Capitalize2day
Capitalize2day is an independent Dutch financial advisory boutique in Almere providing financing arrangement (€50,000–€30,000,000), M&A advisory, and strategic coaching to SMB and mid-market entrepreneurs via a network of alternative financiers, family offices, and informal investors.
- Company typePrivate
- Founded2019
- HeadquartersHilversum, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Capitalize2day does
Capitalize2day (legal entity: Capitalize2Day B.V.; also operating as Cap2day) is an independent Dutch financial advisory boutique headquartered in Almere, Netherlands, providing financing arrangement, mergers and acquisitions advisory, and strategic coaching services to SMB (MKB) entrepreneurs in the mid-to-higher segment of the Dutch market. The firm operates two specialized financing teams: one handling standard mandates up to €2,500,000 and a second handling custom financing from €2,500,000 to €30,000,000, including working capital, real estate financing, and bridge loan solutions. Beyond transactional bank financing, the firm arranges capital through a network of alternative financiers, institutional investors, informal investors, and family offices in both Dutch and international markets, positioning itself as an intermediary when bank-led financing is unavailable, too slow, or unsuitable. The firm also claims over 100 completed M&A transactions by its specialists and offers executive coaching and commercial-strategy advisory to management teams.
The firm monetizes through professional advisory fees on corporate finance, M&A, and strategic coaching mandates, supplemented by arrangement or brokerage fees on financed transactions. Its go-to-market is relationship-driven enterprise field sales: prospective clients receive a free initial consultation and a free 'QuickScan' feasibility assessment, after which tailored financing or advisory proposals are issued on a quote-based, custom-negotiated basis. Marketing is conducted primarily through a content-led inbound funnel — a website knowledge bank with articles on succession, exit strategy, capital allocation, and M&A; a podcast and YouTube channel featuring named clients (Hirschmann Multimedia, Schmidt Optiek, Victor Vogel) and an RTLZ Barometer appearance; and a presence on LinkedIn, Facebook, and Twitter/X. Strategic referral partnerships with BACOM Administratie & Advies (a full-service administration firm) and Archipel Tax Advice (tax advisory referrals) augment direct origination.
The company has no disclosed proprietary technology platform, software product, mobile app, or API offering; service delivery is entirely human-led, in-person or virtual direct advisory engagement from a single Almere office. Headcount sits in the 11–50 employee band per firmographic sources, though the company itself does not publish a specific employee count. Founded in 2019, Capitalize2day emphasizes 25+ years of advisory experience and 100+ completed M&A deals, reflecting the operating tenure of its principal, CEO Robert-Jan van Kempen, more than a corporate-vintage claim.
Capitalize2day firmographics
Firmographics- Name
- Capitalize2day
- Legal name
- Capitalize2Day B.V.
- Website
- https://capitalize2day.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Capitalize2day is an independent Dutch financial advisory boutique in Almere providing financing arrangement (€50,000–€30,000,000), M&A advisory, and strategic coaching to SMB and mid-market entrepreneurs via a network of alternative financiers, family offices, and informal investors.
- Ownership category
- akta.pro rank
Capitalize2day industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Finance and Insurance (52)
- SIC
- Loan Brokers (6163), Investment Advice (6282), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Corporate Finance & Capital Advisory (BPAHADAB)
- akta.pro secondary industries
- Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG), SME Term Loans & Growth Capital (FSAKAGAB), SME Lending & Working Capital Platforms (FSAGAJAA)
Keywords
Where Capitalize2day is headquartered
LocationHeadquarters
- HQ city
- Hilversum
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Capitalize2day business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Financial Advisory Services: Advisory fees for corporate finance consulting, M&A advisory, strategic coaching, and financing arrangement services for SMB and mid-market entrepreneurs seeking funding solutions ranging from €50,000 to €30,000,000.
- Financing Brokerage: Commission or arrangement fees from facilitating financing solutions through their network of alternative financiers, including institutional investors, informal investors, and family offices. They bridge entrepreneurs with appropriate funding sources when traditional banking is not feasible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time/ perpetual license | Free initial consultation and QuickScan |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Capitalize2day product offering
Product offeringCore offering
Capitalize2day is an independent Dutch financial advisory firm that brokers business financing and provides M&A and strategic coaching to SMB entrepreneurs. The company arranges financing solutions ranging from €50,000 to €30,000,000 through two specialized teams (standard financing up to €2,500,000 and custom financing up to €30,000,000) using a network of alternative financiers, institutional investors, informal investors, and family offices. In addition to financing brokerage, it advises on mergers, acquisitions, and corporate strategy with over 100 completed M&A deals.
Product overview
Capitalize2day is an independent financial advisory firm combining Corporate Finance with Commercial Strategy and Marketing. The company offers three core services: (1) Financing Services, which handles business credit, working capital, and real estate financing from €50,000 to €30,000,000 through two specialized teams (standard financing up to €2,500,000 and custom financing from €2,500,000 to €30,000,000); (2) Mergers & Acquisitions Advisory with over 100 successful deals; and (3) Strategy & Coaching for entrepreneurs. The QuickScan add-on provides a free initial feasibility assessment before engaging further services. The company also publishes a financial knowledge bank featuring articles and podcasts.
Differentiator
Problem solved
Functional benefit
Products and services
- Financiering (Financing Services) Business financing brokerage covering working capital, real estate financing, bridge loans, and other credit needs for SMB and mid-market entrepreneurs, with deal sizes ranging from €50,000 to €30,000,000. Capitalize2day operates two specialized teams: one handling financing up to €2,500,000 and another handling custom financing between €2,500,000 and €30,000,000, sourcing capital from banks, institutional financiers, informal investors, and family offices.
