Eesy
Eesy is a Danish digital-first MVNO (operating as TDC Brands A/S) that sells mobile subscriptions, 5G fixed wireless home internet, eSIM, and roaming add-ons to Danish consumers on the TDC NET network, with all sales and support handled through its app and website.
- Company typePrivate
- Founded2020
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Eesy does
Eesy is a Danish digital-first mobile virtual network operator (MVNO) that sells mobile subscriptions, 5G fixed wireless home internet, eSIM, and roaming add-ons to individual consumers in Denmark. The company operates under TDC Brands A/S (CVR 40075291) and is headquartered at Teglholmsgade 1, Copenhagen SV, with a reported headcount of 1-10. All sales, onboarding, support, and account management run through the eesy mobile app (iOS and Android) and the eesy.dk website, with no physical retail presence and no call center.
The product portfolio comprises three mobile tiers (60GB, 200GB, unlimited data) priced between DKK 129-219/month (promo DKK 64-109 for the first three months), a fixed wireless 5G Internet plan at DKK 299/month with a Huawei H-158 loaner router and a six-month minimum commitment, and add-ons including smartwatch eSIM (DKK 29-49/month), data sharing cards, and Roaming World packages (10GB / DKK 79 / 30 days) for travel to Canada, Turkey, Thailand, and the USA. All services ride on TDC NET infrastructure, rated Denmark's best mobile network for 11 consecutive years by Teknologisk Institut, providing 100% 5G mobile and 99.7% 5G fixed wireless coverage of Denmark. The proprietary app supports eSIM provisioning, automated number porting with automatic cancellation of the prior provider, usage tracking, payment management (Apple Pay, Google Pay, cards), and a 24/7 Cognigy-powered digital assistant with human chat fallback.
The business model is purely subscription-based and digital-only, targeting cost-conscious Danish consumers frustrated with complex bundled plans from incumbents. Revenue mechanics rely on no-binding monthly recurring fees, half-price promotional pricing for the first three months as the primary acquisition lever, and modest add-on attach rates (smartwatch eSIM, roaming). The company benefits from parent TDC Group infrastructure but reports no standalone financials, no external funding, and no subscriber disclosures, and the entire commercial footprint is domestic Denmark.
Eesy firmographics
Firmographics- Name
- Eesy
- Legal name
- TDC Brands A/S
- Website
- https://eesy.dk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eesy is a Danish digital-first MVNO (operating as TDC Brands A/S) that sells mobile subscriptions, 5G fixed wireless home internet, eSIM, and roaming add-ons to Danish consumers on the TDC NET network, with all sales and support handled through its app and website.
- Ownership category
- akta.pro rank
Where Eesy is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Eesy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Mobile Subscription Plans: Monthly recurring subscription revenue from three tiers of mobile plans (60GB, 200GB, unlimited data) all including unlimited talk/SMS/MMS within Denmark and EU. Pricing: 64 kr/month for 60GB, 74 kr/month for 200GB, and 109 kr/month for unlimited data during promotional period (first 3 months at half price; standard 129/149/219 kr/month). All plans include 5G access on TDC NET.
- 5G Fixed Wireless Internet: Monthly recurring subscription for unlimited 5G home internet. Promotional rate of 99 kr/month for first 3 months, then 299 kr/month. Includes Huawei H-158 loaner router. Requires 6-month minimum contract with minimum total cost of 1,194 kr. No installation required — customer self-installs.
- Add-on Services: Supplementary revenue from data sharing card (49 kr/month for smartwatch eSIM), special/vanity phone numbers (99 kr one-time), and out-of-EU roaming data packages (10 GB for 79 kr valid 30 days in Canada, Turkey, Thailand, and USA).
