What RANS Entertainment does

RANS Entertainment is an Indonesian integrated media and entertainment company founded in 2015 by celebrity Raffi Ahmad and headquartered in South Tangerang, Banten, under approximately 20 wholly-owned operating subsidiaries. The company organizes its business into two main divisions and seven core operating units: Entertainment & Lifestyle (Animation Studios, RANS Creative Hub, Event & Production House, Media & Digital Content, Sportainment Ecosystem, Talent & KOL Management, Woman Ecosystem), and Consumer Product & Beauty (beauty brands Wondermis, FFAR, Slavina, NASL; packaged F&B including seaweed snacks; and modest fashion label TOKO MAMA GIGI). Its digital network aggregates over 150 million combined followers across Instagram, YouTube, TikTok, and Facebook, anchored by Raffi Ahmad's personal brand and a managed roster of Indonesian KOLs.

The company generates revenue through diversified streams including digital advertising and sponsorship, celebrity-endorsed consumer product sales via national retail and e-commerce, creative agency services for brand partners, event production (including the JAJARANS Carnival and BIG BANG Conference), ticket sales and merchandise from owned professional football and basketball clubs, animation IP licensing and merchandising, and talent management commissions. Distribution combines national retail networks for FMCG and beauty, owned digital storefronts, direct-to-community live commerce, and physical venues for sports and events. Sports franchise operations and licensed venues extend monetization beyond the digital audience.

RANS Entertainment is preparing to list on the Indonesia Stock Exchange with book building scheduled for June 23-25, 2026, targeting to raise up to Rp429.25 billion by offering 2.5 billion shares representing 20.02% of total listed shares. Raffi Ahmad remains the controlling shareholder with 78.68% ownership, PT Indonesia Entertainment Group holds 9.04%, and additional stakes are held by the COO of sovereign wealth fund Danantara and the chair of the Indonesian Solidarity Party. The company has no disclosed revenue or headcount figures in the source material, and no AI/ML proprietary capabilities are evidenced.

Name

RANS Entertainment

Legal name

RANS Entertainment

Website

https://ransentertainment.co.id

Company type

Public

Founded year

2015

Operating status

Ipo

Short description

RANS Entertainment is an Indonesian integrated media and entertainment company founded in 2015 by Raffi Ahmad, operating a 7-division ecosystem spanning digital content, talent management, creative agency services, event production, animation, sports franchises, and consumer products (beauty, F&B, fashion) serving 150M+ combined digital followers.

Ownership category

akta.pro rank

Product category

Media & Entertainment

NAICS

Amusement, Gambling, and Recreation Industries (713), Spectator Sports (7112), Media Buying Agencies (54183)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

akta.pro secondary industries

Circus, Magic & Variety Shows (THAJAFAH), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Digital media content
• Talent management
• Creative agency services
• Beauty consumer products
• Event production

Headquarters

HQ city

Depok Jaya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Media & Content: Produces and distributes multi-platform digital content across social media and video platforms. Revenue generated through advertising, sponsorships, and content licensing from their network of over 150 million combined followers.
2. Consumer Products - Beauty & Personal Care: Sells innovative beauty brands including Wondermis, FFAR, and Slavina targeting the diverse Indonesian market from mass-market inclusivity to premium lifestyle cosmetics.
3. Food & Beverage: Delivers packaged food products (FMCG) through scalable distribution. Their seaweed snack products have successfully penetrated national retail networks.
4. Creative Agency Services: RANS Creative Hub provides end-to-end creative solutions to brands including creative strategy, production, and 360-degree marketing distribution.
5. Event Production & Management: Broadcast-quality event management services including festivals, sports exhibitions, and large-scale activations that bridge digital and physical worlds.
6. Sports Entertainment: Owns and operates professional football and basketball clubs, generating revenue through ticket sales, merchandise, sponsorships, and broadcasting rights.
7. Talent & KOL Management: Manages and incubates top-tier Indonesian talents, earning commissions and fees from brand partnerships, appearances, and career development services.
8. Animation IP Licensing: Develops family-friendly animated content that evolves into merchandise, licensing deals, and theme park/playground experiences.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

RANS Entertainment is an integrated lifestyle and media company in Indonesia that operates a diversified portfolio of entertainment and consumer product businesses. Its Entertainment & Lifestyle division spans Animation Studios, Creative Agency (RANS Creative Hub), Event & Production House, Media & Digital Content, Sportainment Ecosystem, Talent & KOL Management, and Woman Ecosystem, reaching over 150 million combined digital followers. Its Consumer Product & Beauty division sells beauty brands (Wondermis, FFAR, Slavina, NASL), food & beverage products (seaweed snacks, sambal), and fashion (TOKO MAMA GIGI) through national retail and digital channels.