- Fusies & Overnames (Mergers & Acquisitions Advisory) Advisory services for buying, selling, and merging businesses, including acquisition process support, deal structuring, and exit/succession planning. Capitalize2day reports more than 100 successful M&A deals completed by its specialists.
- Strategie (Strategy & Coaching) Coaching and advisory services for entrepreneurs and management teams across phases of change and growth, combining strategic, commercial, and financial expertise. Includes support for DGAs and executives alongside financing-for-growth guidance.
- QuickScan A free, no-obligation feasibility assessment that determines whether a financing application is viable. Following a positive QuickScan, Capitalize2day proposes a roadmap and requests supporting documentation to advance to a full engagement.
Quantifiable outcome
- Over 100 successful M&A deals completed
- +1 more outcomes
Companies that use Capitalize2day
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Capitalize2day technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Capitalize2day partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- BACOM Administratie & AdviescoreBACOM is a full-service administration firm serving diverse SMB clients. They work with Capitalize2day to provide comprehensive support to entrepreneurs - handling administrative needs while Capitalize2day addresses financial challenges and opportunities. The collaboration includes close communication and coordination between the two entities, with Capitalize2day acting as a boutique financing partner for BACOM's clients.
- Archipel Tax AdviceminorReferral partnership for tax advisory services. When advising clients on refinancing solutions to address tax obligations (such as excess borrowing from BV structures), Capitalize2day refers clients to Archipel Tax Advice for expert tax guidance.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Capitalize2day competitors and assessment
Company assessmentDirect peers
- IMAP: International M&A advisory network with Dutch coverage focused on mid-market and SMB transactions. Comparable in transaction-size focus and corporate finance advisory services for SME entrepreneurs.
- Oaklins International: Global mid-market M&A advisory with a strong Amsterdam presence serving Dutch SMBs on financing and M&A mandates. Comparable mid-market boutique positioning and cross-border deal capabilities.
- Clairfield International: International M&A advisory with a Netherlands presence serving mid-market and SMB clients. Comparable in target segment, advisory-driven delivery, and cross-border financing capability.
- Lincoln International: Global mid-market M&A advisory with Amsterdam office serving the Dutch market on financing and corporate finance mandates. Comparable in mid-market M&A positioning and capital advisory services.
- Q&A Corporate Finance: Dutch independent corporate finance advisory firm focused on SMB buy-side, sell-side, and financing mandates. Highly comparable in client segment, transaction size range, and boutique advisory delivery model.
- Marktlink: Dutch M&A advisory boutique serving mid-market and SMB clients on buy- and sell-side mandates. Directly comparable in focus on the lower mid-market segment, relationship-led model, and SMB-led client base in the Netherlands.
Emerging players
- CapitalBox: Dutch fintech providing working capital and small business loans to SMBs directly through a digital platform. Comparable in addressing the Dutch SMB financing segment, though operating as a tech-enabled lender rather than a brokerage/advisory model.
- Collin Crowdfund: Dutch online platform providing alternative SME financing through crowdfunded loans. Comparable in addressing the Dutch SMB financing gap Capitalize2day serves, though operating as a direct digital lender rather than an advisor.
Broad incumbents
- Deloitte Corporate Finance (Netherlands): Big 4 advisory practice in the Netherlands offering corporate finance, M&A, and debt advisory across a broader portfolio than Capitalize2day's SMB niche. Comparable corporate finance advisory service lines, though serving a wider client size spectrum.
- KPMG Deal Advisory (Netherlands): Big 4 advisory practice with a dedicated Dutch M&A and corporate finance team. Comparable capital advisory and M&A capabilities for Dutch mid-market and SMB clients, scaled across a broader service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Capitalize2day social profiles
Digital presenceCapitalize2day financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capitalize2day leadership team
Management profileNumber of profiles
Profiles1 record
Capitalize2day funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capitalize2day M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capitalize2day
What does Capitalize2day do?
Capitalize2day is an independent Dutch financial advisory firm that brokers business financing and provides M&A and strategic coaching to SMB entrepreneurs. The company arranges financing solutions ranging from €50,000 to €30,000,000 through two specialized teams (standard financing up to €2,500,000 and custom financing up to €30,000,000) using a network of alternative financiers, institutional investors, informal investors, and family offices. In addition to financing brokerage, it advises on mergers, acquisitions, and corporate strategy with over 100 completed M&A deals.
Is Capitalize2day a public or private company?
Capitalize2day is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capitalize2day founded?
Capitalize2day was founded in 2019. It employs 11 to 50 people.
Where is Capitalize2day based?
Capitalize2day is headquartered in Hilversum, Netherlands, in the Europe region.
How does Capitalize2day make money?
Two revenue lines are on record. Financial Advisory Services are the primary driver. The others are financing Brokerage.
Who are Capitalize2day's main competitors?
Direct peers on record are IMAP, Oaklins International, Clairfield International, Lincoln International, Q&A Corporate Finance and Marktlink. Emerging players are CapitalBox and Collin Crowdfund. Broad incumbents are Deloitte Corporate Finance (Netherlands) and KPMG Deal Advisory (Netherlands).
Does Capitalize2day have an API?
No public API is recorded for Capitalize2day.
What industry is Capitalize2day in?
Capitalize2day's product category is Financial Advisory Services. Its primary akta.pro industry code is BPAHADAB, Corporate Finance & Capital Advisory, with a secondary code of BPAHADAG, Capital Raising Advisory (Debt/Equity/Private Capital). Its NAICS code is 52 and its SIC code is 6163.