- International Calling & SMS: International call and SMS rates for calls made from Denmark to foreign countries. SMS to EU costs 0.55 kr each; SMS outside EU costs 2.50 kr each.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 60GB Mobile Plan |
| Subscription | Monthly | 200GB Mobile Plan |
| Subscription | Monthly | Unlimited Data Mobile Plan |
| Subscription | Monthly | Smartwatch Data Sharing Card |
| Subscription | Monthly | 5G Internet Unlimited |
| Other | Pay-as-you-go | Roaming World Data Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Eesy product offering
Product offeringCore offering
Eesy is a Danish digital-first mobile virtual network operator (MVNO) that sells mobile subscriptions (60GB, 200GB, and unlimited data tiers) and unlimited 5G fixed wireless home internet to Danish consumers over TDC NET infrastructure. All plans are purchased, activated, and managed entirely through the eesy mobile app and eesy.dk website, with no physical retail, no binding contracts, and no hidden fees. Optional paid add-ons include a smartwatch eSIM, data sharing card, and out-of-EU roaming data packages.
Product overview
eesy is a 100% digital Danish mobile operator and ISP offering three core products: mobile subscriptions (Mobilabonnement), 5G fixed wireless internet (5G Internet), and a companion mobile app. Mobile subscriptions come in three tiers (60GB, 200GB, and unlimited data) all on TDC NET's 5G network with EU roaming included. 5G Internet provides unlimited fixed wireless broadband using a loaned Huawei router. The eesy App serves as the primary customer interface for account management, ordering, support, and digital self-service. Optional add-ons include eSIM for mobile devices and smartwatches, Roaming World data packages for non-EU travel, and data sharing cards for multi-device households.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobilabonnement (Mobile Subscription) Mobile subscription plans providing unlimited talk, SMS and MMS plus mobile data on TDC NET's 5G network, with three tiers: 60GB (129 kr./month), 200GB (149 kr./month), and unlimited data (219 kr./month), each with EU roaming included and half-price for the first three months.
- 5G Internet Fixed wireless unlimited 5G home internet for Danish households, priced at 99 kr./month for the first three months and 299 kr./month thereafter, including a Huawei H-158 5G router on loan, self-install, and a six-month minimum contract.
- Smartwatch Data Sharing Card Data sharing eSIM add-on for smartwatches paired with an eesy mobile subscription, priced at 49 kr./month (or 29 kr./month per the website FAQ) and not available with unlimited data plans.
- Roaming World Out-of-EU roaming data package providing 10 GB for 30 days in Canada, Turkey, Thailand, or USA, priced at 79 kr. per package (maximum two packages per trip), with SMS notifications at 80% and 100% usage.
Companies that use Eesy
Customer profileSegments1 record
Ideal customer profiles1 record
Eesy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature4 records
Eesy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TDC NETcoreEesy operates as an MVNO on TDC NET infrastructure, which has been independently rated as Denmark's best mobile network for 11 consecutive years by Teknologisk Institut. TDC NET provides 100% 5G coverage across Denmark (99.7% of the country), which forms the core network backbone for all of Eesy's mobile and fixed wireless internet services. This is a critical infrastructure partnership without which Eesy cannot deliver its services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Eesy competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eesy social profiles
Digital presenceEesy compliance and trust
Trust signalCompliance1 record
Eesy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eesy leadership team
Management profileNumber of profiles
Eesy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eesy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eesy
What does Eesy do?
Eesy is a Danish digital-first mobile virtual network operator (MVNO) that sells mobile subscriptions (60GB, 200GB, and unlimited data tiers) and unlimited 5G fixed wireless home internet to Danish consumers over TDC NET infrastructure. All plans are purchased, activated, and managed entirely through the eesy mobile app and eesy.dk website, with no physical retail, no binding contracts, and no hidden fees. Optional paid add-ons include a smartwatch eSIM, data sharing card, and out-of-EU roaming data packages.
Is Eesy a public or private company?
Eesy is a private company. It is classified as corporate owned and is currently operating.
When was Eesy founded?
Eesy was founded in 2020. It employs 1 to 10 people.
Where is Eesy based?
Eesy is headquartered in Copenhagen, Denmark, in the Europe region.
How does Eesy make money?
Four revenue lines are on record. Mobile Subscription Plans are the primary driver. The others are 5G Fixed Wireless Internet, add-on Services and international Calling & SMS.
Does Eesy have an API?
No public API is recorded for Eesy.