Shivnaresh
Shivnaresh is a privately-held Indian sportswear and equipment manufacturer founded in 1987, producing men's, women's, and kids' athletic apparel and footwear under its own brand and TRENZ sub-brand, distributed through owned showrooms, 7,000+ retailers, and institutional/bulk sales to government and sports federation clients across India.
- Company typePrivate
- Founded1987
- HeadquartersNew Delhi, India
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Shivnaresh does
Shiv Naresh is a privately-held Indian sportswear and athletic equipment manufacturer founded in 1987 in New Delhi by Lt. R.K. Singh and Kusum Devi. The company designs, produces, and sells athletic apparel, footwear, and sports equipment under the Shiv Naresh master brand and the TRENZ sub-brand across men's, women's, and kids' categories. Its product range covers sport-specific kit for kabaddi, hockey, basketball, football, cricket, boxing, gymnastics, wrestling, karate, wushu, and athletics, plus general gym, running, and athleisure wear (t-shirts, sweatshirts, vests, jackets, tracksuits, track pants, shorts, leggings, sports bras, and shoes). Underlying technology is focused on performance fabrics — sweat-wicking polyester blends, breathable jacquard knits with targeted mesh ventilation, moisture-wicking Lycra, quick-dry finishes, EVA foam cushioning in footwear, and 100% premium cotton for martial arts uniforms — engineered and positioned for Indian climate and body types.
Shiv Naresh's commercial engine operates on three GTM motions: (1) direct-to-consumer e-commerce through shivnaresh.in plus company-owned multi-floor showrooms in Delhi, Haryana, Punjab, Rajasthan, and Bihar; (2) a network of more than 7,000 third-party retailers across India, supplemented by B2B bulk and customized team-kit sales to government organizations, sports councils, federations, schools, and colleges; and (3) sponsorship/event-led visibility through kit partnerships with Indian Super League club Punjab FC, Hockey India League franchises SG Pipers and Shrachi Team, the World Para Athletics Championships 2025, and the Khelo India government sports initiative. Pricing spans an entry tier (essentials from ₹199), a mid-range performance tier (t-shirts ₹399-₹699, tracksuits ₹1,500-₹3,299), and a premium tier with sublimated and customized kits, with bulk pricing available for institutional buyers. The company is ISO 9001:2008 certified, runs a customization service for personalized names/numbers/logos, and employs 750+ people under current-generation family leadership led by Managing Director Shiv Prakash Singh.
Shivnaresh firmographics
Firmographics- Name
- Shivnaresh
- Legal name
- Shiv Naresh Sports Pvt. Ltd.
- Website
- https://shivnaresh.in
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Shivnaresh is a privately-held Indian sportswear and equipment manufacturer founded in 1987, producing men's, women's, and kids' athletic apparel and footwear under its own brand and TRENZ sub-brand, distributed through owned showrooms, 7,000+ retailers, and institutional/bulk sales to government and sports federation clients across India.
- Ownership category
- akta.pro rank
Shivnaresh industry classification
Industry- Product category
- Athletic Apparel Manufacturing
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Athletic Footwear & Sport Apparel Retail (CRAMABAC), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Customized & Personalized Fan Gear Retail (CRAMAOAJ)
Keywords
Where Shivnaresh is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
Shivnaresh business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales (B2C): One-time purchase model through e-commerce website and retail stores. Products include athletic apparel, footwear, and sports equipment sold directly to consumers.
- Institutional/Bulk Sales: Supply to government organizations, sports councils, federations, schools, colleges, and sports clubs. Includes bulk orders and customized team kits.
- Customization Services: Personalization services allowing customers to customize gear with their name, number, and logo for teams and individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level sportswear and basics |
| Unit Pricing | Pay-as-you-go | Mid-range performance wear |
| Unit Pricing | Pay-as-you-go | Premium performance and sublimated gear |
| Unit Pricing | Multi-year contract | Customized/Team kits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Shivnaresh product offering
Product offeringCore offering
Shivnaresh is an Indian sportswear manufacturer that designs, produces and sells athletic apparel, footwear and sports equipment for men, women and children. The product portfolio spans tracksuits, t-shirts, jackets, shorts, sports-specific kits (hockey, football, cricket, basketball, kabaddi, boxing, wrestling, karate, wushu, athletics, gymnastics) and accessories, sold through its own e-commerce site, exclusive retail stores, a 7,000+ retailer network across India, and direct institutional sales to government bodies, federations, schools and professional sports teams.
Product overview
Shiv Naresh is an Indian sportswear brand founded in 1987 offering a comprehensive portfolio of athletic apparel and equipment. The company provides men's, women's, and children's sportswear across multiple categories including clothing (t-shirts, sweatshirts, jackets, tracksuits, track pants, shorts), sports-specific gear (athletics, kabaddi, hockey, basketball, football, cricket, boxing, gymnastics, wrestling, karate, wushu), gym essentials, footwear, and accessories. The brand operates alongside its sub-brand TRENZ, which targets younger athletes with fashion-forward performance shoes and apparel. Shiv Naresh also offers customization services for team jerseys and personalized gear. The company is ISO 9001:2008 certified and serves over 7,000 retailers across India with a workforce of over 750 employees.
Differentiator
Problem solved
Functional benefit
Brands
- TRENZ: A dynamic sub-brand under Shiv Naresh that caters to the next generation of athletes and trendsetters with a bold collection of shoes, apparel, and sports accessories.
