Shivnaresh

What Shivnaresh does

Shiv Naresh is a privately-held Indian sportswear and athletic equipment manufacturer founded in 1987 in New Delhi by Lt. R.K. Singh and Kusum Devi. The company designs, produces, and sells athletic apparel, footwear, and sports equipment under the Shiv Naresh master brand and the TRENZ sub-brand across men's, women's, and kids' categories. Its product range covers sport-specific kit for kabaddi, hockey, basketball, football, cricket, boxing, gymnastics, wrestling, karate, wushu, and athletics, plus general gym, running, and athleisure wear (t-shirts, sweatshirts, vests, jackets, tracksuits, track pants, shorts, leggings, sports bras, and shoes). Underlying technology is focused on performance fabrics — sweat-wicking polyester blends, breathable jacquard knits with targeted mesh ventilation, moisture-wicking Lycra, quick-dry finishes, EVA foam cushioning in footwear, and 100% premium cotton for martial arts uniforms — engineered and positioned for Indian climate and body types.

Shiv Naresh's commercial engine operates on three GTM motions: (1) direct-to-consumer e-commerce through shivnaresh.in plus company-owned multi-floor showrooms in Delhi, Haryana, Punjab, Rajasthan, and Bihar; (2) a network of more than 7,000 third-party retailers across India, supplemented by B2B bulk and customized team-kit sales to government organizations, sports councils, federations, schools, and colleges; and (3) sponsorship/event-led visibility through kit partnerships with Indian Super League club Punjab FC, Hockey India League franchises SG Pipers and Shrachi Team, the World Para Athletics Championships 2025, and the Khelo India government sports initiative. Pricing spans an entry tier (essentials from ₹199), a mid-range performance tier (t-shirts ₹399-₹699, tracksuits ₹1,500-₹3,299), and a premium tier with sublimated and customized kits, with bulk pricing available for institutional buyers. The company is ISO 9001:2008 certified, runs a customization service for personalized names/numbers/logos, and employs 750+ people under current-generation family leadership led by Managing Director Shiv Prakash Singh.

Name

Shivnaresh

Legal name

Shiv Naresh Sports Pvt. Ltd.

Website

https://shivnaresh.in

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Shivnaresh is a privately-held Indian sportswear and equipment manufacturer founded in 1987, producing men's, women's, and kids' athletic apparel and footwear under its own brand and TRENZ sub-brand, distributed through owned showrooms, 7,000+ retailers, and institutional/bulk sales to government and sports federation clients across India.

Ownership category

akta.pro rank

Product category

Athletic Apparel Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

• Sportswear manufacturing
• Athletic apparel
• Team sports kits
• Sports footwear
• Performance activewear

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales (B2C): One-time purchase model through e-commerce website and retail stores. Products include athletic apparel, footwear, and sports equipment sold directly to consumers.
2. Institutional/Bulk Sales: Supply to government organizations, sports councils, federations, schools, colleges, and sports clubs. Includes bulk orders and customized team kits.
3. Customization Services: Personalization services allowing customers to customize gear with their name, number, and logo for teams and individuals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Shivnaresh is an Indian sportswear manufacturer that designs, produces and sells athletic apparel, footwear and sports equipment for men, women and children. The product portfolio spans tracksuits, t-shirts, jackets, shorts, sports-specific kits (hockey, football, cricket, basketball, kabaddi, boxing, wrestling, karate, wushu, athletics, gymnastics) and accessories, sold through its own e-commerce site, exclusive retail stores, a 7,000+ retailer network across India, and direct institutional sales to government bodies, federations, schools and professional sports teams.

Product overview

Shiv Naresh is an Indian sportswear brand founded in 1987 offering a comprehensive portfolio of athletic apparel and equipment. The company provides men's, women's, and children's sportswear across multiple categories including clothing (t-shirts, sweatshirts, jackets, tracksuits, track pants, shorts), sports-specific gear (athletics, kabaddi, hockey, basketball, football, cricket, boxing, gymnastics, wrestling, karate, wushu), gym essentials, footwear, and accessories. The brand operates alongside its sub-brand TRENZ, which targets younger athletes with fashion-forward performance shoes and apparel. Shiv Naresh also offers customization services for team jerseys and personalized gear. The company is ISO 9001:2008 certified and serves over 7,000 retailers across India with a workforce of over 750 employees.

