Anguilla Tourist Board

What Anguilla Tourist Board does

The Anguilla Tourist Board is the official government tourism authority for Anguilla, a British overseas territory in the Caribbean, headquartered at 1388 Coronation Avenue in The Valley. It functions as a destination marketing organization (DMO) rather than a commercial enterprise, operating under public-sector governance and funded by government allocation. Its mandate is to promote Anguilla as a tourism destination to international leisure travelers, the travel trade, and meeting planners.

The Board's core product is the ivisitanguilla.com destination platform, comprising an official travel guide (accommodations, things to do, dining, events, entry requirements), a Trade & Media Resource Center (media.ivisitanguilla.com) for press and travel-trade professionals, a dedicated M.I.C.E. portal, a Weddings & Honeymoons service, and a Deals & Packages portal (deals.ivisitanguilla.com). Supporting content assets include the Uniquely Anguilla and True Anguilla digital magazines, destination and meetings brochures, and the recurring 'Exclusively Yours' annual campaign. The technology stack is a standard content/digital marketing platform with no disclosed AI, API, SDK, or proprietary software components.

The organization reaches its markets through an event-driven go-to-motion that combines direct-to-consumer digital channels, social media, sales missions to source markets (Northeast U.S., Brazil, Argentina, Colombia), familiarization trips, and a trade-event circuit including IMEX America, Virtuoso Travel Week, ILTM Cannes, Routes Americas, and CHTA Marketplace. Distribution is reinforced through partnerships with Virtuoso, American Airlines, and the new AnguillAir/BermudAir nonstop service launching December 2025. Customer segments are Luxury Travelers (primary), MICE, and Romance/Wedding use cases. As a government entity, the Board does not sell a product or earn commercial revenue; individual tourism operators set their own pricing.

Name

Anguilla Tourist Board

Legal name

The Anguilla Tourist Board

Website

https://ivisitanguilla.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Anguilla Tourist Board is the official government destination marketing organization of Anguilla (British overseas territory), promoting the island to luxury leisure travelers, the MICE trade, and romance/wedding segments through ivisitanguilla.com, trade events, and air-access partnerships.

Ownership category

akta.pro rank

Product category

Tourism Destination Marketing

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Destination marketing
• Tourism promotion
• Travel trade media
• MICE tourism
• Luxury travel marketing

Headquarters

HQ city

Marigot

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Anguilla Tourist Board is a government destination marketing organization that promotes Anguilla as a Caribbean tourism destination through the official ivisitanguilla.com travel guide, a Trade & Media Resource Center for media and travel advisors, brochures and digital publications, and dedicated wedding, honeymoon, and M.I.C.E. (Meetings, Incentives, Conferences, Events) services. It does not sell travel products directly but drives visitor arrivals by marketing accommodations, activities, dining, and events to luxury travelers, travel trade professionals, and corporate/event planners.

Product overview

Anguilla Tourist Board operates primarily as a destination marketing organization offering a unified digital platform through its official travel guide website (ivisitanguilla.com). The core product is supplemented by a Trade & Media Resource Center for industry professionals, specialized brochures for destination and M.I.C.E. promotion, digital publications like Uniquely Anguilla magazine, and dedicated services for weddings, honeymoons, and business events. The organization does not offer software products or technology platforms but focuses on tourism promotion and visitor services.

Differentiator

Problem solved

Functional benefit

Brands

• Exclusively Yours: Annual marketing campaign for Anguilla tourism
• Uniquely Anguilla
• True Anguilla

