World Wide Packaging
World Wide Packaging is a private U.S. company founded in 1980 that provides packaging components to the cosmetics and personal care industries, with 51-100 employees and operations based in Florham Park, New Jersey.
- Company typePrivate
- Founded1980
- HeadquartersFlorham Park, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What World Wide Packaging does
World Wide Packaging is a private, for-profit company founded in 1980, headquartered in Florham Park, New Jersey, that provides packaging components to the cosmetics and personal care industries. According to the firmographic record, the company offers a complete range of packaging components serving brand customers in beauty and personal care, with stated exposure to adjacent verticals including pharmaceuticals/healthcare and oral care based on its positioning in the barrier tube packaging segment. Jennifer Adams is documented as President and CEO, and the company is sized at 51-100 employees.
The business model is not publicly disclosed; no pricing model, revenue mechanics, distribution channels, or marketing channels are documented in the available sources. The company has a single recorded capital event: a funding round in September 2008 from NorthStar Capital. No revenue figure, product catalog, patents, trademarks, certifications, partnerships, acquisitions, or recent strategic moves are documented. The company's primary web domain (wwpinc.com) is currently listed for sale on HugeDomains at $11,995, which is an ambiguous signal that warrants clarification before relying on the company as actively operating with a full digital presence.
Market context relevant to the company includes the U.S. cosmetic packaging market projected to reach USD 3.4 billion by 2034 at 5.6% CAGR, the global barrier tube packaging market projected to grow from USD 4.10 billion in 2026 to USD 8.68 billion by 2036 at 7.8% CAGR, and the global cosmetic packaging market valued at USD 38.5 billion in 2023 and projected to reach USD 60.4 billion by 2033 at 4.6% CAGR. These are end-market data points, not company-specific performance indicators, and should not be conflated with the company's own revenue or growth.
World Wide Packaging firmographics
Firmographics- Name
- World Wide Packaging
- Website
- https://wwpinc.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- World Wide Packaging is a private U.S. company founded in 1980 that provides packaging components to the cosmetics and personal care industries, with 51-100 employees and operations based in Florham Park, New Jersey.
- Ownership category
- akta.pro rank
World Wide Packaging industry classification
Industry- Product category
- Cosmetic Packaging
- NAICS
- Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing (32611), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Plastics Products, Nec (3089), Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Primary Packaging (Bottles, Jars, Tubes, Jugs) (IMALAJAA)
- akta.pro secondary industries
- Rigid Cosmetic & Personal Care Plastic Packaging (Jars, Bottles, Compacts) (IMALAAAF), Skincare Packaging (Cream Jars, Serum Bottles, Ampoules) (IMALAJAI), Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM)
Keywords
Where World Wide Packaging is headquartered
LocationHeadquarters
- HQ city
- Florham Park
- HQ country
- United States
- HQ region
- North America
Markets served
World Wide Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
World Wide Packaging product offering
Product offeringCore offering
World Wide Packaging provides the cosmetics and personal care industries with a complete range of packaging components, including barrier tube packaging solutions. The company serves pharmaceutical, cosmetic, oral care, and personal care applications requiring product stability, extended shelf life, and barrier protection. Its offerings support premium cosmetic formulations, preservative-free beauty products, and oral care packaging with extended shelf life requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Barrier Tube Packaging
- Cosmetic Packaging Components
- Personal Care Packaging Components
- Pharmaceutical Packaging Tubes
- Oral Care Tube Packaging
Companies that use World Wide Packaging
Customer profileSegments3 records
Ideal customer profiles3 records
World Wide Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
World Wide Packaging partnerships and signals
Strategic signalScale indicators11 records
Recent moves2 records
Expansion highlights1 record
World Wide Packaging competitors and assessment
Company assessmentDirect peers
- Quadpack: European-headquartered manufacturer and supplier of cosmetic packaging components, including tubes, jars, bottles, and applicators. Comparable to WWP in product mix and customer base across beauty and skincare brands.
- APC Packaging: Manufacturer of cosmetic packaging including compacts, jars, lipsticks, tubes, and bottles for the beauty industry. Directly comparable in product categories and customer segments.
- Coverpla: Specialist in fragrance and cosmetic primary packaging components including bottles, caps, and jars. Comparable to WWP as a component supplier serving beauty brand customers.
- Albea Group: Global manufacturer of cosmetic and personal care packaging components, including plastic and laminate tubes, bottles, and jars. Closely comparable to World Wide Packaging across product categories (tubes, rigid plastic), customer base (cosmetics, personal care, pharma-adjacent), and manufacturing-driven business model.
- HCT Group: Manufacturer of cosmetic packaging components including compacts, jars, tubes, and sticks for prestige beauty brands. Directly comparable to WWP in serving cosmetics/personal care customers with stock and custom packaging components.
- AptarGroup: Major supplier of dispensing systems, pumps, valves, and packaging components to the beauty, personal care, food, and pharma markets. Closely comparable in tubes and dispensing packaging for cosmetics/personal care, though substantially larger and publicly traded.
Broad incumbents
- Silgan Holdings: Diversified packaging manufacturer with dispensing and specialty closures plus rigid plastic containers serving personal care and beauty. Comparable product overlap in plastic components for cosmetics, but at much larger scale and broader portfolio.
- Gerresheimer: European packaging manufacturer with strong positions in pharma and cosmetics glass and plastic containers. Comparable in serving pharma and cosmetic customers, though more skewed to glass and pharma.
- Berry Global: Large diversified packaging manufacturer with a portfolio that includes rigid plastic containers, tubes, and bottles serving personal care, beauty, and healthcare end markets. Overlaps with WWP's categories but operates at vastly greater scale and breadth.
Emerging players
- Cosmogen: Specialist supplier of cosmetic packaging applicators, brushes, and tubes, particularly for skincare and color cosmetics. Comparable to WWP in beauty packaging components but more focused on applicator-driven categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
World Wide Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
World Wide Packaging leadership team
Management profileNumber of profiles
Profiles1 record
World Wide Packaging funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
World Wide Packaging M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about World Wide Packaging
What does World Wide Packaging do?
World Wide Packaging provides the cosmetics and personal care industries with a complete range of packaging components, including barrier tube packaging solutions. The company serves pharmaceutical, cosmetic, oral care, and personal care applications requiring product stability, extended shelf life, and barrier protection. Its offerings support premium cosmetic formulations, preservative-free beauty products, and oral care packaging with extended shelf life requirements.
Is World Wide Packaging a public or private company?
World Wide Packaging is a private company. It is classified as unknown and is currently operating.
When was World Wide Packaging founded?
World Wide Packaging was founded in 1980. It employs 51 to 100 people.
Where is World Wide Packaging based?
World Wide Packaging is headquartered in Florham Park, United States, in the North America region.
Who are World Wide Packaging's main competitors?
Direct peers on record are Quadpack, APC Packaging, Coverpla, Albea Group, HCT Group and AptarGroup. Broad incumbents are Silgan Holdings, Gerresheimer and Berry Global. Cosmogen is listed as an emerging player.
Does World Wide Packaging have an API?
No public API is recorded for World Wide Packaging.
What industry is World Wide Packaging in?
World Wide Packaging's product category is Cosmetic Packaging. Its primary akta.pro industry code is IMALAJAA, Primary Packaging (Bottles, Jars, Tubes, Jugs), with a secondary code of IMALAAAF, Rigid Cosmetic & Personal Care Plastic Packaging (Jars, Bottles, Compacts). Its NAICS code is 32611 and its SIC code is 2844.