askmyGP

What askmyGP does

askmyGP is an online consultation and workflow system built for UK NHS GP practices, founded in 2011 by Harry Longman and operated by the legal entity Salvie Ltd (company number 07814069). The platform enables a "total triage" model in which patients submit requests in their own words through a simple plain-language interface, and practice staff manage demand across message, phone, and video channels, prioritising on clinical need rather than channel choice. Core technical components include the digital triage workflow, secure video consulting (added December 2018, browser-based with no app download), patient identity and continuity management, and the askmyGP Live real-time analytics dashboard; the system runs over NHS N3/HSCN secure networks with encrypted transmission, is CE certified, and complies with the NHS Data Security and Protection Toolkit. Supporting sub-brands include Navigator (a research database of over 20 million consultation records), Datalog (500,000 audit entries), Pathfinder (a diagnostic for practice readiness for digital transformation), and Transform (a structured change programme for implementing digital triage).

The company monetises via annual SaaS subscriptions sold directly to GP practices and increasingly to Primary Care Networks, Clinical Commissioning Groups, and Health Boards for bulk deployment, with procurement available through the UK Crown Commercial Service G-Cloud 13 framework. Customers include 200+ NHS GP practices covering 2 million+ patients across the UK, with named users spanning single-handed practices, large multisite groups (e.g., Larwood Health Partnership, 32,500 patients), and practices in Northern Ireland, Scotland, and England. Reported outcomes include 79–91% same-day request resolution, 87-minute median completion time, 74% of demand arriving online, and 300% ROI within the first year for some practices. In November 2021, Salvie Ltd was acquired by Evergreen Life, combining askmyGP's clinician-facing triage platform with Evergreen Life's patient-facing services under a unified primary-care offering; Harry Longman remained as CEO and founder.

Name

askmyGP

Legal name

Salvie Ltd

Website

https://askmygp.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

askmyGP is an online consultation and workflow platform that enables NHS GP practices to triage and manage patient demand digitally across message, phone, and video channels. It serves 200+ UK practices covering 2 million+ patients via annual SaaS subscriptions under the Evergreen Life group.

Ownership category

akta.pro rank

Product category

Digital Triage Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual Clinic Queueing & Smart Routing Platforms (care navigation to right setting) (HLALAJAK)

akta.pro secondary industries

Symptom Checker & Self-Triage Platforms (HLALAJAB), Care Pathway Automation & Patient Engagement for RPM (Coaching, Messaging, Scheduling) (HLACAPAM)

Keywords

• Digital triage software
• Online GP consultations
• NHS workflow platform
• Patient access management
• Primary care SaaS

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (SaaS): Annual subscription model for GP practices to access the askmyGP platform. Pricing available through G-Cloud framework. Practices pay a subscription fee for patient subscriptions based on practice size.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

askmyGP is an online consultation and workflow system that enables NHS GP practices to triage, prioritise and manage patient demand through message, phone and video channels. It routes all patient contact through digital triage so practices can deliver same-day care based on clinical need rather than appointment availability, replacing traditional phone-first booking with a clinical-led total triage model. The platform operates over NHS N3/HSCN secure networks and is sold primarily on an annual subscription basis.

Differentiator

Problem solved

Functional benefit

Brands

• Navigator: A research database of over 20 million consultation records.
• Datalog
• Pathfinder
• Transform

Products and services

• askmyGP Online consultation and workflow system for NHS GP practices that supports digital triage of patient demand across message, phone and video channels. Used by 200+ GP practices covering over 2 million patients, with the system delivered on a per-practice annual subscription via the UK G-Cloud procurement framework.
• askmyGP Live Public real-time analytics dashboard providing aggregated, anonymised performance data from practices using askmyGP, including online demand proportion, median completion time and same-day resolution rates. Used by practices, PCNs and commissioners to benchmark and monitor demand management performance.
• Pathfinder Diagnostic Standalone diagnostic tool used to assess a GP practice's readiness for digital triage transformation prior to adopting askmyGP. Helps practices identify operational and workflow gaps before implementation.
• Transform Structured change-management programme that accompanies the askmyGP subscription, helping GP practices redesign workflows and adopt digital triage over a typical four-week implementation period.

Quantifiable outcome

• 79% of patient requests resolved same day
• +8 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature10 records

Partnerships

Four partnerships are on record, tiered minor.

• University of CambridgeminorStrategic or Co-development PartnerAcademic research collaboration. Company collaborates with Cambridge on Tele-First study and other research initiatives. Cambridge RAND Europe involved in Tele-First study.
• RAND EuropeminorStrategic or Co-development PartnerAcademic research collaboration on Tele-First study evaluating telephone first model in general practice.
• Society for Academic Primary Care (SAPC)minorStrategic or Co-development PartnerActive membership and regular conference presentations. Company presents research findings at SAPC Annual Scientific Meetings.
• European Forum for Primary CareminorStrategic or Co-development PartnerActive membership in European Forum for Primary Care. Research presented at EFPC conferences including Riga 2016.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Infermedica: AI symptom assessment and triage platform used by health systems and telehealth providers. Comparable as a technology layer that could plug into digital triage workflows similar to askmyGP's Isabel Healthcare integration.
• Isabel Healthcare: AI-powered symptom checker integrated into askmyGP. Comparable in that it touches triage and patient decision support at the front end of GP consultations, though it is a component rather than a full triage platform.

Direct peers

• Patchs: Online consultation and triage platform built specifically for UK NHS GP practices. Offers similar patient request submission and demand management workflows to askmyGP and is procured via NHS frameworks.
• eConsult Health: Provider of eConsult (online consultation for GPs) and eTriage (A&E triage). Competes head-to-head with askmyGP in NHS primary care digital triage, serving similar CCGs, PCNs, and GP practice customers.
• Accurx: UK-based digital triage and patient communication platform for NHS GP practices. Directly competes with askmyGP on online consultation, messaging, and demand management, with substantially greater capital and a larger practice footprint.
• FootFall Health: Digital triage and consultation system for UK primary care. Competes with askmyGP for NHS GP practice contracts, focused on routing patient demand and same-day care delivery.

Others

• Doccla: UK virtual ward and remote patient monitoring provider. Adjacent to askmyGP in NHS digital health but focused on hospital-at-home monitoring rather than GP demand management — useful as a digital primary care ecosystem comparator.

Broad incumbents

• Push Doctor: UK digital GP provider offering on-demand video consultations. Competes with askmyGP in the patient access layer of UK primary care, though its model is consultation-delivery rather than practice triage software.
• Babylon Health (eMed): Once a leading UK telehealth platform (GP at Hand, Babylon). Operates more broadly across telehealth, AI symptom checking, and remote consultations than askmyGP's GP-practice triage focus.
• Livi (by Kry): European digital GP provider operating in the UK through NHS partnerships. Overlaps with askmyGP on online GP consultations and triage but also delivers video GP appointments as part of a broader telehealth offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/askmygp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about askmyGP