Weids Wonen & Slapen

What Weids Wonen & Slapen does

Weids Wonen & Slapen is a Dutch direct-to-consumer e-commerce retailer specializing in bedding, pillows, duvets, mattresses, and related sleep comfort products, serving consumers in the Netherlands, Belgium, and Germany. The company operates its own multilingual webshop built on the Magento e-commerce platform, with localized storefronts at weidswonenenslapen.nl (Netherlands), weidswonenenslapen.be (Belgium), and weidswohnenundschlafen.de (Germany), available in Dutch, English, and German. It complements this online presence with a physical showroom at its headquarters in Bitgum, Friesland (Alddyk 18), where customers can receive in-person sleep advice and physically evaluate products.

The catalogue comprises over 4,000 SKUs spanning entry-level cotton bedding (from €29.95) through to premium 100% goose down duvets (€429.95+) and silk products, with a stated emphasis on natural materials such as wool, down, silk, bamboo, Tencel, and organic cotton. The company has developed private-label house brands (Savanne, Texels Classic) and curates third-party brands (Silvana Support, Gilder Zen, La Siesta). It also offers a Personal Sleep Analysis questionnaire that recommends products based on sleep position, temperature preference, and pain points. The portfolio has expanded beyond core sleep products into bath textiles, hammocks, lamps, candles, and home décor, indicating a gradual widening of the addressable basket.

Revenue is generated through one-time transactional sales with no subscription component. Order economics include next-day delivery for orders placed before 17:00 on weekdays, free shipping above €50, pay-later options, and a 14-day viewing period. The company is privately held, founder-owned, and bootstrapped, with no disclosed external funding and a headcount of 1–10 employees. Marketing is content-led, relying on SEO, Google Ads, email newsletters, Facebook, and third-party review platforms (Trustpilot, Kiyoh, Google Reviews).

Name

Weids Wonen & Slapen

Legal name

Weids Wonen & Slapen

Website

https://weidswonenenslapen.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Weids Wonen & Slapen is a Dutch direct-to-consumer e-commerce and showroom retailer of bedding, pillows, duvets, mattresses, and sleep comfort products, serving consumers in the Netherlands, Belgium, and Germany through localized webshops.

Ownership category

akta.pro rank

Product category

Home Textiles & Bedding Retail

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Sleep Health & Comfort Services (In-Store Fitting, Delivery, Removal, Sanitization) (CRAIABAJ), Furniture & Home Furnishings White-Glove Delivery (TLAAAKAA)

Keywords

• Bedding retail
• Duvet specialist
• Mattress sales
• Natural sleep products
• Home textiles ecommerce

Headquarters

HQ city

Beetgum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (E-commerce + Showroom): Weids Wonen & Slapen generates revenue through direct product sales of bedding and sleep comfort items (duvets, pillows, mattresses, bed linen, bathroom textiles, bedroom furniture) via its consumer-facing webshop and physical showroom in Bitgum, Netherlands. All pricing is per-unit; orders are fulfilled with next-day delivery for orders placed before 17:00 on weekdays. Revenue is one-time transactional with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Weids Wonen & Slapen is a direct-to-consumer retailer selling more than 4,000 bedding and sleep comfort products — including duvets, pillows, mattresses, bed frames, bed linen, bath textiles, and home/living accessories — through its own e-commerce webshop and a physical showroom in Bitgum, Netherlands. The assortment emphasizes natural materials (wool, down, silk, cotton, Tencel, bamboo, organic fibers) across entry, mid-range, and premium price tiers. Customers are supported by a Personal Sleep Analysis tool, a 14-day viewing period, pay-later options, and free shipping on orders above €50, with delivery available across the Netherlands, Belgium, and Germany.

Product overview

Weids Wonen & Slapen is a Dutch e-commerce specialist operating in the Netherlands, Belgium, and Germany, offering an extensive portfolio of over 4,000 bedding and bedroom products. The core offering centers on duvets (dekbedden), pillows (hoofdkussens), bedding (beddengoed), mattresses (matrassen), and bed frames (bedden), complemented by bath textiles, home décor, and specialized sleeping accessories. The company positions itself as a sleep specialist providing expert advice through an interactive Personal Sleep Analysis tool that recommends products based on individual sleep profiles. Product portfolio includes both house brands (Savanne, Texels Classic) and branded merchandise (Silvana Support, Gilder Zen, La Siesta). The assortment emphasizes natural materials including wool, down, silk, bamboo, Tencel, and organic cotton, with a focus on temperature regulation and sleep health.

Differentiator

Problem solved

Functional benefit

Brands

• Savanne: Private label brand offering bedding products including dekbedden, kinderdekbed, and katoenen dekbedovertrek. Includes Savanne quality guarantee.

