The Serur Agencies

What The Serur Agencies does

The Serur Agencies (also operating as the Serur Organization) is a financial services insurance agency and a sub-division of Globe Life, one of the largest financial services holding companies listed on the New York Stock Exchange (ticker GL/TMK). The agency distributes a six-product insurance portfolio: Whole Life Insurance and Term Life Insurance as primary life coverage, supplemented by Accident Protection, Hospital Indemnity, Cancer Protection, and Critical Illness policies. It targets working-class families in the northeastern United States, with active operations across New York, Massachusetts, Rhode Island, and New Hampshire.

The go-to-market is sales-led and exclusively direct. Individual licensed agents conduct in-person or phone consultations to explain coverage, guide product selection, and complete enrollment; testimonials reference agents including Monique Sastre, Joseph Pizzoferrato, and Shynese Garret. Revenue is generated on a recurring premium basis from policyholders, with whole life policies additionally building cash value over time. There is no proprietary technology platform, no app, no API, and no disclosed AI tooling; the agency does not appear to use digital self-service as a primary channel, though a shop.serur.org e-commerce surface exists alongside the main corporate site and Facebook/Instagram organic social accounts.

Operations are small in scale: the firm reports 1-10 employees and maintains two offices, a Boston-area office at 260 Fordham Rd Suite A-900, Wilmington, MA 01877 and a New York office at 265 West 37th St. Suite 503, NY 10018. As a private sub-division of NYSE-listed Globe Life, the agency relies on the parent for product manufacturing, regulatory standing, and backend processing, while concentrating its own activity on agent-led distribution in its four-state footprint. Customer feedback is strong (4.8 Google rating), but no enterprise customers, employer accounts, or third-party distribution partnerships are disclosed.

Name

The Serur Agencies

Legal name

The Serur Organization

Website

https://seruragencies.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Serur Agencies is a private insurance agency sub-division of Globe Life that sells whole life, term life, accident, hospital indemnity, cancer, and critical illness coverage to working-class families in New York, Massachusetts, Rhode Island, and New Hampshire through a direct agent sales model.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Life Insurance Premiums: The agency generates revenue through the sale of life insurance policies (whole life and term life) where policyholders pay regular premiums in exchange for death benefit coverage and cash value accumulation. Premiums represent recurring revenue streams from an established customer base.
2. Supplemental Insurance Products: Revenue is generated from accident protection, hospital indemnity, cancer protection, and critical illness insurance policies. These supplementary products provide additional coverage options and generate premium revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Serur Agencies (operating as the Serur Organization) is an insurance agency and sub-division of Globe Life that sells life and supplemental health insurance products directly to working-class families through licensed individual agents. Its core offerings include whole life and term life insurance, alongside accident protection, hospital indemnity, cancer protection, and critical illness policies, distributed via face-to-face and phone-based consultations across New York, Massachusetts, Rhode Island, and New Hampshire.

Product overview

The Serur Organization is a financial services insurance agency and a sub-division of Globe Life (NYSE: GL). The company operates as a single-agency provider offering a portfolio of insurance protection products. The core offerings include Whole Life Insurance and Term Life Insurance as primary life coverage products, supplemented by health-related protection products including Accident Protection, Hospital Indemnity, Cancer Protection, and Critical Illness policies. All products are distributed through licensed insurance agents and are designed to provide working-class families in New York, Massachusetts, Rhode Island, and New Hampshire with protection and peace of mind. The company operates as part of the American Income Division of Globe Life.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Life Insurance
• Term Life Insurance
• Accident Protection
• Hospital Indemnity
• Cancer Protection
• Critical Illness

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Globe LifecoreOthersGlobe Life is the parent company and financial services holding company listed on the New York Stock Exchange (NYSE: GL/TMK). The Serur Organization operates as an authorized sub-division, leveraging Globe Life's institutional infrastructure, regulatory standing, product portfolio, and brand reputation. Globe Life provides the insurance products, backend processing, and corporate backing while the Serur Organization handles direct sales to working-class families in the northeastern United States.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• State Farm: State Farm operates one of the largest captive insurance agent networks in the U.S., selling life and supplemental products through individual agents in local communities — analogous distribution architecture to Serur's, though across a vastly broader product and geographic footprint.
• Globe Life Inc. Globe Life (NYSE: TMK) is the publicly traded parent and primary carrier for all of Serur's policies; while not a peer in a competitive sense, the parent operates overlapping product lines across multiple sub-divisions and is the underlying engine of Serur's book.
• Allstate: Allstate (NYSE: ALL) sells life insurance alongside its core property/casualty business through a captive agent model that overlaps with Serur's approach to in-person, agent-led household coverage, though at much greater scale and product breadth.
• MetLife: MetLife (NYSE: MET) is a broad life insurance and employee benefits incumbent with significant overlap in the term and whole life categories Serur sells, though at vastly greater scale and through employer/group channels.
• Cigna Group: Cigna (NYSE: CI) is a scaled health insurance carrier whose supplemental health and accident products intersect with Serur's hospital indemnity, critical illness, and accident lines, though Cigna's distribution is dominated by employer group channels rather than agent-led individual sales.
• Aflac: Aflac (NYSE: AFL) is a scaled incumbent in supplemental insurance (cancer, accident, hospital indemnity) sold primarily through worksite/payroll-deduction channels; overlaps directly with Serur's accident, cancer, and critical illness lines though at vastly greater scale.

Direct peers

• Globe Life Liberty National Division: Liberty National is a sister sub-division of Globe Life operating under the same American Income-style model, selling life and supplemental insurance through career agents to working-class families in different U.S. geographies; the most structurally analogous operating unit to Serur within the Globe Life family.
• National Western Life Insurance Group: National Western Life (NASDAQ: NWLI) focuses on life insurance and annuity products for working- and middle-income households, often distributed through independent agents — directly comparable on target demographic and product emphasis.
• Colonial Life: Colonial Life, a Unum subsidiary, sells voluntary benefits (accident, cancer, critical illness, hospital indemnity) to working-class households through a career-agent distribution model, mirroring Serur's product mix and go-to-market motion.
• Primerica: Primerica is the closest comparable — a public company (NYSE: PRI) that distributes term life and supplemental insurance to middle- and working-income households through a large independent sales force, using a similar in-person, agent-led model targeting similar demographics.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seruragencies
• Instagraminstagram.com/serur_organization
• LinkedInlinkedin.com/company/seruragencies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Serur Agencies