controls, and smart home gateways for residential and commercial applications.
• Warema: Warema is a German manufacturer of sun shading systems, including motorized external venetian blinds, roller shutters, and smart control systems — a direct regional peer to elero in the European shading automation market.
• GEZE GmbH: GEZE is a German specialist in door, window, and facade automation technology, including drives, controls, and smart building integration — directly comparable to elero in European building automation drives and linear actuators.

Broad incumbents

• Legrand: Legrand is a major electrical and digital building infrastructure group with a growing smart home portfolio (switches, controls, automation) — comparable to elero at the broader level of integrated electrical and smart building control.
• Nice S.p.A. Nice S.p.A. is elero's parent company and a broader home and building automation group spanning gates, garage doors, awnings, blinds, shutters, and wireless alarm systems — overlapping in drives, controls, and smart home platforms.
• Schneider Electric: Schneider Electric is a global specialist in energy management and building automation, with product lines spanning control panels, drives, and smart home systems — broadly adjacent to elero's building automation control business.
• Assa Abloy: Assa Abloy is a global leader in access solutions and automatic doors, including motorized entrance solutions and electromechanical drives — broadly comparable to elero's rolling door drives and building automation portfolio.
• Hunter Douglas: Hunter Douglas is a global leader in window coverings and motorized shading systems. While primarily a finished-product manufacturer, it competes with elero in the motorization of high-end blinds and smart-shade control systems.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube-nocookie.com/embed/wBjFUqzqQZI
• Facebookfacebook.com/elerohausautomation
• LinkedInlinkedin.com/company/elero-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elero