Product overview

RANS Entertainment is an integrated lifestyle and media company offering a multi-platform ecosystem consisting of two main divisions: Entertainment & Lifestyle and Consumer Product & Beauty. The Entertainment & Lifestyle division includes Animation Studios, Creative Agency (RANS Creative Hub), Event & Production House, Media & Digital Content, Sportainment Ecosystem, Talent & KOL Management, and Woman Ecosystem—together reaching over 150 million combined followers. The Consumer Product & Beauty division encompasses beauty brands (Wondermis, FFAR, Slavina, NASL), food & beverage products including seaweed snacks, and fashion offerings like TOKO MAMA GIGI. Sub-brands include RANS Sports, RANS Music, RANS Channel, and Power RANS. Founded in 2015, the company leverages scalable digital platforms to bridge content creation with consumer products and retail experiences.

Differentiator

Problem solved

Functional benefit

Brands

• RANS Sports: Sports franchise operations including football and basketball clubs
• RANS Music
• RANS Channel
• RANS Creative Hub
• RANS Animation Studio
• Slavina
• Wondermis
• FFAR
• NASL
• TOKO MAMA GIGI
• RANS Talent Management
• RANS Media Group

Products and services

• RANS Animation Studio Animation studio developing owned IPs that transcend screens, evolving animated series into merchandising, licensing, and playground experiences.
• RANS Creative Hub Full-service creative agency providing end-to-end brand solutions including creative strategy, production, and 360-degree marketing distribution to brand clients.
• Event & Production House Production arm specializing in broadcast-quality event management, festivals, sports exhibitions, and large-scale activations that bridge digital and physical worlds.
• Media & Digital Content Digital broadcasting operation producing high-retention multi-platform content across social media and video platforms, reaching Indonesia's largest combined digital audience.
• Sportainment Ecosystem Sports franchise owning and operating professional football and basketball clubs, injecting entertainment value into professional competition and creating new fan engagement models.
• Talent & KOL Management Talent management division using data-driven insights to incubate top-tier Indonesian talents, ensuring career longevity and maximizing brand equity for talent and partners.
• Woman Ecosystem Community ecosystem empowering modern women and mothers through curated content, community events, and high-engagement programming for the female demographic.
• Beauty & Personal Care Brands Consumer beauty brand portfolio spanning Wondermis, FFAR, Slavina, and NASL, designed for the diverse Indonesian market from mass-market inclusivity to premium lifestyle cosmetics.
• Food & Beverage (F&B) Packaged food products (FMCG) including seaweed snacks and sambal products distributed through national retail networks in Indonesia.
• TOKO MAMA GIGI Fashion Fashion brand focused on refined modest aesthetic and wearable elegance, featuring soft neutral palettes, clean tailoring, and versatile silhouettes for modern women.

Quantifiable outcome

• 150 million+ combined digital followers across Indonesia
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Brand Partners & AdvertisersstrategicGTM or Marketing PartnerVarious brand partners collaborate with RANS Creative Hub for strategic brand storytelling, leveraging RANS's viral formula and massive audience for campaign conversion.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Endeavor Group Holdings: Global talent agency and entertainment company representing creators, athletes and brands, with owned events (UFC, PBR, etc.). Comparable business model to RANS's Talent & KOL Management plus sportainment and event ventures.
• Paragon Technology and Innovation (Wardah): Indonesia's largest halal-focused beauty company behind Wardah, Emina, and Make Over. Competes directly with RANS's beauty portfolio in Indonesian mass and premium segments.
• MNC Group (PT Media Nusantara Citra): Indonesia's largest integrated media conglomerate operating TV stations, content production, talent management, and digital platforms. Comparable to RANS as a multi-vertical Indonesian media holding company, though far larger and more diversified into legacy broadcasting.
• PT Elang Mahkota Teknologi (Emtek): Indonesian media and technology conglomerate controlling SCTV/Indosiar, Vidio streaming, and digital ventures. Already a shareholder in RANS and exiting pre-IPO; operates similar content-to-commerce logic in Indonesian market.
• Trans Media (CT Corp): Major Indonesian media group operating Trans TV, Trans7, Detik.com, and lifestyle businesses including consumer products. Comparable vertically-integrated Indonesian media-to-consumer model.

Direct peers

• Kumparan: Indonesia-based digital media platform producing original journalism and lifestyle content for a large domestic audience. Comparable Indonesian digital-first media business competing for the same advertiser attention.
• Sociolla (PT Social Bella Indonesia): Indonesia's leading beauty retail platform and multi-brand operator in cosmetics/skincare. Comparable to RANS's Wondermis/FFAR/Slavina beauty portfolio in terms of Indonesian beauty consumer focus and multi-brand strategy.
• Starvision Plus: Indonesian film production and distribution company producing mass-market entertainment content, similar to RANS's family-friendly animation IP and entertainment ecosystem focus.
• MD Pictures (PT MD Pictures Tbk): Indonesian film and content production house producing feature films and series for the domestic market. Comparable in entertainment production and Indonesian audience focus; smaller in scale but directly competes in Indonesian content IP.

Emerging players

• Fullscreen (now part of Samsung Ads / independent): Creator-focused talent management, content production, and brand partnership company. Closely comparable business model to RANS's KOL management plus creative agency offering, though focused on Western markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ranstainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RANS Entertainment