Products and services

• Beddengoed (Bedding) Comprehensive range of bedding products including fitted sheets (hoeslakens), flat sheets (lakens), mattress protectors (moltons), blankets (dekens), plaids, bedspreads (sprei), and pillowcases (kussenslopen). Available in cotton, Tencel, bamboo, silk, satin, flannel, linen, jersey, and terry cloth for individual consumers across the Netherlands, Belgium, and Germany.
• Dekbedden (Duvets) Diverse collection of duvets classified by material (wool, down, silk, bamboo, cotton, Tencel, camel hair, cashmere, synthetic) and season (summer, all-year, 4-seasons, winter). Includes partner duvets, children's duvets, and biological/organic options aimed at consumers seeking temperature regulation and allergy-friendly bedding.
• Hoofdkussens (Pillows) Extensive pillow assortment including wool, Tencel, down, silk, latex, memory foam, bamboo, cotton, kapok, and synthetic pillows. Specialized types include neck support pillows, side-sleeper pillows, reading pillows, roll pillows, pregnancy pillows, heating/cooling pillows, travel pillows, and decorative pillows. Carries Silvana Support and Gilder Zen specialist brands.
• Dekbedovertrek (Duvet Covers) Duvet cover collection in materials including cotton, Tencel, organic, bamboo, percale cotton, satin, silk, flannel, linen, and hemp for individual consumers across multiple bed sizes.
• Matrassen (Mattresses) Full mattress range including air mattresses, pocket spring mattresses, Talalay latex, memory foam, cold foam, polyether, care mattresses, inner spring, children's mattresses, mattress toppers, mattress protectors, and waterbeds for individual sleepers.
• Bedden (Beds) Bed frame collection featuring metal beds (Dico), wooden beds, upholstered beds, senior beds, boxspring, waterbeds, high-low care beds, sleep/sofa beds, folding beds, under-bed storage, bunk beds, cabin beds, and teen beds. Includes slatted bases (flat, manually adjustable, electric) and nightstands.
• Badtextiel (Bath Textiles) Bath textile products including bathrobes, hand towels, bath towels, towel sets, bath mats, guest towels, and kimonos for individual consumers.
• Wonen (Living) Home and living products including mosquito nets, hammocks and hammock chairs (La Siesta brand), sheepskins, sleep masks, sleeping bags, accessories, wool slippers, walking wool, rugs, lamps (pendant, floor, table), home décor, design coat hooks, scented candles, and health products.
• Persoonlijke Slaap Analyse (Personal Sleep Analysis) Interactive questionnaire-based advisory service that provides personalized sleep product recommendations based on user responses about sleep issues, physical complaints, joint pain, restlessness, temperature preferences, stress levels, and bed partner situations. Uses insights to recommend suitable bedding products for individual shoppers.
• Savanne Collection House brand featuring quality bedding products including Savanne Luxor (100% pure cotton), Savanne Bamboe (bamboo), and Savanne Nova Scotia (goose down) duvets and bedding, sold with the Savanne quality guarantee.
• Texels Classic Premium wool duvet brand made from Texel sheep's wool, available in Classic and Classic DeLuxe variants. Sold as 4-seasons duvets and pillows with temperature regulation properties.
• Silvana Support Specialized neck support pillow brand offering various models (Larimar, Cristal, Fluorine, Emerald, Saphir, Grenat) with different firmness levels for ergonomic sleep support.

Quantifiable outcome

• Orders placed before 17:00 on weekdays are delivered the next working day
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bedworld: Dutch online bed and mattress specialist with a broad assortment across price tiers, directly competing with Weids on D2C sleep products in the Netherlands.
• Swiss Sense: Dutch bed and bedding specialist retailer with strong showroom presence and webshop, competing head-to-head with Weids in the premium sleep and bedding category in NL/BE.
• Emma Sleep: Leading European D2C mattress and sleep brand selling directly to consumers across NL/BE/DE, overlapping with Weids on mattresses, pillows, and bedding through online channels.
• Beter Bed: Largest Dutch specialty bed and mattress retailer with both webshop and physical stores, directly competing with Weids on mattresses, beds, and sleep accessories in the Netherlands.
• Dekbed-Discounter: Dutch online bedding specialist focused on duvets, pillows, and bed linen at competitive price points, directly comparable to Weids in assortment and D2C channel.
• Morgenland: German/European D2C sleep specialist (formerly Droom) selling mattresses and bedding online, directly comparable in assortment, materials focus, and cross-border D2C model.

Broad incumbents

• HEMA: Dutch high-street and online retailer with a meaningful bedding and home textiles assortment, providing mass-market competition to Weids on entry-level duvets and bed linen.
• Wehkamp: Large Dutch general online retailer carrying bedding, mattresses, and home textiles; overlaps with Weids on core product categories but as part of a much broader assortment.
• IKEA: Global home furnishings incumbent with extensive mattress, bed, and bedding assortments across NL/BE/DE; competes on selection and value but lacks Weids' sleep-specialist positioning.
• Bol.com: Dominant Dutch/Belgian e-commerce marketplace with a substantial bedding and sleep category, competing indirectly with Weids via third-party sellers and Bol's own retail SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WeidsWonenSlapen
• Xx.com/WeidsWenS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weids Wonen & Slapen