CHLOR RID
CHLOR RID manufactures surface decontamination and passivation chemistry plus salt testing kits for the protective coatings industry, serving industrial coating applicators, inspection services, oil and gas, marine, mining, and infrastructure end-markets globally via distributors and direct enterprise sales.
- Company typePrivate
- Founded1992
- HeadquartersWestlake, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What CHLOR RID does
CHLOR RID is a Houston, Texas-based manufacturer of surface decontamination and passivation chemistry used in the protective coatings industry. Founded in 1992 and operating since as a focused specialist in soluble salt testing and removal, the company addresses a single root-cause problem: invisible salt contamination on metal and concrete surfaces that drives premature coating failures. Its product portfolio comprises (i) the CHLOR*TEST family of field test kits for chlorides, sulfates, nitrates, abrasives, concrete, and water; (ii) liquid and direct-to-surface salt removers (CHLOR*RID Liquid Soluble Salt Remover, CHLOR*RID DTS); (iii) the HOLD*BLAST surface passivator; and (iv) the SP1 Rinse and SP8 Gel/Rinse surface preparation and field pickling system.
The company's core technology rests on proprietary chemistry and tooling. CHLOR*EXTRACT™ is a patented extract solution that retrieves surface salt contamination with enhanced retrieval rates for higher test accuracy, and CHLOR*SLEEVE® is a patented sampling device that enables surface sampling at any angle — overhead, vertical, or horizontal. Quantified performance claims include up to 66% improvement in coating adhesion (SP1), up to 40% project cost reduction (SP8), and colorimeter accuracy of ±1 ppm in the 0–100 ppm range. The CHLOR*TEST CSN kit extends the platform into combined chloride/sulfate/nitrate field testing using a single extraction.
CHLOR RID is a product group of Corrosion Innovations, its parent company, and sells through a hybrid go-to-market model: a global distributor network with a Find a Distributor channel and direct enterprise sales supported by phone, email, and a Schedule a Demo CTA. The website is published in English, Spanish, and French to serve international industrial coating markets. The company reports 101–250 employees and is privately held with no disclosed funding history or revenue figures. Customer segments are horizontal across industrial coating applicators, inspection services, oil and gas/petrochemical, marine and offshore, mining, bridges, and cooling towers.
CHLOR RID firmographics
Firmographics- Name
- CHLOR RID
- Legal name
- CHLOR*RID International, Inc.
- Website
- https://chlor-rid.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CHLOR RID manufactures surface decontamination and passivation chemistry plus salt testing kits for the protective coatings industry, serving industrial coating applicators, inspection services, oil and gas, marine, mining, and infrastructure end-markets globally via distributors and direct enterprise sales.
- Ownership category
- akta.pro rank
CHLOR RID industry classification
Industry- Product category
- Industrial Surface Decontamination and Passivation
- NAICS
- Polish and Other Sanitation Good Manufacturing (325612)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Adhesive Removers, Paint Strippers & Graffiti Removers (CRAJAKAI)
Keywords
Where CHLOR RID is headquartered
LocationHeadquarters
- HQ city
- Westlake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CHLOR RID business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Surface Decontamination Products: Sale of surface decontamination and passivation products including HOLD*BLAST, SP1 Rinse, SP8 Gel, SP8 Rinse, and CHLOR*RID DTS
- Salt Testing Kits: Sale of specialized salt testing kits including CHLOR*TEST, CHLOR*TEST A, C, W, and CSN variants for various applications
- Refill Kits: Replacement and refill kits for testing equipment, providing ongoing revenue from initial kit sales
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
CHLOR RID product offering
Product offeringCore offering
CHLOR RID manufactures surface decontamination and passivation products along with a full line of salt testing kits for the protective coatings industry. The portfolio includes the CHLOR*TEST family of field testing kits for chlorides, sulfates, and nitrates; liquid soluble salt removers; the HOLD*BLAST surface passivator for flash rust prevention; and the SP8 and SP1 product lines for field pickling and surface preparation.
Product overview
CHLOR*RID is a product group of Corrosion Innovations that manufactures surface decontamination and passivation products along with a full line of salt testing kits for the protective coatings industry. The product portfolio includes: the CHLOR*TEST family of salt testing kits (CHLOR*TEST for surfaces, CHLOR*TEST A for abrasives, CHLOR*TEST C for concrete, CHLOR*TEST W for water/liquids, and CHLOR*TEST CSN for chloride/sulfate/nitrate testing); liquid soluble salt removers; the HOLD*BLAST surface passivator for preventing flash rust; and the SP8 and SP1 product lines for field pickling and surface preparation. These products are designed to maximize corrosion protection and reduce premature coating failure by ensuring surface cleanliness before coating application.
