Sunbelt Pools of Georgia

What Sunbelt Pools of Georgia does

Sunbelt Pools of Georgia is a privately held, family-owned swimming pool construction, renovation, and service firm founded in 1989 and headquartered in Atlanta, Georgia. The company operates two parallel business lines — residential services for homeowners in the Greater Atlanta Area, and commercial services for hotels, apartments, fitness centers, schools, and community facilities — under a unified brand. It holds commercial pool builder licenses in five states (Georgia, Tennessee, Alabama, North Carolina, South Carolina) and maintains offices in Atlanta and Nashville, with active projects reported across eight Southeast metros.

The technical core is conventional pool construction (shotcrete, steel reinforcement, plaster/pebble finishes) combined with factory-authorized expertise in major equipment lines (Pentair, Jandy, Hayward, PebbleTec, Myrtha). Differentiated technical capabilities include complex-site construction (e.g., a pool built on the tenth floor of a parking garage requiring removal of 900,000 lbs of material), water chemistry management, and multi-jurisdiction permitting. The team holds industry-recognized certifications (CBP, CPO, CSP, OSHA 30) and includes several long-tenured employees with 17–37 years of experience.

The revenue model mixes one-time project revenue (residential and commercial construction, renovation, and repairs) with recurring weekly maintenance subscriptions for both homeowner pools and commercial facilities. Customer acquisition is primarily referral-driven (existing homeowners, architects, and contractors), supplemented by website lead forms, a free '10 Steps to the Perfect Pool' educational report, and a seven-lender financing partner program that reduces purchase friction for $10K–$250K projects. Pricing is not publicly disclosed and varies by site conditions, materials, and project scope. No external funding has been raised; ownership rests with co-founders Steve Morgan and Martha Morgan.

Name

Sunbelt Pools of Georgia

Legal name

Sunbelt Pools of Georgia, LLC

Website

http://www.sunbeltpoolsofgeorgia.com/

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Sunbelt Pools of Georgia is a swimming pool construction firm that also offers design, remodelling, and maintenance services.

Ownership category

akta.pro rank

Product category

Pool Construction and Services

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool Opening & Seasonal Startup (HSAIALAD), Pool Closing & Winterization (HSAIALAE), Pool Draining, Refill & Water Exchange Services (HSAIALAK), Pool Decking & Surrounds (HSAPALAK), Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Swimming pool construction
• Pool renovation services
• Pool maintenance services
• Commercial pool building
• Pool equipment repair

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Residential Pool Construction: Custom pool design and construction services for homeowners in the Greater Atlanta Area. Pools are designed around customer vision, style, and backyard constraints, with in-house crews handling work from design through construction.
2. Commercial Pool Construction: Large-scale aquatic construction for hotels, multifamily developments, municipalities, and other commercial properties across multiple states. Multi-state licensing enables projects throughout the Southeast.
3. Pool Renovation Services: Renovation services for both residential and commercial pools including resurfacing, equipment upgrades, tile and coping updates, lighting upgrades, deck repairs, and full backyard transformations.
4. Residential Pool Maintenance: Weekly maintenance services throughout the Greater Atlanta Area including cleaning, water testing, chemistry balancing, filter checks, and equipment monitoring for homeowner pools.
5. Commercial Pool Maintenance: Weekly maintenance across GA, TN, AL, NC, and SC with certified technicians managing water quality, system performance, and compliance with state and municipal requirements.
6. Pool Equipment Repairs: Repair services for pumps, heaters, filters, plumbing lines, lighting, chemical feeders, and other pool equipment for both residential and commercial properties.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sunbelt Pools of Georgia is a swimming pool construction firm that designs, builds, renovates, and maintains residential and commercial pools. The company operates primarily in the Greater Atlanta Area and across five southeastern states (GA, TN, AL, NC, SC) where it holds multi-state commercial licensing. It delivers custom in-house construction projects, resurfacing and renovation work, weekly recurring maintenance, and equipment repair services for homeowners, hotels, apartments, fitness centers, schools, and community facilities.

Product overview

Sunbelt Pools of Georgia offers a comprehensive suite of pool construction, renovation, and maintenance services for both residential and commercial clients. The company operates as a service-based business with two primary divisions: Residential Services (pool construction, renovation, maintenance, and repairs) and Commercial Services (construction, renovation, maintenance, and repairs for hotels, apartments, fitness centers, schools, and community facilities). Additional offerings include pool financing services through partner lenders and a free educational report. The company holds multi-state licensing across Georgia, Tennessee, Alabama, North Carolina, and South Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Pool Construction

Quantifiable outcome

• Transformed 60,000-gallon algae-filled pool to crystal clear in less than 24 hours
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Pool and Hot Tub Alliance (PHTA)coreOthersWorld's oldest and largest association representing pool, hot tub, and spa professionals. PHTA offers education, certification programs, develops industry standards, and advocates for legislation. Sunbelt Pools staff hold CBP, CPO, and CSP certifications through PHTA.
• United Aqua Group (UAG)coreOthersPremier network of independent pool and spa professionals dedicated to excellence. Provides members access to top-quality products, cutting-edge technologies, and valuable resources. Sunbelt Pools has received awards from UAG.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Premier Pools & Spas: Largest residential pool builder in the US, operating across multiple states with a franchise/local-builder model for new construction, renovation, and service. Closely comparable to Sunbelt in residential + commercial pool construction and ongoing service offerings.
• Anthony & Sylvan Pools: One of the oldest and largest US residential pool builders, offering custom pool design, construction, and renovation with similar customer segments to Sunbelt. Comparable as a long-tenured multi-state residential/commercial pool builder.
• Blue Haven Pools & Spas: National residential and commercial pool builder with offices across multiple US states, offering custom pool construction, renovation, and service. Directly comparable in scope of services and multi-state commercial licensing model.
• America's Swimming Pool Company: National franchise network providing residential and commercial pool maintenance, repair, and renovation services across multiple states. Directly comparable in the recurring service and renovation segments where Sunbelt operates.

Regional players

• Cody Pools: Large regional pool builder primarily serving Texas and surrounding Sun Belt markets with new construction, renovation, and service. Comparable in product/service mix but competes in a different geography than Sunbelt's Atlanta/Southeast footprint.
• California Pools & Landscape: Long-established Southern California pool builder offering custom residential and commercial pool construction, renovation, and service. Comparable multi-decade family-owned model and full-service offering, though serving the West Coast rather than the Southeast.
• Claffey Pools: Texas-based residential and commercial pool builder with construction, renovation, and service offerings. Comparable mid-sized regional pool contractor profile, though primarily serving the Dallas-Fort Worth market.

Broad incumbents

• Leslie's: Largest US pool supplies, equipment, and service retailer operating hundreds of stores and offering pool maintenance services. Broad incumbent providing recurring pool service at scale that overlaps with Sunbelt's residential maintenance book.
• Pentair: Major global manufacturer of pool and water equipment (pumps, filters, automation) that Sunbelt is factory-authorized to install and service. Broad incumbent in the pool equipment ecosystem that Sunbelt both relies on and competes against for service revenue.

Emerging players

• River Pools: Direct-to-consumer fiberglass pool manufacturer and installer serving the Mid-Atlantic and Southeast with a digitally-led sales motion. Emerging player with overlapping residential pool construction activity in adjacent Southeast geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunbelt Pools of Georgia