Vanesa

Name

Vanesa

Website

https://vanesa.in

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Deodorants & Antiperspirants (CRADANAA)

akta.pro secondary industries

Deodorants & Antiperspirants (CRABADAB), Body Sprays & Mists (CRABADAC)

Keywords

• Women deodorants
• Underarm roll-ons
• Derma-care products
• Fragrance aerosols
• Personal care sprays

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Consumer Product Sales: Vanesa generates revenue through the sale of premium women's fragrance and body care products, including its newly launched derma-care range of underarm roll-ons. The company operates as a consumer packaged goods brand selling directly to consumers through retail and distribution channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Vanesa manufactures and supplies deodorants, aerosols, and body sprays for women, along with skin care and shaving foams. The brand's portfolio includes premium women's fragrance products and the newly launched Vanesa Pro+ derma-care range of underarm roll-ons featuring a Derma Action Formula with AHA, BHA, niacinamide, and botanical extracts.

Product overview

Vanesa is a premium women's fragrance and body care brand. The company offers a portfolio of women's fragrances and body care products, with its most recent expansion being the Vanesa Pro+ derma-care range of underarm roll-ons, marking its entry into the ingredient-driven skin-focused derma-care category. The core fragrance and body care products serve as the foundational offering, while the new Pro+ line represents an adjacent personal care category expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Vanesa Pro+: First derma-care range of underarm roll-ons featuring Derma Action Formula with AHA and BHA actives, niacinamide, and botanical extracts.

Products and services

• Vanesa Pro+ Underarm Roll-ons Vanesa's first derma-care range of underarm roll-ons featuring a proprietary Derma Action Formula combining AHA (Alpha Hydroxy Acid) and BHA (Beta Hydroxy Acid) actives with niacinamide and botanical extracts. Targeted at Indian women consumers seeking to address underarm pigmentation and body odour concerns with ingredient-driven personal care products.
• Vanesa Fragrance and Body Care Premium women's fragrance and body care brand offerings including deodorants, aerosols, body sprays, perfumes, skin care products, and shaving foams. Targeted at Indian women seeking premium personal care products across fragrance and body care categories.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Kareena Kapoor KhancoreGTM or Marketing Partner · 22 April 2026Kareena Kapoor Khan serves as brand ambassador for Vanesa Pro+, the brand's first derma-care range of underarm roll-ons. Her endorsement is central to the product launch strategy, leveraging her celebrity status to build consumer trust and drive awareness for the new derma-care category entry among Indian women.
• HSPL (Parent Company)coreOthersHSPL is the parent company of Vanesa. The brand is led by Managing Director Saurabh Gupta of parent HSPL. HSPL provides corporate leadership and strategic direction for the brand's expansion into adjacent personal care spaces.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Fogg (Vini Cosmetics): Indian aerosol deodorant and body spray brand, one of the largest players in the Indian deodorant category. Directly comparable to Vanesa in product format (aerosol deodorants), target consumer (Indian men and women), and price band, competing on the same retail shelf.
• Nivea India (Beiersdorf): Global personal care brand with a strong India footprint in deodorants, body care and skin care. Comparable across Vanesa's deodorant and body care categories, including the derma-adjacent positioning Vanesa Pro+ is pursuing.
• Wild Stone (MCNROE Consumer Healthcare): Indian men's deodorant and personal care brand with strong aerosol spray lineup. Closely comparable in deodorant category focus, India-centric distribution and mass-premium positioning, competing directly with Vanesa's deodorant portfolio.
• Park Avenue (RRK Beverages / Relaxo Group): Indian men's grooming brand offering deodorants, body sprays and shaving foams. Directly comparable product mix (deodorants/aerosols/shaving foams), Indian market focus and mid-premium price positioning, mirroring Vanesa's core range.
• Yardley (Wipro Consumer Care): Premium personal care and fragrance brand sold in India, with deodorants, body sprays and fragrance products. Closely comparable in premium positioning and product overlap with Vanesa's women's fragrance and deodorant portfolio.
• Engage (ITC Limited): One of the largest deodorant brands in India, owned by ITC. Directly competes in aerosol and roll-on deodorants, women's deodorant segment and the broader Indian personal care category with similar retail and celebrity-driven GTM.
• Set Wet (Marico): Indian deodorant and personal care brand under Marico, sold primarily through aerosol sprays and deodorants. Comparable in product category, target demographic (young Indian men) and India-only distribution model.

Broad incumbents

• Emami: Indian personal care and FMCG company with multiple brands across fairness creams, deodorants and skin care. Comparable in personal care category exposure, India market focus and adjacency-driven brand strategy.
• Godrej Consumer Products: Large Indian personal care company with deodorant, hair care and skin care brands. Overlaps with Vanesa's personal care categories and India-centric distribution, with a broader portfolio scale and cross-category reach.
• Hindustan Unilever (Axe / Rexona / Dove): India's largest FMCG company with dominant deodorant brands (Axe, Rexona) and broad body care portfolio. Competes head-on in Vanesa's core categories but at vastly larger scale and marketing budget, anchoring the competitive landscape.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vanesa