What Media Evolution does

Media Evolution is a community-owned, non-profit (ideell förening) media cluster and membership organization founded around 2008–2011 and headquartered at Stora Varvsgatan 6a in Malmö, Sweden. It serves over 130 member organizations across Southern Sweden, spanning public sector bodies (City of Malmö, Region Skåne, Region Blekinge, Region Kronoberg), academic institutions (Malmö University, BTH), and private enterprises (IKEA, SEB, Swedbank, Ubisoft Sweden, SVT, Bonnier News, Skanska). Its core offering is a cross-sector collaboration platform that combines a physical co-working space (meeting rooms, workspaces, Community Table, Restaurant) with a curated Futures Library and a program of lectures, seminars, foresight cycles, and competence development courses targeting creative professionals in the Skåne region.

The organization's business model is funded through three primary streams: (1) recurring membership fees from 130+ organizations; (2) project grants and managed services from public-sector and EU funders including Region Skåne, City of Malmö, Vinnova, Formas, the Swedish Energy Agency, the European Social Fund, and the EU Digital Europe Programme; and (3) one-time venue and facility rental income from its Malmö headquarters. It is governed by a multi-stakeholder board with representatives from private, public, and academic sectors, reflecting a community-ownership structure rather than traditional equity ownership. Programs and courses are often delivered free of charge to participants, subsidized by EU and regional public funding.

The organization runs a portfolio of strategic projects rather than a unified software product: these include DigIT Hub Sweden (a European Digital Innovation Hub), 'The Future is Here' (regenerative urban development with Dark Matter Labs), 'The Futures We Build' (built environment sustainability visions within Sweden's Smart Built Environment program), and 'Create, Adapt, Sustain' (creative professional skills development). It also publishes original foresight content (books, articles, videos, lecture recordings) under a CC BY-NC-SA license. The go-to-market is community-led, leveraging word-of-mouth through the member network, strategic partnerships with public-sector bodies, and content marketing through its online archive, newsletter, and active social media presence on Facebook, Instagram, and LinkedIn.

Name

Media Evolution

Legal name

Media Evolution

Website

https://mediaevolution.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Media Cluster & Innovation Network Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Miscellaneous Publishing (2741), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Community-Integrated Publishing Platforms (MPACAIAI)

akta.pro secondary industries

Professional Development & Teacher Training Media (EDAGALAI), Technology & Developer Conferences (MPAGAGAE)

Keywords

• Media cluster services
• Innovation network platform
• Collaborative foresight programs
• Creative industries coworking
• Community membership association

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership fees: Membership program offering access to the community, workspace facilities, meeting rooms, and collaborative opportunities. Over 130 member organisations across Southern Sweden.
2. Project funding: Funded through strategic partnerships with public sector entities including Region Skåne, The City of Malmö, Vinnova, European Social Fund, and European Union programs for digital transformation and innovation.
3. Venue and facility rentals: Revenue from renting meeting rooms, workspaces, and hosting events at their physical location on Stora Varvsgatan 6a in Malmö.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Media Evolution operates a community-owned, non-profit platform in Malmö that convenes over 130 member organizations across Southern Sweden's public sector, academia, and business. It delivers workspace and meeting facilities, a Futures Library, an organizational membership program, facilitated Collaborative Foresight engagements, competence development courses for creative professionals, and a program of strategic innovation projects (The Future is Here, The Futures We Build, DigIT Hub Sweden, Create Adapt Sustain, Learn Create Engage).

Product overview

Media Evolution is a community-owned, non-profit platform based in Malmö, Sweden, that brings together the public sector, academia, and business with over 130 member organizations. Rather than a unified software product, it offers a portfolio of physical and programmatic offerings: a coworking space with meeting rooms and workspaces, the Futures Library, and a membership program. The organization runs collaborative foresight programs and lecture series, and manages several strategic projects including The Futures We Build (built environment sustainability visions), The Future is Here (regenerative neighborhoods with Dark Matter Labs), DigIT Hub Sweden (digital innovation hub), and Create, Adapt, Sustain (skills development). Media Evolution also produces publications including playbooks and books on futures thinking and community-based workspaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Annual organizational membership giving access to Media Evolution's community network of 130+ organizations across public, private, and academic sectors, plus preferential access to programs and facilities at the Malmö venue.
• Physical Workspace and Meeting Facilities Coworking space, meeting rooms, Community Table, and on-site restaurant at Stora Varvsgatan 6a, Malmö, bookable for member organizations and the public on weekdays 8-17.
• Futures Library On-site resource center dedicated to foresight and futures literature, available to members and visitors at the Malmö location.
• Foresight and Futures Lecture Series Series of expert lectures on foresight methodologies, futures thinking, and adjacent topics such as organisational adaptability and responsible futures, delivered in person at Malmö and online.
• Competence Development Programs Training and upskilling programs for creative professionals in Skåne covering AI, digital skills, job-shadowing, and leadership, delivered in person and online, often free of charge via European Social Fund support.
• Collaborative Foresight Engagements Facilitated multi-session foresight engagements in which Media Evolution guides organizations through Collaborative Foresight cycles applied to specific themes (e.g. Wise Cities, Digital Urban Layers).
• The Future is Here (Strategic Project) Strategic project program exploring regenerative and decarbonised professional neighbourhoods in Malmö's Generate District, delivered in partnership with Dark Matter Labs and within Shift Sweden.
• The Futures We Build (Strategic Project) Strategic project within Smart Built Environment creating shared visions for the built environment sector toward Agenda 2030 sustainability goals, funded by Vinnova, Swedish Energy Agency, and Formas.
• DigIT Hub Sweden (EDIH) European Digital Innovation Hub helping companies and public sector organisations in Southern Sweden digitalise, co-funded by the EU, Region Blekinge, Region Kronoberg, Region Skåne, and Vinnova.
• Create, Adapt, Sustain (Strategic Project) Project supporting creative professionals in Skåne to strengthen digital skills, leadership competence, and futures thinking, funded by the European Social Fund.
• Learn, Create, Engage (Strategic Project) Educational initiative fostering collaboration between learning, creative practice, and community engagement.
• Work is a Four-Letter Word (Publication) Published playbook documenting insights from developing the community-based coworking and meeting space at Stora Varvsgatan 6 in Malmö.
• Of Stories and Stone (Publication) Book exploring possible, probable, and preferred futures for wise cities, the output of a Collaborative Foresight cycle on future cities.
• Brief – The Futures We Build (Publication) Compilation of inputs and insights from workshops with Sweden's built environment sector actors, exploring transformation of the sector from within.

