Prospective Media Services AG

What Prospective Media Services AG does

Prospective Media Services PMS AG is a Swiss recruiting-technology and consulting firm headquartered in Zürich that helps employers distribute, optimize and analyze job advertisements across digital channels. Its core product, JobBooster, is a multiposting platform that distributes job postings to more than 1,700 media channels (social media, job portals, trade publications and industry-specific sites), integrates with applicant tracking systems (Bewerbermanagementsysteme) and includes an embedded analytics module (RecruitingIQ) for performance tracking. The product portfolio is extended by JobIQ, an AI-assisted add-on that auto-generates ad creative and runs three-stage campaigns across social, Google and display; by Optipackages, curated channel mixes; and by recruiting consulting services (Recruiting-Beratung) plus knowledge resources (recruiting blog, annual Recruiting Convention, Recruiting Circle events, Sourcing Lab workshops conducted with Die Grüne 3).

The company monetizes primarily through recurring JobBooster subscriptions, JobIQ add-on subscriptions and professional services engagements, combining software-as-a-service mechanics with high-touch advisory work. Its go-to-market is consultative and direct (with a dedicated Head New Sales role) and is reinforced by owned events, content marketing, proprietary Swiss HR studies and partner programs with LinkedIn and kununu. It reports 300+ customers across government, telecom, retail, healthcare, transportation, media, staffing, education, insurance and finance — including the Swiss Confederation, Swisscom, Coop, SBB, CSS, Hirslanden, Post, Ringier, Adecco and Universität Zürich — and operates primarily in Switzerland with an initial German-market expansion via the Stellencockpit.de sub-brand. The firm is privately held with no disclosed external investors, is structured as a Swiss Aktiengesellschaft and has no subsidiaries.

Operationally, Prospective has signaled a culture-led retention strategy by adopting a 4-day work week (36 hours, down from 42, with unchanged pay and vacation) while expanding its Customer Care team, and is run by Managing Director Florent Morina with Matthias Mäder as Executive Board Chairman overseeing the Stellencockpit.de initiative and external thought-leadership activities. The company is small (11–50 employees), bootstrapped, and increasingly differentiated by the breadth of its media-channel library and its combined software-plus-consulting delivery model in the Swiss market.

Name

Prospective Media Services AG

Legal name

Prospective Media Services PMS AG

Website

https://prospective.ch

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Prospective Media Services AG is a Zürich-based Swiss provider of recruiting software and consulting, offering the JobBooster multiposting platform (1,700+ media channels), JobIQ AI-powered social recruiting, analytics, and advisory services to 300+ employers across Switzerland.

Ownership category

akta.pro rank

Product category

Recruiting Software (HR Tech)

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Paid Social Media Buying (BPAFABAD), Paid Search (SEM) Media Buying (BPAFABAC), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• E-recruiting software
• Job multiposting
• Recruiting consulting
• Social recruiting tools
• Talent acquisition platform

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Software Subscriptions (JobBooster): Subscription-based access to JobBooster multiposting software enabling job distribution across 1700+ channels with analytics.
2. Recruiting Consulting Services: Personalized consulting services for optimizing recruiting measures and strategies, provided by company experts.
3. JobIQ Add-on: Additional social media advertising module available as add-on to JobBooster, providing automated content creation and distribution.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

Prospective Media Services AG sells a job advertising multiposting platform (JobBooster) that distributes job postings across 1,700+ media channels and integrates with applicant tracking systems, augmented by an AI-powered social recruiting add-on (JobIQ), analytics tooling (RecruitingIQ), media-mix packages (Optipackages), and personalized recruiting consulting services. The company targets Swiss employers with software plus advisory engagements and reports over 300 customers.

Product overview

Prospective Media Services AG offers a unified recruiting platform primarily built around JobBooster as its core product - a multiposting tool for distributing job advertisements across 1700+ media channels. The product portfolio includes RecruitingIQ (recruiting intelligence sub-brand), JobIQ (AI-powered add-on for automated social media and display advertising), and Optipackages (channel packages). Additional offerings include Recruiting-Beratung consulting services and Recruiting-Knowhow knowledge resources including a blog, events, and workshops. The platform focuses on digital recruiting solutions for the Swiss and DACH market with over 300 customers.

Differentiator

Problem solved

Functional benefit

Brands

• JobBooster: Multiposting tool for job advertisements - comprehensive solution for efficient posting of job listings across over 1700 media channels with integrated analytics
• RecruitingIQ
• JobIQ
• Optipackages
• Stellencockpit.de

Products and services

• JobBooster Multiposting software that distributes job advertisements across 1,700+ media channels (social media, job portals, industry-specific platforms), integrates with applicant tracking systems, supports SEO-optimized responsive multimedia job postings, and includes built-in analytics for performance monitoring. Sold to Swiss employers seeking to streamline multi-channel job distribution.
• JobIQ Automated job advertising add-on integrated within JobBooster that uses AI to generate visuals and text for job ads and distributes them via a three-stage channel strategy (Social Media, Google, Display Banners). Targets candidates by professional profile, region, interests, and user behavior. Mobile-optimized.
• RecruitingIQ Recruiting intelligence and analytics product within the Recruiting Tools umbrella, used alongside JobBooster to monitor and evaluate job posting performance.
• Optipackages Pre-configured recruiting channel packages that provide an optimal media mix across Prospective's channel inventory for distributing job postings.
• Recruiting-Beratung (Recruiting Consulting) Personalized recruiting consulting service provided by Prospective's in-house experts with years of industry experience, supporting clients throughout the entire recruiting process with data-based recommendations and expert guidance.
• Sourcing Lab Workshop Modular Active Sourcing training workshop conducted multiple times per year in collaboration with Die Grüne 3, teaching effective candidate search strategies and long-term candidate relationship building.

Quantifiable outcome

• Social media analysis shows approximately 57% of candidates are passive or latent job seekers, highlighting the importance of social recruiting channels
• +1 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• LinkedIncoreTechnology or IntegrationLinkedIn Talent Challenge Partner providing integration and partnership for recruiting solutions on the LinkedIn platform. The partnership enables job distribution and talent acquisition services.
• Die Grüne 3coreStrategic or Co-development PartnerDie Grüne 3 conducts the modular Sourcing Lab workshops on Active Sourcing for Prospective Media. The partnership (#humanizingdigitalHR) provides specialized training services to help companies with employee recruitment through active sourcing techniques.
• SwisscomminorGTM or Marketing PartnerSwisscom participates in Prospective's Recruiting Circle events as a speaker and topic presenter, sharing insights on next generation recruiting topics.
• Kantonsspital AarauminorGTM or Marketing PartnerKantonsspital Aarau participates in Prospective's Recruiting Circle events as a speaker, sharing insights on Gen Z recruiting and employer branding.
• Zürcher KantonalbankminorGTM or Marketing PartnerZürcher Kantonalbank participates in Prospective's Recruiting Circle events as a speaker, sharing insights on Ü50 recruiting strategies.
• RecruitingIQminorGTM or Marketing PartnerRecruitingIQ sponsors the Recruiting Circle event as a co-host partner.
• JobIQminorGTM or Marketing PartnerJobIQ sponsors the Recruiting Circle event as a co-host partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/prospectiveag
• Facebookfacebook.com/ProspectiveMedia
• LinkedInch.linkedin.com/company/prospective-media-services
• Instagraminstagram.com/prospective.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prospective Media Services AG