Auburn Football

What Auburn Football does

Auburn Football is the college football program of Auburn University, a public institution in Auburn, Alabama, competing in NCAA Division I FBS as a member of the Southeastern Conference (SEC). Founded in 1892, the program plays its home games at Jordan-Hare Stadium, an 88,043-seat venue that has recorded 16 consecutive sellouts. Under head coach Hugh Freeze — appointed November 28, 2022 as the 31st head coach — the program has secured Top 10 recruiting classes in 2024 and 2025, an AP #24 ranking, a school-record 156-game scoring streak, and 33 consecutive Homecoming wins. The program also operates the WarEagle+ digital content network, the TicketCentral ticketing platform, and the Mobile Tiger Card entry system deployed at Jordan-Hare Stadium gates 5-8.

The program's revenue model is diversified across three primary streams: ticket sales (direct via the Ticket Office at Neville Arena and via SeatGeek as the authorized reseller), recurring donations through the Tigers Unlimited program (annual giving, sport clubs, and Champions Fund), and media rights via SEC television contracts, radio broadcast rights, and WarEagle+ streaming content. Customer segments include current Auburn University students (priority based on earned semester hours via AUAccess), alumni and donors (Tigers Unlimited members with priority seating benefits), and the general public fan base purchasing single-game and group tickets. Pricing tiers for students range from $104 partial season packages to $311 full season packages, with guest pass upgrades at $60-$65 and away game tickets ranging $65-$230 depending on opponent.

Auburn Football operates within Auburn University Athletics, which fields 14 varsity sports (7 men's and 7 women's) and is overseen by Athletics Director John Cohen under the university's administration. The program is funded through a combination of university allocations, media rights revenue, ticket sales, and donor contributions, with no venture capital or private equity ownership structure. The organization's primary strategic partners include the SEC (conference affiliation), NCAA (governing body), SeatGeek (authorized secondary ticketing), and the Tigers Unlimited donor program. An NCAA infractions decision announced December 10, 2021 regarding a former associate head coach is a relevant historical governance item.

Name

Auburn Football

Legal name

Auburn University Athletics

Website

https://auburntigers.com

Company type

Private

Founded year

1892

Operating status

Operating

Short description

Auburn Football is the NCAA Division I FBS football program of Auburn University, competing in the SEC at Jordan-Hare Stadium in Auburn, Alabama. It serves students, alumni donors, and general fans through ticketing, streaming (WarEagle+), and the Tigers Unlimited donor program under head coach Hugh Freeze.

Ownership category

akta.pro rank

Product category

College Football Program (NCAA Division I FBS)

NAICS

Colleges, Universities, and Professional Schools (6113), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

College/University Sports Events (NCAA & equivalents) (MPAGAMAE), College & University Sports Networks (Conference/School-Owned) (MPABAJAD), Athletics Marketing, Communications & Fan Engagement (EDALAIAM)

Keywords

• College football program
• NCAA Division I athletics
• University sports entertainment
• Game day ticketing
• Athletics donor program

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from game tickets sold through Auburn Athletics Ticket Office, SeatGeek (authorized reseller), and group sales. Revenue varies by sport with football being highest demand.
2. Tigers Unlimited Donations: Annual giving program supporting athletics through sport clubs, annual fund (Champions Fund), and priority seating donations
3. Media Rights & Broadcasting: SEC television contracts, radio broadcast rights, and WarEagle+ streaming subscription content

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Auburn Football is the intercollegiate football program of Auburn University, competing in NCAA Division I FBS as a member of the Southeastern Conference. The program delivers live football games at Jordan-Hare Stadium, supported by season and single-game ticket sales, student ticketing via AUAccess, donor contributions through Tigers Unlimited, and media content distribution via WarEagle+ and the Auburn Sports Network.

Product overview

Auburn Football operates within Auburn University's broader athletics department, offering a portfolio of products and services centered on collegiate sports entertainment. The primary offerings include the WarEagle+ digital content platform providing video and podcast coverage, the TicketCentral ticketing system for game admissions, Mobile Tiger Card for stadium entry, the Auburn Sports Network for broadcasts, and access to Jordan-Hare Stadium as the main venue. These products collectively support the football program's fan engagement, ticket sales, and gameday experience operations.

Differentiator

Problem solved

Functional benefit

Brands

• War Eagle+: Official content network for Auburn Tigers athletics, providing exclusive video content, behind-the-scenes access, and coverage of all Auburn sports teams.