Differentiator

Problem solved

Functional benefit

Brands

• TRENZ: A dynamic sub-brand under Shiv Naresh that caters to the next generation of athletes and trendsetters with a bold collection of shoes, apparel, and sports accessories.

Products and services

• Shiv Naresh Men's Sportswear

Quantifiable outcome

• 35+ years of brand legacy in Indian sportswear market
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• Shrachi TeamcoreGTM or Marketing Partner · 1 January 2025Official Kit Partner for Hero Hockey India League 2025-26 season. Shiv Naresh provides advanced fabric technology, superior breathability, and ergonomic fits for professional hockey kits including match and training wear.
• SG PiperscoreGTM or Marketing Partner · 1 January 2025Official Kitting Partner for Hero Hockey India League 2025-26 season. Provides match jerseys, training t-shirts, shorts, performance track suits, and warm-up jackets. Authentic merchandise available online for fans.
• World Para Athletics Championships 2025strategicGTM or Marketing Partner · 1 January 2025Official Proud Partner of the World Para Athletics Championships 2025. Supports para athletes who demonstrate resilience, grit, and belief in possibilities. Puts Indian sportswear brand on global map.
• Punjab FCcoreGTM or Marketing Partner · 1 January 2024Official kit partner for Indian Super League football team. Designed home, away, and third kits for 2024-25 and 2025-26 seasons. Kits feature breathable jacquard fabrics, mesh ventilation zones, and moisture-wicking finishes.
• Hockey IndiacoreStrategic or Co-development PartnerShivnaresh X Hockey India collaboration featuring official match jerseys, training wear, and performance apparel for Indian hockey teams.
• Khelo IndiastrategicGTM or Marketing PartnerKhelo India branded products including track suits and sportswear. Government youth sports development initiative partnership.
• Mary KomminorGTM or Marketing PartnerLegendary Indian boxer Mary Kom has been sponsored by Shiv Naresh in the past, enhancing brand credibility in professional sports.
• Indian Wrestling TeamminorGTM or Marketing PartnerShiv Naresh has sponsored the Indian wrestling team, providing competition and training gear for wrestlers.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• HRX: HRX is an India-based activewear and athleisure brand targeting fitness enthusiasts and youth with performance apparel and footwear, directly competing with Shiv Naresh in the mid-tier Indian activewear segment.
• Proline Sports: Proline is an established Indian sportswear manufacturer with cricket, football, and training apparel sold through retail and institutional channels, serving a comparable customer base as Shiv Naresh.
• Alcis Sports: Alcis is an Indian activewear brand offering sportswear for cricket, football, running, and training, with a similar direct-to-consumer + retail presence in India, making it one of the closest head-to-head competitors to Shiv Naresh.

Broad incumbents

• Skechers India: Skechers is a global footwear and activewear brand with significant India retail presence, directly competitive in the performance and athleisure footwear categories where Shiv Naresh's TRENZ and core shoe lines compete.
• Puma India: Puma is a global athletic and athleisure brand with a strong India retail footprint and cricket/team sports partnerships, comparable to Shiv Naresh's positioning across performance wear, footwear, and licensed team kits.
• Fila India: Fila is a heritage global sportswear brand with India distribution in athleisure, footwear, and team sports apparel, overlapping with Shiv Naresh's mid-tier activewear and licensed sportswear offerings.
• Nike India: Nike is a global sportswear and footwear giant with a substantial India presence across retail, e-commerce, and institutional team sponsorships, operating as a broader incumbent that competes at the premium tier of the same categories Shiv Naresh serves.
• Adidas India: Adidas operates in India as a global athletic apparel and footwear brand with retail stores, team kit deals (including ISL and Hockey India), and a wide activewear portfolio, overlapping with most of Shiv Naresh's categories at a broader scale.
• Decathlon India: Decathlon operates large-format sporting goods stores across India selling its own and partner brands across apparel, footwear, and equipment for virtually every sport Shiv Naresh serves, making it a broad-based competitor across the full sportswear value chain.

Regional players

• Indian Terrain: Indian Terrain is an India-based apparel brand with sportswear and athleisure lines distributed through Indian retail networks, serving a comparable mid-tier consumer base to Shiv Naresh within India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/shivnareshsport
• YouTubeyoutube.com/@shivnareshind
• Facebookfacebook.com/shivnaresh.in
• LinkedInlinkedin.com/company/shiv-naresh-sports-pvt-ltd---india
• Instagraminstagram.com/shivnareshind

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shivnaresh