What Brighton Grammar School does

Brighton Grammar School (BGS) is a private, independent Anglican boys' school founded in 1882 and operating from a single 90 Outer Crescent campus in Brighton, Victoria, Australia. The not-for-profit institution employs 101–250 staff and serves male students from Early Learning Centre through Year 12 (VCE), with the School Council governing strategy and Headmaster Ross Featherston leading day-to-day operations. The school delivers a structured, boy-centred curriculum integrated with a substantial co-curricular portfolio that includes a Prep-to-Year-12 Outdoor Education progression, a music program of 25+ ensembles, rugby, swimming, and a Capstone experiential program for Years 9 and 10 built on a Positive Masculinity (+M) framework.

BGS's differentiation is anchored on three flagship academic and wellbeing innovations. The Bio-Dash program, developed in partnership with the University of Melbourne's Centre for Positive Psychology, uses a game-based console with real-time biofeedback sensors (brain activity, respiration, heart rate, skin conductance) to teach Year 9 students mindfulness and stress-management. The iDesign program (now in its eighth year) stimulates creativity through hands-on long-term design and technology projects under Jamie Watson (Head of Creative Design and Technology). The BGS2032 strategic plan, running to the school's 150th anniversary, has delivered the purpose-built Duigan Centre for science, creativity, and entrepreneurship. Auxiliary infrastructure includes the Crowther Centre (research and staff development), the Annandale Community Gym, the BGS+ Swim School, the BGS app (Schoolbox/SynPortal), the Understanding Boys blog and parent resource, and a network of activity-based Friends of [Sport] clubs and parent support groups.

The business model centres on tuition and enrolment fees from ELC to VCE (the dominant revenue stream), with supplementary recurring revenue from international student tuition under CRICOS provider code 00132K (sub-codes 012236C and 005299B), the Annandale Gym (~$15/session with tiered memberships), and BGS+ Swim School term fees. Auxiliary community revenue and lifetime Friends of [Activity] membership fees (Wicks, Meliora, Thompson), together with Development Office fundraising and community gym proceeds supporting BGS student training, round out the model. As a not-for-profit, any operating surplus is reinvested into facilities and programs rather than distributed.

Name

Brighton Grammar School

Legal name

Brighton Grammar School

Website

https://brightongrammar.vic.edu.au

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

101–250 employees

Short description

Brighton Grammar School is a private, independent Anglican boys' school operating a single campus in Brighton, Victoria, Australia. Founded in 1882, it enrolls boys from Early Learning Centre through Year 12 via tuition-based education, supplemented by international student enrollment, community fitness facilities, and alumni programs.

Ownership category

akta.pro rank

Product category

Independent Boys' School Education (K-12)

NAICS

Elementary and Secondary Schools (6111), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Nonsectarian Independent Day Schools (EDAJABAA)

akta.pro secondary industries

General Preschools (Play-Based) (EDACABAA), Faith-Based Early Learning Academies (EDACADAH)

Keywords

• Boys school education
• Private secondary education
• Anglican independent schooling
• ELC to VCE programs
• Outdoor education programs

Headquarters

HQ city

Brighton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Enrolment Fees: Primary revenue from tuition fees charged to enrolled students from ELC through VCE (Early Learning Centre to Year 12). Fee structure includes academic programs, co-curricular activities, and facility access.
2. Annandale Community Gym: Community gym facility open to students during school hours and to the general public for group fitness sessions. Provides strength and conditioning programs including Cycle Fit, HIIT, and Strength for Life sessions. Membership-based with pay-per-session options.
3. BGS+ Swim School: Learn-to-swim programs, squad training, and swimming club for competitive swimmers. Open to both BGS students and the wider community. Revenue from term fees and per-session costs.
4. International Student Enrolment: Tuition fees from international students enrolled from Prep through Year 12, including homestay arrangement services for students over 13 years of age.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Brighton Grammar School is a private Anglican boys' school delivering comprehensive education from Early Learning Centre through to Year 12 (VCE) on a single Brighton, Victoria campus. It provides boy-centred academic instruction, wellbeing programs including the Bio-Dash biofeedback initiative, co-curricular offerings spanning sport, music, outdoor education and creative design, and complementary community-accessible facilities such as the Annandale Gym and BGS+ Swim School.