Products and services

• WarEagle+ Official content network for Auburn Tigers athletics providing inside access to teams and student-athletes, including video content, podcasts, and behind-the-scenes coverage across all sports.
• TicketCentral Official ticket purchasing platform for Auburn Athletics events, offering single-game tickets, season packages, student tickets, group tickets, and mobile ticket delivery through SeatGeek as authorized reseller.
• Mobile Tiger Card Mobile credential system allowing students and fans to enter Jordan-Hare Stadium and Neville Arena by tapping their phone's camera at designated gates.
• Jordan-Hare Stadium Gameday Experience Primary football stadium and home venue for Auburn Tigers football, with 88,043 seating capacity, serving as the center of gameday operations and fan experiences.
• Auburn Sports Network Official radio and television broadcast network for Auburn athletics, providing radio affiliates, TV coverage information, and radio crew details for game broadcasts.
• High School & Club Coach Ticket Program Complimentary ticket program providing high school and club coaches two tickets to Auburn Athletics home events on a single-game basis, supporting recruiting relationships.

Quantifiable outcome

• 16 consecutive home game sellouts
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• SeatGeekcoreChannel Partner/ Reseller/ DistributorSeatGeek is the only authorized secondary market reseller for Auburn Athletics tickets. All tickets purchased through SeatGeek are delivered via mobile and invalidate the original ticket, replacing it as the valid ticket for that seat location.
• SEC (Southeastern Conference)coreOthersAuburn Athletics competes in the SEC across 14 varsity sports. SEC Media Days, television broadcast contracts, and conference championships provide competitive framework and revenue sharing.
• NCAAcoreOthersNational Collegiate Athletic Association provides governance, championships, and regulatory framework for Auburn's 14 varsity sports programs.
• Tigers UnlimitedcoreOthersOfficial fundraising arm of Auburn Athletics; includes annual giving (Champions Fund), sport clubs, priority seating, and donation management through Tigers Unlimited platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Texas A&M Aggies Football: Texas A&M is a SEC counterpart with the 12th Man donor-driven funding model (analogous to Tigers Unlimited), 100K+ Kyle Field capacity, and Top-10 recruiting class profile. Most direct peer in terms of donor economics and big-stadium commercial operations.
• Texas Longhorns Football: Texas joined the SEC and operates one of the largest athletics brands and donor bases in college football (100K+ DKR-Texas Memorial Stadium, The Forty Acres). Comparable in scale, recruiting reach, and media-rights value capture.
• LSU Tigers Football: LSU is a SEC West peer with comparable 100K-seat Tiger Stadium, Tiger brand affinity, and similar fan/donor-driven revenue structure. Direct comparable for SEC media-rights share, premium seating economics, and recruiting in Louisiana and the Gulf Coast.
• Tennessee Volunteers Football: Tennessee is a SEC East program with Neyland Stadium (102K+ capacity), Top-10 recruiting profile, strong donor base (Big Orange Club), and brand history comparable to Auburn's. Direct comparable for premium seating, gameday experience monetization, and SEC East ticket dynamics.
• Ole Miss Rebels Football: Ole Miss is a SEC peer and former program of head coach Hugh Freeze, with comparable stadium scale (Vaught-Hemingway ~64K), premium donor model (The Pavilion/Fund), and similar SEC media-rights economics. Relevant both as a conference peer and for understanding Freeze's coaching track record.
• Georgia Bulldogs Football: Georgia is a fellow SEC program with comparable size (90K+ Sanford Stadium), elite recruiting profile, donor-driven model (RISE), and national brand recognition. Competes with Auburn for SEC East positioning and the same high school recruits.
• Alabama Crimson Tide Football: Alabama football is Auburn's primary SEC rival and shares the same conference, recruiting footprint in the Southeast, donor model (similar to Tigers Unlimited), and Jordan-Hare/Bryant-Denny Stadium infrastructure. Direct comparable on revenue mix from media rights, ticket sales, and donor contributions.
• Florida Gators Football: Florida is a SEC East peer with 88,500-seat Ben Hill Griffin Stadium, comparable stadium capacity to Auburn's Jordan-Hare, and similar revenue mix. Competes with Auburn for SEC recruiting in Florida and Georgia.

Broad incumbents

• Notre Dame Fighting Irish Football: Notre Dame is an independent elite program with national brand reach, NBC media-rights deal, and strong donor economics. Comparable as a benchmark for premium college football brand value and direct media-rights monetization outside the conference model.
• Michigan Wolverines Football: Michigan is a Big Ten elite program with comparable brand strength, 107K+ stadium capacity, and revenue scale. Functions as a benchmark for top-tier college football economics outside the SEC, particularly for media-rights value and donor program structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Auburnfootball
• Facebookfacebook.com/FootballAU
• Instagraminstagram.com/auburnfootball
• LinkedInlinkedin.com/company/auburn-athletics-department

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auburn Football