Martins.com.br
Martins.com.br is the B2B online wholesale marketplace of Martins Atacado, serving small retailers, supermarkets, pharmacies, and construction material stores across Brazil with bulk purchasing across 34+ product categories.
- Company typePrivate
- Founded1953
- HeadquartersUberlândia, Brazil
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Martins.com.br does
Martins.com.br, operating under the commercial name Martins Atacado, is the online arm of Martins Comércio e Serviço de Distribuição S.A., a privately held Brazilian wholesale distributor headquartered in Uberlândia, Minas Gerais. Founded in 1953 and operating with 5,001-10,000 employees, the company runs what it self-describes as Brazil's largest online wholesale marketplace, serving small retailers, supermarkets, pharmacies, and construction material stores with bulk purchasing access across 34+ product categories spanning groceries, electronics, automotive, agroveterinary, pet shop, and household goods.
The core platform is a B2B e-commerce marketplace accessible via web (martinsatacado.com.br), native iOS and Android applications, and assisted sales channels including WhatsApp purchasing support and an 0800 telephone televendas line. The technology stack disclosed is standard marketplace infrastructure: self-serve catalog browsing, login-gated pricing, and integrations with major payment methods including Mastercard, Visa, Elo, Diners Club, American Express, Boleto, Pix, Google Pay, and Apple Pay. The company operates the Cartão Martins co-branded credit card and the Programa BEM cashback loyalty program, and is part of the broader Sistema Martins ecosystem that includes consumer e-commerce (eFácil), retail grocery (Smart Supermercados), and financial services (Tricard, Tribanco).
Martins generates revenue through wholesale product markups on bulk quantities sold to B2B buyers, complemented by loyalty-driven repeat purchasing via Programa BEM and cross-sell into Sistema Martins financial products. GTM is a direct-to-SMB wholesale motion with vertical-specific landing pages (pharmacy, supermarket, construction, electronics, agroveterinary) and a Lojas Parceiras partner-store affiliate program extending distribution. No revenue figures, funding rounds, M&A, or AI/ML capabilities are disclosed in the available source material.
Martins.com.br firmographics
Firmographics- Name
- Martins.com.br
- Legal name
- Martins Comércio e Serviço de Distribuição S.A.
- Website
- https://martins.com.br
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Martins.com.br is the B2B online wholesale marketplace of Martins Atacado, serving small retailers, supermarkets, pharmacies, and construction material stores across Brazil with bulk purchasing across 34+ product categories.
- Ownership category
- akta.pro rank
Martins.com.br industry classification
Industry- Product category
- Wholesale Distribution
- NAICS
- General Line Grocery Merchant Wholesalers (42441)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
- akta.pro secondary industries
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB), Business-to-Business Warehouse Clubs (Cash & Carry) (CRAEADAC)
Keywords
Where Martins.com.br is headquartered
LocationHeadquarters
- HQ city
- Uberlândia
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Martins.com.br business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale Product Sales: Martins operates as a wholesale distributor and online marketplace, selling products in bulk quantities to small retailers, supermarkets, pharmacies, and other B2B customers. Revenue is generated through product markups on the goods distributed through the platform.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Martins.com.br product offering
Product offeringCore offering
Martins.com.br (Martins Atacado) is Brazil's largest online wholesale marketplace, distributing bulk consumer goods across 34+ product categories to small retailers, supermarkets, pharmacies, and construction material stores via the martinsatacado.com.br platform with WhatsApp and telephone sales support. The core B2B offering is bulk wholesale purchasing at competitive markups, complemented by the Programa BEM cashback loyalty program, the Cartão Martins co-branded credit card, and a Lojas Parceiras partner-store marketplace.
Product overview
Martins.com.br operates as Brazil's largest online wholesale marketplace (B2B e-commerce platform) operated by Martins Comércio e Serviço de Distribuição S.A., based in Uberlândia, MG. The platform connects retailers and small businesses with suppliers across 34+ product categories. The core offering is the Martins Atacado Online marketplace, supplemented by the Programa BEM cashback loyalty program and the Cartão Martins co-branded credit card for financing. The platform also hosts third-party sellers through its Lojas Parceiras marketplace feature and provides a mobile application for iOS and Android. Product categories span Ferramentas, Bebês, Games, Escritório, Malas e Cia, Brinquedos, Quarto, Sala de Estar, Cozinhas, Área de Serviço, Smartphone e Telefonia, Utilidades Domésticas, Áudio, Informática, Linha Industrial, Agroveterinário, Automotivo, Construção e Segurança, Eletrodomésticos, Esporte e Lazer, Bebidas Alcoólicas, Beleza e Perfumaria, Calçados, Câmeras e Drones, Climatização, Casa e Decoração, Eletroportáteis, Instrumentos Musicais, Móveis, Saúde e Bem Estar, Smart TVs, Papelaria, Supermercado, and Pet Shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Martins Atacado Online (Wholesale Marketplace Platform) Brazil's largest online wholesale marketplace platform serving B2B customers (small retailers, supermarkets, pharmacies, construction material stores) across 34+ product categories including electronics, household goods, groceries, personal care, automotive, agroveterinary, construction materials, sports, furniture, and pet supplies.
- Programa BEM (Benefícios Exclusivos Martins) Cashback loyalty rewards program for Martins customers, providing cashback on purchases that can be redeemed through the Martins mobile app.
- Cartão Martins Co-branded credit card offered by Martins providing special financing options for B2B wholesale purchases on the Martins Atacado platform.