Quantifiable outcome

• Over 130 member organisations across Southern Sweden
• +2 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Dark Matter LabscoreStrategic or Co-development PartnerCollaborative partner in 'The Future is Here' project exploring regenerative and decarbonised professional neighbourhoods in Malmö's Generate District. Dark Matter Labs provides expertise in regenerative urban development and systemic change frameworks.
• The City of Malmö (Generate District)coreStrategic or Co-development PartnerStrategic partner in Generate District development initiative exploring transformation of professional neighbourhoods in Dockan/Varvsstaden area. Media Evolution is co-locating with Minc and Game Habitat in this innovation district.
• Shift SwedenflagshipStrategic or Co-development Partner'The Future is Here' project is part of Shift Sweden, an Impact Innovation program helping Sweden transform fossil-free and resource-conscious into attractive living spaces. Shift Sweden connects systemic innovation initiatives across Sweden.
• Minc The Startup House of MalmöcoreStrategic or Co-development PartnerCo-location partner in Generate District expansion. Minc, Game Habitat and Media Evolution are co-locating in a new shared house to enhance support for entrepreneurs and strengthen regional innovation in Malmö's Innovation District.
• Game Habitat Southern SwedencoreStrategic or Co-development PartnerCo-location partner in Generate District expansion alongside Minc. Game Habitat focuses on the games and interactive entertainment industry in Southern Sweden.
• Smart Built EnvironmentflagshipStrategic or Co-development PartnerStrategic project within Smart Built Environment, one of Sweden's 17 Strategic Innovation Programs. The Futures We Build project creates shared visions for the built environment sector towards Agenda 2030 goals. Funded by Vinnova, Swedish Energy Agency, and Formas.
• The Federation of Swedish Innovation CompaniescoreStrategic or Co-development PartnerCollaborative partner in The Futures We Build project, representing Swedish innovation companies in the built environment sector.
• Region SkåneflagshipStrategic or Co-development PartnerRegional authority co-funding Create, Adapt, Sustain project supporting creative professionals in Skåne with digital skills, leadership and futures thinking. Co-founder of DigIT Hub Sweden.
• The City of MalmöflagshipStrategic or Co-development PartnerMunicipal partner in Create, Adapt, Sustain project and Generate District initiatives. Co-founder of DigIT Hub Sweden.
• DigIT Hub SwedencoreStrategic or Co-development PartnerEuropean Digital Innovation Hub helping companies and public sector in Southern Sweden digitalise. Co-funded by European Union, Region Blekinge, Region Kronoberg, Region Skåne, and Vinnova.
• Centrum för FotografiminorStrategic or Co-development PartnerCollaboration on photography field seminar series exploring artistic practice and commercial commissions. Centrum för Fotografi is a national membership association for photographers and photography professionals.
• Malmö UniversitycoreStrategic or Co-development PartnerAcademic partner with representation on Media Evolution board. Collaboration on seminars connecting university researchers with industry practitioners.
• BTH (Blekinge Institute of Technology)minorStrategic or Co-development PartnerAcademic institution represented on Media Evolution board by Andreas Larsson who serves as Chairperson.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Copenhagen Capacity: Danish investment promotion and cluster organization across Greater Copenhagen; relevant cross-border Öresund-region comparator for media/creative industry cluster activities.
• Innovatum Science Center: Swedish innovation hub in Trollhättan running a science center and cluster activities; shares the public-private cluster and education focus though with a different industry mix.
• Lindholmen Science Park: Gothenburg-based innovation park connecting industry, academia, and public sector; comparable in mission and multi-stakeholder cluster model though much larger in scale.
• Kista Science City: Stockholm-based cluster organization for the Kista ICT district; comparable as a public-private innovation cluster targeting large corporates, academia, and public sector.
• Betahaus Berlin: Berlin co-working and community operator with strong programming and event focus; comparable as a creative-industries community space combining workspace, events, and member network.
• Media City Bergen: Norwegian media cluster bringing together media houses, tech, and academia in Bergen; the closest Nordic analogue to Media Evolution's cross-sector cluster model.
• The Trampery: UK-based operator of mission-driven co-working and innovation spaces; comparable as a community-space operator with public-private partnerships and a focus on under-served creative ecosystems.

Direct peers

• Impact Hub Network: Global network of impact-focused co-working spaces and innovation communities; comparable membership-driven, mission-led model with regional franchises serving entrepreneurs and creatives.
• Minc - The Startup House of Malmö: Malmö-based startup house and co-working operator; co-locating with Media Evolution in the Generate District and serving an overlapping founder/creative community.
• Game Habitat Southern Sweden: Malmö-based games industry cluster also co-locating in the Generate District; provides a direct comparison for cluster-driven community building in Southern Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mediaevolution
• LinkedInlinkedin.com/company/media-evolution
• Instagraminstagram.com/mediaevolution
• Xx.com/mediaev

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Evolution