R. Morris et Frères inc

Name

R. Morris et Frères inc

Legal name

R. Morris et Frères inc

Website

https://plomberiermorris.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-félicien

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Plumbing and HVAC installation and repair services: Core revenue stream from plumbing, heating, ventilation installation and repair services delivered to residential, commercial, institutional, and industrial clients. Services are billed on a project/job basis, including new construction, renovations, and emergency repairs. Revenue is predominantly labor and service-based, with 24/7 emergency service availability.
2. Pump sales and repair (Pompe St-Fé): The Pompe St-Fé division handles the sale and repair of pumps of all types (circulators, submersible sump pumps, turbine pumps, piston pumps), as well as associated equipment such as tanks and brands including Shurflo, Berkeley, Grundfos, GSW, J-Class, Simer, and Pentair. Revenue from this division combines product sales with repair services.
3. Emergency plumbing services: 24-hour, 7-day-a-week emergency plumbing service generating revenue through urgent service calls, after-hours fees, and rapid response charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

R. Morris et Frères inc (operating as Plomberie R. Morris) is a Quebec-based plumbing, heating, ventilation, and pump services contractor. The company provides installation, repair, and emergency plumbing services to residential, commercial, institutional, and industrial clients across the Lac Saint-Jean region, Abitibi, Baie James, and Nunavut. It also operates an in-house pump sales and repair division (Pompe St-Fé) and an online boutique for plumbing product sales.

Product overview

R. Morris et Frères inc operates as a unified service portfolio under the Plomberie R. Morris brand, combining plumbing, ventilation, and heating services with specialized pump and concrete divisions. The core offering centers on Plomberie R. Morris for all plumbing and HVAC needs, supported by Pompe St-Fé (pump sales and repair, est. 2012) and Bétonel (concrete services, est. 2016), with an online boutique for product sales. The company serves residential, commercial, industrial, and institutional sectors across Lac Saint-Jean, Abitibi, Baie James, and Nunavut territories.

Differentiator

Problem solved

Functional benefit

Brands

• Pompe St-Fé: Division specializing in pump sales and repairs: circulators, submersible pumps, turbine pumps, piston pumps, with extensive inventory on-site and 24/7 emergency service.

Products and services

• Plomberie R. Morris Full-service plumbing, heating, and ventilation solutions including pipe camera inspection, smoke testing, root cutting, water heater service, plumbing repairs, new construction plumbing, calorifugeage (pipe insulation), hydronic radiant floor heating, and backflow prevention certification. Serves residential, commercial, institutional, and industrial clients.
• Pompe St-Fé In-house pump sales and repair division offering circulators, submersible sump pumps, turbine pumps, piston pumps, and pumps from brands including Shurflo, Berkeley, Grundfos, GSW, J-Class, Simer, and Pentair. Provides 24/7 emergency service with a vast on-site inventory and rapid ordering for specialized models.
• Bétonel Painting services division added to the company's service portfolio in 2016, complementing the core plumbing and pump offerings for residential and commercial clients.
• Boutique en ligne (Online Boutique)

Quantifiable outcome

• Revenue growth from $800,000 (2005) to approximately $7 million (current year), representing nearly 9x growth over approximately 20 years.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Groupe Master: Quebec-based HVAC and refrigeration distributor serving commercial and institutional customers. Adjacent because it operates in the same Quebec mechanical-services ecosystem as Plomberie R. Morris, with similar commercial/industrial customer base, though focused on equipment distribution rather than field service.
• Bain Magique (Bath Fitter): Quebec-founded bathroom renovation franchise serving residential customers across North America. Comparable as a Quebec-headquartered residential services brand with multi-trade capabilities, though specialized in bathroom renovation rather than plumbing/HVAC.

Others

• Grundfos: Global pump manufacturer and supplier whose products are explicitly carried by Pompe St-Fé. Comparable as a key supplier to Plomberie R. Morris's pump division, though operating upstream as a manufacturer rather than a competing service provider.
• Wolseley Canada (REXEL Canada): Major Canadian merchant wholesaler of plumbing, HVAC, and electrical supplies to trade contractors. Comparable ecosystem participant as a key supplier in the same value chain, though operates as a distributor rather than a contractor.
• Xylem Inc. Global water technology and pump manufacturer with strong presence in residential, commercial, and industrial pumping equipment. Adjacent as a major supplier into the same pump distribution channel used by Pompe St-Fé, rather than a direct competitor.

Broad incumbents

• Reliance Home Comfort: One of Canada's largest residential HVAC, plumbing, and water treatment service providers. Comparable in offering plumbing, heating, and water-related service contracts but operates at significantly larger scale and broader geography than this Quebec-only operator.
• Enercare Inc. Major Canadian home services provider offering HVAC, plumbing, water heater, and protection plans across Ontario and Western Canada. Directly comparable as a multi-vertical mechanical services business with national scale, though broader in geography and product set than this Quebec regional contractor.
• Direct Energy Home Services: Canadian home services platform offering HVAC, plumbing, electrical, and protection plans. Overlaps in plumbing and heating service delivery but operates as a multi-product utility-affiliated platform with national reach, broader than this regional Quebec specialist.

Direct peers

• Mr. Rooter Plumbing (Canada): North American plumbing and drain service franchise offering residential and commercial plumbing, drain cleaning, and emergency service. Directly comparable as a field-service plumbing franchise with emergency dispatch capabilities similar to Plomberie R. Morris.
• Roto-Rooter Plumbing & Drain Service: Long-standing North American plumbing, drain, and water cleanup service franchise with 24/7 emergency response. Operates a multi-region service contractor model with emergency repair focus highly comparable to Plomberie R. Morris's 24/7 dispatch and repair business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R. Morris et Frères inc