Sconnie Beverage

What Sconnie Beverage does

Sconnie Beverage is a privately held, Wisconsin-based craft beverage brand that operates under the doing-business-as name "Sconnie Beer." The company was re-created in 2017 by Moosejaw Pizza & Wisconsin Dells Brewing Co., a brewpub in Wisconsin Dells, Wisconsin, which serves as both the production facility and the exclusive point of sale for all Sconnie products. Its portfolio comprises six canned alcoholic beverages sold in 6-pack and 12-pack formats: Sconnie Ale (a 6.2% ABV smooth golden ale), Sconnie Light (a 4.3% ABV, 118-calorie light beer), Sconnie Hazy Hop (a 7.8% ABV unfiltered IPA), Sconnie Smash (a 4.2% ABV fruit beer brewed with Wisconsin sweet cherries, tart cherries, and cranberries), Sconnie Cranberry Cherry Seltzer, and Sconnie Prized Pear Seltzer (5.5% ABV). The brand also offers a small line of merchandise — t-shirts, trucker hats, coozies, stickers, and foam fingers — ordered via phone or web form with shipping and handling.

Sconnie's core technology is standard craft brewing and hard seltzer production carried out at the Moosejaw brewpub; the differentiator rests in formulation and sourcing choices, particularly the use of Wisconsin-grown fruit in Sconnie Smash and a deliberate low-calorie formulation for Sconnie Light. The business model is direct-to-consumer: all beer revenue flows through on-premise retail at the Moosejaw location in Wisconsin Dells, with no wholesale distribution, no third-party retail, and no e-commerce for alcoholic products. Merchandise provides a secondary direct-to-consumer revenue stream via phone and online form, with unit prices ranging from $1.99 (vinyl stickers) to $23.99 (trucker hats). The target customer segments are Wisconsin residents, alumni of Wisconsin schools, and Wisconsin lifestyle enthusiasts ("Sconnies"), supplemented by health-conscious beer drinkers and seltzer consumers within that geography.

The company is bootstrapped with no disclosed institutional funding, no parent company, no subsidiaries, no M&A activity, and no executive leadership beyond founder Troy Vosseller. Geographic reach is restricted to a single Wisconsin tourism market, and the operation's scale is consistent with a side brand of an established hospitality business rather than an independent scaled beverage company.

Name

Sconnie Beverage

Legal name

Sconnie Beer

Website

https://sconniebeer.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Sconnie Beverage is a Wisconsin craft beer and hard seltzer brand, re-created in 2017 by Moosejaw Pizza & Wisconsin Dells Brewing Co. It sells a six-SKU canned beverage portfolio plus merchandise exclusively through the Moosejaw brewpub in Wisconsin Dells, targeting Wisconsin residents, alumni, and lifestyle enthusiasts.

Ownership category

akta.pro rank

Product category

Craft Beer and Hard Seltzer

NAICS

Breweries (31212), Breweries (312120)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

Keywords

• Craft beer
• Hard seltzer
• Wisconsin craft brewing
• Branded merchandise
• Regional beer brand

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer and Seltzer Sales: Direct sales of canned beer and hard seltzer products to consumers at Moosejaw Pizza & Dells Brewing Co. Products available in 6-pack and 12-pack formats.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, trucker hats, coozies, stickers, and foam fingers through phone orders and online forms with shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sconnie Beverage produces and sells the Sconnie Beer craft beer and hard seltzer line, a regional Wisconsin brand re-created in 2017 and brewed at Moosejaw Pizza & Wisconsin Dells Brewing Co. The portfolio includes six canned alcoholic beverages — Sconnie Ale (smooth golden ale, 6.2% ABV), Sconnie Light (clean, crisp light beer, 4.3% ABV, 118 calories), Sconnie Hazy Hop (hazy IPA, 7.8% ABV), Sconnie Smash (fruit brew made with Wisconsin cherries and cranberries, 4.2% ABV), Sconnie Cranberry Cherry Seltzer, and Sconnie Prized Pear Seltzer (5.5% ABV) — packaged in 12oz cans and sold in 6- and 12-pack formats direct from the brewery. Branded merchandise (t-shirts, trucker hats, coozies, stickers, foam fingers) is sold separately via phone and online order form.

Product overview

Sconnie Beverage is a Wisconsin craft beer and seltzer brand offering a portfolio of alcoholic beverages and branded merchandise. The core product lineup includes six alcoholic drinks: Sconnie Ale (smooth golden ale at 6.2% ABV), Sconnie Light (light beer at 4.3% ABV with 118 calories), Sconnie Hazy Hop (hazy IPA at 7.8% ABV), Sconnie Smash (fruit beer with cherries and cranberries at 4.2% ABV), Sconnie Prized Pear Seltzer (5.5% ABV), and Sconnie Cranberry Cherry Seltzer. All beverages are brewed at Moosejaw Pizza & Wisconsin Dells Brewing Co. in Wisconsin Dells and are available in 12oz cans. The brand also sells branded merchandise including t-shirts, trucker hats, coozies, stickers, and foam fingers. Sconnie Beer was re-created in 2017 and celebrates Wisconsin culture and lifestyle.