Differentiator
Problem solved
Functional benefit
Brands
- CHLOR*TEST: Field testing kits for chloride ion detection on surfaces, water/liquids, concrete, and abrasives.
- CHLOR*RID SP8
- CHLOR*RID SP1 Rinse
- HOLD*BLAST
- CHLOR*RID DTS
Products and services
- CHLOR*TEST™
Quantifiable outcome
- Improve coating adhesion up to 66%
- +2 more outcomes
Companies that use CHLOR RID
Customer profileSegments6 records
Ideal customer profiles3 records
CHLOR RID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CHLOR RID partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights6 records
CHLOR RID competitors and assessment
Company assessmentDirect peers
- Carboline: Specialty manufacturer of industrial protective coatings and surface preparation products serving oil & gas, marine, and infrastructure markets. Most directly comparable to CHLOR*RID in target customer, application context, and product positioning.
- Elcometer: Manufacturer of coating and surface inspection instruments, including salt contamination testers that compete directly with the CHLOR*TEST family. Closest functional competitor in the testing-kit category.
- Defelsko: Manufacturer of coating thickness and surface inspection instruments used in industrial coating QA programs. Competes with CHLOR*RID's testing-kit franchise within the same inspector and QA buyer workflow.
- Tnemec: Specialty industrial coatings manufacturer focused on corrosion protection for infrastructure, water/wastewater, and industrial facilities. Closely comparable product portfolio and end-market focus to CHLOR*RID.
Broad incumbents
- Hempel: Global coatings supplier with strong marine and protective coatings franchises. Competes with CHLOR*RID at the specification level in marine, offshore, and industrial infrastructure projects.
- Sherwin-Williams: Largest North American coatings company with a Protective & Marine division that markets surface preparation and coating systems to industrial customers. Competes with CHLOR*RID indirectly through system-bundling and specification influence.
- Jotun: Norway-based global coatings company with deep marine, offshore, and protective coatings exposure. Comparable end-market overlap and competes through bundled surface preparation and coating systems.
- Axalta Coating Systems: Global coatings company with industrial and refinish segments serving corrosion-protection applications. Indirect peer through industrial coatings specification influence and system bundling.
- PPG Industries: Global paints and coatings manufacturer with a protective and marine coatings division. While PPG's core business is broader than CHLOR*RID's surface prep chemistry, it sells complementary surface preparation products and influences industrial coatings specifications globally.
Others
- KTA-Tator: Independent coatings inspection and engineering firm named as the exclusive authorized calibration laboratory for CHLOR*RID's LaMotte DC 1500 colorimeters. Not a direct competitor but a tightly coupled ecosystem partner in the testing workflow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CHLOR RID social profiles
Digital presenceCHLOR RID financial estimates
Financial estimateRevenue estimate
Valuation estimate
CHLOR RID leadership team
Management profileNumber of profiles
Profiles1 record
CHLOR RID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CHLOR RID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CHLOR RID
What does CHLOR RID do?
CHLOR RID manufactures surface decontamination and passivation products along with a full line of salt testing kits for the protective coatings industry. The portfolio includes the CHLOR*TEST family of field testing kits for chlorides, sulfates, and nitrates; liquid soluble salt removers; the HOLD*BLAST surface passivator for flash rust prevention; and the SP8 and SP1 product lines for field pickling and surface preparation.
Is CHLOR RID a public or private company?
CHLOR RID is a private company. It is classified as corporate owned and is currently operating.
When was CHLOR RID founded?
CHLOR RID was founded in 1992. It employs 101 to 250 people.
Where is CHLOR RID based?
CHLOR RID is headquartered in Westlake, United States, in the North America region.
How does CHLOR RID make money?
Three revenue lines are on record. Surface Decontamination Products are the primary driver. The others are salt Testing Kits and refill Kits.
Who are CHLOR RID's main competitors?
Direct peers on record are Carboline, Elcometer, Defelsko and Tnemec. Broad incumbents are Hempel, Sherwin-Williams, Jotun, Axalta Coating Systems and PPG Industries. KTA-Tator is listed as an others.
Does CHLOR RID have an API?
No public API is recorded for CHLOR RID.
What industry is CHLOR RID in?
CHLOR RID's product category is Industrial Surface Decontamination and Passivation. Its primary akta.pro industry code is CRAJAKAI, Adhesive Removers, Paint Strippers & Graffiti Removers. Its NAICS code is 325612 and its SIC code is 2842.