Rushmans
Rushmans is a UK-based strategic advisory firm founded by Nigel Rushman serving governments, enterprises, and senior executives across sport, geopolitics, commerce, and culture via EdgeBrief, EdgeTanks, and EdgeWorks engagements powered by its proprietary HTT Decision Intelligence system drawing on 400+ global experts.
- Company typePrivate
- Founded1982
- HeadquartersMarlborough, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rushmans does
Rushmans (legal entity Rushmans Limited, domiciled in England and Wales, headquartered in Marlborough, UK) is a privately-held strategic advisory firm founded by Nigel Rushman, with operating activity dating to the early 1990s after his 1982 start in hospitality and events in London and Paris. The firm describes itself as making 'it real since 1982,' reflecting Nigel Rushman's 40-year advisory tenure rather than a single corporate founding date.
The firm sells a tiered advisory portfolio powered by HTT Rushmans Decision Intelligence, a proprietary platform that aggregates 400+ experts across 24 core groups (AI, geopolitics, behavioural science, robotics, leadership, sports business, and others) and applies mental models, cognitive bias audits, and structured decision frameworks. The three engagement formats are EdgeBrief (a fixed-fee £5,000 single-question intelligence brief delivered as a structured PDF plus 90-minute Zoom session), EdgeTanks (custom-built immersive live workshops typically spanning two days), and EdgeWorks (retainer-based strategic partnerships with a three-month minimum). EdgeBrief carries a 30-day money-back guarantee, indicating a deliberate move to lower the entry barrier for high-stakes advisory work. All engagements are positioned as faster and better-priced than incumbent strategy consultancies, with no app-store or licensed product surface; there is no public API, SDK, or developer offering.
Commercially, Rushmans is a founder-led, sales-led boutique with 1-10 employees. Go-to-market relies on direct engagement (free 45-minute intake calls, contact form, founder outreach), referral through Nigel Rushman's network, and content distribution via LinkedIn, a personal Substack, a personal blog, and speaking engagements at bodies such as IOC, FIFA, and SportAccord. Customer concentration sits with senior leaders, governments, and large enterprises across sport, geopolitics, MICE, commerce, and culture, with named outcomes including a £300M EBITDA uplift for a major UK brand, the revaluation of a national energy supplier from under £10M to £180M, and strategic advisory to Qatar's successful 2022 FIFA World Cup bid. Offices are listed in London, Monaco, and Dubai.
Rushmans firmographics
Firmographics- Name
- Rushmans
- Legal name
- Rushmans Limited
- Website
- https://rushmans.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rushmans is a UK-based strategic advisory firm founded by Nigel Rushman serving governments, enterprises, and senior executives across sport, geopolitics, commerce, and culture via EdgeBrief, EdgeTanks, and EdgeWorks engagements powered by its proprietary HTT Decision Intelligence system drawing on 400+ global experts.
- Ownership category
- akta.pro rank
Rushmans industry classification
Industry- Product category
- Strategic Management Consulting
- NAICS
- Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)
- akta.pro secondary industries
- Thought Leadership & Executive Visibility (BPAFADAG), Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK)
Keywords
Where Rushmans is headquartered
LocationHeadquarters
- HQ city
- Marlborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Rushmans business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- EdgeBrief: One-time private intelligence session built around a single strategic question. Includes structured PDF brief and 90-minute live Zoom briefing. Priced at £5,000 per engagement with 7 working day turnaround.
- EdgeTanks: Live, immersive strategic workshops designed to drive focused, high-impact decision-making. Custom-built engagements typically spanning two days, designed to unlock breakthroughs and produce actionable commitments.
- EdgeWorks: Retainer-based strategic consulting engagements. Three months minimum duration, potentially longer. Custom-built around client needs, backed by HTT Decision Intelligence. Represents the flagship advisory offering.