Differentiator

Problem solved

Functional benefit

Brands

• Sconnie Ale: A smooth golden ale brewed by Wisconsin Dells Brewing Co., a microbrew that is very easy drinking. 6.2% ABV.
• Sconnie Light
• Sconnie Hazy Hop
• Sconnie Smash
• Sconnie Cranberry Cherry Seltzer
• Sconnie Prized Pear Seltzer

Products and services

• Sconnie Ale Smooth golden ale brewed by Wisconsin Dells Brewing Co.; a microbrew described as very easy drinking, 6.2% ABV, sold in 6- and 12-pack 12oz cans at Moosejaw Pizza & Wisconsin Dells Brewing Co.
• Sconnie Light Clean and crisp light beer with 118 calories and 4.3% ABV, sold in 6- and 12-pack 12oz cans at Moosejaw Pizza & Wisconsin Dells Brewing Co.
• Sconnie Hazy Hop Juicy, hazy (unfiltered) IPA with tropical fruit, citrus, and pine aroma delivering big citrus flavor with a smooth finish, 7.8% ABV, sold in 12oz cans.
• Sconnie Smash Light and sweet brew with a vibrant red color made with Wisconsin sweet cherries, tart cherries, and cranberries, 4.2% ABV, sold in 12oz cans.
• Sconnie Cranberry Cherry Seltzer Fruit hard seltzer with cranberry and cherry notes, lower in calories and carbs than traditional beer, sold in 12oz cans.
• Sconnie Prized Pear Seltzer Light pear-flavored hard seltzer, lower in calories and carbs than traditional beer, less sweet and less filling, 5.5% ABV, sold in 12oz cans.
• Sconnie Ale Beerrun T-Shirt Sconnie Ale branded t-shirt (small only) sold via phone or online form with shipping & handling added, $9.99.
• Sconnie Ale Black Trucker Hat Black trucker hat with Sconnie Ale branding sold via phone or online form, $23.99.
• Sconnie Light Red Trucker Hat Red trucker hat with Sconnie Light branding sold via phone or online form, $23.99.
• Sconnie Ale Coozie Insulated beverage coozie with Sconnie Ale branding sold via phone or online form, $3.99.
• Sconnie Ale Vinyl Sticker 4" x 4" vinyl sticker with Sconnie Ale branding sold via phone or online form, $1.99.
• Sconnie Ale Foam Finger Foam finger with Sconnie Ale branding sold via phone or online form, $4.99.
• Sconnie Name Tag Sticker Pack Pack of 20 'Hello, My Name is...' style stickers (2.5" x 3.5") sold via phone or online form, $2.99.

Quantifiable outcome

• Sconnie Light contains only 118 calories
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Moosejaw Pizza & Wisconsin Dells Brewing Co.coreStrategic or Co-development Partner · 1 January 2017Moosejaw Pizza & Wisconsin Dells Brewing Co. re-created Sconnie Beer in 2017 and serves as the production brewery for all Sconnie Beer products. They also serve as the primary retail outlet where Sconnie Beer products are sold to consumers in 6 and 12 packs.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Indeed Brewing Company: Minneapolis-based craft brewery with broad style coverage and a Midwest focus. Comparable as a regional craft peer expanding beyond a single home market with multiple styles including seltzers.
• Capital Brewery: Madison, WI-based craft brewery with a multi-SKU lineup (ales, lagers, seasonal). Comparable in scale, geography, and product breadth as another Wisconsin craft producer serving local pride.
• Central Waters Brewing Company: Amherst, WI craft brewery with broad style coverage and Wisconsin loyalty. Comparable as a regional Wisconsin craft peer serving both local and broader Midwest markets.
• New Glarus Brewing Company: Wisconsin's most iconic craft brewery, also rooted in strong Wisconsin identity (famous for Spotted Cow). Directly comparable as a Wisconsin craft beer brand targeting local/regional loyalty with multiple flagship styles.
• Lakefront Brewery: Milwaukee, WI craft brewery with a diverse lineup including seasonal and fruit-forward beers. Comparable in craft scale, Wisconsin geography, and multi-SKU strategy.
• Karben4 Brewing: Madison, WI craft brewery producing a diverse lineup of ales and IPAs. Comparable as a Wisconsin craft peer offering multiple styles (including hazy IPAs similar to Sconnie Hazy Hop) to a regional audience.
• Wisconsin Brewing Company: Verona, WI craft brewery producing a varied portfolio including IPAs and seltzers. Comparable as a Wisconsin craft producer with multiple styles and on-site taproom.
• Ale Asylum: Madison, WI craft brewery known for hop-forward beers like Hopalicious. Comparable to Sconnie Hazy Hop as a Wisconsin craft brand competing in the IPA segment.

Broad incumbents

• White Claw (Mark Anthony Brands): Category-leading hard seltzer brand. Comparable as the dominant incumbent in the hard seltzer segment where Sconnie Prized Pear and Cranberry Cherry seltzers compete for share.
• Jacob Leinenkugel Brewing Company: Chippewa Falls, WI heritage craft brewery with statewide and broader U.S. distribution. Comparable as a Wisconsin-rooted beer brand with a light-beer SKU (Leinenkugel's Light) competing in the same regional identity space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sconniebeer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sconnie Beverage