Product overview

Brighton Grammar School is a single-campus boys' school offering education from ELC to VCE. The school operates as a unified educational institution with multiple integrated programs: the Capstone Program (Years 9-10 experiential learning), BGS+ programs (swim school and community offerings), Outdoor Education (comprehensive journey-based program from Prep to Year 12), Music (25+ ensembles), Rugby, Bio-Dash biofeedback wellbeing initiative, and the Duigan Centre for science and creativity. The school is implementing BGS2032, a 10-year strategic plan. Programs are connected through the Positive Masculinity (+M) framework and focus on holistic development of boys.

Differentiator

Problem solved

Functional benefit

Brands

• The Crowther Centre: Research and development arm of BGS focusing on education research, staff professional learning, and wellbeing initiatives including the Bio-Dash program.
• BGS+ Programs
• Understanding Boys
• Capstone Program
• BGS2032

Products and services

• Capstone Program Experiential learning program spanning Years 9 and 10, created within the Positive Masculinity framework. Integrates Threshold and Breakthrough experiences, the Great South West Journey, Connor's Run charity event, First Horizon program, and World-Class Outdoor Educational journeys including Yorta Yorta Indigenous immersion and Milikapiti Indigenous Art Tour. For BGS secondary students.
• Bio-Dash A biofeedback program developed with the University of Melbourne's Graduate School of Education that uses a game-based console with real-time biofeedback (brain activity, respiration, heart rate, skin conductance) to help Year 9 students develop mindfulness and stress-management strategies.
• Music Program A comprehensive music program with over 25 ensembles (Choir, Orchestra, Concert Bands, Big Band, String Orchestra, Guitar Ensemble, Meliora Voices) with over 60% student participation. Offers private tuition in a wide range of instruments and voice, with preparation for AMEB exams and VCE Music. Open to BGS students.
• Outdoor Education Comprehensive outdoor education program from Prep to Year 12. Includes annual journeys progressing from single-day activities (Prep) to overnight experiences (Years 1-6), multi-day programs (Years 7-8), the 12-day Great South West Journey (Year 9), World Class Journeys (Year 10), and leadership programs (Years 11-12). Open to enrolled BGS students.
• iDesign A creative design and technology program running for eight years that engages students in hands-on longer-term projects with mentorship support, stimulating boys' creativity. Created by Jamie Watson, Head of Creative Design and Technology. Open to BGS students.
• Annandale Gym Community gym open to the public for group sessions. A purpose-built strength and conditioning centre offering Cycle Fit, Stronger Fitter Faster HIIT, and Strength for Life sessions. Proceeds support expert training for BGS students. Tiered membership: BGS Member ($49 joining fee, $15/session), OBGS Old Boys ($49 joining, $15/session), Standard Member ($100 joining, $15/session).
• BGS+ Swim School Learn-to-swim programs, squad training, and swimming club for competitive swimmers. Open to both BGS students and the wider community. Revenue from term fees and per-session costs.
• Rugby Program Rugby program competing in the 1st Division of the Victorian Schools' Rugby Union for over 50 years. Teams fielded from Year 7 to Year 12. Won VSRU Premiership in 2024 for the first time since 1984. Open to BGS students.
• BGS+ Programs BGS+ encompasses a range of programs and services including BGS+ Swim (learn to swim, squad training, swimming club), BGS+ Community, and other enrichment activities open to the wider community.
• International Student Enrolment International student enrolment services covering Primary Years P-6 (CRICOS code 012236C) and Secondary Years 7-12 (CRICOS code 005299B), including homestay arrangement services for students over 13 years of age. Tuition-based offering with personalised international liaison support.