Products and services

• Visit Anguilla (ivisitanguilla.com) Official travel guide website providing comprehensive destination information including immigration/entry requirements, accommodations, things to do, dining, events, beaches, culture, and travel planning resources for leisure visitors, travel trade, and media.
• Trade & Media Resource Center Press releases, destination fact sheets, sales presentations, videos, images, and media resources targeted at travel trade professionals, journalists, and travel advisors.
• Uniquely Anguilla Magazine Digital magazine publication showcasing Anguilla's luxury travel experiences, destinations, and tourism offerings for consumers and travel trade audiences.
• Destination Anguilla Brochure Print and digital brochure providing comprehensive destination information for travel planning by leisure travelers, travel advisors, and media.
• Meetings & Incentives Brochure Specialized brochure targeting the M.I.C.E. (Meetings, Incentives, Conferences, Events) segment with venue and service information for corporate meeting and incentive planners.
• M.I.C.E. (Meetings, Incentives, Conferences, Events) Services Business tourism services promoting Anguilla's meeting venues, incentive travel programs, conference facilities, and event coordination for corporate groups and meeting planners.
• Weddings & Honeymoons Services Dedicated section providing wedding and honeymoon planning resources, venues, and romance-themed travel experience information for couples and wedding planners.
• Deals & Packages Portal Special offers, packages, and deals portal for accommodations, activities, and vacation bundles promoted on behalf of Anguilla's tourism operators.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• BermudAir / AnguillAircoreStrategic or Co-development Partner · 1 December 2025The Anguilla Tourist Board partnered with BermudAir to launch new nonstop AnguillAir service from Northeast U.S. markets (Boston, Newark, Baltimore) launching December 2025. The mission reported increased bookings including new group reservations and longer average stays of 8-10 days across these routes. Direct air access is cited as the single most powerful driver of growth for the destination.
• VirtuosocoreGTM or Marketing PartnerAnguilla Tourist Board participates in Virtuoso Travel Week, the annual luxury travel network event that connects destination representatives with Virtuoso travel advisors who collectively book significant luxury travel globally.
• French Saint-Martin and Dutch St. MaartenminorStrategic or Co-development PartnerJoint tourism marketing effort for IMEX America Las Vegas, facilitating over 120 one-on-one meetings with international industry professionals. The partnership aims to raise the profile of these neighboring Caribbean islands on the global MICE market and strengthen business tourism development.
• J.W. Marriott and Grand Case Beach ClubminorStrategic or Co-development PartnerLocal partners who participated in IMEX America presentations to promote MICE events and business tourism offerings.
• American AirlinescoreChannel Partner/ Reseller/ DistributorAmerican Airlines increased service to Anguilla for winter 2024 season, expanding air access from key U.S. gateway markets.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bermuda Tourism Authority: Statutory destination marketing organization for Bermuda. Closely comparable as a British-territory DMO with a luxury focus, US source-market concentration, and trade-event marketing strategy. BermudAir parent also signals operational linkages with AnguillAir.
• Cayman Islands Department of Tourism: Government tourism authority for the Cayman Islands. Comparable small-island DMO promoting luxury beach and diving experiences with similar US dependency and visitor information services mandate.
• Jamaica Tourist Board: National destination marketing organization for a major Caribbean island. Directly comparable as a government-backed DMO promoting luxury beach/resort experiences to US and international travelers, with similar trade-event strategy and visitor information services.
• Aruba Tourism Authority: Statutory destination marketing organization for Aruba. Comparable government-backed DMO with strong US source-market ties, beach/resort focus, and event-driven trade marketing approach (IMEX, Virtuoso participation).
• Barbados Tourism Marketing Inc. Statutory corporation responsible for marketing Barbados as a Caribbean destination. Directly comparable mandate, structure, and operating model to the Anguilla Tourist Board, targeting similar luxury, romance, and MICE segments.
• St. Lucia Tourism Authority: National tourism authority for St. Lucia. Comparable DMO mandate, government backing, and emphasis on luxury, romance (honeymoon), and MICE segments — a direct peer competing for similar traveler cohorts.
• Turks and Caicos Tourist Board: Government tourism authority marketing Turks and Caicos as a premium Caribbean destination. Direct competitor for the same luxury beach traveler and a near-perfect structural peer in terms of size, US dependency, and product positioning.
• St. Kitts Tourism Authority: Government tourism authority for St. Kitts. Comparable small Caribbean island DMO with luxury, romance, and MICE segment focus, competing for similar traveler profiles and working with analogous airlift and trade networks.
• Bahamas Ministry of Tourism: Government tourism authority marketing the Bahamas archipelago. Comparable as a Caribbean DMO competing for the same US source market, with similar product mix (luxury resorts, beaches, weddings) and trade marketing approach.
• British Virgin Islands Tourist Board: Government tourism board for the BVI, another British overseas territory. Directly comparable DMO structure, brand positioning, and Caribbean luxury yachting/sailing experience offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/anguilla_trsm
• Facebookfacebook.com/AnguillaOfficial
• Instagraminstagram.com/anguilla_tourism

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anguilla Tourist Board