Products and services
- Shiv Naresh Men's Sportswear
Quantifiable outcome
- 35+ years of brand legacy in Indian sportswear market
- +2 more outcomes
Companies that use Shivnaresh
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Shivnaresh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Shivnaresh partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, strategic and minor.
- Shrachi TeamcoreOfficial Kit Partner for Hero Hockey India League 2025-26 season. Shiv Naresh provides advanced fabric technology, superior breathability, and ergonomic fits for professional hockey kits including match and training wear.
- SG PiperscoreOfficial Kitting Partner for Hero Hockey India League 2025-26 season. Provides match jerseys, training t-shirts, shorts, performance track suits, and warm-up jackets. Authentic merchandise available online for fans.
- World Para Athletics Championships 2025strategicOfficial Proud Partner of the World Para Athletics Championships 2025. Supports para athletes who demonstrate resilience, grit, and belief in possibilities. Puts Indian sportswear brand on global map.
- Punjab FCcoreOfficial kit partner for Indian Super League football team. Designed home, away, and third kits for 2024-25 and 2025-26 seasons. Kits feature breathable jacquard fabrics, mesh ventilation zones, and moisture-wicking finishes.
- Hockey IndiacoreShivnaresh X Hockey India collaboration featuring official match jerseys, training wear, and performance apparel for Indian hockey teams.
- Khelo IndiastrategicKhelo India branded products including track suits and sportswear. Government youth sports development initiative partnership.
- Mary KomminorLegendary Indian boxer Mary Kom has been sponsored by Shiv Naresh in the past, enhancing brand credibility in professional sports.
- Indian Wrestling TeamminorShiv Naresh has sponsored the Indian wrestling team, providing competition and training gear for wrestlers.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
Shivnaresh competitors and assessment
Company assessmentDirect peers
- HRX: HRX is an India-based activewear and athleisure brand targeting fitness enthusiasts and youth with performance apparel and footwear, directly competing with Shiv Naresh in the mid-tier Indian activewear segment.
- Proline Sports: Proline is an established Indian sportswear manufacturer with cricket, football, and training apparel sold through retail and institutional channels, serving a comparable customer base as Shiv Naresh.
- Alcis Sports: Alcis is an Indian activewear brand offering sportswear for cricket, football, running, and training, with a similar direct-to-consumer + retail presence in India, making it one of the closest head-to-head competitors to Shiv Naresh.
Broad incumbents
- Skechers India: Skechers is a global footwear and activewear brand with significant India retail presence, directly competitive in the performance and athleisure footwear categories where Shiv Naresh's TRENZ and core shoe lines compete.
- Puma India: Puma is a global athletic and athleisure brand with a strong India retail footprint and cricket/team sports partnerships, comparable to Shiv Naresh's positioning across performance wear, footwear, and licensed team kits.
- Fila India: Fila is a heritage global sportswear brand with India distribution in athleisure, footwear, and team sports apparel, overlapping with Shiv Naresh's mid-tier activewear and licensed sportswear offerings.
- Nike India: Nike is a global sportswear and footwear giant with a substantial India presence across retail, e-commerce, and institutional team sponsorships, operating as a broader incumbent that competes at the premium tier of the same categories Shiv Naresh serves.
- Adidas India: Adidas operates in India as a global athletic apparel and footwear brand with retail stores, team kit deals (including ISL and Hockey India), and a wide activewear portfolio, overlapping with most of Shiv Naresh's categories at a broader scale.
- Decathlon India: Decathlon operates large-format sporting goods stores across India selling its own and partner brands across apparel, footwear, and equipment for virtually every sport Shiv Naresh serves, making it a broad-based competitor across the full sportswear value chain.
Regional players
- Indian Terrain: Indian Terrain is an India-based apparel brand with sportswear and athleisure lines distributed through Indian retail networks, serving a comparable mid-tier consumer base to Shiv Naresh within India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Shivnaresh social profiles
Digital presenceShivnaresh compliance and trust
Trust signalCompliance1 record
Shivnaresh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shivnaresh leadership team
Management profileNumber of profiles
Profiles12 records
Shivnaresh subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shivnaresh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shivnaresh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shivnaresh
What does Shivnaresh do?
Shivnaresh is an Indian sportswear manufacturer that designs, produces and sells athletic apparel, footwear and sports equipment for men, women and children. The product portfolio spans tracksuits, t-shirts, jackets, shorts, sports-specific kits (hockey, football, cricket, basketball, kabaddi, boxing, wrestling, karate, wushu, athletics, gymnastics) and accessories, sold through its own e-commerce site, exclusive retail stores, a 7,000+ retailer network across India, and direct institutional sales to government bodies, federations, schools and professional sports teams.
Is Shivnaresh a public or private company?
Shivnaresh is a private company. It is classified as family owned and is currently operating.
When was Shivnaresh founded?
Shivnaresh was founded in 1987. It employs 1,001 to 5,000 people.
Where is Shivnaresh based?
Shivnaresh is headquartered in New Delhi, India, in the Asia region.
How does Shivnaresh make money?
Three revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are institutional/Bulk Sales and customization Services.
Who are Shivnaresh's main competitors?
Direct peers on record are HRX, Proline Sports and Alcis Sports. Broad incumbents are Skechers India, Puma India, Fila India, Nike India, Adidas India and Decathlon India. Indian Terrain is listed as a regional player.
Does Shivnaresh have an API?
No public API is recorded for Shivnaresh.
What industry is Shivnaresh in?
Shivnaresh's product category is Athletic Apparel Manufacturing. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAMABAC, Athletic Footwear & Sport Apparel Retail. Its NAICS code is 33992 and its SIC code is 3949.