Quantifiable outcome

• Bio-Dash program helps students develop mindfulness and stress-management strategies using real-time biofeedback
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• University of Melbourne's Centre for Positive PsychologycoreStrategic or Co-development Partner · 1 January 2018Professor Dianne Vella-Broderick from the Centre completed her sabbatical through the MoU with BGS, working with Year 10 boys in 2018 to develop the Bio-Dash program - a biofeedback-based wellbeing initiative.
• University of Melbourne's Graduate School of EducationcoreStrategic or Co-development Partner · 1 January 2017Partnership established in 2017 with a memorandum of understanding (MoU) to provide BGS community access to latest thinking in education, research opportunities, and high-quality staff training. The partnership enables collaboration on education innovation and school improvement initiatives.
• Melbourne Indigenous Transition School (MITS)coreStrategic or Co-development PartnerProud partner of MITS, a Year 7 transition school in Melbourne for Indigenous students from remote and regional communities. BGS welcomes new MITS graduates each year as part of the partnership to support Indigenous education pathways.
• Carnegie School of Education at Leeds Beckett UniversityflagshipStrategic or Co-development PartnerInternational partnership for professional learning recognition. BGS received the CollectivED Gold Status award - first school worldwide to achieve this distinction for staff development and coaching program, validating the Crowther Centre's work.
• Traditional Custodians (Kulin Nations)coreStrategic or Co-development PartnerBGS acknowledges the school sits on Country of the people of the Kulin Nations. Incorporates Welcome to Country ceremonies performed by Traditional Owners, and welcomes First Nations people into the classroom for cultural education.
• Pormpuraaw Community (Cape York)minorStrategic or Co-development PartnerYear 6 exchange and Year 9 immersion programs where boys travel to Thaayorre Country in remote Cape York community of Pormpuraaw. Develops relationships with Thaayorre, Wik, and Kugu people through extended cultural immersion experiences.
• Tiwi Islands Community (Milikapiti)minorStrategic or Co-development PartnerRelationship with Tiwi Islands community dating back to 2010. Year 6 exchange program where boys spend days at Milikapiti school and learn Tiwi culture. Tiwi Year 6 class visits BGS annually. Several Tiwi boys now attend Brighton Grammar through MITS partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wesley College Melbourne: Wesley College is a prominent Melbourne independent co-educational school with broad academic and co-curricular offerings. It is comparable as a premium private-school alternative for families, but less directly aligned because it is co-ed and multi-campus.
• Haileybury: Haileybury is a large independent school group in Melbourne with a broad ELC-to-Year 12 offering and multiple campuses. It is a broader incumbent because it competes for premium private-school families, but with a larger, more diversified co-educational model.
• Caulfield Grammar School: Caulfield Grammar is a major Melbourne independent co-educational school with multiple campuses and ELC-to-Year 12 programs. It overlaps with BGS in premium independent schooling, though its co-ed and multi-campus model makes it a broader incumbent rather than a direct boys-school peer.

Direct peers

• Xavier College: Xavier College is a Melbourne Catholic independent boys’ school with a strong academic and co-curricular profile. While Catholic rather than Anglican, it competes for similar families seeking premium boys’ education in Melbourne.
• Melbourne Grammar School: Melbourne Grammar is an established Melbourne independent Anglican boys’ school with a premium private-school proposition. It is highly comparable to Brighton Grammar because both target families seeking boys-focused, faith-linked independent education in Melbourne.
• Camberwell Grammar School: Camberwell Grammar is an independent Anglican boys’ school in Melbourne. It is comparable through its single-sex boys’ education model, private-school admissions base and breadth of academic and co-curricular programs.
• St Kevin's College: St Kevin’s College is a Melbourne Catholic boys’ school offering independent schooling across multiple year levels. It is comparable as another high-profile boys’ school competing for enrolments from families seeking single-sex private education.
• Scotch College Melbourne: Scotch College is a leading Melbourne independent boys’ school with strong academic, co-curricular and alumni positioning. It competes for a similar private boys’ school parent segment and offers a comparable premium education model.
• Trinity Grammar School, Kew: Trinity Grammar is a Melbourne Anglican independent boys’ school serving similar school-age cohorts. It is a direct peer because it offers a comparable boys-focused independent education proposition in the same metropolitan market.

Regional players

• Geelong Grammar School: Geelong Grammar is a leading Victorian independent Anglican school with strong boarding, day-school and holistic education credentials. It is comparable in premium independent Anglican education, but primarily serves a different regional setting and broader co-educational model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brightongrammar
• Facebookfacebook.com/brightongrammarschool
• LinkedInlinkedin.com/school/brightongrammar

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brighton Grammar School