- Martins Atacado Mobile Application Native mobile application for iOS and Android enabling B2B customers to shop the wholesale catalog, place orders, track purchases, and redeem Programa BEM cashback rewards on mobile devices.
- Lojas Parceiras (Partner Stores Marketplace) Affiliate third-party retailer network integrated into the Martins platform, providing additional product variety and serving as a partner-store marketplace with cross-promotional campaigns.
Companies that use Martins.com.br
Customer profileSegments4 records
Ideal customer profiles2 records
Martins.com.br technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Martins.com.br partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- eFácilminoreFácil is a related brand within the Sistema Martins ecosystem, serving as an e-commerce platform for consumer goods targeting individuals and households (Pessoa Física) as opposed to the B2B wholesale focus of Martins Atacado.
- Smart SupermercadosminorSmart Supermercados is a supermarket chain brand under the Sistema Martins, operating retail grocery stores as part of the broader distribution ecosystem.
- TricardminorTricard is a financial services brand within the Sistema Martins ecosystem, offering card and payment solutions that may integrate with Martins Atacado transactions.
- TribancominorTribanco is a financial services company within the Sistema Martins group, providing banking and financial solutions including insurance products (Tribanco Seguros) for customers and partners.
- UnicaminorUnica is a brand within the Sistema Martins ecosystem, likely operating in the retail or distribution space under the unified corporate umbrella.
- Universidade Martins Varejo (UMV)minorUniversidade Martins Varejo (UMV) is the training and education arm of the Sistema Martins, providing professional development and training services for employees and retail partners.
- iAmarminoriAmar is a social impact initiative associated with Sistema Martins, operating under Virtudes que Encaminham foundation with programs for community development.
- Programa BEM PartnersminorPartner stores participating in the Programa BEM cashback rewards program, where customers earn cashback on purchases that can be redeemed through the Martins app.
- Partner Stores (Lojas Parceiras)coreLojas Parceiras are affiliated retail stores that are integrated into the Martins distribution network, allowing them to access wholesale pricing and potentially participate in cross-promotional campaigns. The page features a dedicated 'Lojas Parceiras' section with promotional banners.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Martins.com.br competitors and assessment
Company assessmentBroad incumbents
- Mercado Livre: Latin America's largest e-commerce platform with growing B2B and SMB-procurement capabilities in Brazil. Operates broadly across the same digital-commerce category as Martins and could expand deeper into B2B wholesale over time.
- Alibaba.com: Global B2B e-commerce marketplace. While not a direct competitor for grocery/retail procurement in Brazil, it represents the broader B2B-marketplace category and the long-term direction of online wholesale that Martins operates in.
Emerging players
- Faire: US/UK-headquartered online wholesale marketplace connecting independent retailers with brands. Comparable business model (online B2B marketplace for small retailers) and useful as a global reference point for the digital-wholesale trajectory.
Direct peers
- Roldão Atacadista: Regional Brazilian wholesale/cash-and-carry chain serving small retailers with groceries and general merchandise, particularly strong in the Southeast — same customer profile and assortment breadth as Martins.
- Atacadão: Brazil's largest cash-and-carry/wholesale chain, owned by Carrefour. Directly competes with Martins Atacado across grocery and general-merchandise wholesale to small retailers, with the added advantage of dense physical store coverage.
- Assaí Atacadista: Major Brazilian wholesale/cash-and-carry operator serving retailers and food service. Highly comparable in customer base (small retailers, food service) and product breadth, and is increasingly investing in digital channels.
- Fort Atacadista: Brazilian regional cash-and-carry chain (Grupo Pereira) competing in the same SMB wholesale segment as Martins, with growing footprint and an omnichannel roadmap.
- Tenda Atacado: Brazilian wholesale retailer (formerly Walmart Brasil's wholesale arm). Operates in the same B2B/cash-and-carry segment targeting independent retailers across multiple categories.
- Maxxi Atacadista: Brazilian regional wholesale club operator targeting small retailers and food-service clients with a multi-category assortment, competing directly with Martins in selected geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Martins.com.br social profiles
Digital presenceMartins.com.br financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martins.com.br leadership team
Management profileNumber of profiles
Martins.com.br funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martins.com.br M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martins.com.br
What does Martins.com.br do?
Martins.com.br (Martins Atacado) is Brazil's largest online wholesale marketplace, distributing bulk consumer goods across 34+ product categories to small retailers, supermarkets, pharmacies, and construction material stores via the martinsatacado.com.br platform with WhatsApp and telephone sales support. The core B2B offering is bulk wholesale purchasing at competitive markups, complemented by the Programa BEM cashback loyalty program, the Cartão Martins co-branded credit card, and a Lojas Parceiras partner-store marketplace.
Is Martins.com.br a public or private company?
Martins.com.br is a private company. It is classified as unknown and is currently operating.
When was Martins.com.br founded?
Martins.com.br was founded in 1953. It employs 5,001 to 10,000 people.
Where is Martins.com.br based?
Martins.com.br is headquartered in Uberlândia, Brazil, in the Latin America region.
How does Martins.com.br make money?
One revenue line is on record: wholesale Product Sales.
Who are Martins.com.br's main competitors?
Broad incumbents on record are Mercado Livre and Alibaba.com. Faire is listed as an emerging player. Direct peers are Roldão Atacadista, Atacadão, Assaí Atacadista, Fort Atacadista, Tenda Atacado and Maxxi Atacadista.
Does Martins.com.br have an API?
No public API is recorded for Martins.com.br.
What industry is Martins.com.br in?
Martins.com.br's product category is Wholesale Distribution. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 42441 and its SIC code is 5141.