- Money-Back Guarantee: EdgeBrief comes with a full money-back guarantee if client does not feel the session delivered genuine clarity. Offer valid within 30 days of briefing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | EdgeBrief - Single strategic question intelligence session |
| Other | Multi-year contract | EdgeTanks - Immersive live strategic workshops |
| Subscription | Multi-year contract | EdgeWorks - Retainer-based strategic partnerships |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Rushmans product offering
Product offeringCore offering
Rushmans is a strategic advisory firm that helps senior leaders, governments, and enterprises make high-stakes decisions through three core engagement formats: EdgeBrief (single-question private intelligence sessions), EdgeTanks (immersive live strategy workshops), and EdgeWorks (retainer-based strategic partnerships). All engagements are powered by HTT Rushmans Decision Intelligence, a proprietary system drawing on 400+ global experts across 24 core expert groups spanning AI, geopolitics, behavioural science, technology, sport, and economics, applying mental models and cognitive bias filters to deliver actionable insight.
Product overview
Rushmans offers a suite of four integrated strategic advisory services centred on decision intelligence: EdgeBrief (focused question-based intelligence sessions), EdgeTanks (immersive live strategy workshops), EdgeWorks (long-term retainer-based strategic partnerships), and HTT Rushmans Decision Intelligence (the proprietary engine powering all engagements with input from 400+ global experts). The portfolio operates as a unified advisory service where HTT provides the intelligence backbone and each engagement type represents a different delivery format and commitment level, ranging from single-question analysis to multi-month strategic partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- EdgeBrief EdgeBrief is a private intelligence session built around a client's single most pressing strategic question. It includes a structured PDF analysis brief delivered before the session and a live 90-minute Zoom briefing. The process models how 400+ leading strategic thinkers would approach the specific problem, audits for cognitive biases, and applies proven decision frameworks to stress-test options. Priced at £5,000 per engagement with a 7 working day turnaround.
- EdgeTanks EdgeTanks are live, immersive strategic workshops designed to unlock breakthroughs and drive focused, high-impact decision-making. Custom-built engagements typically spanning two days, held in custom-prepared environments, featuring structured visual thinking, expert-led insight from HTT, and technology to support the work. Designed to produce alignment, clarity, and a co-created plan that participants believe in.
- EdgeWorks EdgeWorks are retainer-based strategic consulting engagements, custom-built around client needs and backed by HTT Rushmans Decision Intelligence. They provide long-term embedded strategic partnership from thinking to delivery, spanning three months or longer, designed for organizations requiring ongoing senior strategic advisory support.
- HTT Rushmans Decision Intelligence HTT Rushmans Decision Intelligence is the proprietary intelligence engine that powers all Rushmans engagements. It draws on over 400 world-class experts across AI, geopolitics, behavioural science, robotics, leadership, sport business, media strategy, and more, organized into 24 core expert groups. The system parses client situations through these expert groups, applies mental models and cognitive bias filters, checks latest facts and signals, and delivers clear, defensible insight available exclusively through Rushmans.
Companies that use Rushmans
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Rushmans technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Rushmans partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights4 records
Rushmans competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rushmans social profiles
Digital presenceRushmans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rushmans leadership team
Management profileNumber of profiles
Profiles1 record
Rushmans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rushmans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rushmans
What does Rushmans do?
Rushmans is a strategic advisory firm that helps senior leaders, governments, and enterprises make high-stakes decisions through three core engagement formats: EdgeBrief (single-question private intelligence sessions), EdgeTanks (immersive live strategy workshops), and EdgeWorks (retainer-based strategic partnerships). All engagements are powered by HTT Rushmans Decision Intelligence, a proprietary system drawing on 400+ global experts across 24 core expert groups spanning AI, geopolitics, behavioural science, technology, sport, and economics, applying mental models and cognitive bias filters to deliver actionable insight.
Is Rushmans a public or private company?
Rushmans is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rushmans founded?
Rushmans was founded in 1982. It employs 1 to 10 people.
Where is Rushmans based?
Rushmans is headquartered in Marlborough, United Kingdom, in the Europe region.
How does Rushmans make money?
Four revenue lines are on record. EdgeBrief is the primary driver. The others are edgeTanks, edgeWorks and money-Back Guarantee.
Does Rushmans have an API?
No public API is recorded for Rushmans.
What industry is Rushmans in?
Rushmans's product category is Strategic Management Consulting. Its primary akta.pro industry code is BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting, with a secondary code of BPAFADAG, Thought Leadership & Executive Visibility. Its NAICS code is 541613 and its SIC code is 8742.